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便携式蓝牙扬声器市场规模、份额、趋势分析报告：按应用、配销通路、地区、细分市场趋势，2023-2030

Portable Bluetooth Speaker Market Size, Share & Trends Analysis Report By Application (Commercial, Residential), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030

出版日期: 2023年10月03日 | 出版商:

Grand View Research | 英文 81 Pages | 商品交期: 2-10个工作天内

价格

简介目录图表

便携式蓝牙音箱市场成长与趋势：

根据Grand View Research, Inc.的最新报告，预计2030年全球便携式蓝牙音箱市场规模将达到279.1亿美元，2023年至2030年年复合成长率为11.6%。

对能够与智慧型手机和其他设备无缝连接的无线便利性的需求不断增长，仍然是成长的主要驱动力。户外休閒活动的激增产生了对便携式扬声器的需求，以增强行动娱乐选择。语音助理和应用程式控制功能等智慧功能迎合了精通技术的消费者。出色的音质、时尚的设计以及与智慧家庭生态系统的整合也是影响消费者选择的因素。

消费者正在寻找采用蓝牙 5.0 技术的扬声器，该技术可提供增强的频宽、音质和解码功能。他们需要蓝牙低功耗 (BLE)音讯等创新功能，以实现无缝的多装置连接和音讯共用。高音质、更长的电池寿命、便携性、设计和跨装置相容性是影响您购买决定的重要因素。 COVID-19 封锁促使人们在家中聆听的次数增多，并影响了消费者对延长电池寿命的偏好。 Z 世代和千禧世代透过支援蓝牙的装置消费各种音讯内容，并表现出对支援蓝牙的扬声器的偏好。

消费者正在寻找价格实惠的无线蓝牙扬声器，例如 Skullcandy 系列，价格从 30 美元到 80 美元不等。此外，越来越多的消费者选择耐用且防水的扬声器。 Skullcandy 在其所有扬声器产品中都强调坚固的设计和 IPX7 防水性能。人们对能够承受户外和潜在潮湿环境的有价值的小工具的需求不断增长。

消费者越来越多地寻求提供永续电力解决方案的产品，例如 Urbanista 的 Malibu 等太阳能蓝牙扬声器的采用。太阳能充电可以无限延长电池寿命，满足消费者的环保偏好。

消费者正在寻找专为派对量身定制的蓝牙扬声器，具有强大的环绕声、定向派对声音和更长的电池寿命等功能。 2023 年 5 月，索尼电子发布了 SRS-XV800 无线扬声器，可为派对提供强大的环绕声，包括定向派对声音和X 平衡扬声器单元，以及声音扩散处理器，可提供清晰的声音，我们发布了两款型号提供广阔音场的小型扬声器“SRS-XB100”。 SRS-XB100 具有长达 16 小时的电池续航力、防水防尘、免持通话和迴声消除功能。随着消费者寻求便携式蓝牙扬声器的付加功能，此类产品预计将在全球范围内大规模采用，从而促进市场成长。

便携式蓝牙音箱市场报告亮点

从应用来看，住宅用便携式蓝牙扬声器由于多功能性、便利性以及个人和家庭娱乐用途的广泛采用，将在 2022 年以 71.05% 的销售份额占据市场主导地位。
2022年，线下通路的便携式蓝牙音箱销量将占据62.49%的重要份额，这表明消费者购买这些设备的实体零售店的受欢迎程度将持续存在。
亚太地区便携式蓝牙音箱市场在2022年占据最大收益占有率，约37.12%，预计在预测期内将保持其主导地位。亚太地区消费者越来越多地采用蓝牙设备，这归因于其多功能的适应性和方便的便携性。

2022年和2030年区域变化分析和市场占有率
北美洲
- 2017-2030 年市场估计与预测
- 按申请，2017-2030
- 按配销通路划分，2017-2030
- 美国
- 加拿大
- 墨西哥
欧洲
- 2017-2030 年市场估计与预测
- 按申请，2017-2030
- 按配销通路划分，2017-2030
- 德国
- 英国
- 法国
- 西班牙
- 义大利
亚太地区
- 2017-2030 年市场估计与预测
- 按申请，2017-2030
- 按配销通路划分，2017-2030
- 中国
- 印度
- 日本
- 澳洲和纽西兰
- 韩国
中美洲和南美洲
- 2017-2030 年市场估计与预测
- 按申请，2017-2030
- 按配销通路划分，2017-2030
- 巴西
中东和非洲
- 2017-2030 年市场估计与预测
- 按申请，2017-2030
- 按配销通路划分，2017-2030
- 阿拉伯聯合大公国
- 沙乌地阿拉伯

第8章竞争分析

主要市场参与企业的最新趋势和影响分析
公司分类
参与企业概况
财务实绩
产品基准评效
2022年公司市场占有率分析（%）
企业热力图分析
策略规划
本节分析的主要企业名单包括：
- HARMAN International
- Bose Corporation
- Sony Group Corporation
- Marshall Group AB
- Apple Inc.
- Bang &Olufsen
- Logitech
- Plantronics Inc.
- VOXX International Corporation
- Fugoo

简介目录图表

Product Code: GVR-2-68038-837-4

Portable Bluetooth Speaker Market Growth & Trends:

The global portable bluetooth speaker market size is expected to reach USD 27.91 billion by 2030, growing at a CAGR of 11.6% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The increasing demand for wireless convenience, which allows seamless connectivity with smartphones and other devices, remains a primary factor driving the growth. The surge in outdoor recreational activities has created a need for portable speakers, enhancing entertainment options on the go. Smart features like voice assistants and app-controlled functions cater to tech-savvy consumers. Superior audio quality, stylish designs, and integration with smart home ecosystems are additional factors influencing consumer choices.

Consumers demand speakers with Bluetooth 5.0 technology due to its enhanced bandwidth, sound quality, and decoding capabilities. They seek innovative features such as Bluetooth Low Energy (BLE) Audio for seamless multi-device connectivity and audio sharing. High sound quality, extended battery life, portability, design, and compatibility across devices are significant factors influencing purchase decisions. The COVID-19 lockdown has driven increased in-home listening, influencing preferences for improved battery life among consumers. Gen Z and Millennials are consuming audio content extensively through Bluetooth-connected devices, showing a preference for Bluetooth-enabled speakers.

Consumers are seeking affordable options for wireless Bluetooth speakers, such as Skullcandy's lineup, ranging from USD 30 to USD 80. Consumers are also increasingly opting for durable and water-resistant speakers. Skullcandy emphasizes rugged design and IPX7 water resistance across their entire speaker range. There is an increased demand for value gadgets that can withstand outdoor and potentially wet environments.

Consumers are increasingly looking for products that offer sustainable power solutions, as evident in the adoption of solar cell-equipped Bluetooth speakers such as Urbanista's Malibu. The ability to extend battery life indefinitely through solar charging aligns with environmentally conscious preferences among consumers.

Consumers are seeking Bluetooth speakers tailored for parties, demanding features like powerful surround sound, omnidirectional party sound, and extended battery life. In May 2023, Sony Electronics Inc. introduced two new wireless speakers: the SRS-XV800, delivering powerful surround sound for parties with features like omnidirectional party sound and X-Balanced Speaker Units; and the SRS-XB100, a compact speaker offering clear sound and wide spreading sound field through the Sound Diffusion Processor. The SRS-XB100 features up to 16 hours of battery life, water and dust resistance, hands-free calling, and Echo Cancelling. As consumers seek value-added features in portable Bluetooth speakers, such products are projected to witness mass adoption globally, augmenting market growth.

Portable Bluetooth Speaker Market Report Highlights:

Based on application, portable Bluetooth speakers for residential purposes dominated the market with a revenue share of 71.05% in 2022 due to the versatility, convenience, and widespread adoption of these products for personal and home entertainment purposes.
In 2022, sales of portable Bluetooth speakers through offline channels held a significant share of 62.49%, indicating the enduring popularity of physical retail outlets for consumers to purchase these devices.
The Asia Pacific portable Bluetooth speaker market held the largest revenue share of around 37.12% in 2022 and is expected to retain its dominance over the forecast period. The increasing adoption of Bluetooth-enabled devices by consumers in the Asia Pacific can be attributed to their versatile adaptability and convenient portability features

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Installation Types & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Application Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competition Outlook

Chapter 3. Portable Bluetooth Speakers Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis - Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Key Observations & Findings

Chapter 5. Portable Bluetooth Speakers Market: Application Estimates & Trend Analysis

5.1. Application Movement Analysis & Market Share, 2022 & 2030
5.2. Residential
- 5.2.1. Portable Bluetooth speakers market estimates and forecast, by residential, 2017 - 2030 (USD Million)
5.3. Commercial
- 5.3.1. Portable Bluetooth speakers market estimates and forecast, by commercial, 2017 - 2030 (USD Million)

Chapter 6. Portable Bluetooth Speakers Market: Distribution Channel Estimates & Trend Analysis

6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
6.2. Online
- 6.2.1. Portable Bluetooth speakers market estimates and forecast, by online distribution channel, 2017 - 2030 (USD Million)
6.3. Offline
- 6.3.1. Portable Bluetooth speakers market estimates and forecast, by offline distribution channel, 2017 - 2030 (USD Million)

Chapter 7. Portable Bluetooth Speakers Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2022 & 2030
7.2. North America
- 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.2.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
- 7.2.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.2.4. U.S.
  - 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.2.4.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.2.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.2.5. Canada
  - 7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.2.5.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.2.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.2.6. Mexico
  - 7.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.2.6.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.2.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.3.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
- 7.3.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.3.4. Germany
  - 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.3.4.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.3.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.3.5. UK
  - 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.3.5.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.3.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.3.6. France
  - 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.3.6.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.3.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.3.7. Spain
  - 7.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.3.7.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.3.7.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.3.8. Italy
  - 7.3.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.3.8.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.3.8.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.4.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
- 7.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.4.4. China
  - 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.4.4.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.4.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.4.5. India
  - 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.4.5.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.4.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.4.6. Japan
  - 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.4.6.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.4.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.4.7. Australia & New Zealand
  - 7.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.4.7.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.4.7.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.4.8. South Korea
  - 7.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.4.8.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.4.8.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.5.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
- 7.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.5.4. Brazil
  - 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.5.4.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.5.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
- 7.6.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
- 7.6.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.6.4. UAE
  - 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.6.4.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.6.4.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)
- 7.6.5. Saudi Arabia
  - 7.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  - 7.6.5.2. Market estimates and forecast, by application 2017 - 2030 (USD Million)
  - 7.6.5.3. Market estimates and forecast, by distribution channel 2017 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2022 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. List of key companies analyzed in this section includes:
- 8.9.1. HARMAN International
- 8.9.2. Bose Corporation
- 8.9.3. Sony Group Corporation
- 8.9.4. Marshall Group AB
- 8.9.5. Apple Inc.
- 8.9.6. Bang & Olufsen
- 8.9.7. Logitech
- 8.9.8. Plantronics Inc.
- 8.9.9. VOXX International Corporation
- 8.9.10. Fugoo

简介目录图表

List of Tables

1. Portable Bluetooth speakers market - Driving factor market analysis
2. Portable Bluetooth speakers market - Restraint factor market analysis
3. Portable Bluetooth speakers market estimates & forecast, by application (USD Million)
4. Portable Bluetooth speakers market estimates & forecast, by distribution channel (USD Million)
5. U.S. macro-economic outlay
6. Canada macro-economic outlay
7. Mexico macro-economic outlay
8. UK macro-economic outlay
9. Germany macro-economic outlay
10. France macro-economic outlay
11. Italy macro-economic outlay
12. Spain macro-economic outlay
13. China macro-economic outlay
14. Japan macro-economic outlay
15. India macro-economic outlay
16. Australia & New Zealand macro-economic outlay
17. South Korea macro-economic outlay
18. Brazil macro-economic outlay
19. UAE macro-economic outlay
20. Saudi Arabia macro-economic outlay
21. Recent developments & impact analysis, by key market participants
22. Company market share, 2022 (Value % Share)
23. Company heat map analysis

List of Figures

1. Information procurement
2. Primary research pattern
3. Primary research approaches
4. Primary research process
5. Market Snapshot
6. Segment Snapshot
7. Segment Snapshot
8. Competitive Landscape Snapshot
9. Portable Bluetooth speakers market size, 2017 to 2030 (USD Million)
10. Portable Bluetooth speakers market: Value chain analysis
11. Portable Bluetooth speakers market: Profit-margin analysis
12. Portable Bluetooth speakers market: Dynamics
13. Portable Bluetooth speakers market: Porter's five forces analysis
14. Factors affecting buying decisions for portable Bluetooth speakers
15. Portable Bluetooth speakers market, by application: Key takeaways
16. Portable Bluetooth speakers market, by application: Market share, 2022 & 2030
17. Portable Bluetooth speakers market estimates and forecast, by commercial, 2017 - 2030 (USD Million)
18. Portable Bluetooth speakers market estimates and forecast, by residential, 2017 - 2030 (USD Million)
19. Portable Bluetooth speakers market, by distribution channel: Key takeaways
20. Portable Bluetooth speakers market, by distribution channel: Market share, 2022 & 2030
21. Portable Bluetooth speakers market estimates & forecast, by online distribution channel, 2017 - 2030 (USD Million)
22. Portable Bluetooth speakers market estimates & forecast, by offline distribution channel, 2017 - 2030 (USD Million)
23. Portable Bluetooth speakers market revenue, by region, 2022 & 2030 (USD Million)
24. Regional marketplace: Key takeaways
25. Regional marketplace: Key takeaways
26. North America Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
27. U.S. Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
28. Canada Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
29. Mexico Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
30. Europe Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
31. UK Portable Bluetooth speakers market estimates & forecasts, 2017 - 2030 (USD Million)
32. Germany Portable Bluetooth speakers market estimates & forecasts, 2017 - 2030 (USD Million)
33. France Portable Bluetooth speakers market estimates & forecasts, 2017 - 2030 (USD Million)
34. Italy Portable Bluetooth speakers market estimates & forecasts, 2017 - 2030 (USD Million)
35. Spain Portable Bluetooth speakers market estimates & forecasts, 2017 - 2030 (USD Million)
36. Asia Pacific Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
37. China Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
38. Japan Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
39. India Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
40. Australia & New Zealand Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
41. South Korea Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
42. Central & South America Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
43. Brazil Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
44. Middle East & Africa Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
45. UAE Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
46. Saudi Arabia Portable Bluetooth speakers market estimates & forecast, 2017 - 2030 (USD Million)
47. Key company categorization
48. Company market share analysis, 2022