市场调查报告书
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1170946
在线服装租赁市场规模、份额和趋势分析报告:按最终用户(男性、女性)、着装要求(正式、休閒、传统)、地区、细分市场预测 2022-2030 年Online Clothing Rental Market Size, Share & Trends Analysis Report By End-user (Men, Women), By Dress Code (Formal, Casual, Traditional), By Region, And Segment Forecasts, 2022 - 2030 |
在线服装租赁市场的增长和趋势
据Grandview Research最新报告显示,2030年全球在线服装租赁市场规模预计将达到23.3亿美元,2022-2030年復合年增长率为8.5%。对奢华设计师服饰的需求不断增长以及消费者时尚品味的持续变化预计将推动在线服装租赁行业的兴起。时尚支出的增加以及消费者可支配收入的增加和时尚品牌数量的激增也是推动市场的主要因素。
在线零售的扩张是这一增长的主要推动力。此外,近年来技术进步、互联网普及和在线购物门户网站的日益普及也是推动市场的因素。此外,时尚博客、电影业和电视业的日益流行也有望推动市场增长。这些行业更喜欢租而不是买,因为他们只需要短时间的衣服。因此,预计这种增长将影响未来几年在线服装租赁的需求。
环保服装意识的增强以及共享和回收服装的好处也是支持市场扩张的因素。旧衣服的再利用、塑料包装的减少以及可回收和可再生製造资源(如电和水)的有效利用只是我们为实现可持续发展社会所做努力的几个例子。我们支持扩展。
在线服装租赁服务还允许对品牌和价格敏感的消费者在不购买的情况下试穿一系列服装,将分享而不是拥有放在首位。展望未来,预计市场将因互联网普及率的提高、统一费率模式的普及以及可支配收入的增加等因素而復苏。
COVID-19 对在线服装租赁市场产生了负面影响。美国爆发的“COVID-19”疫情对在线服装租赁市场造成了不利影响,关闭了除基本服务外的所有服务,扰乱了在线服装的供应和分销,并影响了服装製造商。我是。例如,在美国,时装租赁巨头 Rent the Runway 因疫情宣布裁员、临时减薪和员工休假。
大流行期间的另一个关键问题是卫生。明确的健康和安全指南是必不可少的,尤其是对于像 Hurr 这样的 P2P 网络来说,它们直接将衣服从贷方发送给借款人。然而,随着人们在长时间中断后恢復正常生活并参加婚礼和宴会等活动,市场有望恢復到大流行前的状态。预计这一趋势将在预测期内产生积极影响。
女性细分市场将在 2021 年引领市场份额,预计在预测期内需求将逐渐增加。预计女性细分市场在不久的将来会出现显着增长,到 2021 年将占据超过 59.13% 的主要市场份额。不断变化的时尚趋势预计将推动该细分市场的增长。
预计传统租金在预测期内的复合年增长率将超过 8.7%。传统服装很少使用,因为它只在节日和罕见的特殊场合穿着。因此,消费者更愿意租而不是买。预计到 2021 年,正装将占据最大的市场份额,约为 46.17%。西装和西装外套等正装价格昂贵且需要保养,因此对价格敏感的年轻消费者正在寻找更好的选择。
到 2021 年,北美将拥有最大的市场份额,约为 39.13%,预计在不久的将来会有显着的复合年增长率。在北美,墨西哥占据了大部分份额,预计在预测期内的复合年增长率将超过 8.1%。欧洲是第二大细分市场,2021 年的市场份额约为 26.91%。由于法国、意大利和英国等国家的高购买力和注重时尚的消费者,西欧占据主导地位。
由于这个市场是一个新兴行业,进入壁垒仍然处于中低水平。因此,许多新公司正在进入市场以进一步扩展业务。整个市场是由产品创新和先进功能的引入来提升消费者体验所驱动的。
在线服装租赁市场报告亮点
在 2022 年至 2030 年的预测期内,女性细分市场预计将以最快的复合年增长率增长。这种增长是由不断变化的时尚趋势推动的,预计这些趋势将推动增长。
传统服装预计将推动这一领域的增长,因为传统服装在节日和特殊场合穿着。
北美以约 39.13% 的市场份额领先,预计在不久的将来将出现显着的复合年增长率。在北美,墨西哥占据了大部分份额,预计在预测期内的复合年增长率将超过 8.1%。
The global online clothing rental market size is expected to reach USD 2.33 billion in 2030, registering a CAGR of 8.5% from 2022 to 2030, according to a new report by Grand View Research, Inc. Soaring demand for luxury designer dresses, as well as continuous shifts in consumer fashion sense, are the factors expected to fuel the rise of the online garment rental sector. In addition, consumers' increased spending on fashionable pursuits as their disposable income rises, coupled with the rapid growth in the number of fashion brands, is a major element driving the market.
Increasing online retail is the primary driving factor for this growth. Moreover, technological advancements, internet penetration, and the increasing popularity of online shopping portals during the last few years are the factors driving the market. Furthermore, the rise in the popularity of fashion vlogs, the film industry, and the television industry is expected to fuel market growth. These industries require clothes for a short duration and thus, they prefer renting them instead of buying them. Hence, this growth is expected to impact demand for online clothing rental in the forthcoming years.
Another element supporting the market's expansion is growing awareness of environmentally friendly clothes and the benefits of sharing and recycling clothing. Reusing worn clothing, using less plastic packaging, and efficiently making use of recyclable, renewable, manufacturing resources like power, water, and other materials are just a few examples of the sustainability practices that are becoming more and more popular, which is helping the industry to expand.
Online clothing rental services also allow brand- and price-conscious consumers to try on a range of clothes without buying them, as there is a growing emphasis on sharing rather than owning. It is anticipated that further variables, such as expanding internet penetration rates, rising subscription-based model acceptance, and growing disposable income levels, will fuel the market.
COVID-19 has negatively impacted the online clothing rental market. As a result of the lockdown, all businesses, except essential services, were closed which disrupted the supply and distribution of online clothing thereby affecting the clothing manufacturers. For instance, in the U.S. in response to the pandemic, Rent the Runway, the face of the fashion rental model, announced layoffs, temporary pay reductions, and staff furloughs.
Another significant issue during the pandemic is hygiene. Clear health and safety guidelines are essential, particularly when it comes to peer-to-peer networks like Hurr, where lenders send garments directly to renters. However, the market is expected to eventually return to the pre-pandemic situation as people resume their normal life and start attending weddings, banquets, and other events after a long gap. This trend is anticipated to impact positively during the forecast period.
The women segment led the market share in 2021 and is expected to witness progressive growth in demand during the forecasted period. The women segment accounted for the leading market share of more than 59.13% in 2021 and is expected to witness significant growth in the near future. Constantly changing fashion trends are anticipated to propel segment growth.
Traditional renting is expected to register a CAGR of more than 8.7% during the forecast period. Traditional clothes are worn during festivals along with rare and special occasions thus, are used very less. Hence, consumers prefer renting them instead of purchasing them. Formal clothes are anticipated to hold the largest market share of around 46.17% in 2021. Formal clothes such as suits and blazers are expensive and require maintenance, thus price-conscious and young consumers find renting as a better option.
In 2021, North America led with a market share of around 39.13% and is anticipated to witness a significant CAGR in the near future. In North America, Mexico contributes to the majority of the share and is expected to register a CAGR of more than 8.1% during the forecast period. Europe is the second-largest segment with a market share of around 26.91% in 2021. Western Europe is the dominant segment, due to the high purchasing power and fashion-conscious consumers in the countries, such as France, Italy, and the U.K.
The market poses a moderate to low entry barrier as this industry is new. Hence, to expand the business further, many new companies are joining the market. The overall market is driven by product innovation and introduction of the advanced features to enhance the consumer experience.