可携式蓝牙音箱市场规模、份额、成长分析（按产品类型、按连接性别、按类别、按分销管道和按地区）—2025 年至 2032 年行业预测

2023 年全球可携式蓝牙音箱市场规模为 118 亿美元，预计将从 2024 年的 130.3 亿美元增长到 2032 年的 287.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.4%。

可携式蓝牙扬声器市场正在成长，这得益于消费者对无线、便携音讯解决方案的偏好不断变化。随着行动生活方式的日益普及，这些扬声器提供了无与伦比的便利性和灵活性。技术进步带来了更好的音质和更长的电池寿命，进一步增加了需求。此外，製造商正在创新个人化和耐用的设计以吸引消费者的注意。人们对无线连接和无缝设备配对选项优势的认识不断提高，推动市场的扩张。为了满足消费者多样化的需求，各公司不断推出具有升级功能的新机型。这种充满活力和竞争的格局为消费者提供了广泛的选择，使他们能够选择最适合自己喜好的扬声器，从而推动了该行业的持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析

可携式蓝牙音箱市场规模（按产品类型和复合年增长率）（2025-2032）

• 市场概览
• 小型的
• 口袋
• 胶囊
• 其他的

可携式蓝牙音箱市场规模：依连接类型和复合年增长率（2025-2032）

• 市场概览
• Bluetooth
• 杂交种
• 其他的

可携式蓝牙音箱市场规模（按类别及复合年增长率）（2025-2032）

• 市场概览
• 大规模生产
• 优质的

可携式蓝牙音箱市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 离线
• 在线的

可携式蓝牙音箱市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• JBL（United States）
• Sony（Japan）
• Bose（United States）
• Ultimate Ears（UE）（United States）
• Anker Soundcore（China）
• B&O（Bang & Olufsen）（Denmark）
• Marshall（United Kingdom）
• Samsung（South Korea）
• LG Electronics（South Korea）
• Sonos（United States）
• Harman Kardon（United States）
• Audioengine（United States）
• Devialet（France）
• Edifier（China）
• Creative Technology（Singapore）
• Vizio（United States）
• Denon（Japan）
• Klipsch（United States）
• Sennheiser（Germany）
• AKG Acoustics（Austria）

结论和建议

Global Portable Bluetooth Speakers Market size was valued at USD 11.8 billion in 2023 and is poised to grow from USD 13.03 billion in 2024 to USD 28.75 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The portable Bluetooth speakers market is thriving, fueled by shifting consumer preferences for wireless, on-the-go audio solutions. With increasingly mobile lifestyles, these speakers deliver unmatched convenience and flexibility. Technological advancements have led to enhanced sound quality and extended battery life, further driving demand. Additionally, manufacturers are innovating personal and durable designs to capture consumer interest. Growing awareness of wireless connectivity benefits and seamless device pairing options is propelling market expansion. Responding to diverse consumer needs, companies are consistently launching new models featuring upgraded functionalities. This dynamic and competitive landscape provides consumers with a wide array of choices, enabling them to select speakers that best suit their preferences, thereby promoting continued growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Portable Bluetooth Speakers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Portable Bluetooth Speakers Market Segments Analysis

Global Portable Bluetooth Speakers Market is segmented by Product Type, Connectivity, Category, Distribution Channel and region. Based on Product Type, the market is segmented into Mini, Pocket, Capsule and Others. Based on Connectivity, the market is segmented into Bluetooth, Hybrid and Others. Based on Category, the market is segmented into Mass market and premium. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Portable Bluetooth Speakers Market

A significant factor propelling the Global Portable Bluetooth Speakers Market is the ongoing technological innovation. Manufacturers are relentlessly striving to improve aspects such as sound quality, connectivity features, and battery longevity. The incorporation of advanced functionalities like smart features, voice assistant compatibility, and durable designs has played a crucial role in appealing to consumers who seek versatile and superior audio experiences. This constant evolution in technology not only enhances user satisfaction but also drives demand for portable Bluetooth speakers, solidifying their presence in the audio equipment market as people increasingly prioritize high-quality and adaptable sound solutions.

Restraints in the Global Portable Bluetooth Speakers Market

One of the major challenges facing the global portable Bluetooth speakers market is the intense competitive pricing pressure. With a multitude of companies competing for market share, price wars have become prevalent, which can result in diminished profit margins. This situation poses risks to potential investments in research and development, as manufacturers are compelled to prioritize affordability. Consequently, maintaining a delicate balance between offering competitive prices and ensuring product quality is essential for companies operating in this price-sensitive market to sustain their competitiveness while navigating these financial constraints effectively.

Market Trends of the Global Portable Bluetooth Speakers Market

The Global Portable Bluetooth Speakers market is witnessing a significant trend towards voice assistant integration, as manufacturers increasingly embed virtual assistants such as Amazon's Alexa and Google Assistant into their products. This shift caters to the rising consumer demand for smart and connected devices, allowing users to effortlessly control their speakers, retrieve information, and execute tasks with simple voice commands. Such integration not only enhances user convenience but also propels portable speakers into the heart of the smart home ecosystem, fostering a seamless interaction between devices. Consequently, this trend is driving robust market growth, reflecting a broader move towards increasingly intelligent audio solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Portable Bluetooth Speakers Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Mini
• Pocket
• Capsule
• Others

Global Portable Bluetooth Speakers Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Bluetooth
• Hybrid
• Others

Global Portable Bluetooth Speakers Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass market
• Premium

Global Portable Bluetooth Speakers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Portable Bluetooth Speakers Market Size & CAGR (2025-2032)

• North America (Product Type, Connectivity, Category, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Connectivity, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Connectivity, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Connectivity, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Connectivity, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• JBL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Ears (UE) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Soundcore (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&O (Bang & Olufsen) (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman Kardon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audioengine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Devialet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edifier (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Technology (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AKG Acoustics (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations