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全球洗衣护理产品市场：市场规模、市场份额、趋势分析-按产品类型、按分销渠道、按地区、细分预测2022-2028
市场调查报告书
商品编码
1092399

全球洗衣护理产品市场：市场规模、市场份额、趋势分析-按产品类型、按分销渠道、按地区、细分预测2022-2028

Laundry Care Market Size, Share & Trends Analysis Report By Product Type (Laundry Detergents, Fabric Softeners & Conditioners, Laundry Aides), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 75 Pages | 商品交期: 2-10个工作天内

价格

全球洗衣护理产品市场预计在 2022-2028 年期间以 4.5% 的复合年增长率增长，到 2028 年将达到 1311 亿美元。

巴西、印度和中国等发展中国家的人口增长以及个人卫生意识的提高是推动全球洗衣护理产品需求的重要因素。市场上的领先公司正在推出具有各种香味和天然成分的创新洗衣护理产品，以提高产品功效并加强其客户群。

本报告对全球洗衣护理产品市场进行研究和分析，并提供有关市场动态、消费者行为分析、产品类型/分销渠道/区域估计和趋势分析、竞争分析和企业概况等方面的信息。

目录

第一章调查方法及范围

第2章执行摘要

第 3 章洗衣护理用品市场变量、趋势、范围

  • 市场介绍
  • 渗透率和增长前景映射
  • 产业价值链分析
  • 市场动态
  • 商业环境分析
  • 洗衣护理产品市场路线图
  • 市场进入策略
  • COVID-19 的影响

第四章消费者行为分析

  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费产品类型的采用
  • 考虑和建议

第 5 章洗衣护理用品市场：产品类型估计和趋势分析

  • 产品类型趋势分析和市场份额：2021 年和 2028 年
  • 洗衣液
  • 衣物柔顺剂和调理剂
  • 洗衣用品
  • 其他

第 6 章洗衣护理产品市场：分销渠道估计和趋势分析

  • 组件趋势分析和市场份额：2021 年和 2028 年
  • 离线
  • 在线

第 7 章洗衣护理用品市场：区域估计和趋势分析

  • 区域趋势分析和市场份额：2021 年和 2028 年
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 中国
    • 印度
  • 拉丁美洲
    • 巴西
  • 中东/非洲
    • 南非

第8章竞争分析

  • 全球主要公司、近期趋势及对行业的影响
  • 主要企业/竞争分类（主要创新者、市场领导者、初创企业）
  • 供应商情况

第 9 章公司简介

  • Procter & Gamble (Cascade)
  • Unilever
  • Henkel AG & Co. KGaA (Pril)
  • Reckitt Benckiser Group PLC (Finish)
  • Colgate-Palmolive Company
  • Kao Corporation
  • SC Johnson and Son Inc.
  • The Clorox Company
Product Code: GVR-4-68039-925-5

Laundry Care Market Growth & Trends:

The global laundry care market size is expected to reach USD 131.1 Billion billion by 2028, registering a CAGR of 4.5% over the forecast period from 2022 to 2028, according to a new report by Grand View Research, Inc. The rising population in developing economies like Brazil, India, and China coupled with a rising inclination toward personal hygiene are some of the prominent factors propelling the demand for laundry care products across the globe.

The market has remarkable potential growth in the coming years due to an increase in awareness regarding the benefits of laundry care products among consumers. Additionally, major market players are introducing innovative laundry care products infused with various fragrances and natural ingredients to improvise the effectiveness of the product and intensify their customer base. For instance, in April 2018, Henkel AG & Co. KGaA launched a new laundry care product manufacturing line in Poland to manufacture liquid detergent for Henkel's Persil and other brands. Such initiatives by key market players are expected to attract new consumers and open up new revenue streams for them. All these factors are expected to drive the growth of this market during the forecast period.

Rise The rise in disposable income of middle-class consumers and improving economies in several countries ensures ensure an improved lifestyle. Owing to an upsurge in disposable income, the customers are inclining toward advanced laundry care products to uphold their life and the quality of their branded products. Also rising awareness regarding harmful side effects of chemical-based laundry care products has fortified consumers to opt for sustainable and eco-friendly laundry care products. Major key players have also introduced eco-friendly laundry care products by maintaining the cleaning aspect which in turn will drive industry demand.

The laundry detergents product type segment contributed a share of around 65% in the global laundry care market revenue in 2021 due to its increasing demand. Laundry detergents are mostly used to remove stains and dirt from clothes. The effective and quick results of cleanings by detergent have made it popular among consumers. Additionally, key players are emphasizing using chemical-free components while manufacturing laundry detergents. Thus, all these factors are likely to propel the growth of this segment over the forecast period.

The rise in the adoption of chemical-free and plant-based laundry detergent products is expected to be a prominent trend in the global market. Key competitors are responding to this trend by releasing high-performance, plant-based laundry care solutions that prioritize consumer wellness while maintaining excellent cleaning quality. For instance, in August 2020, Reckitt Benckiser Group Plc. launched Botanical Origin, a plant-based cleaning brand with effective and inexpensive products. The brand will be offered only on Amazon and will feature laundry necessities such as laundry detergent and fabric softener.

Asia Pacific holds the majority by capturing over 40% of the industry share owing to the majority of laundry care products utilization being done in this region. Additionally increasing population and rising disposable income are driving the growth of this market. China is projected to be a significant contributing country in Asia Pacific due to the presence of a large population seeking rapid dry-cleaning and laundry care goods to preserve personal hygiene.

Laundry Care Market Report Highlights:

  • North America is expected to register the fastest growth of 5.1% CAGR from 2022 to 2028 owing to the increasing demand for sustainable and eco-friendly products.
  • The laundry detergent product type segment contributed to the highest share of the global revenue in 2021 due to the rising demand for laundry detergents in emerging economies.
  • Asia Pacific dominated by contributing over 40% of the global revenue in 2021 due to increasing demand for laundry care products, especially among the middle-class population in developing countries including China, and India.
  • Offline distribution channel held the largest share in 2021, contributed contributing around 80% of the total revenue due to the expanding retail sector in developing regions.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Distribution Channels & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Ingredients Outlook
  • 2.3. Product Type Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Insights

Chapter 3. Laundry Care Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Laundry Care Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Laundry Care Market: Product Type Estimates & Trend Analysis

  • 5.1. Product Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Laundry Detergents
    • 5.2.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 5.3. Fabric Softeners & Conditioners
    • 5.3.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 5.4. Laundry Aides
    • 5.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 5.5. Others
    • 5.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)

Chapter 6. Laundry Care Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Ingredients Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Offline
    • 6.2.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 6.3. Online
    • 6.3.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)

Chapter 7. Laundry Care Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 7.2. North America
    • 7.2.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
    • 7.2.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
    • 7.2.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.2.4.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.2.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
  • 7.3. Europe
    • 7.3.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
    • 7.3.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
    • 7.3.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.3.4.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.3.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.3.5.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.3.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.3.6.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.3.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
    • 7.4.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
    • 7.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.4.4.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.4.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.4.5.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.4.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
    • 7.5.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
    • 7.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.5.4.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.5.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
    • 7.6.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
    • 7.6.3. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market Estimates and Forecast, 2017 - 2028, (USD Million)
      • 7.6.4.2. Market Estimates and Forecast, By Product Type, 2017 - 2028, (USD Million)
      • 7.6.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028, (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key Company Market Share Analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Procter & Gamble (Cascade)
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Unilever
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Henkel AG & Co. KGaA (Pril)
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Reckitt Benckiser Group PLC (Finish)
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Colgate-Palmolive Company
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Kao Corporation
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. SC Johnson and Son Inc.
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. The Clorox Company
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives

List of Tables

  • 1. Laundry Care Market - Key Market Driver Analysis
  • 2. Laundry Care Market - Key Market Restraint Analysis
  • 3. Global Laundry Care Market Estimates and Forecast In Product Type, 2017 - 2028, (USD Million)
  • 4. Global Laundry Care Market Estimates and Forecast In Distribution Channel, 2017 - 2028, (USD Million)
  • 5. North America Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 6. North America Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 7. North America Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 8. U.S. Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 9. U.S. Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 10. U.S. Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 11. Europe Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 12. Europe Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 13. Europe Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 14. Germany Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 15. Germany Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 16. Germany Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 17. U.K. Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 18. U.K. Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 19. U.K. Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 20. France Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 21. France Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 22. France Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 23. Asia Pacific Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 24. Asia Pacific Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 25. Asia Pacific Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 26. China Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 27. China Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 28. China Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 29. India Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 30. India Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 31. India Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 32. Central & South America Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 33. Central & South America Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 34. Central & South America Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 35. Brazil Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 36. Brazil Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 37. Brazil Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 38. Middle East & Africa Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 39. Middle East & Africa Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 40. Middle East & Africa Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 41. South Africa Laundry Care Market Estimates and Forecast, 2017 - 2028, (USD Million)
  • 42. South Africa Laundry Care Market Estimates and Forecast By Product Type, 2017 - 2028, (USD Million)
  • 43. South Africa Laundry Care Market Estimates and Forecast By Distribution Channel, 2017 - 2028, (USD Million)
  • 44. Vendor Landscape

List of Figures

  • 1. Laundry Care Market Snapshot
  • 2. Laundry Care Market Segmentation & Scope
  • 3. Laundry Care Market Penetration & Growth Prospect Mapping
  • 4. Laundry Care Market Value Chain Analysis
  • 5. Laundry Care Market Dynamics
  • 6. Laundry Care Market Porter's Five Forces Analysis
  • 7. Laundry Care Market: Product Type Movement Analysis
  • 8. Laundry Care Market: Distribution Channel Movement Analysis
  • 9. Laundry Care Market: Regional Movement Analysis