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市场调查报告书
商品编码
1226754

社群网路应用程式的全球市场:现状分析与预测(2022年～2028年)

Social Networking App Market: Current Analysis and Forecast (2022-2028)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 156 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球社群网路应用程式的市场规模，在预测期间内预计以约22％的年复合成长率成长。5G技术的需求高涨，个性化的feed式应用程式的剧增，加密及自我破坏性的通讯为基础的社群应用程式的需求高涨，推动市场成长。

本报告提供全球社群网路应用程式市场的相关调查，市场洞察，市场趋势，竞争模式，企业概要等全面性资讯。

目录

第1章 市场简介

  • 市场定义
  • 主要的目标
  • 相关利益者
  • 限制

第2章 调查手法或假设

  • 社群网路应用程式市场的调查流程
  • 社群网路应用程式市场的调查手法
  • 受访者简介

第3章 市场摘要

第4章 摘要整理

第5章 COVID-19对全球社群网路应用程式市场的影响

第6章 全球社群网路应用程式市场收益(2020年～2028年)

第7章 市场洞察:各市场

  • Google Play商店
  • Apple App Store
  • Microsoft Store
  • 其他

第8章 市场洞察:各设备

  • 智慧型手机
  • 其他

第9章 市场洞察:各收益来源

  • 广告
  • APP内购买
  • 收费应用程式

第10章 市场洞察:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他的北美
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他的欧洲
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 其他的亚太地区
  • 全球其他地区

第11章 社群网路应用程式的市场动态

  • 推动市场要素
  • 市场课题
  • 影响分析

第12章 社群网路应用程式的市场机会

第13章 社群网路应用程式的市场趋势

第14章 需求面和供给方面的分析

  • 需求面分析
  • 供给面

第15章 价值链分析

第16章 价格分析

第17章 策略性洞察能力

第18章 竞争模式

  • 竞争情形
    • 波特的五力分析

第19章 企业概要

  • Reddit, Inc.
  • Meta
  • Twitter, Inc.
  • Meetup
  • Tumblr, Inc.
  • Viber Media S.a r.l.
  • LinkedIn
  • ByteDance
  • Snap Inc.
  • Koo Bombinate Technologies Pvt. Ltd.

第20章 免责声明

简介目录
Product Code: UMME211641

Social networking apps are applications intended to build an online community of people interested in sharing interests and activities. Most social networking applications are web-based and offer users a variety of interaction options, including email and instant messaging. Moreover, the term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, or customers. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, Instagram, and Pinterest.

The Social Networking App Market is expected to grow at a strong CAGR of around 22% during the forecast period owing to the rising demand for 5G technology worldwide. Furthermore, the surge in the adoption of personalized feed-based apps and the growing demand for encrypted & self-destructive messaging-based social apps are further contributing to the growth of the market. In addition, the rising adoption of social media is also helping the market to grow at a strong growth rate. For instance, according to Nasdaq, Inc.; approximately 4.6 billion people worldwide were connected to social media in 2022, up from 3.9 billion in 2020.

Based on the marketplace, the market is segmented into the google play store, apple app store, Microsoft store, and others. Amongst these, the google play store held the major share of the market in 2020. The market dominance of the google play store is due to the presence of a large number of Android devices worldwide compared to other marketplace-based devices. Also, the google play store offers more options for the number of applications in the marketplace compared to the apple app store, Microsoft store, and other stores

By device, the market is divided into smartphones and others. Among these, smartphones captured a dominating share of the social networking app market in 2020 and are expected to grow at a strong CAGR during the forecasted period owing to the rising smartphone penetration and increase in the usage of smartphones across the globe. The rise of smartphones had a huge effect on social media usage because most users spend digital media time on social sites and most entertainment apps are accessed through a smartphone.

On the basis of revenue source, the market is segmented into advertising, in-app purchases, and paid apps. The advertising segment catered to a significant share of the social networking app market in 2020. This is because social media advertising allows businesses to hyper-target specific users, build an audience database, and directly track return on investment. Moreover, social media advertising majorly helps in increasing brand awareness, managing brand reputation, and boosting conversions or sales

For a better understanding of the market adoption of the telecom billing software industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is expected to grow at a substantial CAGR during the forecast period owing to the rising demand for AI-based social networking applications for business networking. Moreover, the increasing use of technically complex video reel-based apps that support video editing is also fueling the expansion of the industry. In addition, the expanding base of internet subscribers in developing economies such as India, Bangladesh, China, and others is further expected to provide lucrative growth opportunities for the market in the region

Some of the major players operating in the market include: Reddit, Inc.; Meta; Twitter, Inc.; Meetup; Tumblr, Inc.; Viber Media S.a r.l.; LinkedIn; ByteDance; Snap Inc.; and Koo Bombinate Technologies Pvt. Ltd.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Social Networking App Market
  • 2.2. Research Methodology of the Social Networking App Market
  • 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL SOCIAL NETWORKING APP MARKET COVID-19 IMPACT

6 GLOBAL SOCIAL NETWORKING APP MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY MARKETPLACE

  • 7.1. Google Play Store
  • 7.2. Apple App Store
  • 7.3. Microsoft Store
  • 7.4. Others

8 MARKET INSIGHTS BY DEVICE

  • 8.1. Smartphone
  • 8.2. Others

9 MARKET INSIGHTS BY REVENUE SOURCE

  • 9.1. Advertising
  • 9.2. In-App Purchases
  • 9.3. Paid Apps

10 MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of the World

11 SOCIAL NETWORKING APP MARKET DYNAMICS

  • 11.1. Market Drivers
  • 11.2. Market Challenges
  • 11.3. Impact Analysis

12 SOCIAL NETWORKING APP MARKET OPPORTUNITIES

13 SOCIAL NETWORKING APP MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 14.1. Demand Side Analysis
  • 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

  • 18.1. Competitive Landscape
    • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

  • 19.1. Reddit, Inc.
  • 19.2. Meta
  • 19.3. Twitter, Inc.
  • 19.4. Meetup
  • 19.5. Tumblr, Inc.
  • 19.6. Viber Media S.a r.l.
  • 19.7. LinkedIn
  • 19.8. ByteDance
  • 19.9. Snap Inc.
  • 19.10. Koo Bombinate Technologies Pvt. Ltd.

20 DISCLAIMER