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市场调查报告书
商品编码
1795313
植物来源汉堡肉饼的全球市场Plant-based Burger Patties |
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预计到 2030 年全球植物来源汉堡肉饼市场规模将达到 201 亿美元
全球植物来源汉堡肉饼市场规模预计在2024年为9.622亿美元,预计到2030年将达到201亿美元,2024年至2030年的复合年增长率为65.9%。线下分销管道是本报告分析的细分市场之一,预计其复合年增长率将达到58.4%,到分析期结束时规模将达到104亿美元。线上分销通路细分市场在分析期间的复合年增长率预计将达到77.9%。
美国市场规模估计为 2.529 亿美元,中国市场预计复合年增长率为 62.6%
预计到2024年,美国植物来源汉堡肉饼市场规模将达2.529亿美元。作为世界第二大经济体,中国市场规模预计到2030年将达到29亿美元,在2024-2030年的分析期间内,复合年增长率为62.6%。其他值得关注的区域市场包括日本和加拿大,预计在分析期间内,这两个市场的复合年增长率分别为58.8%和57.1%。在欧洲,预计德国市场的复合年增长率为46.1%。
全球植物来源汉堡肉饼市场—主要趋势与驱动因素摘要
为什么植物来源汉堡肉饼会颠覆世界各地的传统肉类市场
植物来源汉堡肉饼不再是小众健康食品店的新奇事物;它们正在成为一种主流替代品,威胁着传统肉类在全球市场的主导地位。随着消费者对动物福利、气候变迁和健康的意识不断增强,植物来源饮食变得越来越普遍。这些肉饼旨在复製牛肉汉堡的味道、质地、香气甚至外观,使其不仅对素食者和纯素有吸引力,而且对希望在不牺牲风味的情况下减少肉类消费量的弹性素食者和肉食者也有吸引力。世界各地的大型食品连锁店、快餐专利权和餐厅都在将植物来源汉堡纳入其核心菜单,这反映了人们饮食偏好的更广泛转变。注重健康的消费者尤其喜欢这些产品,因为它们不含胆固醇、饱和脂肪含量低,富含来自大豆、豌豆、绿豆、扁豆、鹰嘴豆和其他豆类的纤维和蛋白质。同时,环保人士正在推广植物来源食品,以应对畜牧业的碳排放。这种道德、环境和营养方面的共同驱动力正在推动植物性食品的持续需求:随着越来越多的消费者愿意尝试不同的饮食,以及品牌在烹饪创新方面的投入,植物来源汉堡肉饼正以前所未有的速度颠覆传统肉类市场。
科技如何塑造现代植物汉堡的口味和吸引力?
科技创新在提升植物来源汉堡肉饼的风味、质感和真实感方面发挥着变革性的作用,弥合了肉类替代品与传统牛肉之间的差距。先进的食品科学技术使企业能够操控植物蛋白,并加入天然黏合剂、脂肪和发酵衍生成分,以模仿肉类的多汁、劲道和嘶嘶声。最具突破性的进展之一是使用血红素类似物和酵母萃取物风味化合物,它们能够复製熟牛肉的鲜味和富含铁的精华。质感创新也同样重要,最新一代肉饼采用挤压技术和水分管理系统,创造出模拟肌肉纤维的层状结构。使用椰子油、葵花籽油和乳木果油改善了脂肪分布,以模仿动物脂肪的融化特性和风味。甜菜汁和石榴萃取物等变色成分有助于模拟从生肉到已烹调的视觉转变。这些科学进步,在感官数据和人工智慧工具的支持下,正在帮助食品开发者根据消费者回馈和区域口味偏好调整配方。此外,清洁标籤运动正在鼓励企业最大限度地提高营养,同时最大限度地减少合成添加剂,从而生产出既美味又健康的肉饼。由于持续的研发投入以及食品技术专家、厨师和营养学家之间的跨学科合作,植物来源汉堡肉饼正在迅速发展,为曾经对肉类避之不及的消费者弥合感官鸿沟。
哪些消费趋势和零售策略正在推动市场进入和成长?
消费行为和零售策略是塑造植物来源汉堡肉饼市场成长轨迹的关键,使这些产品更容易获得、更实惠,并吸引更广泛的受众。如今的消费者非常关注食材、生产伦理和环境影响,他们的购买决策反映了对透明度和永续性的需求。零售商的应对措施包括:在肉类区主推植物性肉饼,将其纳入熟食区,并推出符合清洁标籤标准的家常小菜品牌产品。由于订阅模式、精选盒装以及允许定制和便捷的直销模式,电商平台上冷冻和冷藏植物基汉堡的销量也出现激增。品牌与餐厅、名厨和社群媒体影响者的合作,正在帮助植物性食品成为主流,并使其成为日常生活的一部分。为了适应季节性趋势和生酮饮食、原始人饮食和无麸质饮食等生活方式,各大公司正在透过针对特定营养需求量身订製肉饼来丰富其产品线。家庭装、迷你汉堡和超值套餐正被用来吸引家庭和大型团体。 「无肉星期一」、试吃折扣和店内试吃活动等促销活动正在帮助将好奇的消费者转化为回头客。此外,规模效益和原料采购的改进正在提高植物汉堡与动物汉堡的价格比价,并降低尝试植物汉堡的经济门槛。所有这些策略都有助于提高植物汉堡的知名度、扩大其供应范围,并形成更具包容性的模式,从而支持植物汉堡市场的持续成长。
支撑植物汉堡产业长期成长的关键因素有哪些?
植物来源汉堡和肉饼市场的成长受到几个核心因素的驱动,包括健康意识、环境永续性、食品创新和全球饮食习惯的转变。首先,肥胖、糖尿病和心血管疾病等文明病的增加,促使许多消费者寻求更健康的红肉替代品,使植物来源汉堡成为一个有吸引力的选择。除了健康趋势之外,人们对温室气体排放、森林砍伐和畜牧业用水等环境问题的日益担忧也增加了植物性饮食的吸引力。植物性蛋白质萃取、风味增强和肉类製造的技术进步使得产品能够满足消费者对口味和质地的期望,同时又不损害营养完整性。政府促进永续农业和植物性食品消费的政策也创造了有利的法规环境,特别是在欧洲和亚洲部分地区。跨国食品公司和新兴企业都在扩大业务、投资研发和扩大分销,以满足日益增长的全球需求。弹性素食主义的兴起以及植物性食物与动物性食物共存的混合饮食的接受,进一步扩大了消费群。包括学校、医院和企业餐厅在内的餐饮服务机构正在将植物肉饼纳入其菜单,作为其健康和永续性的一部分。此外,低温运输物流和供应链效率的提高,也促进了全球范围内获取易腐植物性产品的管道。所有这些因素共同作用,确保了植物来源汉堡肉饼产业在成熟市场和新兴市场的持续成长和发展。
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关税影响係数
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Global Plant-based Burger Patties Market to Reach US$20.1 Billion by 2030
The global market for Plant-based Burger Patties estimated at US$962.2 Million in the year 2024, is expected to reach US$20.1 Billion by 2030, growing at a CAGR of 65.9% over the analysis period 2024-2030. Offline Distribution Channel, one of the segments analyzed in the report, is expected to record a 58.4% CAGR and reach US$10.4 Billion by the end of the analysis period. Growth in the Online Distribution Channel segment is estimated at 77.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$252.9 Million While China is Forecast to Grow at 62.6% CAGR
The Plant-based Burger Patties market in the U.S. is estimated at US$252.9 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$2.9 Billion by the year 2030 trailing a CAGR of 62.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 58.8% and 57.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 46.1% CAGR.
Global Plant-Based Burger Patties Market - Key Trends & Drivers Summarized
Why Are Plant-Based Burger Patties Disrupting Traditional Meat Markets Worldwide?
Plant-based burger patties are no longer fringe novelties in niche health food stores but have emerged as mainstream alternatives challenging the dominance of traditional meat across global markets. Driven by rising consumer awareness around animal welfare, climate change, and health, plant-based diets are becoming more common, and burger patties are at the forefront of this shift due to their familiarity and wide appeal. These patties aim to replicate the taste, texture, aroma, and even the appearance of beef burgers, making them attractive not only to vegetarians and vegans but also to flexitarians and meat-eaters looking to reduce their meat consumption without sacrificing flavor. Large-scale food chains, fast-food franchises, and restaurants around the world have embraced plant-based burgers as part of their core offerings, reflecting a broader societal shift in food preferences. Health-conscious consumers are particularly drawn to these products for their cholesterol-free profiles, lower saturated fat content, and high fiber and protein levels derived from sources such as soy, peas, mung beans, lentils, and chickpeas. At the same time, environmental activists are pushing for plant-based options as a response to the carbon footprint of the livestock industry. This combination of ethical, environmental, and nutritional motivations is fueling sustained demand. With more consumers willing to experiment with their diet and brands investing in culinary innovation, plant-based burger patties are disrupting the traditional meat market at an unprecedented pace.
How Is Technology Shaping the Taste and Appeal of Modern Plant-Based Burgers?
Technological innovation is playing a transformative role in enhancing the flavor, texture, and realism of plant-based burger patties, bridging the gap between meat alternatives and conventional beef. Advanced food science techniques are enabling companies to mimic the juiciness, chewiness, and sizzle of meat by manipulating plant proteins and incorporating natural binders, fats, and fermentation-derived ingredients. One of the most groundbreaking developments has been the use of heme analogs and yeast-extracted flavor compounds that replicate the umami and iron-rich essence of cooked beef. Texture innovation is equally important, and the latest generation of patties utilizes extrusion technology and moisture management systems to create layers that replicate muscle fibers. Fat distribution has been refined using coconut oil, sunflower oil, and shea butter to mimic the melting properties and mouthfeel of animal fats. Color-changing ingredients like beet juice and pomegranate extract help simulate the visual transition from raw to cooked meat. These scientific advancements are supported by sensory data and artificial intelligence tools that help food developers fine-tune their formulations based on consumer feedback and regional taste preferences. Additionally, the clean label movement is encouraging companies to minimize synthetic additives while maximizing nutrition, leading to patties that are both delicious and health-forward. With continuous R&D investment and cross-disciplinary collaboration between food technologists, chefs, and nutritionists, plant-based burger patties are evolving rapidly and closing the sensory gap that once discouraged meat-eaters from making the switch.
What Consumer Trends and Retail Strategies Are Driving Market Accessibility and Growth?
Consumer behavior and retail strategies are instrumental in shaping the growth trajectory of the plant-based burger patties market, making these products more accessible, affordable, and appealing to a broader audience. Modern consumers are highly conscious of ingredients, production ethics, and environmental impact, and their purchasing decisions reflect a demand for transparency and sustainability. Retailers are responding by prominently featuring plant-based patties in meat aisles, integrating them into prepared meal sections, and launching private-label options that meet clean-label standards. E-commerce platforms are also seeing a surge in sales of frozen and chilled plant-based burgers, thanks to subscription models, curated boxes, and direct-to-consumer offerings that allow for customization and convenience. Brand collaborations with restaurants, celebrity chefs, and social media influencers are helping to mainstream plant-based eating and normalize it as part of everyday life. In response to seasonal trends and lifestyle diets like keto, paleo, and gluten-free, companies are diversifying their product lines with patties tailored to specific nutritional needs. Family-sized packs, mini sliders, and value bundles are being used to attract households and large groups. Promotions such as meatless Mondays, trial discounts, and in-store sampling events further help in converting curious consumers into repeat buyers. Additionally, increasing price parity with animal-based burgers due to scale efficiencies and ingredient sourcing improvements is reducing the economic barrier to trial. All of these strategies collectively drive higher visibility, broader availability, and a more inclusive approach that supports sustained growth in the plant-based burger market.
What Are the Key Factors Powering Long-Term Growth in the Plant-Based Burger Industry?
The growth in the plant-based burger patties market is driven by several core factors spanning health awareness, environmental sustainability, food innovation, and global dietary shifts. First and foremost, the rising incidence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions has prompted many consumers to seek healthier alternatives to red meat, making plant-based burgers an appealing option. Alongside health motivations, growing environmental concerns over greenhouse gas emissions, deforestation, and water use associated with livestock farming have strengthened the appeal of plant-forward diets. Technological advancements in plant protein extraction, flavor enhancement, and meat analog creation are making it possible to deliver products that meet consumer expectations on taste and texture without compromising nutritional integrity. Government policies promoting sustainable agriculture and plant-based food consumption, especially in Europe and parts of Asia, are also creating a favorable regulatory environment. Multinational food companies and startups alike are scaling operations, investing in R&D, and expanding distribution to meet rising global demand. The emergence of flexitarianism and the acceptance of hybrid diets, where plant-based options coexist with animal products, is further expanding the consumer base. Foodservice sectors, including schools, hospitals, and corporate cafeterias, are incorporating plant-based patties into menus as part of health and sustainability initiatives. Furthermore, improvements in cold-chain logistics and supply chain efficiency are supporting better global access to perishable plant-based products. All these factors are working in tandem to ensure the continued growth and evolution of the plant-based burger patties industry across both mature and emerging markets.
SCOPE OF STUDY:
The report analyzes the Plant-based Burger Patties market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Distribution Channel (Offline Distribution Channel, Online Distribution Channel)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.
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