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1461605

家庭和衣物洗护全球市场规模、份额、成长分析、按类型、分销管道 - 行业预测，2024-2031 年

Global Home And Laundry Care Market Size, Share, Growth Analysis, By Type(Laundry Care, Household Cleaners), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031

出版日期: 2024年04月01日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年，全球家庭和衣物洗护市场规模为1886.5亿美元，预测期内（2024-2031年）复合年增长率为6.70%，从2023年的2012.9亿美元到2031年，预计将增长至338.17美元十亿。

提高大众对家庭卫生和洗衣价值的认识是产业成长的关键驱动力。此外，由于更容易获得洗衣和家用清洁剂以及不同香味的供应，预计市场将会成长。由于可支配收入的增加以及製造商加大力度推出有机清洗解决方案，全球家庭和衣物洗护行业预计在未来几年将快速成长。预计网路零售的分销管道将对市场发展发挥积极影响的关键作用。都市化的加速和可支配收入的增加正在导致大规模的基础设施发展以及对洗衣和家庭护理产品的需求不断增加。对永续和环保洗衣和家庭清洁产品的需求不断增长，预计也将为主要行业相关人员创造新的机会，并推动市场在预测期内的成长。人们对健康和卫生的认识不断提高，以及对清洁产品中潜在有害化学物质的日益关注，预计将成为整个预测期内的主要市场驱动力。许多产业参与企业正在推出环保清洁产品，以满足日益增长的消费者需求。

全球经济受到新冠肺炎 (COVID-19) 疫情的严重影响，市场主要参与企业必须应对产品需求减少、运输停滞和供应链中断等重大问题。为了应对这场流行病，世界卫生组织（WHO）呼吁采用家庭清洗技术来降低病毒污染的风险。这增加了对家用清洁剂、房间消毒剂和清洁剂等居家医疗产品的需求。例如，根据Stepan公司年报显示，2020年北美地板界面活性剂与前一年同期比较增8%。该公司表示，消费者对清洗、消毒和个人清洗产品的强劲需求是销售成长的关键因素。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东/非洲
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

宝洁公司（美国）
BASF公司（德国）
联合利华（荷兰）
拜耳公司（德国）
3M公司（美国）
Henkel AG & Co. KGaA（四月）（德国）
杜邦德内穆尔公司（美国）
利洁时（英国）
高露洁棕榄公司（美国）
花王株式会社（日本）
C. 强生公司（美国）
纽厄尔品牌（美国）
高乐氏公司（美国）
先正达股份公司（瑞士）
卡莱雷斯公司（美国）
Spectrum Brands Holdings, Inc.（美国）
邦布里尔（巴西）
Payless ShoeSource（美国）
Implus LLC（美国）
查尔斯·克林卡德（英国）
格兰杰斯国际（英国）
蝾螈：（德国）
滴滴（美国）
沃卢斯帕（美国）
布鲁兰（美国）
Griffin 鞋类护理（美国）
Seda France, Inc.（美国）
宏碁集团（台湾）

简介目录

Product Code: SQMIG30K2016

Global Home and Laundry Care Market size was valued at USD 188.65 Billion in 2022 and is poised to grow from USD 201.29 Billion in 2023 to USD 338.17 Billion by 2031, at a CAGR of 6.70% during the forecast period (2024-2031).

Growing public awareness of the value of domestic hygiene and washing has been a major factor in the industry's growth. Furthermore, it is projected that the market would expand due to the ease of access to laundry and household cleansers, as well as the availability of variations such different smells.The worldwide home and laundry care industry is expected to grow rapidly in the next years due to rising disposable income and growing manufacturer initiatives to introduce organic cleaning solutions. It is projected that the internet sales distribution channel will play a pivotal role in favorably impacting market progress. Growing urbanization and rising disposable income led to large infrastructure developments, which in turn raised demand for laundry and domestic care products. The growing demand for sustainable and eco-friendly laundry and household cleaning products is also expected to create additional opportunities for major industry players and is expected to drive this market's growth throughout the forecast year. Growing health and hygiene consciousness, along with growing concerns about the potentially harmful chemicals in cleaning products, are anticipated to be significant market drivers throughout the course of the projected period. A lot of industry players are working hard to introduce environmentally friendly cleaning products to satisfy growing consumer demand.

The global economy was greatly impacted by the implementation of COVID-19, and significant players in the market had to deal with grave problems such as reduced demand for their products, stalled transportation, and disruptions to the supply chain. In response to the pandemic, the World Health Organization (WHO) required the adoption of household cleaning techniques to lower the risk of virus contamination. This led to an increase in demand for home care products such detergents, room disinfectants, and cleansers for the home. For example, data from the annual report of Stepan Company indicates that sales of floor surfactants in North America climbed by 8% in 2020 over the previous year. The company stated that the robust demand for cleaning, disinfection, and personal wash products among customers was the primary driver of the increase in sales volume.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segmental Analysis

Home And Laundry Care Market is segmented based on the basis of type, distribution channel, and region. By type, the Home And Laundry Care Market is segmented into laundry care, household cleaners. By distribution channel, the Home And Laundry Care Market is segmented into offline and online. By region, the Home And Laundry Care Market is segmented into North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa.

Drivers of the Global Home And Laundry Care Market

The need for cleanliness is one of the main driving drivers in the home and laundry care sectors. The market for cleaning products and services is driven by the need for fresh, clean clothes and dwellings. One of the main drivers of the expansion of the laundry and home care sectors is the desire for cleanliness. The market for cleaning products and services is driven by the need for fresh, clean clothes and dwellings.

Restraints in the Global Home And Laundry Care Market

Customers are becoming more conscious of the environmental impact of the household products they use since waste reduction and sustainability are becoming more and more crucial. This has raised consumer demand for natural and environmentally friendly products, which may limit the growth of traditional laundry and home care businesses that don't give sustainability a top emphasis.

Market Trends of the Global Home And Laundry Care Market

Customers are searching for more environmentally friendly laundry and household cleaning products as their awareness of environmental sustainability increases. This tendency is leading to an expansion of the eco-friendly goods sector.

Companies in the laundry and home care sectors are heavily investing in R&D to produce innovative goods that will satisfy changing consumer needs. This trend is leading to an expansion of the market for new items.

As the use of smartphones and the internet increases, consumers are increasingly making purchases of home and laundry care products online. This tendency is driving the market's increase in online sales.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Home And Laundry Care Market by Type

Market Overview
Laundry Care
Household Cleaners

Global Home And Laundry Care Market by Distribution Channel

Market Overview
Online
Offline

Global Home And Laundry Care Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Procter and Gamble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Pril) (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DuPont de Nemours, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C. Johnson & Son, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Newell Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Syngenta AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Caleres Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spectrum Brands Holdings, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bombril (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Payless ShoeSource (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Implus LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Charles Clinkard (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grangers International (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salamander: (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dropps (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voluspa (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blueland (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Griffin Shoe Care (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seda France, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acer Group (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments