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市场调查报告书
商品编码
1541623
2024-2032 年按组件(硬体、软体)、设备类型(有线设备、无线设备)、应用(航太和国防、建筑、娱乐和游戏、医疗等)和区域分類的混合实境市场报告Mixed Reality Market Report by Component (Hardware, Software), Device Type (Wired Device, Wireless Device), Application (Aerospace and Defense, Architecture, Entertainment and Gaming, Medical, and Others), and Region 2024-2032 |
IMARC Group年全球混合实境市场规模达16.299亿美元。对高品质和增强虚拟体验的需求不断增长、企业活动中应用的增加以及游戏和娱乐行业对提供逼真游戏体验的需求不断增长,这些都是推动市场发展的一些关键因素。
混合实境(MR),也称为混合现实,是指由虚拟实境(VR)和扩增实境(AR)组成的技术。它依赖于电脑视觉、显示技术、图形处理、输入系统、人工智慧 (AI) 和云端运算的进步。这是一种为多人提供培训的经济高效、节省时间且有吸引力的方式。它允许个人透过使用下一代感测和成像技术与虚拟环境进行交互,并透过全像再现增强人的体验。它有助于与企业中地理位置分散的团队提供面对面 (F2F) 会议。除此之外,它还有助于透过空间映射和边界框来侦测物理物件。因此,MR 广泛应用于全球的医疗保健、汽车、航空航太和国防、建筑、游戏和娱乐、建筑和教育产业。
目前,游戏和娱乐产业越来越多地利用混合实境技术为全球用户提供逼真的游戏体验,这是推动市场成长的关键因素之一。除此之外,教育产业越来越多地采用混合实境技术,利用三维 (3D) 影片和图片使学习过程更具吸引力和吸引力,同时减少学习错误,这提供了积极的市场前景。此外,世界各地的大众对高品质和增强的虚拟体验的需求也在增加。再加上室内设计和建筑领域对 MR 的需求不断增长,以轻鬆设计基础设施和产品,正在推动市场的成长。除此之外,在企业活动中越来越多地利用混合现实来透过讲述品牌故事和与与会者建立联繫来扩大业务范围,这正在推动市场的成长。此外,医疗保健行业越来越多地采用手术应用和提供医疗培训,为行业投资者提供了利润丰厚的成长机会。此外,MR中巨量资料和云端运算技术的兴起正在支撑市场的成长。此外,航空航太和国防工业对 MR 的需求不断增长,因为它提供了发动机的全息图像,有助于更好地了解和深入研究发动机,这正在加强市场的成长。
The global mixed reality market size reached US$ 1,629.9 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 22,217.6 Million by 2032, exhibiting a growth rate (CAGR) of 32.67% during 2024-2032. The growing need for high quality and enhanced virtual experience, increasing application in corporate events, and rising demand in the gaming and entertainment industry to offer realistic gaming experience represent some of the key factors driving the market.
Mixed reality (MR), also known as hybrid reality, refers to a technology that comprises virtual reality (VR) and augmented reality (AR). It relies on advancements in computer vision, display technologies, graphical processing, input systems, artificial intelligence (AI), and cloud computing. It is a cost-effective, time-saving, and engaging way to provide training to many people. It allows an individual to interact with a virtual environment by using next generation sensing and imaging technologies and enhances the experience with holographic representation of people. It assists in providing face-to-face (F2F) meetings with geographically dispersed teams in a business. Besides this, it aids in detecting physical objects through spatial mapping and bounding boxes. As a result, MR is widely employed in the healthcare, automotive, aerospace and defense, construction, gaming and entertainment, architecture, and education industries across the globe.
At present, the rising utilization of MR in the gaming and entertainment industry to offer realistic gaming experiences to users worldwide represents one of the key factors contributing to the growth of the market. Besides this, the growing adoption of MR in the education industry for making the learning process more engaging and attractive using three-dimension (3D) videos and pictures while reducing learning errors is offering a positive market outlook. Additionally, there is a rise in the need for high-quality and enhanced virtual experiences among the masses around the world. This, coupled with the increasing demand for MR in interior designs and architecture to design infrastructure and products easily, is bolstering the growth of the market. Apart from this, the rising utilization of MR in corporate events to expand the business reach by telling brand stories and connecting with attendees is impelling the growth of the market. Moreover, the increasing adoption in the healthcare industry for surgical applications and providing medical training is offering lucrative growth opportunities to industry investors. In addition, the rising emergence of big data and cloud computing technologies in the MR is supporting the growth of the market. Furthermore, the increasing demand for MR in the aerospace and defense industry, as it provides holographic images of the engine that aids in better understanding and in-depth research of the engine, is strengthening the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global mixed reality market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, device type and application.
Hardware
Sensor
Semiconductor Component
Power Units
Software
The report has provided a detailed breakup and analysis of the mixed reality market based on the component. This includes hardware (sensor, semiconductor component, and power units) and software. According to the report, hardware represented the largest segment.
Wired Device
Wireless Device
A detailed breakup and analysis of the mixed reality market based on the device type has also been provided in the report. This includes wired device and wireless device. According to the report, wireless device accounted for the largest market share.
Aerospace and Defense
Architecture
Entertainment and Gaming
Medical
Simulation Training
Visualization of Scans
Simulation Surgery
Others
A detailed breakup and analysis of the mixed reality market based on the application has also been provided in the report. This includes aerospace and defense, architecture, entertainment and gaming, medical (simulation training, visualization of scans, and simulation surgery), and others. According to the report, aerospace and defense accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for mixed reality. Some of the factors driving the North America mixed reality market included the presence of numerous key players, rising adoption of MR in the healthcare, automotive, and entertainment sector, introduction of fifth generation (5G) and upgraded network infrastructure, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global mixed reality market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Apple Inc., Canon Inc, Dell Technologies Inc., EON Reality, Facebook Inc., HP Development Company L.P, HTC Corporation, Intel Corporation, Magic Leap Inc., Microsoft Corporation, Samsung Electronics Co Ltd., Seiko Epson Corporation., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.