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封面
市场调查报告书
商品编码
1750677

线上广告市场规模、份额、趋势分析报告：按类型、平台、定价模式、最终用途、地区、细分预测，2025-2030 年

Online Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Pricing Model, By End User, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

在线广告市场的成长和趋势

根据Grand View Research, Inc.的最新报告，到2030年，全球线上广告市场规模预计将达到7,223.9亿美元，预计2025年至2030年的复合年增长率为15.5%。

网路使用量的扩张是成长的主要驱动力之一。全球网路普及率正在稳步上升，越来越多的人开始使用网路。用户群的扩大为网路广告提供了更大的受众群体，为企业带来了更多接触潜在客户的机会。

行动广告在网路广告产业的发展中也发挥着重要作用。智慧型手机和行动装置的广泛普及推动了对行动广告的需求。行动装置创造了新的广告机会，并成为许多人上网的主要方式。广告主正在利用行动广告覆盖行动消费者，并根据他们的位置和偏好提供有针对性的讯息。

程序化广告的兴起也促进了网路广告市场的成长。程序化广告实现了广告资源买卖的自动化，使整个过程更有效率、更具成本效益。它使广告主能够更精准地定位宣传活动，并支援即时竞标，确保广告在适当的时间投放给最相关的受众。

社群媒体平台已成为有效的广告管道，进一步推动了网路广告产业的发展。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供先进的定位选项，使企业能够触及特定的受众群体和兴趣。广告主可以创建高度个人化的宣传活动，并以更直接、更互动的方式与目标受众互动。

社群媒体平台已成为有效的广告管道，进一步推动了市场成长。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供先进的定位选项，使企业能够触及特定的受众群体和兴趣。广告主可以创建高度个人化的宣传活动，并以更直接、互动的方式与目标受众互动。

线上影片消费的日益普及也促进了网路广告产业的成长。 YouTube 等平台和串流服务已成为影片广告的重要广告管道。影片广告为用户提供了引人入胜的沉浸式体验，使广告商能够吸引用户的注意力并有效地传达讯息。

新冠疫情对网路广告市场造成了重大衝击。最初，许多企业由于不确定性和预算限製而削减了广告支出。然而，随着人们在线上时间的增加，广告预算从传统管道转向了数位平台。由于广告主希望优化宣传活动并触及目标受众，程序化广告成为人们关注的焦点。电子商务产业的蓬勃发展导致竞争加剧，广告支出也随之增加。

影片串流媒体和游戏也蓬勃发展，促使广告主投资YouTube和Twitch等平台。广告商调整了讯息，强调同理心和安全感，反映了消费者情绪的转变。随着消费者转向支持本地企业，本地广告的重要性日益凸显。随着消费者行为的改变，衡量和归因成为一项挑战。儘管不同行业和地区的情况会有所不同，但随着经济復苏和数位转型的推进，市场预计将復苏。

网路广告市场报告重点

  • 预计到2030年，原生广告将占据最大的收益占有率。这一成长的关键驱动力之一是其能够有效地吸引用户。原生广告能够与周围内容融为一体，不具侵入性，且易于吸引用户的注意。
  • 2023年5月，Google宣布推出一项创新的生成式人工智慧 (AI) 广告解决方案。这项措施彰显了Google致力于利用人工智慧技术提升广告能力的决心。透过新发布的生成式人工智慧广告工具，Google旨在为企业提供创新的解决方案，以打造引人注目且有效的广告。
  • 行动平台领域多年来取得了显着成长，并且仍在快速扩张。推动这一成长的关键因素之一是全球智慧型手机的普及。随着智慧型手机价格越来越低廉、越来越普及，越来越多的人开始使用行动装置上网。消费行为的这种变化为广告商创造了巨大的机会，让他们能够透过行动广告触及大量活跃的受众。
  • CPM（每千次曝光费用）定价模式长期以来一直是网路广告行业的主要定价结构。 CPM 代表每千次广告广告曝光率费用，广告主根据其广告向用户展示的次数付费。儘管广告业出现了 CPC（每次点击费用）和 CPA（每次行动费用）等其他定价模式，但 CPM 仍然发挥着至关重要的作用。
  • 主要市场参与企业包括 Google LLC（Alphabet）、Facebook, Inc.（Meta Platforms）、Microsoft Corporation、Amazon.com, Inc.、Twitter, Inc.、百度、腾讯、位元组跳动、Adobe Systems, Inc.、v2 Ventures（Adknowledge）、AOL 和 Verizon Media。

目录

第一章调查方法与范围

第二章执行摘要

第 3 章 线上广告市场变数、趋势与范围

  • 市场体系展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 实施挑战
  • 网路广告市场分析工具
    • 部署分析——Porter
    • PESTEL分析

第四章 线上广告市场：按类型估算和趋势分析

  • 细分仪表板
  • 线上广告市场：类型变化分析，十亿美元，2024 年对比 2030 年
  • 原生广告
  • 影片广告
  • 展示广告
  • 全萤幕插页广告
  • 其他的

第五章 线上广告市场：按平台的估计和趋势分析

  • 细分仪表板
  • 线上广告市场：平台变化分析，十亿美元，2024 年对比 2030 年
  • 移动的
  • 笔记型电脑、桌上型电脑、平板电脑
  • 其他的

第六章 线上广告市场：定价模式的估算与趋势分析

  • 细分仪表板
  • 线上广告市场：定价模式变化分析，十亿美元，2024 年对比 2030 年
  • 固定费率模式
  • 每千次浏览成本定价模式
  • 每次点击费用模型

第七章 线上广告市场：最终用户的估计和趋势分析

  • 细分仪表板
  • 线上广告市场：最终用户变化分析（十亿美元），2024 年和 2030 年
  • 媒体与娱乐
  • BFSI
  • 教育
  • 零售和消费品
  • 资讯科技/通讯
  • 卫生保健
  • 其他的

第八章：区域、估计和趋势分析

  • 2024 年及 2030 年各地区线上广告市场
  • 北美洲
    • 2018-2030年北美线上广告市场规模估计与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2018-2030年欧洲线上广告市场规模预测
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2018-2030年亚太地区线上广告市场规模预测
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 2018-2030年拉丁美洲线上广告市场规模估计与预测
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 2018-2030年中东和非洲线上广告市场估计与预测
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第九章 竞争态势

  • 公司分类
  • 公司市场定位
  • 公司热图分析
  • 公司简介/上市公司
    • Google LLC（Alphabet）
    • Facebook, Inc.（Meta Platforms）
    • Microsoft Corporation
    • Amazon.com, Inc.
    • Twitter, Inc.
    • Pinterest
    • Tencent.
    • ByteDance Ltd.
    • Adobe Systems, Inc.
    • Snap Inc.
    • The Trade Desk.
    • Innovid.
Product Code: GVR-4-68040-088-9

Online Advertising Market Growth & Trends:

The global online advertising market size is estimated to reach USD 722.39 billion by 2030, registering to grow at a CAGR of 15.5% from 2025 to 2030 according to a new report by Grand View Research, Inc. One of the key factors contributing to the growth is the growing internet usage. The global internet penetration rate has been steadily increasing, with more people gaining access to the internet. This expanded user base provides a larger audience for online advertising, leading to more opportunities for businesses to reach potential customers.

Mobile advertising has also played a significant role in the growth of the online advertising industry. The proliferation of smartphones and mobile devices has fueled the demand for mobile advertising. Mobile devices have become the primary means of accessing the internet for many people, creating new advertising opportunities. Advertisers have been leveraging mobile advertising to reach consumers on the go and deliver targeted messages based on their location and preferences.

The rise of programmatic advertising has also contributed to the growth of the market for online advertising. Programmatic advertising involves automated buying and selling of ad inventory, making the process more efficient and cost-effective. It allows advertisers to target their campaigns more precisely and enables real-time bidding, ensuring that ads are delivered to the most relevant audience at the right time.

Social media platforms have emerged as effective advertising channels, further driving the growth of the online advertising industry. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

Social media platforms have emerged as effective advertising channels, further driving the growth of the market. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

The increasing popularity of online video consumption has also contributed to the growth of the online advertising industry. Platforms like YouTube and streaming services have become key advertising channels for video ads. Video ads offer engaging and immersive experiences for users, enabling advertisers to capture their attention and convey their messages effectively.

The COVID-19 pandemic significantly affected the market for online advertising. Initially, many businesses reduced their advertising spending due to uncertainty and budget constraints. However, with people spending more time online, there was a shift in advertising budgets from traditional channels to digital platforms. Programmatic advertising gained prominence as advertisers sought to optimize campaigns and reach targeted audiences. The e-commerce sector experienced a boom, leading to increased competition and ad spending.

Video streaming and gaming also saw a surge, prompting advertisers to invest in platforms like YouTube and Twitch. Advertisers adapted their messaging to reflect changing consumer sentiment, emphasizing empathy and safety. Local advertising gained importance as consumers shifted to supporting local businesses. Measurement and attribution became challenging due to disrupted consumer behavior. Despite variations based on industry and location, the market is expected to rebound as economies recover and digital transformation continues.

Online Advertising Market Report Highlights:

  • The native advertising segment is expected to account for the largest revenue share by 2030. One of the key factors contributing to the growth is its ability to engage users effectively. By blending in with the surrounding content, native ads are less intrusive and more likely to capture users' attention
  • In May 2023, Google unveiled innovative generative artificial intelligence (AI) advertising solutions. This development signifies Google's commitment to advancing its advertising capabilities by leveraging the power of AI technology. With these newly unveiled generative AI advertising tools, Google aims to provide businesses with innovative solutions for creating compelling and effective advertisements
  • The growth of the mobile platform segment has been significant over the years and continues to expand rapidly. One of the primary drivers of this growth is the rising adoption of smartphones worldwide. With smartphones becoming increasingly affordable and accessible, more and more people are using mobile devices to access the internet. This shift in consumer behavior has created a massive opportunity for advertisers to reach a large and engaged audience through mobile advertising
  • The Cost Per Mille (CPM) pricing model has been a prominent pricing structure in the online advertising industry for quite some time. CPM refers to the cost per one thousand ad impressions, where advertisers pay for the number of times their ad is displayed to users. While the advertising industry has seen the emergence of other pricing models, such as Cost Per Click (CPC) and Cost Per Action (CPA), CPM continues to play a significant role
  • Key market players include Google LLC (Alphabet); Facebook, Inc. (Meta Platforms); Microsoft Corporation; Amazon.com, Inc.; Twitter, Inc.; Baidu; Tencent; ByteDance; Adobe Systems, Inc.; v2 Ventures (Adknowledge); AOL; and Verizon Media

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Online Advertising Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Deployment Challenge
  • 3.3. Online Advertising Market Analysis Tools
    • 3.3.1. Deployment Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic landscape
      • 3.3.2.3. Social landscape
      • 3.3.2.4. Technological landscape
      • 3.3.2.5. Environmental landscape
      • 3.3.2.6. Legal landscape

Chapter 4. Online Advertising Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Online Advertising Market: Type Movement Analysis, USD Billion, 2024 & 2030
  • 4.3. Native Advertising
    • 4.3.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Video Advertising
    • 4.4.1. Videos Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Display Advertising
    • 4.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Full-Screen Interstitials
    • 4.6.1. Full-Screen Interstitials Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Online Advertising Market: Platform Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Online Advertising Market: Platform Movement Analysis, USD Billion, 2024 & 2030
  • 5.3. Mobiles
    • 5.3.1. Mobiles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Laptops, Desktops & Tablets
    • 5.4.1. Laptops, Desktops & Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Others
    • 5.5.1. Laptops, Desktops & Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Online Advertising Market: Pricing Model Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Online Advertising Market: Pricing Model Movement Analysis, USD Billion, 2024 & 2030
  • 6.3. Flat Rate Pricing Model
    • 6.3.1. Flat Rate Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Cost Per Mille Pricing Model
    • 6.4.1. Cost Per Mille Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Cost Per Click Pricing Model
    • 6.5.1. Cost Per Click Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Online Advertising Market: End User Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Online Advertising Market: End User Movement Analysis, USD Billion, 2024 & 2030
  • 7.3. Media & Entertainment
    • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Education
    • 7.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Retail & Consumer goods
    • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.7. IT & Telecom
    • 7.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.9. Others
    • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Regional Estimates & Trend Analysis

  • 8.1. Online Advertising Market by Region, 2024 & 2030
  • 8.2. North America
    • 8.2.1. North America Online Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.3. Europe
    • 8.3.1. Europe Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.3.2. U.K.
      • 8.3.2.1. U.K. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.3.4. France
      • 8.3.4.1. France Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.2. China
      • 8.4.2.1. China Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.4. India
      • 8.4.4.1. India Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.6.2. K.S.A.
      • 8.6.2.1. K.S.A. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Google LLC (Alphabet)
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Service Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. Facebook, Inc. (Meta Platforms)
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Service Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. Microsoft Corporation
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Service Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Amazon.com, Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Service Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. Twitter, Inc.
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Service Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. Pinterest
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Service Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. Tencent.
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Service Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. ByteDance Ltd.
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Service Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. Adobe Systems, Inc.
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Service Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. Snap Inc.
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Service Benchmarking
      • 9.4.10.4. Strategic Initiatives
    • 9.4.11. The Trade Desk.
      • 9.4.11.1. Participant's Overview
      • 9.4.11.2. Financial Performance
      • 9.4.11.3. Service Benchmarking
      • 9.4.11.4. Strategic Initiatives
    • 9.4.12. Innovid.
      • 9.4.12.1. Participant's Overview
      • 9.4.12.2. Financial Performance
      • 9.4.12.3. Service Benchmarking
      • 9.4.12.4. Strategic Initiatives

List of Tables

  • Table 1 Online Advertising Market Size Estimates & Forecasts 2018 - 2030 (USD Billion)
  • Table 2 Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 3 Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 4 Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 5 Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 6 Native Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 7 Video Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 8 Display Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 9 Full-Screen Interstitials Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 10 Mobiles Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 11 Laptops, Desktops & Tablets Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 12 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 13 Flat Rate Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 14 Cost Per Mille Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 15 Cost Per Click Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 16 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 17 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 18 Education Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 19 Retail & Consumer Goods Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 20 IT & Telecom Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 21 Healthcare Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 22 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 23 North America Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 24 North America Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 25 North America Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 26 North America Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 27 U.S. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 28 U.S. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 29 U.S. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 30 U.S. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 31 Canada Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 32 Canada Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 33 Canada Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 34 Canada Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 35 Europe Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 36 Europe Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 37 Europe Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 38 Europe Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 39 U.K. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 40 U.K. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 41 U.K. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 42 U.K. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 43 Germany Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 44 Germany Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 45 Germany Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 46 Germany Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 47 France Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 48 France Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 49 France Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 50 France Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 51 Asia Pacific Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 52 Asia Pacific Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 53 Asia Pacific Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 55 China Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 56 China Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 57 China Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 58 China Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 59 Japan Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 60 Japan Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 61 Japan Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 62 Japan Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 63 India Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 64 India Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 65 India Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 66 India Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 67 South Korea Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 68 South Korea Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 69 South Korea Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 70 South Korea Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 71 Australia Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 72 Australia Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 73 Australia Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 74 Australia Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 75 Latin America Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 76 Latin America Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 77 Latin America Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 78 Latin America Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 79 Brazil Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 80 Brazil Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 81 Brazil Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 82 Brazil Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 83 Mexico Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 84 Mexico Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 85 Mexico Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 86 Mexico Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 87 Middle East & Africa Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 88 Middle East & Africa Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 89 Middle East & Africa Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 90 Middle East & Africa Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 91 K.S.A. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 92 K.S.A. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 93 K.S.A. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 94 K.S.A. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 95 UAE Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 96 UAE Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 97 UAE Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 98 UAE Online Advertising Market, By End User 2018 - 2030 (USD Billion
  • Table 99 South Africa Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 100 South Africa Online Advertising Market, By Platform, 2018 - 2030 (USD Billion)
  • Table 101 South Africa Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 102 South Africa Online Advertising Market, By End User 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Online advertising market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Online advertising market snapshot
  • Fig. 7 Online advertising market segment snapshot
  • Fig. 8 Online advertising market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Online advertising market, by type, key takeaways
  • Fig. 13 Online advertising market, by type, market share, 2024 & 2030
  • Fig. 14 Native advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 15 Video advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 16 Display advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 17 Full-screen interstitials market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Online advertising market, by platform, key takeaways
  • Fig. 20 Online advertising market, by platform, market share, 2024 & 2030
  • Fig. 21 Mobiles market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Laptops, desktops & tablets market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Online advertising market, by pricing model, key takeaways
  • Fig. 25 Online advertising market, by pricing model, market share, 2024 & 2030
  • Fig. 26 Flat rate pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Cost per mille pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 Cost per click pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Online advertising market, by End User, key takeaways
  • Fig. 30 Online advertising market, by End User, market share, 2024 & 2030
  • Fig. 31 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 BFSI market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Education market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 It & telecom market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 Healthcare market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Regional marketplace: key takeaways
  • Fig. 39 North America online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 U.S. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Canada online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Europe online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 U.K. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Germany online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 France online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Asia Pacific online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 Japan online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 China online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 South Korea online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 50 India online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 51 Australia online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 52 Latin America online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 53 Brazil online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 54 Mexico online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 55 Middle East & Africa online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 56 K.S.A. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 57 UAE online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 58 South Africa online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 59 Key company categorization
  • Fig. 60 Strategy framework