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市场调查报告书

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1427181

全球线上服饰租赁市场规模、份额、成长分析（按最终用户、服装要求）- 产业预测，2023-2030 年

Global Online Clothing Rental Market Size, Share, Growth Analysis, By End-User(Men, Women), By Dress Code(Formal, Casual) - Industry Forecast 2023-2030

出版日期: 2024年02月11日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

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简介目录

2022年，线上服饰租赁的全球市场规模为12.3亿美元，将从2023年的13.3亿美元增长到2031年的25亿美元，预测期内（2024-2031年）复合年增长率为8.5%。预计将成长至6000万美元。

线上服饰租赁行业预计将随着线上零售的扩张而增长，成为行业扩张的主要推动力。技术进步、互联网普及的提高以及网路购物网站的日益普及是推动这一增长的关键因素。此外，部落格、电影和电视等时尚相关内容的迅速普及预计将进一步促进市场扩张。人们对租赁服饰而不是购买服装的偏好是由短期服饰需求和消费者时尚选择的演变等因素所驱动的。然而，COVID-19 大流行对线上服饰租赁业务产生了负面影响。封锁和限制扰乱了生产和交付，并关闭了除基本服务之外的企业。向远距工作的转变以及活动的延迟或取消大大减少了对服饰租赁的需求，特别是在许多人开始在家工作的情况下。根据英国皇家地理学会和 IBG 2021 年的报告，美国、英国和德国等主要市场的消费者在服饰上的支出在疫情期间下降了 50% 以上。儘管面临这些挑战，但在电子商务影响力日益增强的推动下，尤其是在亚太地区，市场预计将復苏。但监管力度不够、消费者认知度不高、社会接受度有限等因素可能会在一定程度上阻碍市场的成长。线上服饰租赁市场采用订阅模式是一个值得注意的趋势，它提供了一种满足客户偏好和产生季节性收入的新方法。该行业面临的主要限制之一是服装尺寸的变化。对此，企业正在探索创新的解决方案，例如与时尚专家在线咨询，甚至在某些情况下提供同一件商品的多种尺码，以便顾客选择最适合自己的尺码。

本研究报告采用自上而下和自下而上的方法来预测和检验全球线上服饰租赁市场规模，并预测其他各个相关子市场的市场规模。用于估计市场规模的调查方法包括以下详细资讯：透过二次研究确定市场中的主要企业，并透过初步和二次研究确定每个地区的市场占有率。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过详细考虑，并透过初步研究检验并进行分析，以获得最终的定量和定性资料。

全球线上服饰租赁市场細項分析

全球线上服饰租赁市场根据最终用户、服装规范和地区进行细分。根据最终用户，市场分为男性、女性和儿童。就服装要求而言，市场分为正式、休閒和传统。按地区划分，全球线上服饰租赁市场分为北美、欧洲、亚太地区、南美洲和中东和非洲。

全球线上服饰租赁市场的驱动因素

共享经济的兴起对线上服饰租赁市场起到了至关重要的推动作用，是其成长的重要推动力。消费者逐渐接受共用资源和最小化所有权的概念，青睐租赁服务作为传统服饰购买的永续且经济的替代方案。

全球线上服饰租赁市场的限制因素

线上服饰租赁市场的一个显着挑战是确保客户的尺寸准确且合身。如果租借的服装不符合顾客的口味，顾客可能会感到不满意，因为他们在租借之前没有机会试穿。为了解决这个问题，公司必须专注于开发准确的尺寸演算法，提供全面的产品描述，并实施灵活的退货政策。

全球线上服饰租赁市场趋势

许多线上服饰租赁平台采用订阅模式，客户每月支付一定数量的服饰费用。这种模式增加了便利性并鼓励持续使用，从而带来企业收益。

线上服饰租赁领域的公司正在利用技术和资料分析来增强客户体验。虚拟试衣工具、人工智慧主导的建议以及基于客户偏好和租赁历史的个人化造型服务有助于提高客户满意度和忠诚度。

线上服饰租赁平台正在将其业务范围扩展到传统都市区之外，并瞄准新的人群。我们的业务也日益多元化，涵盖郊区和农村地区的客户，提供适合不同年龄、体型和场合的服饰。

随着消费者越来越意识到环境问题和道德时尚，线上服饰租赁平台正在强调永续性。这些公司强调，与快时尚消费相比，租赁服饰对环境的影响较小，并表明了他们对循环时尚和减少纺织品废弃物的承诺。

客製化和个人化在线上服饰租赁行业中变得越来越重要。本公司为客户提供个人化租赁订单的选项，例如选择特定的款式、尺寸和颜色。一些平台还提供改装和造型咨询等附加服务，以改善整体租赁体验。

该线上租赁平台最初专注于女装，现已扩展到男装和配件领域。有鑑于男士时装租赁市场的潜力，各公司正在透过为男性顾客提供各种服装选择和配件来实现服务多元化。

执行摘要
调查方法
母市场分析
主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
市场动态及展望
- 市场动态
  - 促进因素
  - 机会
  - 抑制因素
  - 任务
- 监管形势
- 波特的分析
- 对未来中断的特殊考虑
全球线上服饰租赁市场：按最终用户分类
- 市场概况
- 男性
- 女士
- 孩子
全球线上服饰租赁市场：依着装规范
- 市场概况
- 正式的
- 随意的
- 传统的
全球线上服饰租赁市场规模（按地区）
- 市场概况
- 北美洲
  - 美国
  - 加拿大
- 欧洲
  - 德国
  - 西班牙
  - 法国
  - 英国
  - 其他欧洲国家地区
- 亚太地区
  - 中国
  - 印度
  - 日本
  - 韩国
  - 其他亚太地区
- 拉丁美洲
  - 巴西
  - 其他拉丁美洲地区
- 中东和非洲 (MEA)
  - 海湾合作委员会国家
  - 南非
  - 其他中东/非洲地区
竞争形势
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
主要企业简介
- Rent the Runway
- Le Tote
- Gwynnie Bee
- GlamCorner
- Armoire
- Nuuly
- HURR Collective
- StyleLend
- Dress Hire AU
- My Wardrobe HQ
- Chic by Choice
- Designer Wardrobe
- Flyrobe
- Rent It Bae
- Rentez-Vous
- Front Row
- The Volte
- Onloan
- Mr. & Mrs. Stitch
- The Black Tux

简介目录

Product Code: SQMIG25K2079

Global Online Clothing Rental Market size was valued at USD 1.23 Billion in 2022 and is poised to grow from USD 1.33 Billion in 2023 to USD 2.56 Billion by 2031, at a CAGR of 8.5% during the forecast period (2024-2031).

The online clothes rental sector is anticipated to witness growth in tandem with the expansion of online retail, serving as a primary driver for the industry's expansion. Technical advancements, increased internet penetration, and the rising popularity of online shopping portals have been pivotal factors propelling this growth. Additionally, the surge in popularity of fashion-related content, including vlogs, movies, and television, is expected to further contribute to market expansion. The preference for renting clothes instead of purchasing them is driven by factors such as the demand for short-term clothing needs and the evolving fashion choices of consumers. However, the COVID-19 pandemic had a detrimental impact on the online garment rental business. Lockdowns and restrictions disrupted production and delivery, leading to closures of businesses except for essential services. The shift to remote work and the postponement or cancellation of events significantly reduced the demand for clothing rentals, especially as many individuals began working from home. According to a 2021 report by the Royal Geographical Society and IBG, consumer expenditure on clothing dropped by more than 50% at the onset of the pandemic in key markets like the United States, the United Kingdom, and Germany. Despite these challenges, the market is expected to rebound, driven by the rising influence of e-commerce, particularly in the Asia Pacific region. However, factors such as inadequate regulations, low consumer awareness, and limited societal acceptance may impede the market's growth to some extent. The adoption of a subscription model in the online garment rental market is a notable trend, offering a new approach that generates seasonal income alongside catering to customer preferences. One significant constraint faced by the industry is the variability in clothing sizes, as rented items cannot be adjusted to fit individual preferences. In response, companies are exploring innovative solutions such as online consultations with fashion professionals, and some may even provide the same item in multiple sizes to allow customers to choose the best fit.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Clothing Rental Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Online Clothing Rental Market Segmental Analysis

The global online clothing rental market is segmented on the basis of end-User, dress code, and region. Based on end-user, the market is segmented into men, women, and children. In terms of dress code the market is segmented into formal, casual, and traditional. Based on region, the global online clothing rental market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Online Clothing Rental Market

The ascent of the sharing economy has played a pivotal role in propelling the online clothing rental market, serving as a prominent driver of its growth. Consumers are progressively adopting the idea of resource-sharing and minimizing ownership, favoring rental services as a sustainable and economical alternative to conventional clothing purchases.

Restraints in the Global Online Clothing Rental Market

A notable challenge in the online clothing rental market revolves around guaranteeing accurate sizing and fit for customers. In the absence of the chance to try on clothes prior to renting, there exists a potential risk of customer dissatisfaction if the rented garments do not align well with their preferences. To tackle this concern, companies must dedicate efforts to developing precise sizing algorithms, providing comprehensive product descriptions, and implementing flexible return policies.

Market Trends of the Global Online Clothing Rental Market

Many online clothing rental platforms are adopting subscription-based models, enabling customers to pay a monthly fee for a predetermined number of clothing items each month. This model enhances convenience and encourages continuous engagement, leading to recurring revenue for the companies.

Companies in the online clothing rental sector are leveraging technology and data analytics to enhance the customer experience. Virtual fitting tools, AI-driven recommendations, and personalized styling services based on customer preferences and rental history contribute to improved customer satisfaction and loyalty.

Online clothing rental platforms are expanding their reach beyond traditional urban areas and targeting new demographics. They are reaching out to customers in suburban and rural locations, as well as diversifying their offerings to include clothing suitable for different age groups, body types, and occasions.

With increasing consumer awareness of environmental issues and ethical fashion practices, online clothing rental platforms are emphasizing sustainability. These companies highlight the reduced environmental impact of renting clothes compared to fast fashion consumption and demonstrate a commitment to circular fashion and reducing textile waste.

Customization and personalization are gaining importance in the online clothing rental industry. Companies offer options for customers to personalize rental orders, such as choosing specific styles, sizes, or colors. Some platforms also provide additional services like alterations or styling consultations to enhance the overall rental experience.

Initially concentrated on women's fashion, online clothing rental platforms are expanding into menswear and accessories. Recognizing the potential in the men's fashion rental market, companies are diversifying their offerings to include a range of clothing options and accessories, catering to male customers.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
- Regulatory Landscape
- Porters Analysis
  - Competitive rivalry
  - Threat of Substitute Products
  - Bargaining Power of Buyers
  - Threat of New Entrants
  - Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
  - Political Impact
  - Economic Impact
  - Social Impact
  - Technical Impact
  - Environmental Impact
  - Legal Impact
Global Online Clothing Rental Market by End-User
- Market Overview
- Men
- Women
- and Children
Global Online Clothing Rental Market by Dress Code
- Market Overview
- Formal
- Casual
- and Traditional
Global Online Clothing Rental Market Size by Region
- Market Overview
- North America
  - USA
  - Canada
- Europe
  - Germany
  - Spain
  - France
  - UK
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - South Korea
  - Rest of Asia-Pacific
- Latin America
  - Brazil
  - Rest of Latin America
- Middle East & Africa (MEA)
  - GCC Countries
  - South Africa
  - Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
  - By Development
  - By Company
  - By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Rent the Runway
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Le Tote
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Gwynnie Bee
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- GlamCorner
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Armoire
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Nuuly
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- HURR Collective
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- StyleLend
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Dress Hire AU
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- My Wardrobe HQ
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Chic by Choice
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Designer Wardrobe
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Flyrobe
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Rent It Bae
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Rentez-Vous
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Front Row
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- The Volte
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Onloan
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Mr. & Mrs. Stitch
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- The Black Tux
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments

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License/价格

全球线上服饰租赁市场规模、份额、成长分析（按最终用户、服装要求）- 产业预测，2023-2030 年

Global Online Clothing Rental Market Size, Share, Growth Analysis, By End-User(Men, Women), By Dress Code(Formal, Casual) - Industry Forecast 2023-2030

目录

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