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社交网络应用程序市场规模,份额和趋势分析报告：按市场（Google Play,Apple IOS,Microsoft Store）,设备类型,收入来源,地区,细分市场预测2022-2030
市场调查报告书
商品编码
1170862

社交网络应用程序市场规模,份额和趋势分析报告：按市场（Google Play,Apple IOS,Microsoft Store）,设备类型,收入来源,地区,细分市场预测2022-2030

Social Networking App Market Size, Share & Trends Analysis Report By Market Place (Google Play Store, Apple IOS Store, Microsoft Store), By Device Type, By Revenue Source, By Region, And Segment Forecasts, 2022 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

社交网络应用程序市场增长和趋势

根据 Grand View Research, Inc. 的最新报告，全球社交网络应用市场预计从 2022 年到 2030 年将以 23.6% 的复合年增长率增长，到 2030 年将达到 2677 亿美元。这一市场增长的背后是全球对数字营销服务不断增长的需求。中国和印度等新兴国家对入境营销策略的快速增长需求正在推动业务增长。

全球数字革命也推动了市场的增长。此外，北美采用基于直播的内容应用程序正在激增，这推动了市场增长。据Pew Research Center称，68% 的美国用户通过手机访问 Facebook。英国对付费广告服务的需求不断增长，预计将推动市场增长。

社交媒体是推动个人商业网站发展的众多催化剂。主要参与者专注于为社交网络应用程序提供文本到语音的功能。主要关键参与者提供具有高级用户界面的多语言支持。一些公司提供生物识别特征以改善安全问题。具有短距离无线通信的低延迟模式正在推动市场增长。

Apple iOS Store 部分将在预测期内实现最高增长。这是由于美国和英国消费者对虚拟社交平台的需求不断增长。额外的安全问题和实时威胁通知功能正在推动业务增长。简单的视频管理、工作室灯光肖像和自动更新反映了预测期内市场的显着增长。

智能手机领域将在预测期内实现最高增长。这可能是由于全球智能手机的使用越来越多。世界上最受欢迎的移动设备是可以运行应用程序并连接到互联网的智能手机。Instagram、Facebook、Snapchat 和 WhatsApp 等社交网络应用程序通常在智能手机上使用。互联网接入和智能手机使用的全球扩张正在推动社交网络应用程序市场的增长。

亚太地区是全球社交网络应用程序的最大贡献者，2021 年的份额超过 45.3%，这得益于中国和印度消费者对高质量 Snap 滤镜不断增长的需求。在中国采用 hyperlapse 集成的增长趋势正在推动市场增长。印度的市场份额是由对基于语音导航的社交网络应用程序不断增长的需求推动的。

社交网络应用程序市场报告要点

2021 年，Google Play 商店部门将拥有最高的市场份额，达到 53.8%。这种增长可归因于 Google Play 商店中可用的 SNS 应用程序数量的增加。

智能手机领域在 2021 年占据了最高的市场份额，达到 57.1%。该细分市场的增长可归因于智能手机在全球范围内日益普及。许多 SNS 应用程序可在支持互联网的智能手机上使用，这正在推动市场的增长。

到 2021 年，广告业务将占据最高的市场份额，达到 64.4%。企业的大部分收入来自广告。此外，在社交媒体应用上投放广告有助于用户建立品牌、提高转化率、获得新客户等。

亚太地区预计到 2021 年将占据最大的市场份额，超过 45%。该地区的增长可归因于对用于商业网络的人工智能社交网络应用程序不断增长的需求。

从 2022 年到 2030 年，欧洲预计将以 28.7% 的复合年增长率增长。据估计，英国对基于机器学习的聊天服务的需求不断增长，将在预测期内推动市场增长。

市场上的主要参与者包括 Reddit、Meta、Twitter、Meet Up、Tapebook、Tumblr、Viber、Whisper、Line 和 Yubo。

目录

第一章 调查方法和范围

  • 调查方法
  • 调查范围和假设
  • 数据源列表

第二章执行摘要

第三章行业展望

  • 市场细分和范围
  • 社交网络应用程序市场规模和增长前景
  • 社交网络应用程序 - 价值链分析
  • 市场动态
    • 市场驱动力分析
    • 市场约束因素分析
    • 市场机会分析
  • 关键机会 - 优先考虑
  • 行业分析——波特五力模型
    • 供应商力量
    • 买方议价能力
    • 替代威胁
    • 来自新进入者的威胁
    • 竞争对手之间的竞争
  • 社交网络应用市场 - PESTEL 分析
    • 政局
    • 环境状况
    • 社会局势
    • 科技景观
    • 法律状况
  • COVID-19 对社交网络应用市场的影响

第 4 章社交网络应用程序市场：市场类型估计和趋势分析

  • 社交网络应用市场：市场类型分析
    • Google Play商店
    • Apple iOS商店
    • Microsoft商店
    • 其他

第 5 章社交网络应用程序市场：按类型分类的估计和趋势分析

  • 社交网络应用市场：设备类型分析
    • 手机
    • 其他

第 6 章社交网络应用程序市场：按地区划分的估计和趋势分析

  • 2021 年和 2030 年各地区社交网络应用市场份额
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区 (APAC)
    • 中国
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 多边环境协定
    • 沙特阿拉伯
    • 南非

第 7 章 竞争格局

  • Meta
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
  • Reddit
    • 公司简介
    • 产品基准
    • 最近的发展
  • Twitter
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
  • Meetup
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
  • Tapebook
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
  • Tumblr
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
  • Viber
    • 公司简介
    • 产品基准
    • 最近的发展
  • Whisper
    • 公司简介
    • 产品基准
    • 最近的发展
  • Line
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
  • Yubo
    • 公司简介
    • 财务绩效
    • 产品基准
    • 最近的发展
Product Code: GVR-4-68039-931-3

Social Networking App Market Growth & Trends:

The global social networking app market is expected to reach USD 267.7 billion by 2030, growing at a CAGR of 23.6% from 2022 to 2030, according to the new report by Grand View Research, Inc. The market growth is attributable to the growing demand for digital marketing services across the globe. Rapidly growing demand for inbound marketing strategies in emerging economies such as China and India is bolstering business growth.

Additionally, the digital revolution across the world is supplementing market growth. Moreover, the surge in the adoption of live streaming-based content apps in North America is propelling market growth. According to Pew Research Center, 68% of U.S. users are accessing Facebook through their mobiles. Rising demand for paid advertising services in the U.K. is anticipated to boost market growth.

Social media is an excessive catalyst to drive the website of personal business. Key players are focusing to provide text-to-speech features for social networking apps. The prime key players are offering multiple language support with an advanced user interface. Multiple companies are providing biometric traits to improve security concerns. Low-latency modes with near-field communication are propelling the market growth.

Apple iOS Store segment will register the highest growth in the forecast period. This can be attributed to the growing demand for virtual social platforms from the consumers of the U.S. and U.K. Additional security concerns and real-time threat notifications features are refueling the business growth. Easy video management, portraits with studio light, and automatic updates are reflecting the significant market growth during the forecast period.

The smartphone segment will register the highest growth in the forecast period, which can be attributed to the growing use of smartphones across the globe. The most popular mobile device worldwide is a smartphone that can run apps and connect to the internet. Social networking apps like Instagram, Facebook, Snapchat, and WhatsApp, among others, are popularly used on smartphones. As internet access and smartphone use expand worldwide, which in turn is boosting the social networking app market growth.

Asia Pacific made the largest contribution to the global social networking app with over 45.3% share in 2021 due to the rising demand for high-quality snap filters from the consumer the China and India. The rising trend in China to adopt hyperlapse integrations is propelling market growth. The market share of India is driven by the rising demand for voice navigation-based social networking apps.

Social Networking App Market Report Highlights:

  • The google play store segment accounted for the highest market share of 53.8% in 2021. The growth can be attributed to the increasing number of social networking apps available on the Google Play store.
  • The smartphone segment accounted for the highest market share of 57.1% in 2021. The segment's growth can be attributed to the growing penetration of smartphones globally. As most of the social networking apps are supported by smartphones with internet access in turn boosts the market growth.
  • The advertising segment accounted for the highest market share of 64.4%in 2021. Companies generate most of their revenue from advertising. Further, advertising on social media apps will help the users in building the brand, improve the conversion rates, and reach new customers among others.
  • The Asia Pacific regional market is anticipated to hold the largest market share of more than 45% in 2021. The regional growth can be attributed to the growing demand for AI-powered social networking apps for business networking.
  • Europe is projected to witness a CAGR of 28.7% from 2022 to 2030. Soaring demand for machine learning-based chat services in the U.K. is estimated to escalate the market growth over the forecast period.
  • Prominent players in the market include Reddit, Meta, Twitter, Meet Up, Tapebook, Tumblr, Viber, Whisper, Line, and Yubo.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Research Scope & Assumptions
  • 1.3 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Social Networking App- Industry Snapshot & Key Buying Criteria, 2017 - 2030

Chapter 3 Industry Outlook

  • 3.1 Market Segmentation & Scope
  • 3.2 Social Networking App Market Size and Growth Prospects
  • 3.3 Social Networking App-Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market driver analysis
    • 3.4.2 Market restraint analysis
    • 3.4.3 Market opportunity analysis
  • 3.5 Key Opportunities - Prioritized
  • 3.6 Industry Analysis - Porter's Five Forces
    • 3.6.1 Supplier Power
    • 3.6.2 Buyer Power
    • 3.6.3 Substitution Threat
    • 3.6.4 Threat from New Entrant
    • 3.6.5 Competitive Rivalry
  • 3.7 Social Networking App Market-PESTEL Analysis
    • 3.7.1 Political Landscape
    • 3.7.2 Environmental Landscape
    • 3.7.3 Social Landscape
    • 3.7.4 Technology Landscape
    • 3.7.5 Legal Landscape
  • 3.8 COVID-19 Impact on Social Networking App Market

Chapter 4 Social Networking App Market: Marketplace type Estimates & Trend Analysis

  • 4.1 Social Networking App Market: Marketplace Type Analysis
    • 4.1.1 Google PlayStore
    • 4.1.2 Apple IOS Store
    • 4.1.3 Microsoft Store
    • 4.1.4 Others

Chapter 5 Social Networking App Market: Type Estimates & Trend Analysis

  • 5.1 Social Networking App Market: Device Type Analysis
    • 5.1.1 Smartphones
    • 5.1.2 Others

Chapter 6 Social Networking App Market: Regional Estimates & Trend Analysis

  • 6.1 Social Networking App MarketShare by Region, 2021 & 2030
  • 6.2 North America
    • 6.2.1 U.S.
    • 6.2.2 Canada
  • 6.3 Europe
    • 6.3.1 U.K.
    • 6.3.2 Germany
    • 6.3.3 France
  • 6.4 Asia Pacific (APAC)
    • 6.4.1 China
    • 6.4.2 Japan
    • 6.4.3 India
  • 6.5 Latin America
    • 6.5.1 Brazil
    • 6.5.2 Mexico
  • 6.6 MEA
    • 6.5.1 Saudi Arabia
    • 6.5.2 South Africa

Chapter 7 Competitive Landscape

  • 7.1 Meta
    • 7.1.1 Company Overview
    • 7.1.2 Financial Performance
    • 7.1.3 Product Benchmarking
    • 7.1.4 Recent Developments
  • 7.2 Reddit
    • 7.2.1 Company Overview
    • 7.2.2 Product Benchmarking
    • 7.2.3 Recent Developments
  • 7.3 Twitter
    • 7.3.1 Company Overview
    • 7.3.2 Financial Performance
    • 7.3.3 Product Benchmarking
    • 7.3.4 Recent Developments
  • 7.4 Meetup
    • 7.4.1 Company Overview
    • 7.4.2 Financial Performance
    • 7.4.3 Product Benchmarking
    • 7.4.4 Recent Developments
  • 7.5 Tapebook
    • 7.5.1 Company Overview
    • 7.5.2 Financial Performance
    • 7.5.3 Product Benchmarking
    • 7.5.4 Recent Developments
  • 7.6 Tumblr
    • 7.6.1 Company overview
    • 7.6.2 Financial Performance
    • 7.6.3 Product Benchmarking
    • 7.6.4 Recent Developments
  • 7.7 Viber
    • 7.7.1 Company Overview
    • 7.7.2 Product Benchmarking
    • 7.7.3 Recent Developments
  • 7.8 Whisper
    • 7.8.1 Company Overview
    • 7.8.2 Product Benchmarking
    • 7.8.3 Recent Developments
  • 7.9 Line
    • 7.9.1 Company Overview
    • 7.9.2 Financial Performance
    • 7.9.3 Product Benchmarking
    • 7.9.4 Recent Developments
  • 7.10 Yubo
    • 7.10.1 Company Overview
    • 7.10.2 Financial Performance
    • 7.10.3 Product Benchmarking
    • 7.10.4 Recent Developments

List of Tables

  • TABLE 1 Social Networking App - Industry snapshot, 2017 - 2030
  • TABLE 2 Global Social Networking App Market, 2017 - 2030 (USD Billion)
  • TABLE 3 Global Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 4 Global Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 5 Global Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 6 North America Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 7 North America Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 8 North America Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 9 U.S. Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 10 U.S. Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 11 U.S. Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 12 Canada Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 13 Canada Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 14 Canada Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 15 Europe Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 16 Europe Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 17 Europe Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 18 UK Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 19 UK Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 20 UK Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 21 Germany Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 22 Germany Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 23 Germany Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 24 France Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 25 France Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 26 France Social Networking App market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 27 Asia Pacific Social Networking App market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 28 Asia Pacific Social Networking App market by device type 2017 - 2030 (USD Billion)
  • TABLE 29 Asia Pacific Social Networking App market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 30 China Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 31 China Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 32 China Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 33 Japan Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 34 Japan Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 35 Japan Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 36 India Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 37 India Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 38 India Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 39 Latin America Social Networking App Market by marketplace type 2017 - 2030 (USD Billion)
  • TABLE 40 Latin America Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 41 Latin America Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
  • TABLE 42 Brazil Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 43 Brazil Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 44 Brazil Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 45 Mexico Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 46 Mexico Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 47 Mexico Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 48 MEA Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 49 MEA Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 50 MEA Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 51 Saudi Arabia Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 52 Saudi Arabia Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 53 Saudi Arabia Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
  • TABLE 54 South Africa Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 55 South Africa Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 56 South Africa Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)

List of Figures

  • FIG. 1 Market segmentation & scope
  • FIG. 2 Social Networking App Market size and growth prospects (Revenue in USD Billion) 2017 - 2030
  • FIG. 3 Social Networking App market- Value chain analysis
  • FIG. 4 Market dynamics
  • FIG. 5 Key opportunities prioritized
  • FIG. 6 Porter's Five Forces analysis
  • FIG. 7 Social Networking App- PESTEL analysis
  • FIG. 8 Social Networking App Market: Marketplace type Analysis
  • FIG. 9 Social Networking App Market: Device Type Analysis
  • FIG. 9 Social Networking App Market: Revenue Source Analysis
  • FIG. 10 Social Networking App Market: Regional outlook, 2021 & 2030
  • FIG. 11 Social Networking App Market: North America Regional Analysis
  • FIG. 12 Social Networking App Market: Europe Regional Analysis
  • FIG. 13 Social Networking App Market: Asia Pacific Regional Analysis
  • FIG. 14 Social Networking App Market: Latin America Regional Analysis
  • FIG. 15 Social Networking App Market: MEA Regional Analysis