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市场调查报告书
商品编码
1820297
2025 年至 2033 年视讯串流市场规模、份额、趋势及预测(按组件、串流媒体类型、收入模式、最终用户和地区)Video Streaming Market Size, Share, Trends and Forecast by Component, Streaming Type, Revenue Model, End User, and Region, 2025-2033 |
2024年,串流影音市场规模达1,048亿美元。展望未来, IMARC Group预测,到2033年,市场规模将达到4,117亿美元,2025年至2033年的复合年增长率为18.66%。目前,北美占据市场主导地位,这得益于串流媒体功能的不断增强、虚拟实境(VR)和扩增实境(AR)的日益融合以提升用户体验,以及行动装置在串流媒体内容中的使用率不断提高。
高速网路的日益普及是视讯串流服务扩张的基石。 2024 年初,美国网路使用者数为 3.311 亿,网路普及率为 97.1%。此外,在此期间,美国共有 3.96 亿个活跃蜂窝行动连接,占总人口的 116.2%。这种广泛的连结为不同人群提供了无缝的串流体验。美国的宽频普及率也大幅成长。 2023 年,79% 的美国成年人表示家中拥有高速宽频服务,高于前几年。 5G 网路的部署进一步增强了串流功能,提供了更快、更可靠的连接,这对于高清 (HD) 和直播串流内容至关重要,从而加强了视讯串流市场的成长。
美国在该市场中处于领先地位,并有望成为最具主导地位的国家。这归因于美国消费者对点播观看的需求日益增长,而非传统的预定节目。这种偏好体现在订阅视讯随选 (SVOD) 服务带来的巨额收入中,2023 年美国家庭平均每月在 SVOD 服务上的支出为 61 美元。随时观看内容的便利性导致传统电视收视率下降,2024 年 7 月,串流平台占电视总使用量的 41.4%。
技术进步
视讯串流媒体市场的主要驱动力之一是技术的快速进步。随着网路速度的提升,尤其是5G网路的推出,高品质视讯内容的串流媒体传输变得越来越可行和有效率。串流功能的增强带来了更流畅的观看体验、更少的缓衝和更高解析度的内容,这些对于用户满意度至关重要。此外,云端运算的进步使串流媒体平台能够提供几乎可以从任何地方存取的海量内容库。一个显着的例子是康卡斯特公司(Comcast Corporation)的策略性倡议,将NBC环球(NBCUniversal)的有线电视网络和数位资产分拆为一家名为「SpinCo」的新独立公司,目标客户是7000万美国家庭。这家专注于新闻、体育和娱乐的新公司反映了行业正在转向利用技术进步来改进内容交付。此外,随着串流媒体平台采用虚拟实境(VR)和扩增实境(AR)等创新功能,使用者体验不断演变,为沉浸式和互动式内容消费开闢了新的可能性。
变更检视器首选项
推动市场扩张的关键因素之一是观众行为向点播娱乐的转变。串流媒体服务提供了随时随地观看内容的灵活性,不受既定时间表的限制,正在稳步超越传统的广播电视 (TV)。年轻消费者尤其受到这种变化的影响,他们青睐串流媒体服务,因为串流媒体服务能够提供种类繁多的节目、客製化内容,并融入社群媒体元素,从而带来更具吸引力的体验。此外,由于串流媒体服务通常是针对行动装置观看,并提供客製化的用户体验,以适应许多人现代的、忙碌的生活方式,行动装置作为主要内容消费方式的发展正在加速这一趋势。
内容库和原创作品的扩展
该行业的成长很大程度上得益于内容库的多样性和扩展。为了吸引兴趣各异的广大用户,串流媒体服务商正大力投资取得各种素材,包括外国电影和电视剧。除了吸引更多受众之外,这种内容的全球化也使平台在拥挤的市场中更具特色。此外,许多串流媒体提供商开始优先考虑在原创内容上进行大规模投资。透过提供其他地方无法取得的独特优质内容,原创内容不仅可以成为吸引新客户的差异化优势,还能帮助留住现有客户。
The video streaming market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 411.7 Billion by 2033, exhibiting a CAGR of 18.66% from 2025-2033. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.
The increasing availability of high-speed internet has been a cornerstone in the expansion of video streaming services. At the beginning of 2024, there were 331.1 million internet users in the United States of America, when internet penetration stood at 97.1 percent. Also, a total of 396.0 million cellular mobile connections were active in the United States during this period, with this figure equivalent to 116.2 percent of the total population. This extensive connectivity facilitates seamless streaming experiences across diverse demographics. Broadband adoption has also seen substantial growth in the country. In 2023, 79% of U.S. adults reported having high-speed broadband service at home, up from previous years. The deployment of 5G networks further enhances streaming capabilities, offering faster and more reliable connections, which is crucial for high-definition (HD) and live streaming content thus strengthening the video streaming market growth.
The United States is at the forecast in this market, leading its way to be the most dominating country. The is attributed to the increasing need among American consumers for on-demand viewing over traditional scheduled programming. This preference is reflected in the substantial revenues generated by subscription video-on-demand (SVOD) services, as an average US households spent US$61 per month on SVOD services in the year 2023. The convenience of watching content anytime has led to a decline in traditional TV viewership, with streaming platforms accounting for 41.4% of total TV usage in July 2024.
Technological Advancements
One of the primary drivers of the video streaming market is the rapid advancement in technology. With increasing internet speeds, particularly the roll-out of 5G networks, streaming high-quality video content is becoming more feasible and efficient. This enhancement in streaming capabilities is allowing for smoother viewing experiences, reduced buffering, and higher-resolution content, which are vital for user satisfaction. Moreover, advancements in cloud computing are enabling streaming platforms to offer vast libraries of content that are accessible from virtually anywhere. A notable example is Comcast Corporation's strategic move to spin off NBCUniversal's cable networks and digital assets into a new independent company, "SpinCo," which will target 70 million U.S. households. This new entity, focused on news, sports, and entertainment, reflects the industry's shift toward utilizing technological advancements to improve content delivery. Moreover, as streaming platforms adopt innovative features like virtual reality (VR) and augmented reality (AR), the user experience continues to evolve, opening up new possibilities for immersive and interactive content consumption.
Changing Viewer Preferences
One of the key factors driving the market's expansion is the change in viewer behavior toward on-demand entertainment. Streaming services, which provide the flexibility to watch material at any time and from any location without being restricted by a set schedule, are steadily overtaking traditional broadcast television (TV). Younger consumers are especially impacted by this change, favoring streaming services because of their capacity to offer a wide variety of programs, customize material, and include social media elements for a more engaging experience. Furthermore, as streaming services are frequently geared for mobile viewing and provide a customized user experience that fits with many people's modern, on-the-go lifestyles, the trend is being accelerated by the development of mobile devices as the major way of consuming content.
Expansion of Content Libraries and Original Productions
The growth of the industry is largely fueled by the variety and extension of content libraries. To appeal to a wide range of customers with different interests, streaming services are making significant investments in obtaining a variety of material, including foreign films and TV series. In addition to drawing in a larger audience, this globalization of content makes platforms more distinctive in a crowded market. Furthermore, a lot of streaming providers are starting to prioritize making large investments in original content. By providing unique, superior material that is unavailable elsewhere, original content not only acts as a differentiator to draw in new customers but also aids in keeping hold of current ones.
The solution segment accounts for the largest market share. It comprises internet protocol television (IPTV), over-the-top (OTT) platforms, and pay TV. IPTV, delivered over a dedicated network, offers high-quality, reliable broadcast experiences, often with the ability to integrate interactive features and video-on-demand (VOD) services. OTT platforms, on the other hand, are gaining immense popularity by offering streaming services directly over the internet, bypassing traditional distribution channels. Pay TV still holds a significant market share, especially in regions with less developed internet infrastructure. It includes traditional cable and satellite television services, offering bundled content packages. The dominance of the solutions segment is attributed to the vast viewer base that prefers diverse and accessible content offerings provided by these platforms.
The live/linear video streaming type is dominating the market share. It refers to the real-time broadcasting of events or scheduled television content over the internet. This type of streaming is akin to traditional television (TV) broadcasts but delivered through internet protocols. The growing popularity of live streaming is driven by its ability to offer real-time engagement and immediacy, making it highly attractive for sports events, live concerts, news, and special live broadcasts. The increased adoption of this format by social media platforms and dedicated live-streaming services is propelling its growth. Additionally, the integration of interactive features like live chats and instant feedback is enhancing viewer engagement, making live/linear streaming a preferred choice for events requiring real-time participation thereby creating a video streaming market outlook.
The subscription revenue model leads the market share. It operates on a basis where users pay a recurring fee to access the content library of a platform. Its popularity stems from its value proposition of providing extensive content at a predictable cost, eliminating the need for individual purchases. Additionally, the recurrent revenue stream of the model provides platforms with a stable financial base, facilitating further investment in content acquisition and technology enhancements. This model appeals to people seeking a comprehensive and continuous entertainment experience without the interruption of advertisements.
The personal segment dominates the video streaming market share. It comprises private users who access video streaming services for their own amusement and convenience. The increasing popularity of on-demand entertainment, made possible by the widespread availability of high-speed internet and the development of smart devices such as smartphones, tablets, and smart TVs, is driving this segment's domination. Movies, TV series, documentaries, and user-generated material are among the many types of content that are available to personal users who often subscribe to or access video streaming services. Users may view their favorite material at any time and from any location because to the segment's ease, flexibility, and tailored content.
Based on the video streaming market forecast, North America dominance in this market is a result of the region's high penetration rates of streaming services, driven by the presence of major players. The rising focus on content diversification and original production is strengthening the market growth. Technological advancements and high internet speeds support the consumption of high-definition and 4K content. The trend towards cord-cutting, where people move away from traditional cable television (TV) to online streaming options, is also prominent in this region. Additionally, there is an increasing interest in niche and specialized streaming services catering to specific interests or demographics.
United States Video Streaming Market Analysis
The U.S. video streaming market is on an upswing due to a burgeoning demand for on-demand content among consumers and advances in technology. According to an industrial report, the U.S. number of streaming video subscribers increased to 235 million in 2023, representing a 5% rise compared to 2022. The market witnessed one major announcement in Comcast Corporation's plan to establish a new publicly traded company called SpinCo, where NBCUniversal's cable networks such as USA Network, CNBC, MSNBC, Oxygen, and more will be housed. It will bring together a combined reach of about 70 million U.S. households in one of the most competitive markets out there, streaming and television space. This spin-off will therefore bolster Comcast's ability to offer diversified and high-quality news, sports, and entertainment offerings to its customers, ultimately helping it maintain its strong leadership position in the fast-changing media landscape. With shifting consumer preferences toward streaming, Comcast's strategic move is reflective of rising demand for a diverse content offering.
Asia Pacific Video Streaming Market Analysis
The Asia Pacific video streaming market is growing rapidly due to rising disposable incomes, improving connectivity, and a rich content landscape. The region is expected to add 93 million SVOD subscriptions by 2029, reaching 687 million subscriptions, up from 594 million in 2023. China will lead this expansion, generating 378 million subscriptions by 2029. India will contribute 22 million, followed by Japan (14 million), South Korea (9 million), and Indonesia (8 million). Although China has limited access to the United States' streaming outlets, Netflix and Prime Video will still lead in regions, with 61.9 million and 55.8 million subscribers each. The region-specific sites also continue to expand from the local streaming platforms for UNext in Japan, and Disney+ Hotstar in India, with some offering region-specific content for diversity. By 2029, Asia Pacific's SVOD revenue is projected to reach US$ 49 billion, local, and international players adjusting to regional preferences.
Europe Video Streaming Market Analysis
A news article reports that U.S. video streaming platforms lead the Europe's streaming landscape, while Netflix, Prime Video, and Disney+ make up 85% of all the viewership in streaming. Despite the U.S. content dominating the screen, the European productions take up 30% of the SVOD viewing time, while EU-made content takes up 21%. Netflix has managed to meet the EU's 30% local content mandate, which is meant to ensure that European works are appropriately represented. Data from the European Audiovisual Observatory has shown that streaming services, such as Netflix and Amazon Prime Video, are increasingly making investments in European content, with Netflix offering about 30% European titles across most of the EU. However, countries like the U.K. and Ireland are slightly below this quota. Despite regulatory pressure, U.S. streamers continue to garner significant market share, wherein a large portion of their catalogues are comprised of European content not national in nature.
Latin America Video Streaming Market Analysis
The Latin American video streaming market is growing rapidly, spurred by an increase in internet penetration and changing consumer behavior. Notably, NBC News Now started operations in Mexico and Brazil to be the first US-based news channel streamed in Samsung TV+ channels. This development underscores the increase in digital media consumption in Latin America, where streaming adoption is almost universal, with Mexico at 96.9% and Brazil at 95.8% above the global average, according to GWI. In Brazil, where internet users spend an average of 2 hours and 40 minutes daily with online press, NBC News Now is ready to take advantage of this trend, with ad-supported, free-to-access news content. This aligns well with the demand for credible, digital-first news sources in the region.
Middle East and Africa Video Streaming Market Analysis
Video streaming is growing rapidly across the Middle East and Africa amid a shift in entertainment patterns and an increasing mobile internet penetration trend. As per a news article, leading the growth are the UAE, Saudi Arabia, and South Africa, where, interestingly, Saudi Arabia had streaming subscription growth of 20% just in 2023. Tapping local content is a clear focus area, with platforms such as Shahid in the Middle East and Showmax in South Africa offering region-specific shows. The growth in 4G and 5G networks is also providing improvements in video streaming, as has been seen in countries such as Egypt and Kenya. Growth in streaming subscriptions is also spurred by an increasing number of tech-savvy young consumers, contributing to the region's robust growth in the area. Local partnerships, along with international agreements, will be crucial in providing expanded access and reach for such services.
Key players in the video streaming market are actively engaging in strategies to enhance user experience and expand their market presence. This includes investing heavily in original content production to offer exclusive and diverse programming, which is crucial for attracting and retaining subscribers. Additionally, top companies are leveraging advanced technologies like artificial intelligence (AI) and machine learning (ML) for personalized content recommendations, improving user engagement. There's also a focus on expanding global reach, with platforms increasingly offering content tailored to regional tastes and languages. Partnerships with content creators, telecom operators, and hardware manufacturers are common to enhance distribution and accessibility. Moreover, top companies are experimenting with different pricing models and subscription plans to cater to a broader range of viewers, including offering ad-supported versions or mobile-only subscriptions in price-sensitive markets. This multifaceted approach reflects the dynamic and competitive nature of the video streaming industry.