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市场调查报告书
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1798964

全球多点触控触控归因市场

Multi-Touch Attribution
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 187 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球多点触控归因市场规模将达到 42 亿美元

全球多点触控归因市场规模预计在 2024 年为 21 亿美元，预计到 2030 年将达到 42 亿美元，2024 年至 2030 年期间的复合年增长率为 12.4%。零售和电子商务终端用户是本报告分析的细分市场之一，预计其复合年增长率将达到 15.7%，到分析期结束时达到 12 亿美元。 BFSI 终端用户细分市场在分析期间的复合年增长率预计为 9.9%。

美国市场规模估计为 5.653 亿美元，中国市场预计复合年增长率为 17.2%

美国多点触控归因市场规模预计在2024年达到5.653亿美元。作为世界第二大经济体，中国预计在2030年市场规模将达到9.04亿美元，2024年至2030年的复合年增长率为17.2%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为8.8%和11.3%。在欧洲，预计德国的复合年增长率约为9.9%。

全球多点触控触控归因市场—主要趋势与驱动因素摘要

为什么多点触控归因正成为数位行销分析的关键因素

在日益分散的数位环境中，多点触控归因的兴起正在改变负责人评估和优化宣传活动的方式。与传统的单次互动归因（首次点击或最终点击归因）不同，多点触控归因 (MTA) 会将价值分配到客户旅程中的所有接触点，从而提供跨渠道和设备的宣传活动活动效果的精细视图。这种细緻入微的归因方法使品牌能够了解每次互动的真正影响——从展示广告和电子邮件到社交媒体点击和网红互动，从而製定更明智的预算分配和宣传活动策略。

随着行销管道的激增和全通路消费行为的兴起，对 MTA 的需求也飙升。随着用户在网路、行动、OTT、语音和应用程式内平台上进行互动，行销人员需要能够连接不同资料流并评估每个接触点综合影响的强大模型。从基于 Cookie 的追踪到身分图谱和第一方资料策略的转变，正推动人们对能够绘製使用者层级行为并解读转换驱动因素的 MTA 工具的兴趣日益浓厚。这推动了领先的 MTA 平台在零售、金融、通讯和消费品领域的广泛应用。

哪些技术和方法支撑多点触控归因模型？

MTA 系统的核心技术支柱在于机器学习演算法和机率建模。常用的技术包括马可夫链模型、夏普利值分解、时间衰减归因和基于演算法迴归的模型。这些技术可以分析使用者过去的路径，并根据触点的影响机率为其分配动态权重。利用这些模型，负责人可以发现通路之间的协同效应、饱和点以及最佳排序。

透过与客户资料平台 (CDP)、资料湖和行销自动化套件的集成，MTA 产出正变得越来越复杂。云端基础的MTA 工具现在透过与 DSP、CRM 平台、分析仪表板和广告伺服器连接的 API 支援即时归因和预测洞察。差分隐私和联邦学习等隐私保护机制正在建构到 MTA 系统中，以应对 GDPR、CCPA 和 Apple 的应用程式追踪透明度 (ATT) 框架等日益严格的法规。

视觉化层和人工智慧辅助介面正在帮助行销人员解读复杂的归因模式，而无需资料科学专业知识。这些前端能够突显微时刻、旅程瓶颈以及特定管道的投资报酬率 (ROI)，从而实现战术性调整。 A/B 测试框架通常与 MTA 流程集成，用于衡量提升度并在实际环境中检验归因输出，确保决策的统计可信度。

哪些产业和地区正在扩大 MTA 的采用，又有哪些障碍？

电子商务和直接面向消费者 (DTC) 领域是 MTA 应用的前沿，准确衡量广告支出回报率 (ROAS) 对成长至关重要。时尚、美容、电器产品和生活方式领域的品牌正在使用 MTA 来协调其在搜寻广告、社交媒体、展示广告网路、联盟计划和网红行销方面的数位策略。金融服务公司，尤其是那些提供信用卡、保险和交易应用程式的公司，正在采用 MTA 来协调客户获取、引导和留存过程中的转换路径。

通讯和媒体公司正在采用 MTA 来优化跨网路、行动、智慧电视、穿戴式装置等的多装置旅程。在 B2B 技术和 SaaS 环境中，较长的销售週期和多个决策者需要能够映射数月时间内的互动的归因模型，包括网路研讨会、电子邮件、白皮书和销售支援。

北美凭藉其成熟的数位广告生态系统、分析基础设施和资料隐私框架，在应用方面处于领先地位。欧洲紧随其后，GDPR 合规性推动负责人转向基于同意且注重隐私的模式。印度、中国和东南亚等亚太市场正在迎头赶上，行动优先的行为行销和效果行销推动了人们对可扩展归因模型的兴趣日益浓厚。

实施挑战包括资料碎片化、组织孤岛、整合挑战以及复杂的归因模型。许多公司缺乏有效实施 MTA 所需的跨职能协作和资料卫生。此外，第三方 Cookie 支援的减少以及设备识别码的弃用，使用户级追踪变得更加复杂，迫使公司投资于无尘室、散列识别码和安全的多方计算。

是什么推动了全球多点触控归因市场的成长？

全球多点触控归因市场的成长受到多种因素的推动，包括行销管道的爆炸性成长、优化数位广告支出的压力日益增大，以及对数据主导决策的需求日益增长。随着行销预算日益转向数位化，企业主管们正在寻求一个准确透明的衡量框架，以揭示每个管道和宣传活动对收益成长的真正贡献。

由于隐私法规的影响，确定性追踪的衰落促使人们转向机率性和模型化归因，进一步提升了媒体追踪 (MTA) 的重要性。人工智慧、云端处理和身分解决方案的发展，推动了可扩展、符合隐私要求的归因解决方案的开发，这些解决方案可跨平台和跨地域运行。行销领导者也意识到，为了推动敏捷的媒体规划，需要持续的归因测量，而不仅仅是定期报告。

行销技术供应商、云端平台和资料供应商之间的策略伙伴关係正在提升互通性，并加速中大型企业对MTA的采用。同时，教育和宣传宣传活动正在帮助负责人掌握解读归因洞察并将其转化为绩效提升的知识。随着数位环境日益碎片化和个人化，MTA作为绩效行销体系中核心功能的地位将变得不可动摇，并将在未来十年推动市场强劲扩张。

部分

最终用户（零售/电子商务最终用户、BFSI 最终用户、IT/电信最终用户、家电最终用户、旅游/旅游最终用户、其他最终用户）

受访公司范例

  • Adinton
  • Adobe Inc.
  • AppsFlyer
  • C3 Metrics
  • Claravine
  • Conversion Logic
  • Crealytics
  • Data2Decisions（D2D）
  • Engagement Labs
  • Funnel.io
  • Impact.com
  • Infutor
  • Kochava
  • Measured
  • Merkle
  • Neustar（a TransUnion company）
  • Nielsen
  • Northbeam
  • Rockerbox
  • Wicked Reports

人工智慧集成

全球产业分析师利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 没有遵循典型的 LLM 或特定于行业的 SLM查询，而是建立了一个从世界各地的专家收集的内容库，其中包括视频录像、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地和进出口（成品和原始设备製造商）情况预测其竞争地位的变化。这种复杂而多面的市场动态预计将以多种方式影响竞争对手，包括销货成本(COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 澳洲
  • 印度
  • 韩国
  • 其他亚太地区
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中东
  • 伊朗
  • 以色列
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他中东地区
  • 非洲

第四章 竞赛

简介目录
Product Code: MCP39081

Global Multi-Touch Attribution Market to Reach US$4.2 Billion by 2030

The global market for Multi-Touch Attribution estimated at US$2.1 Billion in the year 2024, is expected to reach US$4.2 Billion by 2030, growing at a CAGR of 12.4% over the analysis period 2024-2030. Retail & E-Commerce End-User, one of the segments analyzed in the report, is expected to record a 15.7% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the BFSI End-User segment is estimated at 9.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$565.3 Million While China is Forecast to Grow at 17.2% CAGR

The Multi-Touch Attribution market in the U.S. is estimated at US$565.3 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$904.0 Million by the year 2030 trailing a CAGR of 17.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.8% and 11.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.9% CAGR.

Global Multi-Touch Attribution Market - Key Trends & Drivers Summarized

Why Is Multi-Touch Attribution Becoming a Cornerstone in Digital Marketing Analytics?

In an increasingly fragmented digital landscape, the rise of multi-touch attribution (MTA) is transforming how marketers evaluate and optimize their campaigns. Unlike traditional models that credit a single interaction-first-click or last-click attribution-MTA distributes value across all touchpoints in a customer’s journey, offering a granular view of campaign performance across channels and devices. This nuanced attribution method allows brands to understand the actual impact of each interaction, from display ads and emails to social media clicks and influencer engagements, enabling more informed budget allocation and campaign strategy.

The demand for MTA has surged in parallel with the proliferation of marketing channels and the rise of omnichannel consumer behavior. With users interacting across web, mobile, OTT, voice, and in-app platforms, marketers need robust models that connect disparate data streams and evaluate the combined influence of each touchpoint. The shift from cookie-based tracking toward identity graphs and first-party data strategies is further amplifying interest in MTA tools that can map user-level behavior and decode conversion drivers. This has led to growing adoption of advanced MTA platforms in retail, finance, telecommunications, and consumer goods sectors.

What Technologies and Methodologies Are Powering Multi-Touch Attribution Models?

The core technological backbone of MTA systems lies in machine learning algorithms and probabilistic modeling, which estimate the contribution of each interaction to conversion outcomes. Popular methodologies include Markov Chain modeling, Shapley value decomposition, time decay attribution, and algorithmic regression-based models. These techniques analyze historical user paths and assign dynamic weights to touchpoints based on their influence probability. By leveraging these models, marketers can detect synergy effects, saturation points, and optimal sequencing across channels.

Integration with customer data platforms (CDPs), data lakes, and marketing automation suites is enhancing the sophistication of MTA outputs. Cloud-based MTA tools are now supporting real-time attribution and predictive insights through APIs that connect with DSPs, CRM platforms, analytics dashboards, and ad servers. Privacy-preserving mechanisms such as differential privacy and federated learning are being embedded into MTA systems to comply with tightening regulations like GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework.

Visualization layers and AI-assisted interfaces are helping marketers interpret complex attribution patterns without requiring data science expertise. These front-ends highlight micro-moments, journey bottlenecks, and ROI by channel, enabling tactical adjustments. A/B testing frameworks are often integrated with MTA pipelines to measure lift and validate attribution outputs in live environments, ensuring statistical confidence in decision-making.

Which Sectors and Regions Are Scaling MTA Deployment, and What Are the Barriers?

The e-commerce and direct-to-consumer (DTC) segments are at the forefront of MTA deployment, where precise measurement of return on ad spend (ROAS) is vital to growth. Fashion, beauty, electronics, and lifestyle brands are using MTA to calibrate digital strategies across paid search, social media, display networks, affiliate programs, and influencer marketing. Financial services firms, especially those offering credit cards, insurance, or trading apps, are deploying MTA to align conversion paths across acquisition, onboarding, and retention phases.

Telecommunications and media firms are employing MTA to optimize multi-device journeys, including web, mobile, smart TVs, and wearables. In B2B technology and SaaS environments, longer sales cycles and multiple decision-makers necessitate attribution models that map interactions over months across webinars, emails, whitepapers, and sales outreach.

North America leads in adoption, driven by mature digital advertising ecosystems, analytics infrastructure, and data privacy frameworks. Europe follows closely, although GDPR compliance has pushed marketers toward consent-based and privacy-conscious modeling. Asia-Pacific markets like India, China, and Southeast Asia are catching up, with mobile-first behaviors and performance marketing fueling interest in scalable attribution models.

Barriers to adoption include data fragmentation, organizational silos, integration challenges, and attribution model complexity. Many enterprises lack the cross-functional collaboration or data hygiene required to implement MTA effectively. Additionally, declining third-party cookie support and device identifier deprecation are complicating user-level tracking, pushing firms to invest in clean rooms, hashed identifiers, and secure multi-party computation.

What Is Fueling Growth in the Global Multi-Touch Attribution Market?

The growth in the global multi-touch attribution market is driven by several factors, including the explosion of marketing channels, growing pressure to optimize digital ad spends, and the rising demand for data-driven decision-making. As marketing budgets increasingly shift toward digital, executives are demanding precise, transparent measurement frameworks that reveal the actual contribution of each channel and campaign to revenue growth.

The decline of deterministic tracking due to privacy regulations is encouraging the shift to probabilistic and modeled attribution, further elevating the relevance of MTA. Advances in AI, cloud computing, and identity resolution are enabling the development of scalable, privacy-compliant attribution solutions that can work across platforms and geographies. Marketing leaders are also recognizing the need for continuous attribution measurement, not just periodic reporting, to drive agile media planning.

Strategic partnerships between martech vendors, cloud platforms, and data providers are improving interoperability and accelerating MTA adoption across mid-sized and large enterprises. At the same time, education and awareness campaigns are equipping marketers with the knowledge to interpret attribution insights and translate them into performance gains. As the digital landscape continues to fragment and personalize, the role of MTA as a core capability in performance marketing stacks is becoming non-negotiable, driving robust market expansion over the next decade.

SCOPE OF STUDY:

The report analyzes the Multi-Touch Attribution market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-User (Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User, Other End-Users)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

  • Adinton
  • Adobe Inc.
  • AppsFlyer
  • C3 Metrics
  • Claravine
  • Conversion Logic
  • Crealytics
  • Data2Decisions (D2D)
  • Engagement Labs
  • Funnel.io
  • Impact.com
  • Infutor
  • Kochava
  • Measured
  • Merkle
  • Neustar (a TransUnion company)
  • Nielsen
  • Northbeam
  • Rockerbox
  • Wicked Reports

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Multi-Touch Attribution - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Toward Omnichannel Marketing Strategies Throws the Spotlight on Multi-Touch Attribution Adoption
    • Disappearance of Third-Party Cookies Accelerates Demand for First-Party Data Attribution Models
    • Integration of AI and ML Algorithms Propels Granular Attribution Accuracy Across Customer Journeys
    • Rising Demand for Transparent Media Mix Modeling Strengthens Business Case for Multi-Touch Attribution
    • Proliferation of Digital Marketing Touchpoints Spurs Demand for Dynamic Attribution Frameworks
    • Adoption of Customer Data Platforms Expands Capability of Real-Time Multi-Touch Attribution Systems
    • Increased Investment in Martech Infrastructure Drives Adoption of Cross-Device Attribution Models
    • Privacy-Centric Tracking Protocols Propel Shift Toward Probabilistic Multi-Touch Attribution Techniques
    • Emergence of Retail Media Networks Spurs Custom Attribution Requirements for Closed-Loop Campaigns
    • Cloud-Native Marketing Architectures Enable Scalable and Cost-Effective Attribution Solutions
    • Integration of Offline and In-Store Signals Expands Addressable Market for Holistic Attribution Models
    • Rising CMO Pressure for Marketing ROI Proof Points Accelerates Use of Multi-Touch Attribution Analytics
    • Growth in Influencer and Content Marketing Campaigns Complicates Attribution and Drives Platform Innovation
    • Expansion of Embedded Attribution Features in CRM and AdTech Suites Enhances Market Penetration
    • Demand for Unified Marketing Measurement Solutions Strengthens Interest in MTA Over Last-Touch Models
    • Retailers' Shift Toward Personalization Engines Spurs Need for Attribution-Aware Customer Profiling
    • Higher Ad Spend Fragmentation Across Channels Propels Adoption of Multi-Touch Attribution Frameworks
    • Adoption of API-Based Attribution Architecture Enables Seamless Data Connectivity Across Martech Stack
    • Increased Focus on Marketing Performance Benchmarking Drives Data Transparency in Attribution Models
    • Media Budget Optimization Needs Fuel Cross-Functional Adoption of Multi-Touch Attribution Systems
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Multi-Touch Attribution Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Multi-Touch Attribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Retail & E-Commerce End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Retail & E-Commerce End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for BFSI End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for BFSI End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for BFSI End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for IT & Telecom End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for IT & Telecom End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: World 16-Year Perspective for IT & Telecom End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Consumer Electronics End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Consumer Electronics End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: World 16-Year Perspective for Consumer Electronics End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Travel & Tourism End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Travel & Tourism End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: World 16-Year Perspective for Travel & Tourism End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Users by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Other End-Users by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: World 16-Year Perspective for Other End-Users by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 23: USA Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: USA Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: USA 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: Canada 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • JAPAN
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 29: Japan Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Japan Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: Japan 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • CHINA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: China 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • EUROPE
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 35: Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 36: Europe Historic Review for Multi-Touch Attribution by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: Europe 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: Europe 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • FRANCE
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 41: France Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: France Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: France 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • GERMANY
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 44: Germany Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Germany Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: Germany 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 47: Italy Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Italy Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Italy 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 50: UK Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: UK Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: UK 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SPAIN
    • TABLE 53: Spain Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Spain Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: Spain 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • RUSSIA
    • TABLE 56: Russia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Russia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 58: Russia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 59: Rest of Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Rest of Europe Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 61: Rest of Europe 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific Historic Review for Multi-Touch Attribution by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 64: Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
    • TABLE 65: Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Asia-Pacific Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 67: Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • AUSTRALIA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 68: Australia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Australia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 70: Australia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • INDIA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 71: India Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: India Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 73: India 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SOUTH KOREA
    • TABLE 74: South Korea Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: South Korea Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 76: South Korea 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 77: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Rest of Asia-Pacific Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 79: Rest of Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • LATIN AMERICA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 80: Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 81: Latin America Historic Review for Multi-Touch Attribution by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 82: Latin America 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2025 & 2030
    • TABLE 83: Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Latin America Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 85: Latin America 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ARGENTINA
    • TABLE 86: Argentina Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Argentina Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 88: Argentina 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • BRAZIL
    • TABLE 89: Brazil Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Brazil Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 91: Brazil 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • MEXICO
    • TABLE 92: Mexico Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Mexico Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 94: Mexico 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 95: Rest of Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Rest of Latin America Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 97: Rest of Latin America 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • MIDDLE EAST
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 98: Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 99: Middle East Historic Review for Multi-Touch Attribution by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 100: Middle East 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2025 & 2030
    • TABLE 101: Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Middle East Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 103: Middle East 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • IRAN
    • TABLE 104: Iran Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Iran Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 106: Iran 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ISRAEL
    • TABLE 107: Israel Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Israel Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 109: Israel 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 110: Saudi Arabia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Saudi Arabia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 112: Saudi Arabia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 113: UAE Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: UAE Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 115: UAE 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 116: Rest of Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Middle East Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 118: Rest of Middle East 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • AFRICA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 119: Africa Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: Africa Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 121: Africa 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030

IV. COMPETITION