市场调查报告书
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1499614
衣物洗护市场:按产品类型、形式类型、应用、分销管道 - 2024-2030 年全球预测Laundry Care Market by Product Type (Fabric Softeners & Conditioners, Laundry Aides, Laundry Detergents), Form Type (Cake or Block, Liquid, Powder), Application, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年衣物洗护市场规模为1,640.4亿美元,预计2024年将达1,730.5亿美元,2030年将达2,415.1亿美元,复合年增长率为5.68%。
衣物洗护市场包括广泛的产品、服务和解决方案,以确保服装类、床上用品和毛巾等纺织产品的有效清洁、维护和管理。主要产品类型包括清洁剂、织物柔软剂、整理加工剂、漂白剂、干衣片、熨烫助剂和其他特殊处理剂。衣物洗护经过特别配製,可有效去除服装类上的污渍。消费者对健康和卫生的兴趣正在推动住宅、饭店和医院领域对衣物洗护产品的需求。此外,饭店和旅馆业不断发展并提供包括衣物洗护的全方位服务,这是推动全球衣物洗护产品需求的重要因素。另一方面,洗衣服务价格昂贵,因为其中包括人事费用、设备成本、洗衣量、品质标准、外包成本等。衣物洗护使用的界面活性剂、香料、染料和防腐剂会导致皮肤刺激、呼吸困难甚至癌症,阻碍市场发展。然而,随着永续且环保的衣物洗护产品的开拓以及消费者越来越偏好在衣服中添加香味,香味衣物洗护产品有望创造市场机会。
主要市场统计 | |
---|---|
基准年[2023] | 1640.4亿美元 |
预测年份 [2024] | 1730.5亿美元 |
预测年份 [2030] | 2415.1亿美元 |
复合年增长率(%) | 5.68% |
区域洞察
由于消费者环保意识的增强,该地区对环保衣物洗护产品的需求不断增长,推动了美洲市场的成长。此外,不断进行的创新(例如减少本地供应商用水量的智慧清洁剂)预计将创造市场成长机会。由于消费者对个人卫生和清洁意识的增强,亚太地区衣物洗护市场正在经历显着成长。在中国,对具有去污、柔软整理等特殊功能的液体清洁剂的需求不断增加,推动了市场成长。市场成长的推动因素是从传统洗衣方法向品牌产品的快速转变,以及面向亚太地区农村消费者推出创新且价格实惠的产品的清洁剂製造商不断扩大。人们对具有更高性能效率的环保产品的日益青睐正在影响区域製造商的研发投资,以开发需要更少包装材料的创新配方和浓缩产品,从而推动欧洲市场的成长正在加速。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在衣物洗护市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对衣物洗护市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在衣物洗护市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[193 Pages Report] The Laundry Care Market size was estimated at USD 164.04 billion in 2023 and expected to reach USD 173.05 billion in 2024, at a CAGR 5.68% to reach USD 241.51 billion by 2030.
The laundry care market encompasses a broad range of products, services, and solutions to ensure effective cleaning, maintenance, and management of textiles such as clothing, bed linens, towels, and other fabric items. Key product categories include detergents, fabric softeners, stain removers, bleach agents, dryer sheets, ironing aids, and other specialized treatments. Laundry care is specially formulated to help remove stains on clothes effectively. Consumer health and hygiene concerns are increasing the demand for laundry care products across the residential, hotel, and hospital sectors. Furthermore, the hotel and hospitality industry is continuously growing and offering every possible service, including laundry care, which is an influential factor driving the demand for laundry care products across the globe. In contrast, laundry services are expensive as they include labor costs, equipment costs, the volume of laundry, quality standards, and outsourcing costs. The laundry care uses surfactants, fragrances, dyes, and preservatives, which cause skin irritation, respiratory distress, and even cancer, hampering the market. However, the rising development of sustainable and eco-friendly laundry care products and increasing preference among consumers for fragrances in their clothes is advancing scented laundry care products, which is expected to generate opportunities in the laundry care market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 164.04 billion |
Estimated Year [2024] | USD 173.05 billion |
Forecast Year [2030] | USD 241.51 billion |
CAGR (%) | 5.68% |
Regional Insights
The increasing demand for eco-friendly laundry care products in the region due to rising consumer environmental awareness is expanding the market growth in the Americas. Additionally, ongoing innovations such as smart detergents that reduce water usage by native market vendors are expected to create opportunities for market growth. The Asia-Pacific laundry care market is experiencing significant growth, driven by increased consumer awareness of personal hygiene and cleanliness. In China, the demand for liquid detergents with specialized functions such as stain removal and fabric softening is increasing, bolstering market growth. The rapid shift from traditional washing methods to branded products, with detergent companies launching innovative and affordable products targeting rural consumers in Asia-Pacific, is expanding market growth. The growing inclination towards eco-friendly products with rising performance efficiency is influencing regional manufacturers to invest in R&D to develop innovative formulations and concentrated products that require less packaging material, thereby accelerating market growth in Europe.
Market Insights
The market dynamics represent an ever-changing landscape of the Laundry Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Laundry Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Laundry Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Dirt Is Good laundry brands announce partnership with Arsenal FC
Unilever's Dirt Is Good laundry brands have recently formed a two-year partnership with the prestigious Premier League team, Arsenal Football Club. Both brands are dedicated to achieving peak performance, with Arsenal showcasing their skills on the field and Dirt Is Good delivering exceptional cleaning results, even in quick cold washes. [Published On: 2023-08-08]
Unilever brings innovation to laundry sheets in mass market first
Unilever brands Dirt Is Good (known as Persil in the UK) and Robijn are introducing laundry sheets to the mass market for the first time in the context of laundry care. This new, convenient, and sustainable format has garnered attention from shoppers seeking a simpler alternative to liquids and capsules. The laundry sheets are optimally dosed, halveable, and feature slow-release fragrance technology that retains their scent long after washing. [Published On: 2023-07-26]
Sainsbury's switches laundry detergent from plastic to cardboard while reducing carbon emissions
Sainsbury's has introduced new laundry liquid detergents in cardboard cartons, replacing plastic bottle packaging to reduce plastic and carbon emissions by 50%. The packaging is 35% lighter than the previous design, resulting in the removal of 13 lorries from the road each year. Additionally, the detergent has been reformulated to be highly concentrated, allowing for five extra washes per carton. This initiative is part of Sainsbury's commitment to reducing its use of own-brand plastic packaging by 50% by 2025. [Published On: 2023-03-20]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Laundry Care Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Laundry Care Market, highlighting leading vendors and their innovative profiles. These include Alicorp S.A.A., Amway Corporation, Anuspa Heritage Products Pvt Ltd, AoGrand Intl Group Inc., Arcot Manufacturing Corporation, Blue Moon (China) Co., Ltd., Bombril S.A., ChemWorks Group, LLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, E.U.D.GROUP, a.s., Godrej Consumer Products Limited, Golrang Industrial Group, Guangdong Youkai Technical Co., Ltd., Henkel AG & Co. KGaA, Kao Corporation, LG Household & Health Care Ltd., Lion Corporation, Mibelle Group, Nirma Limited, Persan Polska, S.A., Procter & Gamble Company, Reckitt Benckiser Group PLC, RSPL Group Pvt. Ltd., Shanghai Hutchison White Cat Co. Ltd., STPP Group, The Clorox Company, Tropical Products, Inc., Unilever PLC, and Wipro Enterprises (P) Ltd..
Market Segmentation & Coverage