查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1668211

线上广告市场 - 全球行业规模、份额、趋势、机会和预测，按广告形式（社交媒体、搜寻引擎、影片、电子邮件、其他）、按平台、按地区和竞争，2020-2030F

Online Advertising Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Advertising Format (Social Media, Search Engine, Video, E-mail, Others ), By Platform, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

2024 年全球线上广告市场价值为 2,250.6 亿美元，预计到 2030 年将成长至 4,101.6 亿美元，预测期内复合年增长率为 10.58%。受数位科技、行动装置和网路连线的日益普及的推动，全球线上广告市场正在经历显着的成长。品牌正在利用线上平台透过各种广告形式（如搜寻、展示、社群媒体和影片广告）来接触目标受众。人工智慧（AI）和机器学习的兴起使得广告定位更加个人化和高效，从而提高了用户参与度和投资回报率。当分析各产业的平均行销预算时，可以清楚看出不同产业的行销投资有很大差异。随着数位平台继续占据主导地位，各行各业正在重新分配预算以转向线上策略。到 2024 年，企业预计将平均将 53.4% 的行销预算分配给数位管道，剩余的 46.6% 则分配给印刷媒体、电视和广播等传统媒体。这种向数位广告的转变正在推动市场大幅成长，进一步加速其扩张。

市场概况
预测期 2026-2030
2024 年市场规模 2250.6 亿美元
2030 年市场规模 4101.6亿美元
2025-2030 年复合年增长率 10.58％
成长最快的领域 社群媒体
最大的市场 北美洲

主要市场驱动因素

数位化和网路普及率不断提高

主要市场挑战

广告诈欺和隐私问题

主要市场趋势

增加影片广告投资

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：顾客之声

第五章：全球线上广告市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依广告形式（社群媒体、搜寻引擎、影片、电子邮件、其他（Podcast、广播等））
    • 按平台（Web、应用程式）
    • 按区域
    • 依前 5 大公司分类，其他（2024 年）
  • 全球线上广告市场地图和机会评估
    • 按广告形式
    • 按平台
    • 按区域

第 6 章：北美线上广告市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 加拿大
    • 墨西哥

第七章：亚太地区网路广告市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 印尼

第 8 章：欧洲线上广告市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 英国
    • 义大利
    • 德国
    • 西班牙

第 9 章：南美洲线上广告市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 哥伦比亚
    • 巴西

第 10 章：中东和非洲线上广告市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：COVID-19 对全球线上广告市场的影响

  • 影响评估模型
    • 受影响的关键部分
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：竞争格局

  • 公司简介
    • Microsoft Corporation
    • Google LLC
    • Twitter International Unlimited Company
    • Adobe Inc.
    • Meta Platforms, Inc
    • Baidu, Inc.
    • Yahoo Inc.
    • IAC Inc.
    • Bytedance Ltd.
    • Amazon.com, Inc.

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 按广告格式定位
  • 按平台定位

第16章 调査会社について・免责事项

简介目录
Product Code: 15355

Global Online Advertising market was valued at USD 225.06 billion in 2024 and is expected to grow to USD 410.16 billion by 2030 with a CAGR of 10.58% during the forecast period. The global online advertising market is experiencing significant growth, fueled by the increasing adoption of digital technologies, mobile devices, and internet connectivity. Brands are leveraging online platforms to reach targeted audiences through various advertising formats, such as search, display, social media, and video ads. The rise of artificial intelligence (AI) and machine learning is enabling more personalized and efficient ad targeting, enhancing user engagement and return on investment. When analyzing the average marketing budget across industries, it is clear that marketing investments differ greatly by sector. As digital platforms continue to take precedence, industries are reallocating their budgets toward online strategies. In 2024, businesses are projected to allocate, on average, 53.4% of their marketing budget to digital channels, with the remaining 46.6% directed toward traditional media such as print, television, and radio. This shift towards digital advertising is driving significant growth in the market, further accelerating its expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 225.06 Billion
Market Size 2030USD 410.16 Billion
CAGR 2025-203010.58%
Fastest Growing SegmentSocial Media
Largest MarketNorth America

Key Market Drivers

Increasing Digitalization and Internet Penetration

One of the primary drivers of the global online advertising market is the rapid increase in digitalization and internet penetration. The continued shift from traditional media to digital platforms has reshaped how businesses approach advertising, leading to a massive increase in online advertising spend. According to estimates, the number of internet users worldwide has crossed 5 billion, contributing to an audience of unprecedented scale that businesses can target more efficiently. In many developing regions, internet access has grown rapidly, expanding the digital consumer base and providing more opportunities for advertisers to reach new audiences.

Moreover, mobile internet usage has seen exponential growth, with mobile-first economies thriving globally. As smartphone usage continues to surge, more consumers are engaging with digital content on mobile devices, thus offering advertisers new touchpoints to deliver targeted ads. The accessibility of high-speed internet has also allowed people to interact with online ads in real-time, increasing engagement and enabling advertisers to track user behavior and adjust strategies accordingly. With over 60% of global internet traffic coming from mobile devices, the demand for mobile-optimized advertising content is driving the growth of mobile-first ad solutions, making mobile advertising a critical component of global advertising strategies.

Key Market Challenges

Ad Fraud and Privacy Concerns

One of the significant challenges facing the global online advertising market is the rise of ad fraud and increasing concerns about consumer privacy. Ad fraud, which includes practices like click fraud, impression fraud, and bot traffic, results in wasted advertising spend and undermines the effectiveness of digital campaigns. Fraudulent activity can skew data analytics, making it harder for marketers to measure the success of their campaigns and optimize their strategies. According to estimates, the global digital ad fraud market is expected to reach billions of dollars in losses annually, signaling a severe issue for advertisers and the platforms they use.

At the same time, privacy concerns have been escalating as consumers become more aware of how their data is being collected, stored, and used. Laws like the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have made it more difficult for advertisers to gather and use consumer data without proper consent. These regulations require advertisers to implement stricter data management policies, making it challenging to deliver personalized ads without risking violations of privacy laws.

Key Market Trends

Increased Investment in Video Advertising

One of the most significant trends in the global online advertising market is the rapid shift toward video advertising. With the growing popularity of platforms like YouTube, TikTok, Instagram, and streaming services such as Netflix and Hulu, video content has become an essential component of digital advertising strategies. Video ads allow brands to engage with consumers more effectively, delivering richer storytelling and more engaging content compared to traditional display ads or text-based campaigns.

The rise of short-form video content, particularly on social media platforms like TikTok and Instagram Reels, has further accelerated this trend. These formats allow brands to capture consumers' attention in a short amount of time, creating memorable and impactful messaging. Video ads are also highly shareable, meaning that they have the potential to go viral and reach a larger audience organically.

Key Market Players

  • Microsoft Corporation
  • Google LLC
  • Twitter International Unlimited Company
  • Adobe Inc.
  • Meta Platforms, Inc
  • Baidu, Inc.
  • Yahoo Inc.
  • IAC Inc.
  • Bytedance Ltd.
  • Amazon.com, Inc.

Report Scope:

In this report, the Global Online Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Advertising Market, By Advertising Format:

  • Social Media
  • Search Engine
  • Video
  • E-mail
  • Others

Online Advertising Market, By Platform:

  • Web
  • Application

Online Advertising Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Advertising Market.

Available Customizations:

Global Online Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Frequency of Advertisement

5. Global Online Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, Others (Podcast, Radio, etc.))
    • 5.2.2. By Platform Market Share Analysis (Web, Application)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Online Advertising Market Mapping & Opportunity Assessment
    • 5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Online Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Format Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Advertising Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Advertising Format Market Share Analysis
        • 6.3.1.2.2. By Platform Market Share Analysis
    • 6.3.2. Canada Online Advertising Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Advertising Format Market Share Analysis
        • 6.3.2.2.2. By Platform Market Share Analysis
    • 6.3.3. Mexico Online Advertising Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Advertising Format Market Share Analysis
        • 6.3.3.2.2. By Platform Market Share Analysis

7. Asia Pacific Online Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Format Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Online Advertising Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Advertising Format Market Share Analysis
        • 7.3.1.2.2. By Platform Market Share Analysis
    • 7.3.2. Japan Online Advertising Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Advertising Format Market Share Analysis
        • 7.3.2.2.2. By Platform Market Share Analysis
    • 7.3.3. India Online Advertising Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Advertising Format Market Share Analysis
        • 7.3.3.2.2. By Platform Market Share Analysis
    • 7.3.4. Australia Online Advertising Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Advertising Format Market Share Analysis
        • 7.3.4.2.2. By Platform Market Share Analysis
    • 7.3.5. South Korea Online Advertising Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Advertising Format Market Share Analysis
        • 7.3.5.2.2. By Platform Market Share Analysis
    • 7.3.6. Indonesia Online Advertising Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Advertising Format Market Share Analysis
        • 7.3.6.2.2. By Platform Market Share Analysis

8. Europe Online Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Format Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Online Advertising Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Advertising Format Market Share Analysis
        • 8.3.1.2.2. By Platform Market Share Analysis
    • 8.3.2. United Kingdom Online Advertising Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Advertising Format Market Share Analysis
        • 8.3.2.2.2. By Platform Market Share Analysis
    • 8.3.3. Italy Online Advertising Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Advertising Format Market Share Analysis
        • 8.3.3.2.2. By Platform Market Share Analysis
    • 8.3.4. Germany Online Advertising Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Advertising Format Market Share Analysis
        • 8.3.4.2.2. By Platform Market Share Analysis
    • 8.3.5. Spain Online Advertising Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Advertising Format Market Share Analysis
        • 8.3.5.2.2. By Platform Market Share Analysis

9. South America Online Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Format Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Online Advertising Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Advertising Format Market Share Analysis
        • 9.3.1.2.2. By Platform Market Share Analysis
    • 9.3.2. Colombia Online Advertising Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Advertising Format Market Share Analysis
        • 9.3.2.2.2. By Platform Market Share Analysis
    • 9.3.3. Brazil Online Advertising Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Advertising Format Market Share Analysis
        • 9.3.3.2.2. By Platform Market Share Analysis

10. Middle East & Africa Online Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Format Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Online Advertising Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Advertising Format Market Share Analysis
        • 10.3.1.2.2. By Platform Market Share Analysis
    • 10.3.2. Saudi Arabia Online Advertising Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Advertising Format Market Share Analysis
        • 10.3.2.2.2. By Platform Market Share Analysis
    • 10.3.3. UAE Online Advertising Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Advertising Format Market Share Analysis
        • 10.3.3.2.2. By Platform Market Share Analysis
    • 10.3.4. Turkey Online Advertising Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Advertising Format Market Share Analysis
        • 10.3.4.2.2. By Platform Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Online Advertising Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Microsoft Corporation
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Google LLC
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Twitter International Unlimited Company
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Adobe Inc.
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Meta Platforms, Inc
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Baidu, Inc.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Yahoo Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. IAC Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Bytedance Ltd.
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Amazon.com, Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Advertising Format
  • 15.3. Target By Platform

16. About Us & Disclaimer