视讯串流软体市场：2025-2030 年预测

视讯串流软体市场规模：

预计视讯串流软体市场将从 2025 年的 133.38 亿美元成长到 2030 年的 279.24 亿美元，复合年增长率为 15.93%。

受智慧型手机普及率不断提高、网路连线不断改善以及消费者内容消费偏好不断变化等因素的推动，串流影音软体市场正经历强劲成长。高速网路的融合和行动装置的普及正在从根本上改变消费者存取和消费影片内容的方式，为串流媒体软体供应商和内容平台创造了巨大的商机。

市场转型与消费者行为

消费者的偏好正转向随选视讯消费，让观众能够即时存取他们想要的内容，而不是遵循传统的广播时间表。这种行为变化推动了OTT平台成为Over-the-Top，使其成为现代娱乐消费模式的重要组成部分。

疫情期间显着加速了现有的市场趋势，并带来了超越暂时现象的持久行为变化。封锁期间萤幕使用时间的增加，催生了新的消费习惯，这些习惯在疫情后依然有效，促进了市场持续成长，并促进了不同人群对平台的采用。

市场成长的关键驱动力

扩大数位基础设施

市场成长的主要驱动力是全球互联网和智慧型手机用户群的不断增长。数位基础设施的发展使更广泛的人群能够使用影片串流技术，从而扩大了软体供应商和内容平台的潜在市场。

智慧型手机市场的扩张尤其推动了「行动优先」消费模式的成长，因为越来越多的用户更青睐可携式且个人化的观看体验，而非传统的电视观看方式。固定宽频用户的成长透过改善连接性和频宽可用性，进一步增强了串流媒体播放能力。

随选节目的演变

随选视讯串流媒体在全球市场正在显着扩张，并有望在预测期内成为重要的成长要素。传统媒体巨头正透过专用平台进入串流媒体市场，这加剧了竞争，同时也增加了消费者的选择和平台的多样性。

迪士尼、HBO、NBC、苹果和AT&T等娱乐公司纷纷推出串流媒体服务，显示整个产业都意识到了串流媒体市场的机会。竞争的加剧将透过增加平台开发需求和技术创新需求，使整个视讯串流软体市场受益。

智慧电视的普及将透过将串流媒体功能直接整合到家庭娱乐系统中，减少存取障碍并提高用户体验的质量，进一步加速按需消费。

教育和专业应用

远距教育的普及已将市场拓展至娱乐之外，为视讯串流软体在学术和专业环境中创造了新的使用案例。这种市场多元化增强了市场韧性，并为软体供应商创造了新的商机。

区域市场分析

由于中国、韩国、新加坡、印度和香港等国家和地区的快速数位化和数位基础设施的不断扩张，亚太地区拥有最高的成长潜力。该地区的成长反映了不同经济发展水平的人口规模和技术采用率的不断增长。

北美凭藉其先进的技术基础设施以及消费者和企业领域领先的技术采用模式，占据了相当大的市场份额。

竞争格局与产业结构

市场领导包括 IBM Corporation、Kaltura, Inc. 和 Haivision 等老牌科技公司，它们正在实施多样化的成长策略，以在以技术创新和内容多样化为特征的不断变化的市场格局中保持竞争力。

竞争格局既体现了成熟的技术供应商，也体现了新兴平台，从而创造了一个促进持续创新和能力发展的动态市场环境。

战略意义

受基础设施扩张、用户行为变化和平台多样化的推动，视讯串流软体市场蕴含着巨大的成长机会。成功的关键在于平衡技术力与优化使用者体验，同时满足从娱乐到教育再到专业应用等多样化的细分市场需求。市场参与企业必须兼顾全球扩张机会和本地客製化需求，才能最大限度地发挥不同地理和人口市场的成长潜力。

疫情导致的行为变化具有永久性，这表明市场有可能实现长期可持续的增长，而非暂时的扩张，从而支持对串流媒体技术开发和市场扩张计划的战略投资。

本报告的主要优点

• 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
• 竞争格局：了解主要企业所采用的策略策略，并了解采用正确策略的市场渗透潜力。
• 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
• 可行的建议：利用洞察力进行策略决策，并在动态环境中开闢新的业务流和收益。
• 适合广泛的使用者：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

• 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
• 成长机会、挑战、供应链前景、法律规范与趋势分析
• 竞争定位、策略和市场占有率分析
• 收益成长和预测细分市场和区域分析（包括国家）
• 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

• 市场概况
• 市场定义
• 调查范围
• 市场区隔

第三章 经营状况

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章 视讯串流软体市场（依解决方案）

• 介绍
• 转码和处理
• 视讯管理
• 视讯传输和分发
• 视讯安全
• 影片分析
• 其他的

6. 视讯串流软体市场（按服务）

• 介绍
• 专业服务
• 託管服务

第七章 依串流媒体类型分類的视讯串流软体市场

• 介绍
• 直播
• 视讯点播串流媒体

第 8 章：视讯串流软体市场（按部署）

• 介绍
• 本地部署
• 云

第 9 章：按产业垂直分類的视讯串流软体市场

• 介绍
• 媒体与娱乐
• BFSI
• 教育
• 卫生保健
• 政府
• 其他的

第十章。按地区分類的视讯串流软体市场

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第十一章竞争格局及分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪表板

第十二章：公司简介

• Wowza Media Systems, LLC
• Amazon
• Kollective Technology, Inc.
• Haivision
• IBM Corporation
• Kaltura, Inc.
• Panopto Inc.
• Brightcove
• Vbrick
• Qumu Corporation

第十三章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

图表目录

表格列表

Video Streaming Software Market Size:

The video streaming software market is expected to grow from USD 13.338 billion in 2025 to USD 27.924 billion in 2030, at a CAGR of 15.93%.

The video streaming software market demonstrates robust growth driven by expanding smartphone adoption, increasing internet connectivity, and evolving consumer content consumption preferences. The convergence of high-speed internet availability and mobile device proliferation has fundamentally transformed how consumers access and consume video content, creating substantial opportunities for streaming software providers and content platforms.

Market Transformation and Consumer Behavior

Consumer preferences have shifted toward on-demand video consumption, enabling viewers to access desired content instantly rather than adhering to traditional broadcast schedules. This behavioral transformation has elevated over-the-top (OTT) platforms to mainstream prominence, with services becoming integral components of modern entertainment consumption patterns.

The pandemic period significantly accelerated existing market trends, creating lasting behavioral changes that extend beyond temporary circumstances. Screen time increases during lockdown periods established new consumption habits that persist in post-pandemic environments, contributing to sustained market growth and platform adoption across diverse demographic segments.

Primary Market Growth Drivers

Digital Infrastructure Expansion

The fundamental driver supporting market growth includes expanding global internet and smartphone user bases. Digital infrastructure development enables broader population access to video streaming technologies, creating expanding addressable markets for software providers and content platforms.

Smartphone market expansion particularly supports growth through mobile-first consumption patterns, as users increasingly prefer portable, personalized viewing experiences over traditional television consumption. Fixed broadband subscription growth further enhances streaming capabilities through improved connectivity and bandwidth availability.

On-Demand Content Evolution

On-demand video streaming has experienced significant expansion across global markets, representing a prominent growth driver for the forecast period. Major traditional media companies have entered the streaming market through dedicated platforms, intensifying competition while expanding consumer choice and platform variety.

Entertainment companies including Disney, HBO, NBC, Apple, and AT&T have launched streaming services, demonstrating industry-wide recognition of streaming market opportunities. This competitive expansion benefits the overall video streaming software market through increased platform development requirements and technological innovation demands.

Smart television adoption further accelerates on-demand consumption by integrating streaming capabilities directly into home entertainment systems, reducing barriers to access and enhancing user experience quality.

Educational and Professional Applications

Educational sector adoption during remote learning periods expanded market applications beyond entertainment, creating new use cases for video streaming software in academic and professional environments. This diversification strengthens market resilience and creates additional revenue opportunities for software providers.

Geographic Market Analysis

The Asia Pacific region demonstrates the highest growth potential driven by rapid digitalization and expanding digital infrastructure across countries including China, South Korea, Singapore, India, and Hong Kong. Regional growth reflects both population scale and increasing technology adoption rates across diverse economic development levels.

North America maintains substantial market share due to advanced technological infrastructure and progressive technology adoption patterns among consumer and enterprise segments.

Competitive Landscape and Industry Structure

Market leadership includes established technology companies such as IBM Corporation, Kaltura, Inc., and Haivision, among others. These players implement diverse growth strategies to maintain competitive positioning within an evolving market landscape characterized by both technological innovation and content diversification.

The competitive environment reflects both established technology providers and emerging platforms, creating dynamic market conditions that drive continuous innovation and feature development.

Strategic Implications

The video streaming software market presents substantial growth opportunities driven by infrastructure expansion, behavioral shifts, and platform diversification. Success requires balancing technological capabilities with user experience optimization while addressing diverse market segments from entertainment to education and professional applications. Market participants must consider both global expansion opportunities and regional customization requirements to maximize growth potential across varied geographic and demographic markets.

The permanent nature of pandemic-driven behavioral changes suggests sustained long-term growth potential rather than temporary market expansion, supporting strategic investment in streaming technology development and market expansion initiatives.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Video Streaming Software Market Segments:

By Solutions

• Transcoding and Processing
• Video Management
• Video Delivery and Distribution
• Video Security
• Video Analytics
• Others

By Services

• Professional Services
• Managed Services

By Streaming Type

• Live Streaming
• Video-on-Demand Streaming

By Deployment

• On-Premise
• Cloud

By Vertical

• Media and Entertainment
• BFSI
• Education
• Healthcare
• Government
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. VIDEO STREAMING SOFTWARE MARKET BY SOLUTIONS

• 5.1. Introduction
• 5.2. Transcoding and Processing
• 5.3. Video Management
• 5.4. Video Delivery and Distribution
• 5.5. Video Security
• 5.6. Video Analytics
• 5.7. Others

6. VIDEO STREAMING SOFTWARE MARKET BY SERVICES

• 6.1. Introduction
• 6.2. Professional Services
• 6.3. Managed Services

7. VIDEO STREAMING SOFTWARE MARKET BY STREAMING TYPE

• 7.1. Introduction
• 7.2. Live Streaming
• 7.3. Video-on-Demand Streaming

8. VIDEO STREAMING SOFTWARE MARKET BY DEPLOYMENT

• 8.1. Introduction
• 8.2. On-Premise
• 8.3. Cloud

9. VIDEO STREAMING SOFTWARE MARKET BY VERTICAL

• 9.1. Introduction
• 9.2. Media and Entertainment
• 9.3. BFSI
• 9.4. Education
• 9.5. Healthcare
• 9.6. Government
• 9.7. Others

10. VIDEO STREAMING SOFTWARE MARKET BY GEOGRAPHY

• 10.1. Introduction
• 10.2. North America
  • 10.2.1. USA
  • 10.2.2. Canada
  • 10.2.3. Mexico
• 10.3. South America
  • 10.3.1. Brazil
  • 10.3.2. Argentina
  • 10.3.3. Others
• 10.4. Europe
  • 10.4.1. Germany
  • 10.4.2. France
  • 10.4.3. United Kingdom
  • 10.4.4. Spain
  • 10.4.5. Others
• 10.5. Middle East and Africa
  • 10.5.1. Saudi Arabia
  • 10.5.2. UAE
  • 10.5.3. Others
• 10.6. Asia Pacific
  • 10.6.1. China
  • 10.6.2. India
  • 10.6.3. Japan
  • 10.6.4. South Korea
  • 10.6.5. Indonesia
  • 10.6.6. Thailand
  • 10.6.7. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 11.1. Major Players and Strategy Analysis
• 11.2. Market Share Analysis
• 11.3. Mergers, Acquisitions, Agreements, and Collaborations
• 11.4. Competitive Dashboard

12. COMPANY PROFILES

• 12.1. Wowza Media Systems, LLC
• 12.2. Amazon
• 12.3. Kollective Technology, Inc.
• 12.4. Haivision
• 12.5. IBM Corporation
• 12.6. Kaltura, Inc.
• 12.7. Panopto Inc.
• 12.8. Brightcove
• 12.9. Vbrick
• 12.10. Qumu Corporation

13. APPENDIX

• 13.1. Currency
• 13.2. Assumptions
• 13.3. Base and Forecast Years Timeline
• 13.4. Key benefits for the stakeholders
• 13.5. Research Methodology
• 13.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES