蓝牙音箱市场规模、份额及成长分析（按类型、手机性别、价格、通路和地区）－2025-2032 年产业预测

预计全球蓝牙音箱市场规模将在 2023 年达到 167 亿美元，并从 2024 年的 193.2 亿美元增长到 2032 年的 620.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 15.7%。

蓝牙音箱市场正在经历强劲成长，这得益于全球向无线技术的转变，无线技术透过消除电缆带来更大的便利。线上串流媒体的兴起、智慧家庭中语音助理的整合以及技术的广泛采用正在推动对这些设备的需求。即将推出的具有先进蓝牙功能的创新扬声器可能会进一步推动市场扩张。此外，户外活动对可携式音乐解决方案的需求日益增长，为该领域的供应商创造了新的机会。住宅和商业环境中对智慧音箱的偏好日益增长，加上消费者对更长的电池寿命、快速充电、智慧连接和卓越音​​调的需求，预示着未来蓝牙音箱的销售前景光明。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

蓝牙音箱市场规模（按类型）

• 市场概览
• 智慧型蓝牙音箱
• 传统蓝牙音箱

蓝牙音箱市场规模（依手机性别）

• 市场概览
• 携带式的
• 固定型

蓝牙音箱市场规模（以价格为单位）

• 市场概览
• 低价
• 中价位
• 高价

蓝牙音箱市场规模（依通路）

• 市场概览
• 专卖店
• 超级市场和大卖场
• 百货公司
• 在线的
• 其他的

蓝牙音箱市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Bose Corporation（USA）
• Sony Corporation（Japan）
• JBL（Harman International）（USA）
• Ultimate Ears（Logitech）（USA）
• Bang & Olufsen（Denmark）
• Sennheiser Electronics（Germany）
• Anker Innovations（China）
• Marshall Amplification（UK）
• Samsung Electronics（South Korea）
• Sonos Inc.（USA）
• Xiaomi Corporation（China）
• Apple Inc.（USA）
• LG Electronics（South Korea）
• Creative Technology Ltd.（Singapore）
• Harman Kardon（Harman International）（USA）
• Edifier International Limited（China）
• Pioneer Corporation（Japan）
• Beats by Dre（Apple）（USA）
• UE（Ultimate Ears）（USA）
• Klipsch Audio Technologies（USA）

结论和建议

Global Bluetooth Speaker Market size was valued at USD 16.7 billion in 2023 and is poised to grow from USD 19.32 billion in 2024 to USD 62.05 billion by 2032, growing at a CAGR of 15.7% during the forecast period (2025-2032).

The Bluetooth speaker market is experiencing robust growth, fueled by the global shift towards wireless technology, which enhances convenience by eliminating cords. Increasing online streaming, the integration of voice assistants within smart homes, and the widespread adoption of technology are driving demand for these devices. Upcoming launches of innovative speakers featuring advanced Bluetooth capabilities will further bolster market expansion. Moreover, the growing trend of outdoor activities necessitating portable music solutions presents new opportunities for vendors in this space. The rising preference for smart speakers in residential and commercial settings, alongside consumer demand for extended battery life, rapid charging, smart connectivity, and superior audio quality, indicates a promising outlook for Bluetooth speaker sales in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bluetooth Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bluetooth Speaker Market Segments Analysis

Global Bluetooth Speaker Market is segmented by Type, Portability, Price, Distribution Channel and region. Based on Type, the market is segmented into Smart Bluetooth Speakers and Conventional Bluetooth Speakers. Based on Portability, the market is segmented into Portable and Fixed. Based on Price, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarkets and Hypermarkets, Departmental Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bluetooth Speaker Market

The widespread adoption of smartphones and internet connectivity globally has significantly contributed to the rising trend of online music streaming. This surge in digital music consumption is expected to drive an increase in Bluetooth speaker sales in the upcoming years. As consumers seek portability and improved audio experiences, the demand for Bluetooth speakers will likely rise, enabling users to enjoy high-quality music anytime and anywhere. Consequently, the combination of enhanced mobile technology and the convenience of streaming services will continue to fuel the growth of the Bluetooth speaker market, making it a prominent sector in the audio equipment industry.

Restraints in the Global Bluetooth Speaker Market

The global Bluetooth speaker market is facing significant challenges due to the widespread availability of various inexpensive wired speakers. These low-cost alternatives are considerably hindering the sales of Bluetooth speakers, as consumers often opt for more affordable options that fulfill their audio needs. The competitive pricing of these wired speakers has a notable impact on purchasing decisions, effectively undermining the appeal of Bluetooth technology. Consequently, this market restraint poses a barrier to growth for Bluetooth speaker manufacturers, as they must contend with the allure of budget-friendly substitutes that dominate the sound industry globally.

Market Trends of the Global Bluetooth Speaker Market

The Global Bluetooth Speaker market is witnessing a significant trend driven by the integration of smart assistants like Alexa, Google Assistant, and Siri. As consumers increasingly embrace smart home technologies, there is a mounting demand for Bluetooth speakers that offer seamless connectivity and compatibility with a wide range of devices. This trend not only enhances user convenience but also expands the functional capabilities of speakers, allowing users to control their smart homes effortlessly. Manufacturers are responding by innovating and differentiating their products with enhanced smart features, ultimately broadening the appeal of Bluetooth speakers across diverse consumer segments.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Bluetooth Speaker Market Size by Type & CAGR (2025-2032)

• Market Overview
• Smart Bluetooth Speakers
• Conventional Bluetooth Speakers

Global Bluetooth Speaker Market Size by Portability & CAGR (2025-2032)

• Market Overview
• Portable
• Fixed

Global Bluetooth Speaker Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Bluetooth Speaker Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarkets and Hypermarkets
• Departmental Stores
• Online
• Others

Global Bluetooth Speaker Market Size & CAGR (2025-2032)

• North America (Type, Portability, Price, Distribution Channel)
  • US
  • Canada
• Europe (Type, Portability, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Portability, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Portability, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Portability, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bose Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JBL (Harman International) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Ears (Logitech) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser Electronics (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Amplification (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Technology Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman Kardon (Harman International) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edifier International Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beats by Dre (Apple) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UE (Ultimate Ears) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch Audio Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations