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全球生活用纸产品市场：市场规模,份额,趋势分析,行业类型(纸巾,厨房用纸,餐巾纸),分销渠道(线下,线上),地区预测2022-2028
市场调查报告书
商品编码
1092439

全球生活用纸产品市场：市场规模,份额,趋势分析,行业类型(纸巾,厨房用纸,餐巾纸),分销渠道(线下,线上),地区预测2022-2028

Household Paper Market Size, Share & Trends Analysis Report By Type (Paper Towels, Kitchen Rolls, Table Napkins), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 78 Pages | 商品交期: 2-10个工作天内

价格

全球生活用纸产品市场预计在预测期内以 3.9% 的复合年增长率增长，到 2028 年达到 553.7 亿美元。

市场的主要驱动力是消费者对卫生和清洁日益增长的兴趣。另一方面，由于纸浆和纸张生产导致森林砍伐的意识日益增强，消费者在使用生活用纸产品方面面临两难选择，但主要製造商正在提出替代方案，例如使用再加工纤维。这些努力正在推动对千禧一代家用再生纸产品的需求，并在预测期内推动市场增长。

本报告分析了全球生活用纸产品市场，分析了市场的基本结构、主要促进/制约因素、按类型/分销渠道/地区划分的市场趋势展望、主要公司概况和战略发展。我们将发送你的情况等信息。

目录

第一章分析方法/范围

第2章执行摘要

第三章家用纸製品市场：波动因素/趋势/范围

  • 市场概况
  • 产品渗透/增长前景：映射
  • 产业价值链分析
  • 市场动态
  • 商业环境分析
  • 生活用纸产品市场路线图
  • 市场进入策略
  • 新型冠状病毒感染 (COVID-19) 的影响

第四章消费者行为分析

  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费品采用运动：按类型
  • 市场分析和建议

第 5 章家用纸製品市场：按类型划分的估计和趋势分析

  • 市场趋势/份额分析：按类型 (2021/2028)
  • 纸巾
  • 厨房卷
  • 餐巾
  • 其他

第 6 章家用纸製品市场：按分销渠道划分的估计和趋势分析

  • 市场趋势/份额分析：按分销渠道 (2021/2028)
  • 离线
  • 在线

第 7 章家用纸製品市场：区域估计和趋势分析

  • 市场趋势/份额分析：按地区 (2021/2028)
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 中国
    • 印度
  • 拉丁美洲
    • 巴西
  • 中东/非洲
    • 南非

第8章竞争分析

  • 全球主要公司、近期趋势以及对行业的影响
  • 专业/竞争分类(创新、先锋、新)
  • 供应商情况

第 9 章公司简介

  • Procter & Gamble (Cascade)
  • Kimberly-Clark
  • Essity
  • Kirkland Signature (Costco)
  • Georgia-Pacific
  • Solaris Paper
  • Seventh Generation
  • Charmin Paper
Product Code: GVR-4-68039-928-4

Household Paper Market Growth & Trends:

The global household paper market size is expected to reach USD 55.37 billion by 2028, registering a CAGR of 3.9% over the forecast period, according to a new report by Grand View Research, Inc. The growing awareness among consumers regarding hygiene and cleanliness is propelling the demand for household paper products.

Rising awareness about deforestation due to the production of paper pulp has directed to a dilemma amongst household paper consumers about its usage. However, various major manufacturers are focusing constantly on alternative ways to lower the liability on paper pulp derived from cutting trees and to use reprocessed fibers as an initiative to manufacture paper products. This initiative encourages millennials to foster the demand for recycled household paper products thereby propelling the market growth over the forecast timeframe.

The growing infrastructural developments related to distribution channel in emerging markets is anticipated to offer easy access and market penetration to such essential commodities. Increasing preferences of citizens towards the safety, cleanliness, and sanitization habits considering the pandemic situation and awareness about the health. Similarly, owing to the COVID-19 pandemic effect, consumers' preferences have shifted towards the online buying methods for daily essential products, which further are anticipated to propel the global household paper industry growth.

Rising health consciousness among consumers regarding infectious allergies and diseases has been a major boosting factor for the industry's growth. The market has shown significant growth over the last few years owing to increased concerns about cleanliness and hygiene. Additionally, increasing advertence amongst the health-conscious consumers generates an opportunity over the forecast period. Also increased focus on disposable garbage, safe storage of food, and cleanliness of sanitary are some of the prime factors for the growth of household paper products during the forecast period.

Kitchen rolls type segment contributed a share of more than 55% in the global market revenue in 2021a due to its increasing demand. Kitchen towels per capita consumption is higher in developed regions such as North America and Europe as compared to developing regions. Kitchen rolls are more hygienic, reusable, and degradable compared to cotton rolls used in the kitchens and are eco-friendly. Thus, all these factors are likely to propel the growth of this segment over the forecast period.

The Asia Pacific holds the highest market share of more than 35% of the global market owing to the majority of household paper product production and utilization. A rising population with increasing awareness about health resulted into increased consumption of household paper in this region. Additionally, the increasing working population along with purchasing power and rising disposable income of the middle class in this region are propelling the growth of this market. Growing demand for kitchen roll products in this region is further projected to boost the growth of this market in the coming years.

Household Paper Market Report Highlights:

  • North America is expected to register the fastest growth of 4.7% CAGR from 2022 to 2028 owing to the rising consumption of household paper products per capita in countries such as the U.S. and Canada.
  • Kitchen rolls type segment contributed to the highest share of over 55% in the global revenue in 2021 due to rising demand from developed countries.
  • Offline distribution channel held the largest share in 2021 and contributed more than 80% of the total revenue due to the development of the retail sector across emerging economies across the globe.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Distribution Channels & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Ingredients Outlook
  • 2.3. Type Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Insights

Chapter 3. Household Paper Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Household Paper Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Household Paper Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Paper Towels
    • 5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.3. Kitchen Rolls
    • 5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.4. Table Napkins
    • 5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.5. Others
    • 5.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 6. Household Paper Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Ingredients Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Offline
    • 6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6.3. Online
    • 6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 7. Household Paper Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 7.2. North America
    • 7.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.2.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.2.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.2.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.2.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.3.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.4.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.4.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.5.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.5.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.6.3. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.6.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.6.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key Company Market Share Analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Procter & Gamble (Cascade)
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Kimberly - Clark
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Essity
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Kirkland Signature (Costco)
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Georgia- Pacific
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Solaris Paper
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Seventh Generation
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Charmin Paper
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives

List of Tables

  • 1. Household Paper Market - Key Market Driver Analysis
  • 2. Household Paper Market - Key Market Restraint Analysis
  • 3. Global Household Paper Market Estimates and Forecast In Type, 2017 - 2028 (USD Million)
  • 4. Global Household Paper Market Estimates and Forecast In Distribution Channel, 2017 - 2028 (USD Million)
  • 5. North America Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6. North America Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 7. North America Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 8. U.S. Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 9. U.S. Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 10. U.S. Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 11. Europe Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 12. Europe Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 13. Europe Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 14. Germany Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 15. Germany Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 16. Germany Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 17. U.K. Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 18. U.K. Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 19. U.K. Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 20. France Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 21. France Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 22. France Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 23. Asia Pacific Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 24. Asia Pacific Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 25. Asia Pacific Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 26. China Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 27. China Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 28. China Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 29. India Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 30. India Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 31. India Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 32. Central & South America Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 33. Central & South America Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 34. Central & South America Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 35. Brazil Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 36. Brazil Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 37. Brazil Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 38. Middle East & Africa Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 39. Middle East & Africa Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 40. Middle East & Africa Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 41. South Africa Household Paper Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 42. South Africa Household Paper Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
  • 43. South Africa Household Paper Market Estimates and Forecast By Distribution Channel, 2017 - 2028 (USD Million)
  • 44. Vendor Landscape

List of Figures

  • 1. Household Paper Market Snapshot
  • 2. Household Paper Market Segmentation & Scope
  • 3. Household Paper Market Penetration & Growth Prospect Mapping
  • 4. Household Paper Market Value Chain Analysis
  • 5. Household Paper Market Dynamics
  • 6. Household Paper Market Porter's Analysis
  • 7. Household Paper Market: Type Movement Analysis
  • 8. Household Paper Market: Distribution Channel Movement Analysis
  • 9. Household Paper Market: Regional Movement Analysis