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市场调查报告书
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1301074

在线广告市场规模、份额和趋势分析报告：2023-2030 年按类型、产品、定价模型、最终用途、地区、细分市场划分的趋势

Online Advertising Market Size, Share & Trends Analysis Report By Type (Native Advertising, Video Advertising), By Product, By Pricing Model, By End-user, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

在线广告市场的增长和趋势

GrandView Research, Inc. 的最新分析显示，到 2030 年，全球在线广告市场规模将达到 7,473.8 亿美元，预测期内復合年增长率为 15.7%。

增长的主要驱动力之一是互联网使用的扩大。 全球互联网普及率稳步提高，让更多的人接入互联网。 不断增长的用户群为在线广告提供了更多的受众，从而为企业提供了更多接触潜在客户的机会。

移动广告在在线广告行业的增长中也发挥着重要作用。 智能手机和移动设备的普及刺激了对移动广告的需求。 移动设备创造了新的广告机会，并成为许多人访问互联网的主要方式。 广告商正在使用移动广告来接触移动中的消费者，并根据他们的位置和偏好传递有针对性的信息。

程序化广告的兴起也促进了在线广告市场的增长。 程序化广告通过自动化广告库存的购买和销售，使流程更加高效且更具成本效益。 广告商将能够更精确地定位广告活动并启用实时出价，确保他们的广告在正确的时间到达最相关的受众。

社交媒体平台已成为有效的广告渠道，进一步推动了在线广告行业的增长。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供高级定位选项，使企业能够覆盖特定的人口统计数据和兴趣。 广告商可以创建高度个性化的广告活动，并以更直接和互动的方式与目标受众互动。

社交媒体平台已成为有效的广告渠道，进一步推动了市场的增长。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供高级定位选项，使企业能够覆盖特定的人口统计数据和兴趣。 广告商可以创建高度个性化的广告活动，并以更直接和互动的方式与目标受众互动。

在线视频消费的日益普及也促进了在线广告行业的增长。 YouTube和流媒体服务等平台已成为视频广告的重要广告渠道。 视频广告为用户提供引人入胜的沉浸式体验，使广告商能够吸引用户的注意力并有效地传达他们的信息。

COVID-19 疫情对在线广告市场产生了重大影响。 最初，由于不确定性和预算限制，许多公司削减了广告支出。 但随着人们在网上花费的时间越来越多，广告预算已从传统渠道转移到数字平台。 随着广告商寻求优化其广告活动并覆盖目标受众，程序化广告日益受到关注。 电子商务行业蓬勃发展，导致竞争加剧和广告支出增加。

视频流媒体和游戏也激增，促使广告商投资 YouTube 和 Twitch 等平台。 广告商改变了他们的信息传递方式，强调同理心和安全性，以反映不断变化的消费者情绪。 随着消费者转向支持本地企业，本地广告变得更加重要。 消费者行为的破坏使得衡量和归因变得困难。 随着经济復苏和数字化转型的进展，市场预计将復苏，儘管不同行业和地区之间存在差异。

在线广告市场报告要点

  • 预计到 2030 年，原生广告领域将占据最大的收入份额，预测期内復合年增长率为 15.7%。 增长的主要驱动力之一是有效吸引用户的能力。 通过与周围的内容融合，原生广告的侵入性较小，并且更有可能吸引用户的注意力。
  • 2023 年 5 月，Google 宣布推出革命性的人工智能 (AI) 广告解决方案。 这一发展标誌着谷歌致力于通过利用人工智能技术的力量来提高广告能力。 借助其新发布的生成式人工智能广告工具，谷歌旨在为企业提供创新的解决方案，以创建引人注目且有效的广告。
  • 移动平台行业多年来取得了显着增长，并将继续快速扩张。 这一增长的主要驱动力之一是智能手机在全球范围内的日益普及。 随着智能手机的价格越来越便宜，越来越多的人使用移动设备访问互联网。 消费者行为的这些变化为广告商通过移动广告吸引大量活跃受众创造了巨大的机会。
  • 相当长一段时间以来，每百万次成本 (CPM) 定价模式一直是在线广告行业的重要定价结构。 CPM 代表每 1,000 次广告展示的费用，广告商根据其广告向用户展示的次数付费。 广告行业中已经出现了CPC（每次点击费用）和CPA（每次操作费用）等其他定价模式，但CPM仍然发挥着重要作用。

内容

第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息获取
    • 信息分析
    • 市场形成和数据可视化
    • 验证和发布数据
  • 调查范围和假设
    • 数据源列表

第 2 章执行摘要

  • 市场概览
  • 市场概况
  • 片段快照
  • 竞争格局快照

第 3 章市场变量、趋势和范围展望

  • 市场体系展望
  • 在线广告市场 - 价值链分析
  • 在线广告市场动态
    • 市场驱动因素分析
    • 市场製约因素分析
    • 市场机会分析
  • 在线广告市场 - 波特五力分析
    • 供应商的力量
    • 买家的议价能力
    • 威胁更换
    • 新进入者的威胁
    • 竞争公司之间存在敌对关係
  • 在线广告市场 - PESTLE 分析
    • 政治局势
    • 经济形势
    • 社会状况
    • 技术
    • 法律状况
    • 环境状况
  • COVID-19 感染的影响分析

第四章网络广告市场类型展望

  • 2022 年和 2030 年在线广告市场，按类型和市场份额分析
  • 原生广告
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 视频广告
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 展示广告
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 全屏插页式
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 其他
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年

第五章网络广告市场平台展望

  • 2022 年和 2030 年在线广告市场（按平台分析和市场份额）
  • 手机
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 笔记本电脑、台式机、平板电脑
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 其他
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年

第六章：在线广告市场定价模型的前景

  • 2022 年和 2030 年在线广告市场（按定价模型分析和市场份额）
  • 固定价格模式
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 每千次展示费用定价模式
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 每次点击费用定价模式
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年

第 7 章在线广告市场的最终用户展望

  • 2022 年和 2030 年在线广告市场（按最终用户分析和市场份额）
  • 媒体和娱乐
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • BFSI
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 教育
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 零售和消费品
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • IT 与电信
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 医疗保健
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年
  • 其他
    • 2017-2030 年市场预测
    • 按地区划分，2017-2030 年

第8章在线广告市场：区域估算和趋势分析

  • 2022 年和 2030 年按地区划分的在线广告市场份额
  • 北美
    • 按类型划分，2017-2030 年
    • 按平台划分，2017-2030 年
    • 按定价模式划分，2017-2030 年
    • 按最终用途划分，2017-2030 年
    • 美国
    • 加拿大
  • 欧洲
    • 按类型划分，2017-2030 年
    • 按平台划分，2017-2030 年
    • 按定价模式划分，2017-2030 年
    • 按最终用途划分，2017-2030 年
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 按类型划分，2017-2030 年
    • 按平台划分，2017-2030 年
    • 按定价模式划分，2017-2030 年
    • 按最终用途划分，2017-2030 年
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳大利亚
  • 拉丁美洲
    • 按类型划分，2017-2030 年
    • 按平台划分，2017-2030 年
    • 按定价模式划分，2017-2030 年
    • 按最终用途划分，2017-2030 年
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 按类型划分，2017-2030 年
    • 按平台划分，2017-2030 年
    • 按定价模式划分，2017-2030 年
    • 按最终用途划分，2017-2030 年
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 南非

第九章网络广告市场竞争格局

  • 主要市场进入者
    • Google LLC（Alphabet）
    • Facebook Inc.（Meta Platforms）
    • Microsoft Corporation
    • Amazon.com Inc.
    • Twitter Inc.
    • Baidu
    • Tencent
    • ByteDance
    • Adobe Systems, Inc.
    • v2 Ventures（Adknowledge）
    • AOL
    • Verizon Media
  • 2022 年主要参与者的市场份额分析
  • 2022 年公司分类/定位分析
  • 战略规划
    • 扩展名
    • 併购
    • 伙伴关係与协作
    • 产品/服务发布
Product Code: GVR-4-68040-088-9

Online Advertising Market Growth & Trends

The global online advertising market size is projected to reach USD 747.38 billion by 2030, registering a CAGR of 15.7% during the forecast period, according to a recent analysis from Grand View Research, Inc. One of the key factors contributing to the growth is the growing internet usage. The global internet penetration rate has been steadily increasing, with more people gaining access to the internet. This expanded user base provides a larger audience for online advertising, leading to more opportunities for businesses to reach potential customers.

Mobile advertising has also played a significant role in the growth of the online advertising industry. The proliferation of smartphones and mobile devices has fueled the demand for mobile advertising. Mobile devices have become the primary means of accessing the internet for many people, creating new advertising opportunities. Advertisers have been leveraging mobile advertising to reach consumers on the go and deliver targeted messages based on their location and preferences.

The rise of programmatic advertising has also contributed to the growth of the market for online advertising. Programmatic advertising involves automated buying and selling of ad inventory, making the process more efficient and cost-effective. It allows advertisers to target their campaigns more precisely and enables real-time bidding, ensuring that ads are delivered to the most relevant audience at the right time.

Social media platforms have emerged as effective advertising channels, further driving the growth of the online advertising industry. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

Social media platforms have emerged as effective advertising channels, further driving the growth of the market. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

The increasing popularity of online video consumption has also contributed to the growth of the online advertising industry. Platforms like YouTube and streaming services have become key advertising channels for video ads. Video ads offer engaging and immersive experiences for users, enabling advertisers to capture their attention and convey their messages effectively.

The COVID-19 pandemic significantly affected the market for online advertising. Initially, many businesses reduced their advertising spending due to uncertainty and budget constraints. However, with people spending more time online, there was a shift in advertising budgets from traditional channels to digital platforms. Programmatic advertising gained prominence as advertisers sought to optimize campaigns and reach targeted audiences. The e-commerce sector experienced a boom, leading to increased competition and ad spending.

Video streaming and gaming also saw a surge, prompting advertisers to invest in platforms like YouTube and Twitch. Advertisers adapted their messaging to reflect changing consumer sentiment, emphasizing empathy and safety. Local advertising gained importance as consumers shifted to supporting local businesses. Measurement and attribution became challenging due to disrupted consumer behavior. Despite variations based on industry and location, the market is expected to rebound as economies recover and digital transformation continues.

Online Advertising Market Report Highlights

  • The native advertising segment is expected to account for the largest revenue share by 2030, registering a CAGR of 15.7% over the forecast period. One of the key factors contributing to the growth is its ability to engage users effectively. By blending in with the surrounding content, native ads are less intrusive and more likely to capture users' attention
  • In May 2023, Google unveiled innovative generative artificial intelligence (AI) advertising solutions. This development signifies Google's commitment to advancing its advertising capabilities by leveraging the power of AI technology. With these newly unveiled generative AI advertising tools, Google aims to provide businesses with innovative solutions for creating compelling and effective advertisements
  • The growth of the mobile platform segment has been significant over the years and continues to expand rapidly. One of the primary drivers of this growth is the rising adoption of smartphones worldwide. With smartphones becoming increasingly affordable and accessible, more and more people are using mobile devices to access the internet. This shift in consumer behavior has created a massive opportunity for advertisers to reach a large and engaged audience through mobile advertising
  • The Cost Per Mille (CPM) pricing model has been a prominent pricing structure in the online advertising industry for quite some time. CPM refers to the cost per one thousand ad impressions, where advertisers pay for the number of times their ad is displayed to users. While the advertising industry has seen the emergence of other pricing models, such as Cost Per Click (CPC) and Cost Per Action (CPA), CPM continues to play a significant role
  • Key market players include Google LLC (Alphabet); Facebook, Inc. (Meta Platforms); Microsoft Corporation; Amazon.com, Inc.; Twitter, Inc.; Baidu; Tencent; ByteDance; Adobe Systems, Inc.; v2 Ventures (Adknowledge); AOL; and Verizon Media

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Summary
  • 2.2. Market Snapshot
  • 2.3. Segment Snapshot
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Online Advertising Market - Value Chain Analysis
  • 3.3. Online Advertising Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunity Analysis
  • 3.4. Online Advertising Market - Porter's Five Forces Analysis
    • 3.4.1. Supplier power
    • 3.4.2. Buyer power
    • 3.4.3. Substitution threat
    • 3.4.4. Threat of new entrant
    • 3.4.5. Competitive rivalry
  • 3.5. Online Advertising Market - PESTLE Analysis
    • 3.5.1. Political landscape
    • 3.5.2. Economic landscape
    • 3.5.3. Social landscape
    • 3.5.4. Technology landscape
    • 3.5.5. Legal landscape
    • 3.5.6. Environmental landscape
  • 3.6. COVID-19 Impact Analysis

Chapter 4. Online Advertising Market Type Outlook

  • 4.1. Online Advertising Market, By Type Analysis & Market Share, 2022 & 2030
  • 4.2. Native Advertising
    • 4.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.3. Video Advertising
    • 4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.4. Display Advertising
    • 4.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.5. Full-Screen Interstitials
    • 4.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.6. Others
    • 4.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 5. Online Advertising Market Platform Outlook

  • 5.1. Online Advertising Market, By Platform Analysis & Market Share, 2022 & 2030
  • 5.2. Mobiles
    • 5.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 5.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 5.3. Laptops, Desktops & Tablets
    • 5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 5.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 5.4. Others
    • 5.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 5.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 6. Online Advertising Market Pricing Model Outlook

  • 6.1. Online Advertising Market, By Pricing Model Analysis & Market Share, 2022 & 2030
  • 6.2. Flat Rate Pricing Model
    • 6.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 6.3. Cost Per Mille Pricing Model
    • 6.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 6.4. Cost Per Click Pricing Model
    • 6.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 7. Online Advertising Market End-user Outlook

  • 7.1. Online Advertising Market, By End-user Analysis & Market Share, 2022 & 2030
  • 7.2. Media & Entertainment
    • 7.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.3. BFSI
    • 7.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.4. Education
    • 7.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.5. Retail & Consumer Goods
    • 7.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.6. IT & Telecom
    • 7.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.7. Healthcare
    • 7.7.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.7.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.8. Others
    • 7.8.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.8.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 8. Online Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Online Advertising Market Share by Region, 2022 & 2030
  • 8.2. North America
    • 8.2.1. Market estimates and forecasts, 2017 - 2030
    • 8.2.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.2.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.2.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.2.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.2.6. U.S.
      • 8.2.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.2.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.2.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.2.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.2.7. Canada
      • 8.2.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.2.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.2.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.2.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecasts, 2017 - 2030
    • 8.3.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.3.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.3.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.3.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.3.6. Germany
      • 8.3.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.3.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.3.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.3.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.3.7. UK
      • 8.3.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.3.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.3.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.3.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.3.8. France
      • 8.3.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.3.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.3.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.3.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecasts, 2017 - 2030
    • 8.4.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.4.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.4.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.4.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.6. China
      • 8.4.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.7. Japan
      • 8.4.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.8. India
      • 8.4.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.9. South Korea
      • 8.4.9.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.9.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.9.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.9.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.10. Australia
      • 8.4.10.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.10.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.10.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.10.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Market estimates and forecasts, 2017 - 2030
    • 8.5.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.5.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.5.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.5.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.5.6. Brazil
      • 8.5.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.5.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.5.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.5.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.5.7. Mexico
      • 8.5.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.5.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.5.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.5.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.6. Middle East & Africa
    • 8.6.1. Market estimates and forecasts, 2017 - 2030
    • 8.6.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.6.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.6.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.6.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.6.6. KSA
      • 8.6.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.6.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.6.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.6.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.6.7. UAE
      • 8.6.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.6.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.6.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.6.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.6.8. South Africa
      • 8.6.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.6.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.6.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.6.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)

Chapter 9. Online Advertising Market Competitive Landscape

  • 9.1. Key Market Participants
    • 9.1.1. Google LLC (Alphabet)
    • 9.1.2. Facebook Inc. (Meta Platforms)
    • 9.1.3. Microsoft Corporation
    • 9.1.4. Amazon.com Inc.
    • 9.1.5. Twitter Inc.
    • 9.1.6. Baidu
    • 9.1.7. Tencent
    • 9.1.8. ByteDance
    • 9.1.9. Adobe Systems, Inc.
    • 9.1.10. v2 Ventures (Adknowledge)
    • 9.1.11. AOL
    • 9.1.12. Verizon Media
  • 9.2. Key Company Market Share Analysis, 2022
  • 9.3. Company Categorization/Position Analysis, 2022
  • 9.4. Strategic Mapping
    • 9.4.1. Expansion
    • 9.4.2. Mergers & Acquisition
    • 9.4.3. Partnership & Collaborations
    • 9.4.4. Product/service launch

List of Tables

  • Table 1 Global Online Advertising Market revenue estimates and forecast, by type, 2017 - 2030 (USD Billion)
  • Table 2 Global Online Advertising Market revenue estimates and forecast, by platform, 2017 - 2030 (USD Billion)
  • Table 3 Global Online Advertising Market revenue estimates and forecast, by pricing model, 2017 - 2030 (USD Billion)
  • Table 4 Global Online Advertising Market revenue estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
  • Table 5 Global Online Advertising Market revenue estimates and forecast, by region, 2017 - 2030 (USD Billion)
  • Table 6 Company heat map analysis
  • Table 7 Key companies undertaking partnerships and collaborations
  • Table 8 Key companies launching new products

List of Figures

  • Fig. 1 Online Advertising Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape snapshot
  • Fig. 9 Online Advertising Market value, 2017-2030 (USD Billion)
  • Fig. 10 Online Advertising Market - Industry value chain analysis
  • Fig. 11 Online Advertising Market - Market trends
  • Fig. 12 Online Advertising Market: Porter's analysis
  • Fig. 13 Online Advertising Market: PESTEL analysis
  • Fig. 14 Online Advertising Market, by type: Key takeaways
  • Fig. 15 Online Advertising Market, by type: Market share, 2022 & 2030
  • Fig. 16 Online Advertising Market estimates & forecasts, by native advertising, 2017 - 2030
  • Fig. 17 Online Advertising Market estimates & forecasts, by video advertising, 2017 - 2030 (USD Billion)
  • Fig. 18 Online Advertising Market estimates & forecasts, by display advertising, 2017 - 2030 (USD Billion)
  • Fig. 19 Online Advertising Market estimates & forecasts, by full-screen interstitials, 2017 - 2030 (USD Billion)
  • Fig. 20 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
  • Fig. 21 Online Advertising Market, by platform: Key takeaways
  • Fig. 22 Online Advertising Market, by platform: Market share, 2022 & 2030
  • Fig. 23 Online Advertising Market estimates & forecasts, by mobile, 2017 - 2030 (USD Billion)
  • Fig. 24 Online Advertising Market estimates & forecasts, by laptops, desktops, & tablets, 2017 - 2030 (USD Billion)
  • Fig. 25 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
  • Fig. 26 Online Advertising Market, by pricing model: Key takeaways
  • Fig. 27 Online Advertising Market, by pricing model: Market share, 2022 & 2030
  • Fig. 28 Online Advertising Market estimates & forecasts, by flat rate pricing model, 2017 - 2030 (USD Billion)
  • Fig. 29 Online Advertising Market estimates & forecasts, by cost per mille pricing model, 2017 - 2030 (USD Billion)
  • Fig. 30 Online Advertising Market estimates & forecasts, by cost per click pricing model, 2017 - 2030 (USD Billion)
  • Fig. 31 Online Advertising Market, by end-user: Key takeaways
  • Fig. 32 Online Advertising Market, by end-user: Market share, 2022 & 2030
  • Fig. 33 Online Advertising Market estimates & forecasts, by media & entertainment, 2017 - 2030 (USD Billion)
  • Fig. 34 Online Advertising Market estimates & forecasts, by BFSI, 2017 - 2030 (USD Billion)
  • Fig. 35 Online Advertising Market estimates & forecasts, by education, 2017 - 2030 (USD Billion)
  • Fig. 36 Online Advertising Market estimates & forecasts, by retail & consumer goods, 2017 - 2030 (USD Billion)
  • Fig. 37 Online Advertising Market estimates & forecasts, by IT & Telecom, 2017 - 2030 (USD Billion)
  • Fig. 38 Online Advertising Market estimates & forecasts, by healthcare, 2017 - 2030 (USD Billion)
  • Fig. 39 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
  • Fig. 40 Global Online Advertising Market revenue, by region, 2022 & 2030 (USD Billion)
  • Fig. 41 North America Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 42 U.S. Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 43 Canada Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 44 Europe Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 45 UK Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 Germany Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 France Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Asia Pacific Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 China Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 50 India Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 51 Japan Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 52 South Korea Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 53 Australia Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 Latin America Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 Brazil Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 Mexico Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 Middle East & Africa Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 KSA Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 UAE Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 South Africa Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Key company categorization
  • Fig. 62 Online Advertising Market - Key company market share analysis, 2022
  • Fig. 63 Strategic framework