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MICE市场规模,份额,趋势分析报告,按活动类型（会议,培训,会议,展览）,地区（北美,亚太,欧洲,拉丁美洲,中东和非洲）,细分市场预测2022-2030
市场调查报告书
商品编码
1170980

MICE市场规模,份额,趋势分析报告,按活动类型（会议,培训,会议,展览）,地区（北美,亚太,欧洲,拉丁美洲,中东和非洲）,细分市场预测2022-2030

MICE Market Size, Share & Trends Analysis Report, By Event Type (Meetings, Incentives, Conferences, Exhibitions), By Region (North America, APAC, Europe, Central & South America, MEA), And Segment Forecasts, 2022 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

MICE 市场增长和趋势

根据Grand View Research Co., Ltd.的最新报告，2030年全球MICE市场规模预计将达到15633亿美元。 从 2022 年到 2030 年，该市场预计将以 6.6% 的复合年增长率增长。 混合活动的增加、5G 技术的使用以及活动组织者对可持续发展的日益承诺等因素正在为会议、奖励、会议和展览 (MICE) 行业提供机会。 MICE 行业可以通过减少能源和浪费在应对气候变化方面发挥重要作用。

在 MICE 活动中越来越多地使用可回收材料正在推动市场的增长。 此外，为与会者提供的独特体验的数量将有助于为当地旅游和酒店业带来额外收入。 此外，根据国际旅游伙伴关係，酒店业与巴黎气候协定之间的协调有望显着减少温室气体排放。

5G 在 MICE 行业的出现是一件好事，因为它可以在酒店和其他活动场所实现高速连接。 5G也有望赋能直播，重振行业。 雅高、洲际酒店集团和万豪国际等酒店集团也向在线会议预订应用程序 Groups360 投资了 5000 万美元。

由于企业关闭和社会排斥导致旅行需求减少，COVID-19 大流行严重影响了旅游业。 大流行迫使公司利用虚拟会议和混合活动。 由于远程工作技术的改进，混合事件的出现改变了该行业的性质。 儘管有关闭令，但这种灵活性使会展业得以復苏。 然而，由于网络机会有限，虚拟活动正在影响 MICE 行业。

此外，MICE 正在刺激 MICE 市场的需求，因为它有助于淡季医院和当地旅游业。 BtoB 休閒趋势也推动了 MICE 的普及。 据会议产业委员会称，美国 85% 的会议在住宿设施举行。 大量会展旅游者和大型企业活动有助于提高酒店入住率。 MICE 旅行者有助于加强旅游基础设施并为当地人创造各种机会。

MICE 市场报告要点

按活动类型划分，2021 年会议板块将占全球收入份额的 41.2%，而奖励板块预计在预测期内以 9.0% 的复合年增长率增长

B休閒旅游的上升趋势也增加了雇主对 MICE 活动的采用。 根据会议产业委员会的数据，美国 85% 的会议在提供住宿的场所举行。 MICE 旅客成群结队出行，大型企业活动有助于提高酒店入住率

多家公司宣布了混合工作方式，包括亚马逊、Facebook 和 Twitter。 因此，MICE 参与者对虚拟和混合活动的需求正在增加

最近几个月，混合事件的数量显着增加。 现场活动和数字技术的结合使我们能够接触到更广泛的受众，并帮助我们接触到新的目标受众。

亚太地区主导市场，占 2021 年全球销售额的 43.2%。 人均收入的增加、快速的城市化和消费者生活方式的快速变化预计将对 MICE 市场产生积极影响。 印度连锁酒店的扩张正在为 MICE 市场发展创造新空间

内容

第1章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 二手信息和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第 2 章执行摘要

  • 市场前景
  • 事件类型展望
  • 分销渠道前景
  • 区域展望

第 3 章市场变量、趋势和范围

  • 市场介绍
  • 描绘渗透率和增长前景
  • 价值链分析
  • 市场动态
    • 驱动因素的影响分析
      • B- 休閒旅游需求不断增长
      • MICE 活动的技术进步
    • 约束因素影响分析
      • 与 MICE 活动相关的高运营成本
    • 行业问题
    • 行业机会
  • 商业环境分析
    • MICE 行业分析 - 波特的五次幂
  • MICE 市场路线图
  • 市场进入策略
  • COVID-19 对 MICE 市场的影响

第4章消费者行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决定的因素
  • 消费品的采用
  • 观察和建议

第 5 章 MICE 市场：事件类型估计和趋势分析

  • 事件类型变化分析和市场份额，2021 年和 2030 年
  • 会议
  • 培训
  • 会议
  • 展览

第 6 章 MICE 市场：区域估计和趋势分析

  • 区域差异分析和市场份额，2021 年和 2030 年
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 印度
    • 日本
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 南非

第 7 章 MICE 市场：竞争和供应商分析

  • 全球主要参与者、近期发展及其对行业的影响
  • 主要公司分类
    • 公司名单
  • 供应商情况
    • 主要公司的市场分析，2021 年

第8章公司简介

  • BCD集团
    • 公司概况
    • 产品基准
    • 战略举措
  • AVIAREPS 股份公司
    • 公司概况
    • 产品基准
    • 战略举措
  • Beyond Summits Ltd.
    • 公司概况
    • 产品基准
  • ITL 世界公司 (MICEMINDS)
    • 公司概况
    • 产品基准
  • 万邦国际
    • 公司概况
    • 产品基准
  • 全球航空 - 美国运通旅行服务
    • 公司概况
    • 产品基准
  • Questex
    • 公司概况
    • 产品基准
  • 凯德集团
    • 公司概况
    • 产品基准

第9章KOL评论

Product Code: GVR-4-68039-999-4

MICE Market Growth & Trends:

The global MICE market is expected to reach USD 1,563.3 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.6% from 2022 to 2030. Factors such as a rise in the number of hybrid events, the use of 5G technology, and rise in sustainability initiatives by event organizers is acting as an opportunity for the meetings, incentives, conferences, and exhibitions (MICE) industry. The MICE industry can play a major role in combating climate change by cutting down on energy and waste.

The rise in the use of recyclable materials in MICE events is boosting the growth of the market. Also, an increase in the number of unique experiences provided to attendees helps in generating excess revenue for the local tourism and hospitality sector. Also as per International Tourism Partnership, the alignment of the hotel industry with the Paris Climate Agreement is expected to significantly reduce greenhouse emissions.

The advent of 5G in the MICE industry is favorable as it would offer high speed in hotels and other event venues. The 5G technology is also expected to enable live streaming thereby boosting the industry. Also, hotel groups such as Accor, IHG, and Marriot International have invested USD 50 million in Groups360, an online booking application for conferences.

The COVID-19 pandemic severely impacted the tourism sector owing to the closing down of businesses and lower demand for travel due to social distancing. The pandemic has been compelling organizations to utilize virtual meetings and hybrid events. The pandemic has changed the nature of the industry owing to the rise in remote working technologies thereby leading to the emergence of hybrid events. The flexibility has enabled the MICE industry to revive despite the lockdown orders. However, the restricted networking opportunities in virtual events impacted the MICE industry.

Additionally, the MICE events provide revenue to hospitality and local tourism during the off-season thereby driving the demand for the MICE market. The rising trend of B-leisure trips is also increasing the adoption of MICE events. As per Convention Industry Council, 85% of the meetings in the U.S are held in venues that provide lodging services. MICE travelers travel in larger groups and large corporate events help in increasing the hotel's occupancy exponentially. The MICE traveler help in strengthening the tourism infrastructure and create multiple opportunities for the locals.

MICE Market Report Highlights:

  • On the basis of event type, the meetings segment accounted for 41.2% of the global revenue share in 2021 and the incentive segment is expected to grow at a CAGR of 9.0% in the forecast period
  • The rising trend of B-leisure trips is also increasing the adoption of MICE events by employers. According to Convention Industry Council, 85% of the meetings in the U.S were held in venues that provide lodging services. MICE travelers travel in larger groups and large corporate events help in increasing the hotel's occupancy exponentially
  • Several players such as Amazon, Facebook, and Twitter announced a hybrid work approach. This has led to higher demand for virtual and hybrid events among MICE attendees
  • The number of hybrid events has increased significantly in recent months. The combination of in-person events and digital technology has led to a wider reach and also has helped in acquiring newer target groups
  • Asia Pacific dominated the market and accounted for a 43.2% share of global revenue in 2021. The rise in per capita income, rapid urbanization and rapidly changing consumer lifestyle are expected to positively impact the MICE market. The expansion of hotel chains in India has created a new space for the development the of MICE market

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definition
  • 1.3 Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 Gvr's Internal Database
    • 1.3.3 Secondary Sources And Third-Party Perspectives
    • 1.3.4 Primary Research
  • 1.4 Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5 Market Formulation & Data Visualization
  • 1.6 Data Validation and Publishing

Chapter 2. Executive Summary

  • 2.1 Market Outlook
  • 2.2 Event Type Outlook
  • 2.3 Distribution Channel Outlook
  • 2.4 Regional Outlook

Chapter 3. Market Variables, Trends, & Scope

  • 3.1 Market Introduction
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Driver Impact Analysis
      • 3.4.1.1 Growing Demand For B-Leisure Trips
      • 3.4.1.2 Technological Advancements In MICE Events
    • 3.4.2 Restraint Impact Analysis
      • 3.4.2.1 High Operational Costs Associated With MICE Events
    • 3.4.3 Industry Challenges
    • 3.4.4 Industry Opportunities
  • 3.5 Business Environment Analysis
    • 3.5.1 MICE Industry Analysis - Porter's Five Forces
  • 3.6 Roadmap of MICE Market
  • 3.7 Market Entry Strategies
  • 3.8 Impact of COVID-19 on MICE Market

Chapter 4. Consumer Behavior Analysis

  • 4.1 Demographic Analysis
  • 4.2 Consumer Trends & Preferences
  • 4.3 Factors Affecting Buying Decision
  • 4.4 Consumer Product Adoption
  • 4.5 Observations & Recommendations

Chapter 5. MICE Market: Event Type Estimates & Trend Analysis

  • 5.1 Event Type Movement Analysis & Market Share, 2021 & 2030
  • 5.2 Meetings
    • 5.2.1 Meetings Market Estimates And Forecast, 2017 - 2030 (USD Billion)
  • 5.3 Incentives
    • 5.3.1 Incentives Market Estimates And Forecast, 2017 - 2030 (USD Billion)
  • 5.4 Conferences
    • 5.4.1 Conferences Market Estimates And Forecast, 2017 - 2030 (USD Billion)
  • 5.5 Exhibitions
    • 5.5.1 Exhibitions Market Estimates And Forecast, 2017 - 2030 (USD Billion)

Chapter 6. MICE Market: Regional Estimates & Trend Analysis

  • 6.1 Regional Movement Analysis & Market Share, 2021 & 2030
  • 6.2 North America
    • 6.2.1 North America MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.2.2 North America MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.2.3 U.S.
      • 6.2.3.1 U.S. MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.2.3.2 U.S. MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.2.4 Canada
      • 6.2.4.1 Canada MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.2.4.2 Canada MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • 6.3 Europe
    • 6.3.1 Europe MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.3.2 Europe MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.3.3 U.K.
      • 6.3.3.1 U.K. MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.3.3.2 U.K. MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.3.4 Germany
      • 6.3.4.1 Germany MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.3.4.2 Germany MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.3.5 France
      • 6.3.5.1 France MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.3.5.2 France MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • 6.4 Asia Pacific
    • 6.4.1 Asia Pacific MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.4.2 Asia Pacific MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.4.3 China
      • 6.4.3.1 China MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.4.3.2 China MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.4.4 India
      • 6.4.4.1 India MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.4.4.2 India MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
    • 6.4.5 Japan
      • 6.4.5.1 Japan MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.4.5.2 Japan MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • 6.5 Central & South America
    • 6.5.1 Central & South America MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.5.2 Central & South America MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.5.3 Brazil
      • 6.5.3.1 Brazil MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
      • 6.5.3.2 Brazil MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
  • 6.6 Middle East & Africa
    • 6.6.1 Middle East & Africa MICE Market Estimates And Forecast, 2017 - 2030 (USD Billion)
    • 6.6.2 Middle East & Africa MICE Market Estimates And Forecast, By Event Type, 2017 - 2030 (USD Billion)
    • 6.6.3 South Africa
      • 6.6.3.1 South Africa MICE market estimates and forecast, 2017 - 2030 (USD Billion)
      • 6.6.3.2 South Africa MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)

Chapter 7. MICE Market: Competitive and Vendor Analysis

  • 7.1 Key Global players, Recent developments, and their Impact on the industry
  • 7.2 Key Company Categorization
    • 7.2.1 List Of Companies
  • 7.3 Vendor Landscape
    • 7.3.1 Key Company Market Position Analysis, 2021

Chapter 8. Company Profiles

  • 8.1. BCD Group
    • 8.1.1. Company Overview
    • 8.1.2. Product Benchmarking
    • 8.1.3. Strategic Initiatives
  • 8.2. AVIAREPS AG
    • 8.2.1. Company Overview
    • 8.2.2. Product Benchmarking
    • 8.2.3. Strategic Initiatives
  • 8.3. Beyond Summits Ltd.
    • 8.3.1. Company Overview
    • 8.3.2. Product Benchmarking
  • 8.4. ITL World Company (MICEMINDS)
    • 8.4.1. Company Overview
    • 8.4.2. Product Benchmarking
  • 8.5. IMC International
    • 8.5.1. Company Overview
    • 8.5.2. Product Benchmarking
  • 8.6. Global Air-American Express Travel Services
    • 8.6.1. Company Overview
    • 8.6.2. Product Benchmarking
  • 8.7. Questex
    • 8.7.1. Company Overview
    • 8.7.2. Product Benchmarking
  • 8.8. Capita Plc
    • 8.8.1. Company Overview
    • 8.8.2. Product Benchmarking

Chapter 9. KOL Commentary

List of Tables

  • Table 1 Global MICE market - Driving factor market analysis
  • Table 2 Global MICE market - Restraint factor market analysis
  • Table 3 Meetings market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 4 Incentives market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 5 Conferences market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 6 Exhibitions market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 7 North America MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 8 North America MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 9 U.S. MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 10 U.S. MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 11 Canada MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 12 Canada MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 13 Europe MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 14 Europe MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 15 U.K MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 16 U.K MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 17 Germany MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 18 Germany MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 19 France MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 20 France MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 21 Asia Pacific MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 22 Asia Pacific MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 23 China MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 24 China MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 25 India MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 26 India MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 27 Japan MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 28 Japan MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 29 Central & South America MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 30 Central & South America MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 31 Brazil MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 32 Brazil MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 33 Middle East & Africa MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 34 Middle East & Africa MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 35 South Africa MICE market estimates and forecast, 2017 - 2030 (USD Billion)
  • Table 36 South Africa MICE market estimates and forecast, by event type, 2017 - 2030 (USD Billion)
  • Table 37 Company Categorization

List of Figures

  • Fig. 1 MICE market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig 6 Global MICE market - Event type penetration & growth prospect mapping
  • Fig. 7 MICE market - Porter's Five Forces Analysis
  • Fig. 8 Roadmap of the global MICE market
  • Fig. 9 MICE market - Event Type share (%) analysis, 2021 & 2030
  • Fig. 10 MICE market - Regional share (%) analysis, 2021 & 2030
  • Fig. 11 MICE market: Estimated company market position analysis, 2021