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市场调查报告书
商品编码
1788276

全球免费、广告串流电视市场

Free Ad-Supported Streaming TVs
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 173 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2030 年，全球免费广告串流电视市场规模将达到 330 亿美元

全球免费广告串流电视市场规模预计在2024年达到107亿美元，预计2024年至2030年期间的复合年增长率为20.7%，到2030年将达到330亿美元。本报告分析的细分市场之一－线性频道，预计其复合年增长率为18.7%，到分析期结束时规模将达到209亿美元。视讯点播细分市场在分析期间的复合年增长率预计为25.0%。

美国市场预计将达到 28 亿美元，中国市场复合年增长率将达到 19.7%

美国免费广告支援的串流电视市场规模预计在2024年达到28亿美元。预计到2030年，作为世界第二大经济体的中国市场规模将达到51亿美元，在2024-2030年的分析期内，复合年增长率将达到19.7%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为18.6%和18.0%。在欧洲，预计德国市场的复合年增长率约为14.4%。

全球免费广告串流电视（FAST）市场－主要趋势与驱动因素摘要

为什么免费的、广告支援的串流电视正在重塑娱乐业

免费、广告支援的串流电视 (FAST) 的快速成长正在改变全球媒体格局，为消费者提供了一个极具吸引力的替代订阅式串流媒体服务 (SVOD) 和传统有线电视的选择。与 Netflix、Disney+ 和 HBO Max 等付费平台不同，FAST 服务无需订阅费即可提供随选和线性电视内容，并且仅透过广告收益。 「剪线族」趋势、数位广告收益以及内容日益多样化，正在推动对广告支援的串流媒体的需求，使其成为Over-The-Top(OTT) 媒体市场成长最快的细分领域之一。

尤其是订阅疲劳和SVOD（订阅式随选）价格上涨，促使用户寻求免费替代方案。 Pluto TV、Tubi、Freevee、Roku Channel和Samsung TV Plus等FAST平台提供了丰富的电影、电视节目、直播新闻频道等资源库，让更多观众能够观看加值内容。这种广告支援模式让使用者和广告商都受益，创造了一个双赢的局面：消费者可以享受免费内容，而广告商则可以获得高度精准、参与度高的受众群体。

此外，媒体公司、电视网络和传统广播公司正在大力投资 FAST，以将其旧有节目和未充分利用的内容库收益。透过重新利用经典电视节目、小众节目和在地化内容，FAST 平台扩大了其全球影响力，触及尚未开发的受众，并最大化了广告收入。广告技术和受众定位的进步使 FAST 服务成为串流生态系统的主导力量，挑战了传统的有线电视和优质 OTT 平台。

科技进步如何增强 FAST 串流媒体？

免费、广告支援的串流电视的成功与内容传送、广告收益和用户体验个人化方面的技术创新密切相关。其中最重要的进步之一是人工智慧主导的程式化广告的整合，这使得广告商能够根据观众的人口统计、兴趣和观看行为，为他们提供高度相关的个人化广告。与传统电视广告不同，FAST串流媒体中的可寻址广告使广告投放更加有效，从而提高了广告商的参与率和投资收益(ROI)。

塑造 FAST 市场的另一项重大创新是云端基础的内容管理和动态广告插入 (DAI)。这些技术能够在直播和随选节目中无缝植入广告，最大限度地减少中断并提升用户体验。此外，伺服器端广告插入 (SSAI) 可确保无缓衝广告投放，从而消除广告拦截和延迟等问题。因此，FAST 平台可以提供与传统广播电视相当的体验，同时保持数位串流媒体的灵活性。

人工智慧 (AI) 和机器学习 (ML) 在内容推荐和使用者留存方面也发挥关键作用。透过分析观看模式、搜寻行为和使用者偏好，FAST 平台能够创建个人化的内容播放列表，从而提高观众满意度和参与度。此外，云端基础的视讯处理和 5G 连接使 FAST 服务能够在智慧电视、行动装置和连网型设备上更轻鬆地存取，从而确保以最少的缓衝获得高品质的串流体验。

此外，互动式和可购物广告正在透过实现即时互动和商业整合，重新定义广告支援的串流媒体。 Roku 和 Amazon Freevee 等平台正在探索串流内购、可点击广告和基于QR码的体验，让观众可以直接在萤幕上与品牌互动併购买商品。随着广告主寻求更具吸引力的广告形式，FAST 平台正逐渐成为数位行销和品牌故事的获利管道。

FAST市场有哪些新趋势？

由于内容日益多样化、全球覆盖范围不断扩大以及广告技术的创新，免费的、广告支援的串流电视市场正在快速发展。最大的趋势之一是 FAST 平台上直播电视和新闻串流媒体的兴起，模糊了线性电视和数位串流媒体之间的界限。 Pluto TV、Xumo 和 Samsung TV Plus 等主要参与者正在投资体育直播、全天候新闻频道和即时赛事报道，将 FAST 定位为传统有线电视网络的可行替代方案。

另一个主要趋势是内容的区域化和在地化。随着FAST平台向国际市场的扩张，它们优先考虑在地化节目、特定语言的内容以及与文化相关的广告。在印度、拉丁美洲和东南亚等地区，SVOD的渗透率仍然有限。各公司正在与当地广播公司和製作公司合作，推出区域性电视频道和小众内容类别，以更好地吸引多元化、多语言的受众。

FAST 频道日益融入智慧型电视生态系统，也正在塑造市场格局。包括三星、LG、Vizio 和SONY在内的主要电视製造商都已推出内建 FAST 的服务，提供预先安装数百个免费频道的串流应用程式。这种直接面向电视的方式不仅鼓励用户采用，也为广告主提供了一种无缝接触联网电视(CTV) 观众的方式。随着连网电视广告支出的激增，智慧型电视品牌正在利用 FAST 服务来创造新的收益来源并提升品牌忠诚度。

此外，随着媒体巨头和科技公司寻求扩大其数位业务，FAST 平台的整合和收购也日益增加。派拉蒙（Pluto TV）、福克斯（Tubi）和亚马逊（Freevee）等行业领导者正在收购或推出自己的 FAST 服务，以实现收益来源多元化，并与订阅量大的串流平台竞争。这种日益激烈的竞争预计将重塑 FAST 市场格局，争夺独家内容、策略伙伴关係和先进广告技术的竞争将更加激烈。

推动FAST市场成长的因素有哪些？

免费广告支援串流电视 (FAST) 市场的成长受到多种因素的推动，包括广告支援的收益模式、广告技术解决方案的进步、内容库的不断扩展，以及对经济实惠的娱乐替代品的需求日益增长。传统付费电视订阅量的下降和 SVOD 服务成本的上升，正在吸引大量注重成本的观众，并鼓励广告商和内容提供者大力投资 FAST 生态系统。

透过程式化广告和人工智慧主导的广告定位，FAST 平台提升了盈利和收益，使广告主能够即时触及高度细分的受众。随着品牌将广告预算从线性电视转向数位串流媒体，联网电视(CTV) 广告的蓬勃发展进一步加速了营收成长。随着广告支援的串流媒体在参与度和转换率方面超越传统电视广告，媒体买家越来越倾向于使用 FAST 平台来执行具有影响力的宣传活动。

另一个主要驱动因素是内容创作者、广播公司和科技公司之间伙伴关係的拓展。电视网络和工作室正在重新利用其庞大的内容库，将老电影、情境喜剧和真人秀授权到 FAST 平台，以确保持续的观众参与度。此外，智慧型电视和设备製造商正在利用 FAST 服务来增强其用户生态系统，并将免费串流应用集成为其硬体产品的核心功能。

FAST 服务的全球化也促进了市场成长，串流媒体供应商纷纷进入 SVOD 模式较不可行的新兴市场。随着非洲、拉丁美洲和东南亚等地区数位基础设施和网路普及率的不断提高，FAST 服务正成为数百万观众的一级资讯来源。透过投资在地化内容、广告支援的区域频道以及行动优先的串流策略，FAST 供应商正在挖掘庞大且尚未开发的受众群体。

人工智慧驱动的广告技术的持续进步、消费者接受度的不断提升以及对加值内容的持续投入，将使 FAST 市场颠覆传统电视，重塑数位串流媒体的未来。随着业界专注于提升广告效率、扩大全球影响力并整合互动功能，FAST 平台将继续发展壮大，为消费者提供一种免费、个人化且由广告商支援的替代订阅式娱乐模式的方案。

部分

类型（线性频道、随选视讯）、装置类型（智慧电视、行动装置、其他）、内容类型（电影、音乐与娱乐、新闻、运动、其他）

受访公司范例

  • Amazon Freevee
  • Binge Korea
  • Crackle
  • Fawesome
  • FilmRise
  • Kanopy
  • LG Channels
  • Local Now
  • Peacock Free
  • Plex
  • Pluto TV
  • Rakuten TV
  • Redbox Free Live TV
  • Samsung TV Plus
  • Sling Freestream
  • The Roku Channel
  • Tubi
  • Vizio WatchFree+
  • Xumo Play
  • Zeam

人工智慧集成

全球产业分析师利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 没有查询通用的 LLM 或特定产业的SLM，而是建立了一个从世界各地的专家收集的内容库，其中包括视频录像、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地和进出口（成品和原始设备製造商）情况预测其竞争地位的变化。这种复杂而多面的市场动态预计将以多种方式影响竞争对手，包括销货成本(COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP31052

Global Free Ad-Supported Streaming TVs Market to Reach US$33.0 Billion by 2030

The global market for Free Ad-Supported Streaming TVs estimated at US$10.7 Billion in the year 2024, is expected to reach US$33.0 Billion by 2030, growing at a CAGR of 20.7% over the analysis period 2024-2030. Linear Channel, one of the segments analyzed in the report, is expected to record a 18.7% CAGR and reach US$20.9 Billion by the end of the analysis period. Growth in the Video-on-demand segment is estimated at 25.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 19.7% CAGR

The Free Ad-Supported Streaming TVs market in the U.S. is estimated at US$2.8 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$5.1 Billion by the year 2030 trailing a CAGR of 19.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 18.6% and 18.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.4% CAGR.

Global Free Ad-Supported Streaming TV (FAST) Market - Key Trends & Drivers Summarized

Why Is Free Ad-Supported Streaming TV Reshaping the Entertainment Industry?

The rapid growth of Free Ad-Supported Streaming TV (FAST) is transforming the global media landscape, offering consumers an attractive alternative to subscription-based streaming services (SVOD) and traditional cable TV. Unlike paid platforms such as Netflix, Disney+, and HBO Max, FAST services provide on-demand and linear TV content without a subscription fee, generating revenue solely through advertisements. The rise of cord-cutting trends, digital ad monetization, and content diversification has fueled the demand for ad-supported streaming, making it one of the fastest-growing segments in the over-the-top (OTT) media market.

Consumers are increasingly turning to cost-effective entertainment options, especially as subscription fatigue and rising SVOD costs push users toward free alternatives. FAST platforms such as Pluto TV, Tubi, Freevee, Roku Channel, and Samsung TV Plus offer an extensive library of movies, TV shows, and live news channels, making premium content accessible to a broader audience. This ad-supported model benefits both users and advertisers, creating a win-win scenario where consumers enjoy free content while advertisers gain access to highly targeted and engaged viewership.

Moreover, media companies, TV networks, and legacy broadcasters are investing heavily in FAST to monetize their back catalogs and underutilized content libraries. By repurposing classic TV shows, niche programming, and localized content, FAST platforms are expanding their global footprint, reaching untapped audiences and maximizing ad revenue. With advancements in ad technology and audience targeting, FAST services are becoming a dominant force in the streaming ecosystem, challenging traditional cable and premium OTT platforms.

How Are Technological Advancements Enhancing FAST Streaming?

The success of Free Ad-Supported Streaming TV is closely tied to technological innovations in content delivery, ad monetization, and user experience personalization. One of the most significant advancements is the integration of AI-driven programmatic advertising, which allows advertisers to serve highly relevant and personalized ads to viewers based on their demographics, interests, and viewing behavior. Unlike traditional TV commercials, addressable advertising in FAST streaming ensures that ad placements are more effective, improving engagement rates and return on investment (ROI) for advertisers.

Another major innovation shaping the FAST market is cloud-based content management and dynamic ad insertion (DAI). These technologies enable seamless ad placement within live and on-demand content, minimizing disruptions and enhancing the user experience. Additionally, server-side ad insertion (SSAI) ensures buffer-free ad delivery, eliminating issues like ad-blocking and latency. As a result, FAST platforms can provide an experience that rivals traditional broadcast TV while maintaining the flexibility of digital streaming.

Artificial intelligence (AI) and machine learning (ML) are also playing a crucial role in content recommendation and user retention. By analyzing viewing patterns, search behavior, and user preferences, FAST platforms can curate personalized content playlists, improving viewer satisfaction and engagement levels. Additionally, cloud-based video processing and 5G connectivity are making FAST services more accessible on smart TVs, mobile devices, and connected devices, ensuring a high-quality streaming experience with minimal buffering.

Furthermore, interactive and shoppable ads are redefining ad-supported streaming by enabling real-time engagement and commerce integration. Platforms like Roku and Amazon Freevee are exploring in-stream shopping, clickable ads, and QR code-based experiences, allowing viewers to interact with brands and make purchases directly from their screens. As advertisers seek high-engagement ad formats, FAST platforms are emerging as a lucrative channel for digital marketing and brand storytelling.

What Are the Emerging Trends in the FAST Market?

The Free Ad-Supported Streaming TV market is evolving rapidly, driven by content diversification, global expansion, and ad-tech innovations. One of the biggest trends is the rise of live TV and news streaming on FAST platforms, blurring the lines between linear television and digital streaming. Leading players like Pluto TV, Xumo, and Samsung TV Plus are investing in live sports, 24/7 news channels, and real-time event coverage, positioning FAST as a viable alternative to traditional cable networks.

Another significant trend is the regionalization and localization of content. As FAST platforms expand into international markets, they are prioritizing localized programming, language-specific content, and culturally relevant advertising. In regions like India, Latin America, and Southeast Asia, where SVOD penetration remains limited due to affordability concerns, FAST services are emerging as a preferred streaming solution. Companies are partnering with local broadcasters and production houses to introduce regional TV channels and niche content categories, increasing their appeal to diverse and multilingual audiences.

The growing integration of FAST channels within smart TV ecosystems is also shaping the market. Major TV manufacturers, including Samsung, LG, Vizio, and Sony, have launched built-in FAST services, offering preloaded streaming apps with hundreds of free channels. This direct-to-TV approach enhances user adoption while providing advertisers with a frictionless way to reach connected TV (CTV) audiences. As CTV ad spending surges, smart TV brands are leveraging FAST services to generate new revenue streams and enhance brand loyalty.

Furthermore, the consolidation and acquisition of FAST platforms are increasing as media giants and tech companies seek to expand their digital footprint. Major industry players, such as Paramount (Pluto TV), Fox (Tubi), and Amazon (Freevee), are acquiring or launching their own FAST services to diversify revenue streams and compete with subscription-heavy streaming platforms. With increasing competition, the battle for exclusive content, strategic partnerships, and advanced ad technologies is expected to intensify, reshaping the FAST market landscape.

What Factors Are Driving the Growth of the FAST Market?

The growth in the Free Ad-Supported Streaming TV (FAST) market is driven by several factors, including ad-supported revenue models, advancements in ad-tech solutions, expanding content libraries, and increasing demand for cost-effective entertainment alternatives. The decline in traditional pay-TV subscriptions and the rising cost of SVOD services have led to an influx of cost-conscious viewers, pushing advertisers and content providers to invest heavily in the FAST ecosystem.

Programmatic advertising and AI-driven ad targeting have made FAST platforms more profitable and efficient, allowing advertisers to reach highly segmented audiences in real-time. The boom in Connected TV (CTV) advertising has further accelerated revenue growth, as brands shift their ad budgets from linear television to digital streaming. With ad-supported streaming outperforming traditional TV ads in engagement and conversion rates, media buyers are increasingly favoring FAST platforms for high-impact digital campaigns.

Another major driver is the expansion of partnerships between content creators, broadcasters, and tech companies. Networks and studios are repurposing their vast content libraries by licensing older movies, sitcoms, and reality TV shows to FAST platforms, ensuring consistent audience engagement. Additionally, smart TV manufacturers and device makers are leveraging FAST services to enhance their user ecosystems, integrating free streaming apps as a core feature of their hardware offerings.

The globalization of FAST services is also contributing to market growth, with streaming providers entering emerging markets where SVOD models are less viable. As digital infrastructure improves and internet penetration increases in regions like Africa, Latin America, and Southeast Asia, FAST services are becoming a primary source of entertainment for millions of viewers. By investing in localized content, ad-supported regional channels, and mobile-first streaming strategies, FAST providers are tapping into a massive, untapped audience base.

With continued advancements in AI-driven ad tech, increased consumer adoption, and growing investments in premium content, the FAST market is set to disrupt traditional TV and reshape the future of digital streaming. As industry players focus on enhancing ad efficiency, expanding global reach, and integrating interactive features, FAST platforms will continue to thrive, offering consumers a free, personalized, and advertiser-supported alternative to subscription-heavy entertainment models.

SCOPE OF STUDY:

The report analyzes the Free Ad-Supported Streaming TVs market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Type (Linear Channel, Video-on-demand); Device Type (Smart TVs, Mobile Devices, Others); Content Type (Movies, Music & Entertainment, News, Sports, Others)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 39 Featured) -

  • Amazon Freevee
  • Binge Korea
  • Crackle
  • Fawesome
  • FilmRise
  • Kanopy
  • LG Channels
  • Local Now
  • Peacock Free
  • Plex
  • Pluto TV
  • Rakuten TV
  • Redbox Free Live TV
  • Samsung TV Plus
  • Sling Freestream
  • The Roku Channel
  • Tubi
  • Vizio WatchFree+
  • Xumo Play
  • Zeam

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Free Ad-Supported Streaming TVs - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Cord-Cutting Acceleration and Subscription Fatigue Propel Growth of Free Ad-Supported Streaming TV Platforms
    • Rising Consumer Preference for Lean-Back, Linear Viewing Experiences Drives FAST Channel Engagement
    • Shift in Ad Budgets Toward CTV and Programmatic Formats Strengthens Monetization Opportunities for FAST
    • OEM Integration of FAST Channels into Smart TVs Boosts Platform Adoption and Daily Active Viewing
    • Growing Content Library of Syndicated Shows and Niche Genres Enhances Viewer Retention on FAST Networks
    • Advertiser Demand for Brand-Safe, Premium Inventory Supports FAST Platform Partnerships with Studios and Networks
    • User Data and Real-Time Analytics Enable Targeted Ad Delivery and Higher CPMs on FAST Platforms
    • Global Expansion of FAST Services Supports Multilingual and Region-Specific Channel Growth
    • Media Companies Reclaiming and Repurposing Content Libraries Accelerate FAST Channel Development
    • Improved UI/UX and Channel Surfing Interfaces Mimic Cable TV, Enhancing Viewer Familiarity and Engagement
    • Rising Cost of SVOD Platforms Promotes FAST Adoption in Budget-Conscious Households
    • Increased Availability of Live News, Sports Highlights, and Local Channels Boosts FAST Time Spent Per User
    • Smart TV OEMs Creating Proprietary FAST Offerings to Capture Additional Ad Revenue Streams
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Free Ad-Supported Streaming TVs Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Free Ad-Supported Streaming TVs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Linear Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Linear Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Video-on-demand by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Video-on-demand by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Other Content Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Other Content Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Movies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Movies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Music & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Music & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for News by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for News by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Sports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Sports by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Smart TVs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Smart TVs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Mobile Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Mobile Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Other Device Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Other Device Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 24: USA Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: USA 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • CANADA
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Canada 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • JAPAN
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Japan 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • CHINA
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 42: China Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: China 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • EUROPE
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • FRANCE
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: France 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • GERMANY
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Germany 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Italy 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • UNITED KINGDOM
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: UK 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Free Ad-Supported Streaming TVs Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Type - Linear Channel and Video-on-demand - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Free Ad-Supported Streaming TVs by Type - Percentage Breakdown of Value Sales for Linear Channel and Video-on-demand for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Content Type - Other Content Types, Movies, Music & Entertainment, News and Sports - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Free Ad-Supported Streaming TVs by Content Type - Percentage Breakdown of Value Sales for Other Content Types, Movies, Music & Entertainment, News and Sports for the Years 2025 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Free Ad-Supported Streaming TVs by Device Type - Smart TVs, Mobile Devices and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Rest of World 6-Year Perspective for Free Ad-Supported Streaming TVs by Device Type - Percentage Breakdown of Value Sales for Smart TVs, Mobile Devices and Other Device Types for the Years 2025 & 2030

IV. COMPETITION