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市场调查报告书
商品编码
1615996
洗衣护理产品市场机会、成长动力、产业趋势分析与预测 2024 - 2032Laundry Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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由于产品创新和城市化进程不断加快，2023 年全球洗衣护理产品市场规模将达到 1,028 亿美元，2024 年至 2032 年复合年增长率将达到 5.6%。随着城市人口的成长，特别是在发展中地区，对方便、有效率的洗衣解决方案的需求不断增加。环保洗涤剂、浓缩配方和洗衣凝珠等新产品形式迎合了具有环保意识和时间紧迫的消费者。城市化也推动了洗衣机的使用，进一步刺激了对专用洗涤剂和织物调理剂的需求。
这些趋势，加上不断变化的消费者偏好，将在扩大洗衣护理市场规模方面发挥至关重要的作用。洗衣护理产品产业根据产品类型、配销通路、价格范围、应用和地区进行分类。洗涤剂市场规模超过 569 亿美元，由于其在家庭日常清洁中的重要作用，到 2032 年将以 5.7% 的复合年增长率增长。洗涤剂因其有效去污、织物护理以及机洗和手洗的多功能性而被广泛使用。
浓缩配方、环保成分以及与各种洗衣机的兼容性等创新增加了消费者的需求。不断发展的城市化和不断提高的卫生意识进一步推动了该细分市场的主导地位，使洗涤剂成为全球洗衣护理产品的主要选择。 2023年，线下细分市场占据市场主导地位，约占总份额的67.7%，2024年至2032年将以5.2%的复合年增长率成长。该细分市场仍然是关键参与者，尤其是在传统零售购物受到青睐的地区。它包括超市、大卖场、便利商店和专卖店，让消费者可以亲自检查产品并立即购买。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 1028 亿美元 |
| 预测值 | 1,656 亿美元 |
| 复合年增长率 | 5.6% |
触觉体验与店内促销、折扣和捆绑优惠相结合，对追求价值的注重价格的购物者俱有强烈的吸引力。亚太地区成为领先地区，创造了 382 亿美元的可观收入，预计在预测期内复合年增长率为 6.1%。城市化进程的加快、可支配收入的增加以及中产阶级的壮大推动了该地区洗衣护理产品市场的快速扩张。中国、印度和东南亚等国家的消费者变得越来越有品牌意识，寻求优质洗涤剂和织物调理剂。了对有效洗衣护理产品的需求。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 零售商
- 衝击力
- 成长动力
- 消费者卫生和清洁意识不断提高
- 创新和产品开发
- 都市化进程的加速与忙碌的生活方式
- 产业陷阱与挑战
- 环境问题和监管挑战
- 市场竞争激烈，价格战激烈
- 成长动力
- 消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费品采用
- 首选配销通路
- 成长潜力分析
- 监管环境
- 定价分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：洗衣护理产品市场估计与预测：依产品类型，2021 - 2032 年
- 主要趋势
- 洗涤剂
- 粉末洗涤剂
- 液体洗涤剂
- 豆荚/胶囊
- 织物柔软剂和调理剂
- 去污剂和预处理产品
- 漂白剂
- 洗衣添加物
- 其他的
第 6 章：洗衣护理产品市场估计与预测：按价格范围，2021 - 2032
- 主要趋势
- 低的
- 中等的
- 高的
第 7 章：洗衣护理产品市场估计与预测：按应用分类，2021 - 2032
- 主要趋势
- 家庭
- 商业的
第 8 章：洗衣护理产品市场估计与预测：按配销通路，2021 - 2032
- 主要趋势
- 在线的
- 电子商务
- 公司网站
- 离线
- 超级市场和大卖场
- 专卖店
- 其他的
第 9 章：洗衣护理产品市场估计与预测：按地区，2021 - 2032
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 马来西亚
- 印尼
- 亚太地区其他地区
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
- MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分
第 10 章：公司简介
- Amway Home
- Ariel
- Bonux
- Breeze
- Calgon
- Clorox
- Comfort
- Downy
- Gain
- OMO
- Persil
- Seventh Generation
- Silan
- Tide
- Woolite
The Global Laundry Care Products Market size secured USD 102.8 billion in 2023 and will register a 5.6% CAGR from 2024 to 2032, owing to product innovation and rising urbanization. As urban populations grow, particularly in developing regions, demand for convenient and efficient laundry solutions increases. New product formats such as eco-friendly detergents, concentrated formulas, and laundry pods cater to environmentally conscious and time-pressed consumers. Urbanization also drives the use of washing machines, further fueling demand for specialized detergents and fabric conditioners.
These trends, combined with evolving consumer preferences, will play a vital role in expanding the laundry care market size. The laundry care products industry is classified based on product type, distribution channel, price range, application, and region. The detergent segment surpassed USD 56.9 billion and will grow at a 5.7% CAGR through 2032, attributed to its essential role in household cleaning routines. Detergents are widely used for their effective stain removal, fabric care, and versatility in both machine and hand washing.
Innovations, such as concentrated formulas, eco-friendly ingredients, and compatibility with various washing machines have increased consumer demand. The segment's dominance is further driven by growing urbanization and rising hygiene awareness, making detergents the primary choice in laundry care products worldwide. In 2023, the offline segment dominated the market with approximately 67.7% of the total share and will grow at a 5.2% CAGR from 2024-2032. This segment remains a key player, especially in regions where traditional retail shopping is favored. It includes supermarkets, hypermarkets, convenience stores, and specialty outlets, allowing consumers to physically examine products and make immediate purchases.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $102.8 Billion |
| Forecast Value | $165.6 Billion |
| CAGR | 5.6% |
The tactile experience, combined with in-store promotions, discounts, and bundle offers, appeals strongly to price-conscious shoppers seeking value. Asia Pacific emerged as the leading region, generating significant revenue of USD 38.2 billion, with growth expected at a CAGR of 6.1% over the forecast period. The region's rapid expansion in the laundry care products market is fueled by rising urbanization, increasing disposable incomes, and the growth of the middle class. Consumers in countries like China, India, and Southeast Asia are becoming more brand-conscious, seeking premium detergents and fabric conditioners.Additionally, heightened hygiene awareness, particularly post-COVID-19, has further accelerated demand for effective laundry care products.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2018 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising consumer awareness of hygiene and cleanliness
- 3.2.1.2 Innovation and product development
- 3.2.1.3 Increasing urbanization and busy lifestyles
- 3.2.2 Industry pitfalls & challenges
- 3.2.2.1 Environmental concerns and regulatory challenges
- 3.2.2.2 Intense market competition and price wars
- 3.2.1 Growth drivers
- 3.3 Consumer buying behavior analysis
- 3.3.1 Demographic trends
- 3.3.2 Factors affecting buying decision
- 3.3.3 Consumer product adoption
- 3.3.4 Preferred distribution channel
- 3.4 Growth potential analysis
- 3.5 Regulatory landscape
- 3.6 Pricing analysis
- 3.7 Porter's analysis
- 3.8 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Laundry Care Products Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)
- 5.1 Key trends
- 5.2 Detergents
- 5.2.1 Powder detergents
- 5.2.2 Liquid detergents
- 5.2.3 Pods/Capsules
- 5.3 Fabric softeners and conditioners
- 5.4 Stain removers and Pre-treatment products
- 5.5 Bleaches
- 5.6 Laundry Additives
- 5.7 Others
Chapter 6 Laundry Care Products Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Low
- 6.3 Medium
- 6.4 High
Chapter 7 Laundry Care Products Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Household
- 7.3 Commercial
Chapter 8 Laundry Care Products Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 Ecommerce
- 8.2.2 Company website
- 8.3 Offline
- 8.3.1 Supermarkets & hypermarkets
- 8.3.2 Specialty stores
- 8.3.3 Others
Chapter 9 Laundry Care Products Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.4.8 Rest of Asia Pacific
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA
Chapter 10 Company Profiles
- 10.1 Amway Home
- 10.2 Ariel
- 10.3 Bonux
- 10.4 Breeze
- 10.5 Calgon
- 10.6 Clorox
- 10.7 Comfort
- 10.8 Downy
- 10.9 Gain
- 10.10 OMO
- 10.11 Persil
- 10.12 Seventh Generation
- 10.13 Silan
- 10.14 Tide
- 10.15 Woolite
