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市场调查报告书
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1751308

行销归因软体市场规模、份额、趋势分析报告：按类型、部署、公司规模、最终用途、地区、细分预测，2025-2030 年

Marketing Attribution Software Market Size, Share, & Trends Analysis Report By Type, By Deployment (On-premise, Cloud), By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

行销归因软体市场趋势：

预计 2024 年全球行销归因软体市场规模将达到 47.4 亿美元，2025 年至 2030 年的复合年增长率将达到 13.6%。

多渠道行销的兴起正在推动市场成长。随着消费者在购买过程中与众多平台互动，品牌面临在碎片化的数位环境中追踪互动的挑战。行销归因软体使企业能够捕捉和分析这些互动，从而提供更全面的客户旅程视图。此功能使负责人能够更有效地分配预算，优化通讯，并专注于最具影响力的管道，从而提高行销效率和转换率。

电子商务和数位转型的成长也极大地促进了市场扩张。随着企业加速数位化布局，尤其是在新冠疫情等全球性变革的影响下，了解客户在网路空间的行为至关重要。行销归因软体使企业能够更深入地洞察用户如何与网站、广告和内容互动，从而实现更有针对性的宣传活动和个人化体验。这对于依赖精准归因来调整客户获取策略的电商企业而言尤其重要。

行动装置和应用程式的普及也对市场成长做出了巨大贡献。随着越来越多的消费者透过智慧型手机和平板电脑与品牌互动，行动接点已成为购买旅程中不可或缺的一部分。对于希望了解行动互动如何影响购买决策的企业来说，支援跨装置和应用程式内追踪的行销归因软体的需求日益增长。跨装置归因功能能够提供更准确、更统一的客户路径视图，使负责人能够调整其行动策略并提供一致的体验。

此外，网红行销和联盟行销的兴起也增加了对精准归因工具的需求。品牌在网红和联盟伙伴关係投入巨资，以提升知名度和转换率，但衡量这些合作的影响需要一个可靠的归因框架。行销归因软体可以帮助品牌为网红带来的流量赋值，追踪联盟推荐，并评估这些项目的真实投资报酬率。这对于基于绩效的行销模式尤其重要，因为这种模式下的报酬与宣传活动结果直接挂钩。

此外，全通路零售策略的日益普及也是关键的成长动力。 IT 和通讯业者正在融合线上和线下体验，为线上搜寻产品并在店内完成购买（反之亦然）的顾客打造无缝衔接的购物体验。能够整合数位和实体通路数据的行销归因软体，能够提供这些接触点如何影响行为的关键洞察。将线下销售与线上行销工作结合，企业能够全面了解宣传活动的有效性，并更准确地将收益归因于客户体验。

目录

第一章调查方法与范围

第二章执行摘要

第 3 章 行销归因软体变数、趋势与范围

  • 市场介绍/电网展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
  • 行销归因软体分析工具
    • 波特分析
    • PESTEL分析

第四章 行销归因软体：类型估计与趋势分析

  • 行销归因软体市场：2024 年和 2030 年类型和市场占有率分析
  • 单一来源归因
  • 多源归因
  • 机率或演算法归因

第五章 行销归因软体：部署评估与趋势分析

  • 行销归因软体市场：2024 年和 2030 年的部署分析和市场占有率
  • 本地
  • 云

第六章 行销归因软体：公司规模估算与趋势分析

  • 行销归因软体市场：2024 年和 2030 年公司规模分析和市场占有率
  • 大公司
  • 小型企业

第七章 行销归因软体：最终用途评估与趋势分析

  • 行销归因软体市场：2024 年和 2030 年最终用途分析和市场占有率
  • 资讯科技/通讯
  • BFSI
  • 媒体和娱乐
  • 卫生保健
  • 其他的

第八章行销归因软体市场：区域估计与趋势分析

  • 2024 年及 2030 年行销归因软体市场占有率（按地区）
  • 北美洲
    • 按类型，2018-2030
    • 依发展情况，2018-2030 年
    • 按公司规模，2018-2030 年
    • 依最终用途，2018-2030 年
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 按类型，2018-2030
    • 依发展情况，2018-2030 年
    • 按公司规模，2018-2030 年
    • 依最终用途，2018-2030 年
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 按类型，2018-2030
    • 依发展情况，2018-2030 年
    • 按公司规模，2018-2030 年
    • 依最终用途，2018-2030 年
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 按类型，2018-2030
    • 依发展情况，2018-2030 年
    • 按公司规模，2018-2030 年
    • 依最终用途，2018-2030 年
    • 巴西
  • 中东和非洲
    • 按类型，2018-2030
    • 依发展情况，2018-2030 年
    • 按公司规模，2018-2030 年
    • 依最终用途，2018-2030 年
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第九章 竞争态势

  • 主要市场参与企业的近期趋势和影响分析
  • 公司分类
  • 2024年公司市场占有率分析
  • 公司热图分析
  • 战略地图
    • 扩张
    • 合併与收购
    • 伙伴关係和合作
    • 产品发布
    • 近期动态
  • 公司简介
    • IBM Corporation
    • Salesforce, Inc.
    • Adobe
    • Rockerbox, Inc.
    • HubSpot, Inc.
    • OptiMine
    • Factors.AI
    • ActiveDEMAND
    • LeadsRx, Inc
    • Northbeam
    • Stackline
    • Roivenue
Product Code: GVR-4-68040-569-4

Marketing Attribution Software Market Trends:

The global marketing attribution software market size was estimated at USD 4.74 billion in 2024 and is anticipated to grow at a CAGR of 13.6% from 2025 to 2030. The rise of multi-channel marketing is driving the market growth. With consumers engaging across numerous platforms before making a purchase, brands face the challenge of tracking interactions across fragmented digital landscapes. Marketing attribution software enables organizations to capture and analyze these interactions, giving a more holistic view of the customer journey. This capability empowers marketers to allocate budgets more effectively, refine messaging, and focus on the most impactful channels, thereby increasing marketing efficiency and conversion rates.

The growth of e-commerce and digital transformation has also contributed significantly to the market's expansion. As businesses accelerate their digital presence, particularly in the wake of global shifts such as the COVID-19 pandemic, the need to understand customer behavior in online spaces has become paramount. Marketing attribution software allows companies to gain deeper insights into how users interact with websites, ads, and content, enabling more targeted campaigns and personalized experiences. This is especially vital for e-commerce businesses that rely on accurate attribution to fine-tune their customer acquisition strategies.

The proliferation of mobile devices and apps is also contributing significantly to the market's growth. With more consumers engaging with brands via smartphones and tablets, mobile touchpoints have become integral parts of the buyer journey. Marketing attribution software that supports cross-device and in-app tracking is increasingly in demand as businesses seek to understand how mobile interactions influence purchasing decisions. The ability to attribute actions across devices provides a more accurate and unified view of the customer path, allowing marketers to fine-tune mobile strategies and deliver consistent experiences.

Additionally, the rise of influencer and affiliate marketing has intensified the need for precise attribution tools. Brands are investing heavily in influencers and affiliate partnerships to drive awareness and conversions, but measuring the impact of these collaborations requires robust attribution frameworks. Marketing attribution software helps brands assign value to influencer-generated traffic, track affiliate referrals, and evaluate the true ROI of these programs. This is particularly crucial for performance-based marketing models where compensation is tied directly to campaign results.

Furthermore, the increasing adoption of omnichannel retail strategies is another key growth driver. IT & Telecomers are blending online and offline experiences to create seamless journeys for customers who might research a product online and complete the purchase in-store or vice versa. Marketing attribution software that can integrate data from both digital and physical channels provides critical insights into how these touchpoints influence behavior. By linking offline sales to online marketing activities, businesses gain a comprehensive understanding of campaign effectiveness and can more accurately attribute revenue across the customer experience.

Global Marketing Attribution Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global marketing attribution software market report based on type, deployment, enterprise size, end use, and region.

  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Single-source Attribution
  • Multi-source Attribution
  • Probabilistic or Algorithmic Attribution
  • Deployment Outlook (Revenue, USD Million, 2018 - 2030)
  • On-premise
  • Cloud
  • Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • IT & Telecom
  • BFSI
  • Media and Entertainment
  • Healthcare
  • Travel and Hospitality
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Attribution Software Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Marketing Attribution Software Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Marketing Attribution Software: Type Estimates & Trend Analysis

  • 4.1. Marketing Attribution Software Market, By Type Analysis & Market Share, 2024 & 2030
  • 4.2. Single-source Attribution
    • 4.2.1. Single-source attribution market estimates and forecasts, 2018 - 2030 (USD Million)
  • 4.3. Multi-source Attribution
    • 4.3.1. Multi-source attribution market estimates and forecasts, 2018 - 2030 (USD Million)
  • 4.4. Probabilistic or Algorithmic Attribution
    • 4.4.1. Probabilistic or algorithmic attribution market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. Marketing Attribution Software: Deployment Estimates & Trend Analysis

  • 5.1. Marketing Attribution Software Market, By Deployment Analysis & Market Share, 2024 & 2030
  • 5.2. On-premise
    • 5.2.1. On-premise market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.3. Cloud
    • 5.3.1. Cloud market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Marketing Attribution Software: Enterprise Size Estimates & Trend Analysis

  • 6.1. Marketing Attribution Software Market, By Enterprise Size Analysis & Market Share, 2024 & 2030
  • 6.2. Large Enterprises
    • 6.2.1. Large enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
  • 6.3. Small and Medium Enterprises
    • 6.3.1. Small and medium enterprises market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 7. Marketing Attribution Software: End Use Estimates & Trend Analysis

  • 7.1. Marketing Attribution Software Market, By End Use Analysis & Market Share, 2024 & 2030
  • 7.2. IT & Telecom
    • 7.2.1. IT & telecom market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.3. BFSI
    • 7.3.1. BFSI market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.4. Media and Entertainment
    • 7.4.1. Media and entertainment market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.5. Healthcare
    • 7.5.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Others market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Marketing Attribution Software Market: Regional Estimates & Trend Analysis

  • 8.1. Marketing Attribution Software Market Share, By Region, 2024 & 2030 (USD Million)
  • 8.2. North America
    • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.2.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.2.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6. U.S.
      • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.2.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.2.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.2.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7. Canada
      • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.2.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.2.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.2.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8. Mexico
      • 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.2.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.2.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.2.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.3.2. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.3.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5. U.K.
      • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.3.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.3.5.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.3.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6. Germany
      • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.3.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.3.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.3.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7. France
      • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.3.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.3.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.3.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6. China
      • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7. India
      • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8. Japan
      • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.9.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.9.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.9.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.9.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10. South Korea
      • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.10.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.10.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.10.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.10.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.5. Latin America
    • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.5.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6. Brazil
      • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.5.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.5.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.5.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6. UAE
      • 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.6.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.6.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.6.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7. Saudi Arabia
      • 8.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.6.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.6.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.6.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8. South Africa
      • 8.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.6.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.6.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.6.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Company Market Share Analysis, 2024
  • 9.4. Company Heat Map Analysis
  • 9.5. Strategy Mapping
    • 9.5.1. Expansion
    • 9.5.2. Mergers & Acquisition
    • 9.5.3. Partnerships & Collaborations
    • 9.5.4. Product Launches
    • 9.5.5. Recent Developments
  • 9.6. Company Profiles
    • 9.6.1. IBM Corporation
      • 9.6.1.1. Participant's Overview
      • 9.6.1.2. Financial Performance
      • 9.6.1.3. Product Benchmarking
      • 9.6.1.4. Recent Developments
    • 9.6.2. Salesforce, Inc.
      • 9.6.2.1. Participant's Overview
      • 9.6.2.2. Financial Performance
      • 9.6.2.3. Product Benchmarking
      • 9.6.2.4. Recent Developments
    • 9.6.3. Adobe
      • 9.6.3.1. Participant's Overview
      • 9.6.3.2. Financial Performance
      • 9.6.3.3. Product Benchmarking
      • 9.6.3.4. Recent Developments
    • 9.6.4. Rockerbox, Inc.
      • 9.6.4.1. Participant's Overview
      • 9.6.4.2. Financial Performance
      • 9.6.4.3. Product Benchmarking
      • 9.6.4.4. Recent Developments
    • 9.6.5. HubSpot, Inc.
      • 9.6.5.1. Participant's Overview
      • 9.6.5.2. Financial Performance
      • 9.6.5.3. Product Benchmarking
      • 9.6.5.4. Recent Developments
    • 9.6.6. OptiMine
      • 9.6.6.1. Participant's Overview
      • 9.6.6.2. Financial Performance
      • 9.6.6.3. Product Benchmarking
      • 9.6.6.4. Recent Developments
    • 9.6.7. Factors.AI
      • 9.6.7.1. Participant's Overview
      • 9.6.7.2. Financial Performance
      • 9.6.7.3. Product Benchmarking
      • 9.6.7.4. Recent Developments
    • 9.6.8. ActiveDEMAND
      • 9.6.8.1. Participant's Overview
      • 9.6.8.2. Financial Performance
      • 9.6.8.3. Product Benchmarking
      • 9.6.8.4. Recent Developments
    • 9.6.9. LeadsRx, Inc
      • 9.6.9.1. Participant's Overview
      • 9.6.9.2. Financial Performance
      • 9.6.9.3. Product Benchmarking
      • 9.6.9.4. Recent Developments
    • 9.6.10. Northbeam
      • 9.6.10.1. Participant's Overview
      • 9.6.10.2. Financial Performance
      • 9.6.10.3. Product Benchmarking
      • 9.6.10.4. Recent Developments
    • 9.6.11. Stackline
      • 9.6.11.1. Participant's Overview
      • 9.6.11.2. Financial Performance
      • 9.6.11.3. Product Benchmarking
      • 9.6.11.4. Recent Developments
    • 9.6.12. Roivenue
      • 9.6.12.1. Participant's Overview
      • 9.6.12.2. Financial Performance
      • 9.6.12.3. Product Benchmarking
      • 9.6.12.4. Recent Developments

List of Tables

  • Table 1 Global marketing attribution software market size estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 2 Global marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 3 Global marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 4 Global marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 5 Global marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 Global marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 7 Single-source attribution market, by region, 2018 - 2030 (USD Million)
  • Table 8 Multi-source attribution market, by region, 2018 - 2030 (USD Million)
  • Table 9 Probabilistic or algorithmic attribution market, by region, 2018 - 2030 (USD Million)
  • Table 10 On-premise market, by region, 2018 - 2030 (USD Million)
  • Table 11 Cloud market, by region, 2018 - 2030 (USD Million)
  • Table 12 Large enterprises marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 13 Small and medium enterprises marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 14 IT & Telecom marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 15 BFSI marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 16 Media and entertainment marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 17 Healthcare marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 18 Travel and hospitality marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 19 Others marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 20 North America marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 21 North America marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 22 North America marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 23 North America marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 24 U.S. marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 25 U.S. marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 26 U.S. marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 27 U.S. marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 28 Canada marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 29 Canada marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 30 Canada marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 31 Canada marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 32 Mexico marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 33 Mexico marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 34 Mexico marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 35 Mexico marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 36 Europe marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 37 Europe marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 38 Europe marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 39 Europe marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 40 U.K. marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 41 U.K. marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 42 U.K. marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 43 U.K. marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 44 Germany marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 45 Germany marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 46 Germany marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 47 Germany marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 48 France marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 49 France marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 50 France marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 51 France marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 52 Asia Pacific marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 53 Asia Pacific marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 54 Asia Pacific marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 55 Asia Pacific marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 56 China marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 57 China marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 58 China marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 59 China marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 60 India marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 61 India marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 62 India marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 63 India marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 64 Japan marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 65 Japan marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 66 Japan marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 67 Japan marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 68 Australia marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 69 Australia marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 70 Australia marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 71 Australia marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 72 South Korea marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 73 South Korea marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 74 South Korea marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 75 South Korea marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 76 Latin America marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 77 Latin America marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 78 Latin America marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 79 Latin America marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 80 Brazil marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 81 Brazil marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 82 Brazil marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 83 Brazil marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 84 MEA marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 85 MEA marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 86 MEA marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 87 MEA marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 88 UAE marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 89 UAE marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 90 UAE marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 91 UAE marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 92 Saudi Arabia marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 93 Saudi Arabia marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 94 Saudi Arabia marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 95 Saudi Arabia marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 96 South Africa marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 97 South Africa marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 98 South Africa marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 99 South Africa marketing attribution software market, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Marketing attribution software market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by type
  • Fig. 8 Segment snapshot, by deployment
  • Fig. 9 Segment snapshot, by enterprise size
  • Fig. 10 Segment snapshot by end use
  • Fig. 11 Competitive landscape snapshot
  • Fig. 12 Marketing attribution software market value, 2018 - 2030 (USD Million)
  • Fig. 13 Marketing attribution software market - Industry value chain analysis
  • Fig. 14 Marketing attribution software market - Market trends
  • Fig. 15 Marketing attribution software market: Porter's analysis
  • Fig. 16 Marketing attribution software market: PESTEL analysis
  • Fig. 17 Marketing attribution software market, by type: Key takeaways
  • Fig. 18 Marketing attribution software market, by type: Market share, 2024 & 2030
  • Fig. 19 Single-source attribution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Multi-source attribution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Probabilistic or algorithmic attribution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Marketing attribution software market, by deployment: Key takeaways
  • Fig. 23 Marketing attribution software market, by deployment: Market share, 2024 & 2030
  • Fig. 24 On-premise market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Cloud market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Marketing attribution software market, by enterprise size: Key takeaways
  • Fig. 27 Marketing attribution software market, by enterprise size: Market share, 2024 & 2030
  • Fig. 28 Large enterprises marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Small and medium enterprises marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Marketing attribution software market, by end use: Key takeaways
  • Fig. 31 Marketing attribution software market, by end use: Market share, 2024 & 2030
  • Fig. 32 IT & Telecom marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 BFSI marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Media and entertainment marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Healthcare marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Travel and hospitality marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Others marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Global marketing attribution software market revenue, by region, 2024 & 2030, (USD Million)
  • Fig. 39 North America marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 U.S. marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Canada marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Mexico marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Europe marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 U.K. marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Germany marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 France marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Asia Pacific marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 China marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 India marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Japan marketing attribution software Market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Australia marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 South Korea marketing attribution software Market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Latin America marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Brazil marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 Middle East & Africa marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 UAE marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 Saudi Arabia marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Africa marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Key company categorization
  • Fig. 60 Marketing attribution software market - Key company market share analysis, 2024
  • Fig. 61 Strategic framework