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电视市场规模，占有率，趋势分析报告:各类型，各流通管道，各地区，各市场区隔预测，2022年～2028年
市场调查报告书
商品编码
1092563

电视市场规模，占有率，趋势分析报告:各类型，各流通管道，各地区，各市场区隔预测，2022年～2028年

Television Market Size, Share & Trends Analysis Report By Type (Smart TV, LCD & Plasma & LED TVs, CRT & Rear-Projection TVs), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 84 Pages | 商品交期: 2-10个工作天内

价格

全球电视的市场规模在2022年～2028年的预测期间预计将以10.0％的年复合成长率扩大，2028年前将达到5,045亿1,000万美元。

中国、印度和巴西等新兴经济体可支配收入的增加正在推动对电视的需求。

本报告提供全球电视市场相关调查，提供市场现状，以及各类型，各流通管道，各地区趋势，及加入此市场的主要企业简介等资讯。

目录

第1章 调查手法和范围

第2章 摘要整理

第3章 电视市场变数，趋势及范围

  • 市场简介
  • 渗透与成长预测製图
  • 产业的价值链分析
  • 市场动态
  • 商务环境分析
  • 电视市场蓝图
  • 打入市场策略
  • COVID-19影响

第4章 消费行为分析

第5章 电视市场:各类型估计与趋势分析

  • 各类型趋势分析与市场占有率，2021年及2028年
  • 智慧电视
  • LCD，等离子，及LED TV
  • 显象管(CRT)及背投影电视

第6章 电视市场:各流通管道估计与趋势分析

  • 各流通管道趋势分析与市场占有率，2021年及2028年
  • 离线
  • 线上

第7章 电视市场:各地区估计与趋势分析

  • 各地区趋势分析与市场占有率，2021年及2028年
  • 北美
  • 欧洲
  • 亚太地区
  • 中南美
  • 中东·非洲

第8章 竞争分析

第9章 企业简介

  • Samsung Electronics Co. Ltd.
  • Sony Corporation
  • LG Electronics Inc.
  • Toshiba Corporation
  • Haier Electronics Group Co., Ltd.
  • VIZIO Inc.
  • Videocon Industries Ltd.
  • Sansui Electric Co. Ltd.
Product Code: GVR-4-68039-936-4

Television Market Growth & Trends:

The global television market size is expected to reach USD 504.51 Billion by 2028, registering a CAGR of 10.0% in the forecast period from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing disposable income in developing economies like China, India, and Brazil is propelling the demand for television.

Increasing technological innovations coupled with the broadcasting industry's digital transformation are among the main factors driving the market. Moreover, the mounting number of connected device users around the world and noteworthy smart TV features are anticipated to foster market expansion in the coming years. Also, the growth of this market is also attributable to the rising popularity of Video on Demand (VOD) and Over the Top (OTT) platforms such as Amazon Prime Video, Netflix, and HOOQ on television sets. All these factors are anticipated to boost the growth of this market during the forecast period.

Moreover, a lockdown condition has been experienced during the COVID-19 outbreak, and it showed an impact on the market due to the delayed or suspended supply of raw material products. However, it significantly impacts the supply chain of the market across the globe. Moreover, the rising demand for television owing to rising online retailing, innovative product launches, and rising digitalization after the COVID pandemic will create opportunities for the leading market players. Thus, the market is expected to witness a healthy market growth rate over the forecast period.

Attractive features and prices have progressively attracted customers to purchase new television sets, this factor plays a prime role in fostering the growth of this market. Additionally, manufacturers are aiming for strategic partnerships and collaborations to expand their expertise and knowledge-sharing operations with other players. Thus, these factors are expected to drive the growth of this market.

The smart TV type segment contributed a share of more than 70% in the global market revenue in 2021 due to its increasing demand. Smart TVs are furnished with advanced applications and features compared to conventional TV. Smart TVs have a significant viewing experience. Additionally, increasing demand for 4K display smart TVs from developing regions owing to their better picture quality is further projected to propel the growth of this smart TV type segment during the forecast period.

The online segment will register the highest growth at over 12.1% from 2022 to 2028. This can be attributed to its growing usage. Major manufacturers are tying up with online retailers with the goal to reach out to the new buyer's base. Also, an upsurge in sales of television sets mainly through company websites and other e-commerce platforms is further anticipated to drive the growth of the online distribution channel segment in the coming years.

Asia Pacific holds the majority of industry share and is expected to continue its dominance in coming years owing to rising demand for smart TVs from developing countries such as China, Japan, and India. Additionally, increasing middle class and rising disposable income in this region is also a major factor for persistent demand for televisions. Many Chinese players have entered the market in partnership with e-commerce platforms to offer products at competitive pricing which in turn will drive industry growth over the forecast period.

Television Market Report Highlights:

  • Asia Pacific is expected to register the fastest growth of 12.7% CAGR from 2022 to 2028 owing to rising disposable income in developing countries including India.
  • Smart TVs segment contributed to the highest share of 70% in the global revenue in 2021 due to rising demand for smart TVs across the globe.
  • The offline distribution channel held the largest share in 2021 and contributed more than 80% of the total revenue due to the rising organized retail sector in developing countries.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Distribution Channels & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Information & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Ingredients Outlook
  • 2.3. Type Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Competitive Insights

Chapter 3. Television Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's Five Forces Analysis
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Television Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Television Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Smart TV
    • 5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.3. LCD, Plasma, and LED TVs
    • 5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 5.4. Cathode-Ray Tube (CRT) and Rear-Projection TVs
    • 5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 6. Television Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Ingredients Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Offline
    • 6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6.3. Online
    • 6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

Chapter 7. Television Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2028
  • 7.2. North America
    • 7.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.2.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.2.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.2.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.2.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.3.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.3.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.3.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.4.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.4.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.4.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.5.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.5.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.5.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    • 7.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
    • 7.6.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
      • 7.6.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
      • 7.6.4.3. Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & their Impact on the Industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key Company Market Share Analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Samsung Electronics Co. Ltd.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Sony Corporation
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. LG Electronics Inc.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Toshiba Corporation
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Haier Electronics Group Co., Ltd.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. VIZIO Inc.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Videocon Industries Ltd.
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Sansui Electric Co. Ltd.
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives

List of Tables

  • 1. Television Market - Key Market Driver Analysis
  • 2. Television Market - Key Market Restraint Analysis
  • 3. Global Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 4. Global Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 5. North America Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 6. North America Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 7. North America Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 8. The U.S. Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 9. The U.S. Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 10. The U.S. Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 11. Europe Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 12. Europe Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 13. Europe Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 14. Germany Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 15. Germany Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 16. Germany Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 17. The U.K. Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 18. The U.K. Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 19. The U.K. Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 20. France Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 21. France Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 22. France Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 23. Asia Pacific Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 24. Asia Pacific Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 25. Asia Pacific Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 26. China Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 27. China Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 28. China Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 29. Japan Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 30. Japan Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 31. Japan Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 32. Central & South America Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 33. Central & South America Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 34. Central & South America Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 35. Brazil Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 36. Brazil Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 37. Brazil Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 38. Middle East & Africa Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 39. Middle East & Africa Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 40. Middle East & Africa Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 41. South Africa Television Market Estimates and Forecast, 2017 - 2028 (USD Million)
  • 42. South Africa Television Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  • 43. South Africa Television Market Estimates and Forecast, By Distribution Channel, 2017 - 2028 (USD Million)
  • 44. Vendor landscape

List of Figures

  • 1. Television Market Snapshot
  • 2. Television Market Segmentation & Scope
  • 3. Television Market Penetration & Growth Prospect Mapping
  • 4. Television Market Value Chain Analysis
  • 5. Television Market Dynamics
  • 6. Television Market Porter's Five Forces Analysis
  • 7. Television Market: Type Movement Analysis
  • 8. Television Market: Distribution Channel Movement Analysis
  • 9. Television Market: Regional Movement Analysis