混合实境耳机市场规模、份额、趋势分析报告:按组件、按操作系统、按存储、按充电技术、按最终用户、按行业、按解析度、按分销渠道、按地区、细分趋势,从2023年到2030 年
市场调查报告书
商品编码
1321501

混合实境耳机市场规模、份额、趋势分析报告:按组件、按操作系统、按存储、按充电技术、按最终用户、按行业、按解析度、按分销渠道、按地区、细分趋势,从2023年到2030 年

Mixed Reality Headset Market Size, Share & Trends Analysis Report By Component, By Operating System, By Storage, By Charging Technology, By End-user, By Industry, By Resolution, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

出版日期: | 出版商: Grand View Research | 英文 171 Pages | 商品交期: 2-10个工作天内

价格

混合实境耳机市场增长和趋势

Grand View Research, Inc. Masu的最新报告显示,预计到2030年,全球混合实境耳机市场规模将达到216.8亿美元,2023年至2030年的年复合成长率为29.1%。

这一显着增长是由于全球多个垂直行业中混合实境耳机的用途大幅增加。随着企业意识到混合实境耳机在提高效率、提高生产力和降低成本方面的潜力,混合现实耳机在各种企业用途中越来越受欢迎。对虚拟会议、远程协作、虚拟培训、产品可视化和原型设计的需求不断增长预计将推动混合实境耳机市场的增长。

随着游戏玩家被更加身临其境和互动的体验所吸引,游戏和娱乐行业的持续扩张刺激了对混合实境耳机的巨大需求。耳机可让您探索虚拟世界、与虚拟对象交互并获得多人游戏体验。多家游戏公司目前正专注于开拓混合实境游戏,这将为市场创造利润丰厚的机会。

2023年6月,知名AR游戏开发商Niantic, Inc.宣布了其最新游戏《Wol》。这是一种教育性混合实境体验,可将用户带入加州历史悠久的红杉森林的虚拟世界。这项新作品由人工智能提供支持,旨在跨不同平台提供教育性和沈浸式体验。虽然这种体验可以在智能手机和平板电脑上获得,但 Meta 的混合实境耳机(包括 Meta Quest Pro 和 Meta Quest 2)可提供增强的体验。

可用内容的增加进一步推动了混合实境耳机市场的增长。随着对混合实境耳机的需求增加,内容和应用程序的可用性也在增加。内容创作者和开发者正在大力投资创造引人入胜的混合实境体验,包括教育内容、游戏、模拟和创意工具。

混合实境耳机市场报告亮点

  • 按组成部分来看,由于各种企业应用程序对沉浸式体验的需求不断增加,2022 年硬件行业将占收入份额超过 72%。
  • 在操作系统中,Android 细分市场在 2022 年将占据 55% 的主要收入份额。这些混合实境耳机可与智能手机和平板电脑等现有 Android 设备无缝整合。
  • 在存储方面,由于扩展存储容量以提供高度沉浸式内容的混合实境体验的需求不断增加,128GB+ 细分市场从 2023 年到 2030 年的年复合成长率将超过 30.6%。
  • 在充电技术方面,由于其便利性,无线领域预计到 2030 年将出现显着增长。
  • 就最终用户而言,由于越来越多地采用产品演示、促销、广告和沈浸式购物,以及远程协作、製造、设计、培训和模拟,商业领域将在 2022 年占据超过 34% 的主要份额。
  • 按行业划分,由于虚拟购物活动和体验导致对产品的需求增加,预计零售和电子商务行业在预测期内的复合年复合成长率将达到约 31%。
  • 在解析度方面,由于混合实境的进步需要高解析度的显示器,预计 2023 年至 2030 年 4K 及以上细分市场的年复合成长率将超过 32%。
  • 就分销渠道而言,由于在线渠道提供的产品种类繁多、价格实惠、优惠、折扣等吸引人,消费者的偏好不断增加,预计在线细分市场将出现显着的复合年复合成长率。
  • 从地区来看,由于处于混合实境解决方案开发前沿的各种领先高科技公司的强大影响力,预计北美在预测期内将以 27% 左右的年复合成长率显着增长。

目录

第1章调查方法与范围

  • 市场区隔和范围
  • 市场定义
  • 资讯采购
  • 资讯分析
  • 市场形成和资料可视化
  • 资料检验和发布

第2章执行摘要

第3章行业展望

  • 市场体系预测
  • 产业价值链分析
  • 市场动态
    • 市场促进因素分析
    • 市场抑制因素分析
    • 市场挑战
    • 市场机会
  • 工业分析工具
    • 波特的分析
    • 宏观经济分析
  • 混合实境耳机:产品比较
  • 混合实境耳机:技术形势
    • XR技术中的区块链
    • 边缘和云计算
    • 增强型传感器和跟踪
    • 元宇宙
  • 混合实境耳机市场 -法规状况
  • 混合实境耳机市场 – COVID-19 影响分析

第4章混合实境耳机市场:组件估计和趋势分析

  • 2022 年和 2030 年组件变化分析和市场份额
  • 按成分
    • 硬体
    • 软体
    • 服务

第5章混合实境耳机市场:操作系统估计和趋势分析

  • 2022 年和 2030 年操作系统变化分析和市场份额
  • 按操作系统
    • Android
    • Windows
    • 其他的

第6章混合实境耳机市场:存储估算和趋势分析

  • 2022年和2030年存储波动分析和市场份额
  • 按存储方式
    • 小于128GB
    • 超过128GB

第7章混合实境耳机市场:充电技术预估及趋势分析

  • 2022年和2030年充电技术波动分析及市​​场份额
  • 通过充电技术
    • 有线
    • 无线的

第8章混合实境耳机市场:最终用户估计和趋势分析

  • 2022年和2030年最终用户波动分析和市场份额
  • 按最终用户
    • 商业的
    • 消费者
    • 军队和政府

第9章混合实境耳机市场:行业预测与趋势分析

  • 2022年和2030年行业波动分析及市​​场份额
  • 按行业分类
    • 教育
    • 游戏
    • 媒体和娱乐
    • 卫生保健
    • 零售和电子商务
    • 信息技术与电信
    • 能源和可再生能源
    • 石油、天然气
    • 製造业
    • 运动的
    • 其他的

第10章混合实境耳机市场:解析度估计和估计/趋势分析

  • 2022 年和 2030 年解析度变化分析和市场份额
  • 按解析度
    • HD
    • 4K 或更高

第11章混合实境耳机市场:分销渠道估计和趋势分析

  • 2022年和2030年分销渠道波动分析和市场份额
  • 按分销渠道
    • 在线的
    • 离线

第12章混合实境耳机市场:区域估计和趋势分析

  • 混合实境耳机市场:区域预测
  • 北美
    • 2018-2030 年北美混合实境耳机市场估计和预测
    • 美国
    • 加拿大
  • 欧洲
    • 2018-2030 年欧洲混合实境耳机市场估计和预测
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030 年亚太地区混合实境耳机市场估计和预测
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳大利亚
  • 拉美
    • 2018-2030 年拉丁美洲混合实境耳机市场估计和预测
    • 巴西
    • 墨西哥
  • 中东和非洲 (MEA)
    • MEA混合实境耳机市场估计和预测,2018-2030 年
    • 沙乌地阿拉伯

第13章竞争形势

  • 主要参与者
    • Acer Inc.
    • Amber Garage(Holokit)
    • Apple Inc
    • Asus Tek Computer Inc
    • Dell Technologies Inc
    • Hewlett Packard Enterprise
    • HTC Corporation
    • Magic Leap, Inc.
    • Meta Platform Inc
    • Microsoft Corporation
    • Occipital Inc.
    • Pico Technology Co. Ltd.
    • Samsung Electronics Company Limited
    • Valve Corporation
    • Varjo
    • Vuzix
  • 主要市场参与企业的最新发展和影响
  • 公司分类
  • 参与企业概况
  • 财务绩效
  • 产品基准评效
  • 公司市场定位
  • 2022 年公司市场份额分析
  • 企业热力图分析
  • 战略规划
    • 扩张
    • 併购
    • 合作
    • 新产品发布
    • 研究与开发
Product Code: GVR-4-68040-100-3

Mixed Reality Headset Market Growth & Trends

The global mixed reality headset market size is estimated to reach USD 21.68 billion by 2030, growing at a CAGR of 29.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. The significant growth can be ascribed to a considerable rise in the application of mixed reality headsets across several industry verticals globally. Mixed reality headsets are gaining traction in various enterprise applications as various businesses recognize the potential of this technology for improving efficiency, enhancing productivity, and reducing costs. The increasing demand for virtual meetings, remote collaboration, virtual training, product visualization, and prototyping is expected to drive the growth of the market for mixed reality headsets.

The ongoing expansion of the gaming and entertainment industry has instigated a significant demand for mixed reality headsets as gaming enthusiasts are drawn to more immersive and interactive experiences. The headsets allow them to explore virtual worlds, interact with virtual objects, and engage in multiplayer experiences. Several gaming companies are now focusing on the development of mixed reality games, which will create lucrative opportunities for the market.

In June 2023, renowned AR games developer Niantic, Inc. launched its latest title named Wol. It is an educational mixed-reality experience that takes the users into a virtual world through California's historic Redwood Forest. Powered by artificial intelligence, the new title aims to provide an educational and immersive experience across various platforms. Although the experience can be accessed on smartphones and tablets, it provides a more enhanced experience on Meta's mixed-reality headsets, including Meta Quest Pro and Meta Quest 2.

The growth of the market for mixed reality headsets is being further driven by increased content availability. With the increasing demand for mixed-reality headsets, the availability of content and applications is also increasing. Content creators and developers are making hefty investments toward the creation of compelling mixed reality experiences, including educational content, games, simulations, and creative tools.

Mixed Reality Headset Market Report Highlights

  • In terms of component, the hardware segment held over 72% revenue share in 2022 owing to increasing demand for immersive experiences in various enterprise applications
  • In terms of operating system, the Android segment held a significant revenue share of 55% in 2022. These mixed reality headsets offer seamless integration with existing Android devices, such as smartphones and tablets
  • In terms of storage, the >128 GB segment will record a CAGR of over 30.6% from 2023 to 2030 owing to the increasing need for expanded storage spaces to deliver mixed reality experiences with highly immersive content
  • In terms of charging technology, the wireless segment is expected to witness a substantial growth rate by 2030 due to the greater convenience offered by it
  • In terms of end-user, the commercial segment captured a sizeable share of over 34% in 2022, due to the increasing adoption of product demonstration, promotion, advertising, and immersive shopping, along with remote collaboration, manufacturing, designing, training, and simulation
  • In terms of industry, the retail and e-commerce segment is expected to witness a substantial CAGR of approximately 31% during the forecast period owing to increasing product demand due to virtual shopping events and experiences
  • In terms of resolution, the 4K and above segment is estimated to record a CAGR of over 32% from 2023 to 2030 with increasing advancements in mixed reality requiring displays with higher resolution
  • In terms of distribution channel, the online segment is estimated to record a significant CAGR with increasing consumer preference due to the availability of a wide range of offerings, affordable price points, attractive offers, discounts, etc., on online channels
  • In terms of region, North America is expected to grow at a notable CAGR of around 27% over the forecast period owing to the strong presence of various major tech companies that are at the forefront of the development of mixed reality solutions

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape

Chapter 3. Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market challenges
    • 3.3.4. Market opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. Macroeconomic Analysis
  • 3.5. Mixed Reality Headsets: Product Comparison
  • 3.6. Mixed Reality Headsets: Technology Landscape
    • 3.6.1. Blockchain in XR Technology
    • 3.6.2. Edge and Cloud Computing
    • 3.6.3. Enhanced Sensors and Tracking
    • 3.6.4. The Metaverse
  • 3.7. Mixed Reality Headset Market - Regulatory Landscape
  • 3.8. Mixed Reality Headset Market - COVID-19 Impact Analysis

Chapter 4. Mixed Reality Headset Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Mixed Reality Headset Estimates & Forecast, By Component (USD Million)
    • 4.2.1. Hardware
    • 4.2.2. Software
    • 4.2.3. Services

Chapter 5. Mixed Reality Headset Market: Operating System Estimates & Trend Analysis

  • 5.1. Operating System Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Mixed Reality Headset Market Estimates & Forecast, By Operating System (USD Million)
    • 5.2.1. Android
    • 5.2.2. Windows
    • 5.2.3. Others

Chapter 6. Mixed Reality Headset Market: Storage Estimates & Trend Analysis

  • 6.1. Storage Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Mixed Reality Headset Market Estimates & Forecast, By Storage (USD Million)
    • 6.2.1. <128 GB
    • 6.2.2. >128 GB

Chapter 7. Mixed Reality Headset Market: Charging Technology Estimates & Trend Analysis

  • 7.1. Charging Technology Movement Analysis & Market Share, 2022 & 2030
  • 7.2. Mixed Reality Headset Market Estimates & Forecast, By Charging Technology (USD Million)
    • 7.2.1. Wired
    • 7.2.2. Wireless

Chapter 8. Mixed Reality Headset Market: End-User Estimates & Trend Analysis

  • 8.1. End-User Movement Analysis & Market Share, 2022 & 2030
  • 8.2. Mixed Reality Headset Market Estimates & Forecast, By End-User (USD Million)
    • 8.2.1. Commercial
    • 8.2.2. Consumer
    • 8.2.3. Military & Government

Chapter 9. Mixed Reality Headset Market: Industry Estimates & Trend Analysis

  • 9.1. Industry Movement Analysis & Market Share, 2022 & 2030
  • 9.2. Mixed Reality Headset Market Estimates & Forecast, By Industry (USD Million)
    • 9.2.1. Education
    • 9.2.2. Gaming
    • 9.2.3. Media and Entertainment
    • 9.2.4. Healthcare
    • 9.2.5. Retail and E-Commerce
    • 9.2.6. IT & Telecom
    • 9.2.7. Energy and Renewables
    • 9.2.8. Oil and Gas
    • 9.2.9. Automotive
    • 9.2.10. Manufacturing
    • 9.2.11. Sports
    • 9.2.12. Others

Chapter 10. Mixed Reality Headset Market: Resolution Estimates & Trend Analysis

  • 10.1. Resolution Movement Analysis & Market Share, 2022 & 2030
  • 10.2. Mixed Reality Headset Market Estimates & Forecast, By Resolution (USD Million)
    • 10.2.1. HD
    • 10.2.2. 4K and Above

Chapter 11. Mixed Reality Headset Market: Distribution Channel Estimates & Trend Analysis

  • 11.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
  • 11.2. Mixed Reality Headset Market Estimates & Forecast, By Distribution Channel (USD Million)
    • 11.2.1. Online
    • 11.2.2. Offline

Chapter 12. Mixed Reality Headset Market: Regional Estimates & Trend Analysis

  • 12.1 Mixed Reality Headset Market: Regional Outlook
  • 12.2 North America
    • 12.2.1 North America mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.2.2 U.S.
      • 12.2.2.1 U.S. mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.2.3 Canada
      • 12.2.3.1 Canada mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.3 Europe
    • 12.3.1 Europe mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.2 UK
      • 12.3.2.1 UK mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.3 Germany
      • 12.3.3.1 Germany mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.4 France
      • 12.3.4.1 France mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.5 Italy
      • 12.3.5.1 Italy mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.3.6 Spain
      • 12.3.6.1 Spain mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.4 Asia Pacific
    • 12.4.1 Asia Pacific mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.2 China
      • 12.4.2.1 China mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.3 Japan
      • 12.4.3.1 Japan mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.4 India
      • 12.4.4.1 India mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.5 South Korea
      • 12.4.5.1 South Korea mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.4.6 Australia
      • 12.4.6.1 Australia mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.5 Latin America
    • 12.5.1 Latin America mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.5.2 Brazil
      • 12.5.2.1 Brazil mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.5.3 Mexico
      • 12.5.3.1 Mexico mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
  • 12.6 Middle East and Africa (MEA)
    • 12.6.1 MEA mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)
    • 12.6.2 Saudi Arabia
      • 12.6.2.1 Saudi Arabia mixed reality headset market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 13. Competitive Landscape

  • 13.1 Key Participants
    • 13.1.1. Acer Inc.
    • 13.1.2. Amber Garage (Holokit)
    • 13.1.3. Apple Inc
    • 13.1.4. Asus Tek Computer Inc
    • 13.1.5. Dell Technologies Inc
    • 13.1.6. Hewlett Packard Enterprise
    • 13.1.7. HTC Corporation
    • 13.1.8. Magic Leap, Inc.
    • 13.1.9. Meta Platform Inc
    • 13.1.10. Microsoft Corporation
    • 13.1.11. Occipital Inc.
    • 13.1.12. Pico Technology Co. Ltd.
    • 13.1.13. Samsung Electronics Company Limited
    • 13.1.14. Valve Corporation
    • 13.1.15. Varjo
    • 13.1.16. Vuzix
  • 13.2 Recent Development & Impact, By Key Market Participants
  • 13.3 Company Categorization
  • 13.4 Participant's Overview
  • 13.5 Financial Performance
  • 13.6 Product Benchmarking
  • 13.7 Company Market Positioning
  • 13.8 Company Market Share Analysis, 2022
  • 13.9 Company Heat Map Analysis
  • 13.10 Strategy Mapping
    • 13.10.1 Expansion
    • 13.10.2 Mergers & Acquisition
    • 13.10.3 Collaborations
    • 13.10.4 New product launches
    • 13.10.5 Research & Development

List of Tables

  • Table 1 Mixed Reality Headset Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Million)
  • Table 2 Mixed Reality Headset Market Revenue Estimates and Forecast, By Operating System, 2018 - 2030 (USD Million)
  • Table 3 Mixed Reality Headset Market Revenue Estimates and Forecast, By Storage, 2018 - 2030 (USD Million)
  • Table 4 Mixed Reality Headset Market Revenue Estimates and Forecast, By Charging Technology, 2018 - 2030 (USD Million)
  • Table 5 Mixed Reality Headset Market Revenue Estimates and Forecast, By End-User, 2018 - 2030 (USD Million)
  • Table 6 Mixed Reality Headset Market Revenue Estimates and Forecast, By Industry, 2018 - 2030 (USD Million)
  • Table 7 Mixed Reality Headset Market Revenue Estimates and Forecast, By Resolution, 2018 - 2030 (USD Million)
  • Table 8 Mixed Reality Headset Market Revenue Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
  • Table 9 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 10 Key company categorization
  • Table 11 Company Heat Map Analysis
  • Table 12 Key companies undergoing expansions
  • Table 13 Key companies involved in mergers and acquisitions
  • Table 14 Key companies undergoing collaborations
  • Table 15 Key companies launching new products
  • Table 16 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Mixed Reality Headset Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Mixed Reality Headset Market Value, 2022 (USD Million)
  • Fig. 10 Mixed Reality Headset - Industry Value Chain Analysis
  • Fig. 11 Mixed Reality Headset Market Dynamics
  • Fig. 12 Key Market Driver Impact
  • Fig. 13 Key Market Restraint Impact
  • Fig. 14 Mixed Reality Headset Market: PORTER's Five Forces Analysis
  • Fig. 15 Mixed Reality Headset Market: Macroeconomic Analysis
  • Fig. 16 Mixed Reality Headset Market, by Component, Key Takeaways
  • Fig. 17 Component movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 18 Mixed Reality Headset Market, by Operating System, Key Takeaways
  • Fig. 19 Operating System movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 20 Mixed Reality Headset Market, by Storage, Key Takeaways
  • Fig. 21 Storage movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 22 Mixed Reality Headset Market, by Charging Technology, Key Takeaways
  • Fig. 23 Charging Technology movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 24 Mixed Reality Headset Market, by End-User, Key Takeaways
  • Fig. 25 End-User movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 26 Mixed Reality Headset Market, by Industry, Key Takeaways
  • Fig. 27 Industry movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 28 Mixed Reality Headset Market, by Resolution, Key Takeaways
  • Fig. 29 Resolution movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 30 Mixed Reality Headset Market, by Distribution Channel, Key Takeaways
  • Fig. 31 Distribution Channel movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 32 Regional market size estimates & forecasts, 2022 & 2030 (USD Million)
  • Fig. 33 Regional movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 34 Key Company Categorization
  • Fig. 35 Company Market Share Analysis, 2022
  • Fig. 36 Strategic framework