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市场调查报告书
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1403845

蓝牙扬声器：市场占有率分析、产业趋势与统计、2024-2029 年成长预测

Bluetooth Speaker - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

蓝牙扬声器市场规模预计到2024年为152.4亿美元，预计到2029年将达到382.8亿美元，在预测期内（2024-2029年）复合年增长率为20.22%。

蓝牙音箱-市场-IMG1

随着消费者的偏好从有线扬声器转向无线和便携式扬声器，对无线扬声器的需求不断增加。此外，户外应用对易于维护的电池供电设备的需求不断增长，以及音讯行业中蓝牙的使用不断增加，继续推动产品需求。

主要亮点

  • 蓝牙扬声器是一种使用与汽车收音机相同技术的音讯设备。这些设备无需接线即可直接连接到您的音讯来源，因此您可以移动扬声器并仍然播放音讯。近年来，蓝牙连接领域出现了各种创新，以进一步提高隐私性和品质。例如，2023年5月，Promate推出了印度首款蓝牙音箱Glitz-L。这款便携式户外扬声器采用 LumiSound 技术增强您的聆听体验，提供 360 度环绕音响以及与音乐节拍同步的灯光秀。
  • 此外，锂​​离子电池的发展也极大地帮助了便携式蓝牙扬声器市场，因为它不需要频繁充电并提供更多的播放时间。快速充电技术和行动电源还可以透过减轻扬声器的重量和解决充电问题来推动需求。
  • 随着市场对蓝牙音箱的需求不断增加，各家公司都在向市场推出新产品。例如，2022年6月，蓝牙扬声器领先供应商Bose宣布推出一款配备专用感测器的新型蓝牙扬声器「Soundlink Flex」。该公司表示，Bose SoundLink Flex 最大限度地提高了清晰度并产生强劲的低音，以便客户可以感知任何乐器或人声。该公司的此类倡议预计将在预测期内推动市场对蓝牙扬声器的需求。
  • 推动蓝牙扬声器市场成长的另一个主要因素是录製音乐产业的成长。根据国际唱片业联合会 (IFPI) 的数据，在付费订阅串流媒体成长的推动下，全球录製音乐市场在 2022 年成长了 9%。此外，根据 IFPI 的全球音乐报告，2022 年将有 5.89 亿付费订阅音乐帐户用户，这将对订阅音乐订阅收益做出重大贡献，该收入将成长 10.3% 至 127 亿美元。随着蓝牙扬声器作为家庭娱乐设备变得普及，这些趋势预计将继续支持市场成长。
  • 家庭自动化现已准备好透过蓝牙驱动的完整家庭自动化系统进行扩展。蓝牙网状网路将继续提供可靠的无线连接平台，实现灯光、恆温器、烟雾探测、摄影机、门铃和锁的自动控制。然而，智慧音箱有潜力成为智慧家庭的中央控制设备。预计未来几年智慧音箱的销量将成长许多倍，这可能对市场成长构成挑战。
  • 此外，蓝牙扬声器的技术限制（例如范围限制）也限制了所研究市场的成长，因为即使是最好的便携式蓝牙扬声器也不能保证提供像 Wi-Fi 那样的广泛范围。因此，使用者会注意到当远离扬声器时讯号会下降。

蓝牙音箱市场趋势

手提式蓝牙音箱成长迅速

  • 便携式蓝牙音箱相对较小且重量轻，可以移动到任何地方。便携式扬声器有多种形状和尺寸。条形音箱、电子管和夹子是市场上使用最广泛的型号。市场中不断变化的消费者动态以及消费者对便携式设备的偏好不断增加正在支持市场的成长。
  • 随着客户听音音讯方式的选择发生变化，对便携式扬声器的需求也不断增加。数位化和 Hi-Fi 系统之间音乐风格的变化将推动製造商创新、开发和提高音讯效能。
  • 便携式音讯设备领域的音讯和语音使用者介面技术也取得了巨大进步，具有更高的整合度、沉浸式音质、无线连接和设备上人工智慧，可实现更多创新设备。对便携式蓝牙扬声器的需求并促进市场成长。
  • 此外，便携式蓝牙扬声器往往更节能，这就是为什么它们变得越来越普及的原因。这些扬声器不需要插入电源插座，并由一次性电池或可充电电池供电。因此，它不会消耗太多电力。例如，根据蓝牙技术联盟 (Bluetooth SIG) 的数据，蓝牙音讯设备的全球出货预计将从 2015 年的 7.7 亿台成长到 2026 年的 18 亿台。类似的趋势预计也会反映在便携式蓝牙设备领域，该设备特别受年轻消费者欢迎。
蓝牙音箱-市场-IMG2

北美占据主要市场占有率

  • 由于北美在采用新技术和先进技术方面处于世界领先地位，预计将占据蓝牙扬声器市场的很大份额。此外，庞大的音乐产业的存在也为该地区研究市场的成长创造了良好的前景。例如，根据 RIAA 的数据，美国录製音乐产业成长了约 6%，预计 2022 年零售额将达到 159 亿美元。
  • 由于其可靠和高品质的产品和服务，美国电子公司在该地区的全球电子产业中占据主导地位。美国一些最大、最着名的电子公司包括 KEF、JBL、Klipsch 和 Bose。
  • 此外，音讯串流服务的日益普及正在推动北美无线扬声器行业的扩张。例如，Spotify等音乐串流平台近年来在美国经历了快速成长。根据 RIAA 的数据，2022 年美国音乐串流订阅用户数量将达到 9,200 万，与前一年同期比较（与 2021 年相比）增加 800 万。
  • 此外，预计音讯播客听众数量的增加将对预测期内的北美蓝牙扬声器市场产生重大影响。例如，根据 Buzzsprout 的数据，截至 2023 年 7 月，美国拥有 49.9% 的播客听众，其次是英国（6.1%）以及加拿大和澳洲（4.3%）。从上图可以看出，北美有许多播客听众，因此蓝牙音箱的需求预计会增加。

蓝牙音箱产业概况

蓝牙音箱市场分散，不断变化的消费者需求正在推动企业创新以吸引更多消费者。这个市场的竞争逐年加剧，企业纷纷推出许多产品来吸引消费者。该市场的主要企业包括索尼公司、皇家飞利浦公司、三星电子（哈曼国际工业）和 Bose 公司。

2023 年 5 月，索尼电子推出了两款新型无线扬声器：SRS-XV800 和 SRS-XB100。根据该公司介绍，新型扬声器「SRS-XV800」可为家庭活动提供响亮而清晰的声音，并提供充满整个房间的强劲声音。另一方面，SRS-XB100 是一款小型无线扬声器，具有强劲、清晰的声音和令人难以置信的便携性。

2023年7月，行动配件大品牌Inbase Technologies发表了一款配备无线卡拉OK麦克风的小型蓝牙音箱「Boom Box」。这款扬声器配备 3 种不同的音讯模式，可带来更高水准的卡拉 OK 体验，具有出色的音质和响亮的无线卡拉 OK 麦克风。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买方议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争程度
  • 宏观因素对市场的影响

第五章市场动态

  • 市场驱动因素
    • 新兴地区连接的最新发展和对连网型设备日益增长的需求
    • 对线上串流媒体服务的需求和访问增加
  • 市场抑制因素
    • 盗版的威胁

第六章市场区隔

  • 行动性爱
    • 便携的
    • 固定式
  • 按用途
    • 住宅
    • 商务用
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区 中东/非洲

第七章竞争形势

  • 公司简介
    • Sony Corporation
    • Koninklijke Philips NV
    • Samsung Electronics Co. Ltd.（Harman International Industries）
    • Bose Corporation
    • Beat Electonics
    • Panasonic Corporation
    • LG Electronics Inc.
    • Best IT World Pvt. Ltd（iBall）
    • Logitech International
    • Yamaha Corporation
    • Altec Lansing
    • JVC Kenwood Corporation
    • AOMAIS（JinWenHua Audio）
    • Forcovr（Shenzhen Guiwei Security）
    • Anker Innovations Technology
    • Onkyo Corporation（Pioneer）
    • SoundBot
    • Zebronics

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 51742
Bluetooth Speaker - Market - IMG1

The Bluetooth Speaker Market size is estimated at USD 15.24 billion in 2024, and is expected to reach USD 38.28 billion by 2029, growing at a CAGR of 20.22% during the forecast period (2024-2029).

The shift in consumer preferences toward wireless and portable speakers over cable speakers has increased demand for Wireless speakers. Additionally, the rising need for low-maintenance and battery-powered equipment for outdoor applications and the increasing usage of Bluetooth in the audio-visual industries also continue to raise product demand.

Key Highlights

  • Bluetooth speakers are audio devices that use the same technology as a car radio. These devices connect directly to the source of the sound instead without requiring any wires, allowing the speaker to be moved around and still play the audio track. In recent years, various technological innovations have been witnessed in Bluetooth connectivity to enhance privacy and quality further. For instance, in May 2023, Promate launched its first Bluetooth speaker, Glitz-L, in India. The portable outdoor speaker enhances the listening experience with LumiSound technology, bringing 360-degree surround sound with a light show matching every beat of the music.
  • Moreover, the evolution of lithium-ion batteries has also helped the portable Bluetooth speaker market immensely by offering more playtime without frequent charging. Quick charging technology and Power banks have also assisted in fueling the demand by reducing the weight of speakers and addressing charging concerns.
  • With the growing demand for Bluetooth speakers in the market, various companies have been launching new products in the market. For instance, in June 2022, Bose, a major provider of bluetooth speakers, introduced the Soundlink Flex, its new Bluetooth speaker with a specialized transducer. According to the company, the Bose SoundLink Flex maximizes clarity and produces strong bass so customers can perceive every instrument and vocal. Such initiatives by the company are expected to fuel the demand for Bluetooth speakers in the market during the forecast period.
  • Another major factor driving the growth of the Bluetooth speaker market is the growing recorded music industry. According to the International Federation of Phonographic Industry (IFPI), in 2022, the global recorded music market grew by 9 percent, driven by growth in paid subscription streaming. Furthermore, according to IFPI's Global Music Report, in 2022, there were 589 million paid subscription account users, which contributed significantly to subscription audio streaming revenues, helping it increase by 10.3 percent to USD12.7 billion. As Bluetooth speakers are becoming a popular device for home entertainment, such trends are anticipated to continue to support the market's growth.
  • Home automation is now poised to scale, owing to Bluetooth full-home automation systems. The Bluetooth mesh will continue to provide a reliable wireless connectivity platform that enables automatic control of lights, thermostats, smoke detectors, cameras, doorbells, and locks. However, the smart speaker has emerged as a potential central control unit for the smart home. Smart speaker volume is forecasted to grow multiple times in the coming years, which may challenge the market's growth.
  • Furthermore, technical limitations of Bluetooth speakers, such as range limitations, also restrain the studied market's growth, as even the best portable Bluetooth speakers do not guarantee to offer a range as wide as Wi-Fi. As a result, users notice some signal loss when they step away from the speaker.

Bluetooth Speaker Market Trends

Portable Bluetooth Speaker Segment to Witness Fastest Growth

  • Portable Bluetooth speakers are comparably smaller, lighter, and can be moved anywhere. Portable speakers come in many shapes and sizes. Soundbars, tubes, and clips are some of the most widely consumed models in the market. Changing consumer dynamics in the market and increasing consumer preference toward portable devices support the market's growth.
  • The demand for portable speakers is increasing as customer choices regarding how to listen to audio are changing. Manufacturers are encouraged to innovate, develop, and seek improvement in audio performance due to the shift in music style between digitized and hi-fi systems.
  • Audio and voice user interface technologies in the portable audio device segment have also progressed tremendously, resulting in a wide range of platforms that enable more integration, immersive sound quality, wireless connectivity, and on-device AI for more innovative devices, which has increased the demand for portable Bluetooth speakers, contributing to market growth.
  • Moreover, portable Bluetooth speakers tend to be energy efficient, which has helped increase their adoption. There is no need to plug these speakers into an electrical outlet, and either disposable or rechargeable batteries power them. As such, they don't consume much power. For instance, according to Bluetooth SIG, the global shipment of Bluetooth audio devices is estimated to grow from 0.77 billion in 2015 to 1.8 billion by 2026. A similar trend is anticipated to be reflected in the portable Bluetooth device segment as it is gaining prominence, especially in the younger consumer segment.
Bluetooth Speaker - Market - IMG2

North America to Hold a Significant Market Share

  • North America is expected to hold a significant share of the Bluetooth speaker market as the region leads the world in adopting new and advanced technologies. Furthermore, having a large music industry also creates a favorable outlook for the studied market's growth in the region. For instance, according to RIAA, the recorded music industry in the United States grew by about 6 percent, with estimated retail revenue reaching USD 15.9 billion in 2022.
  • Due to their reliable and high-quality products and services, American electronic businesses make up the majority of the region's worldwide electronics sector. Some of the biggest and most prominent electronics companies in the United States include KEF, JBL, Klipsch, Bose, and others.
  • Furthermore, the growing adoption of audio streaming services has been critical in propelling the expansion of the North American wireless speaker industry. For instance, in recent years, Spotify and some other music streaming platforms have witnessed tremendous growth in the United States. According to the RIAA, the US was home to 92.0 million music streaming subscribers in 2022, up by 8 million year-on-year (vs. 2021).
  • Moreover, the increased prevalence of audio podcast listeners is projected to substantially impact the North American Bluetooth speakers market over the forecast period. For instance, according to Buzzsprout, as of July 2023, the United States has 49.9 percent of podcast listeners, trailed by the United Kingdom (6.1 percent) and Canada & Australia (4.3 percent). Thus, a high number of podcast listeners in the North American region is expected to increase the demand for Bluetooth speakers.

Bluetooth Speaker Industry Overview

The Bluetooth speaker market is fragmented, as changing consumer demands push companies to innovate to attract more consumers. The competition in this market has intensified over the years, with companies launching a multitude of products to attract consumers. Some of the key players in the market are Sony Corporation, Koninklijke Philips NV, Samsung Electronics Co. Ltd (Harman International Industries), and Bose Corporation.

In May 2023, Sony Electronics Inc. launched two new wireless speakers, the SRS-XV800 and the SRS-XB100. According to the company, the new SRS-XV800 speaker is built for loud and clear sound for house events and provides a powerful, room-filling sound; it also features Bluetooth Fast Pair2 for Android. In contrast, the SRS-XB100 is a small wireless speaker featuring a powerful, clear sound with incredible portability.

In July 2023, Inbase Technologies, a leading mobile accessories brand, launched a compact Bluetooth Speaker, "Boom Box," with a wireless karaoke mic. This speaker comes with 3 different voice modes for the next-level karaoke experience, featuring great sound and a loud wireless karaoke mic.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Degree of Competition
  • 4.3 Impact of Macro Factors on The Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Recent Advancements in Connectivity and Growing Demand for Connected Devices in Emerging Regions
    • 5.1.2 Increased Demand and Access to Online Streaming Services
  • 5.2 Market Restraints
    • 5.2.1 Threats of Piracy

6 MARKET SEGMENTATION

  • 6.1 By Portability
    • 6.1.1 Portable
    • 6.1.2 Fixed
  • 6.2 By Application
    • 6.2.1 Residential
    • 6.2.2 Commercial
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Sony Corporation
    • 7.1.2 Koninklijke Philips NV
    • 7.1.3 Samsung Electronics Co. Ltd. (Harman International Industries)
    • 7.1.4 Bose Corporation
    • 7.1.5 Beat Electonics
    • 7.1.6 Panasonic Corporation
    • 7.1.7 LG Electronics Inc.
    • 7.1.8 Best IT World Pvt. Ltd (iBall)
    • 7.1.9 Logitech International
    • 7.1.10 Yamaha Corporation
    • 7.1.11 Altec Lansing
    • 7.1.12 JVC Kenwood Corporation
    • 7.1.13 AOMAIS (JinWenHua Audio)
    • 7.1.14 Forcovr (Shenzhen Guiwei Security)
    • 7.1.15 Anker Innovations Technology
    • 7.1.16 Onkyo Corporation (Pioneer)
    • 7.1.17 SoundBot
    • 7.1.18 Zebronics

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS