虚拟影响者市场规模、份额和趋势分析报告：按类型、按产品、按最终用途、按地区、细分市场预测，2023-2030 年

虚拟影响者市场成长与趋势：

Grand View Research, Inc.的最新研究显示，到2030年，全球虚拟网红市场规模预计将达到458.2亿美元，2023年至2030年的复合年增长率为38.9%。

品牌越来越青睐采用独特的行销策略，可以覆盖大量潜在客户群，同时提高投资收益，预计将在预测期内推动市场成长。此外，技术进步，尤其是人工智慧和 3D 建模等领域的技术进步，正在提高虚拟影响者的真实性和功能性。随着不断进步，虚拟影响者预计将继续发展，变得越来越成熟，对受众也越来越有吸引力。

虚拟影响者帮助品牌接触特定受众，进而提高投资报酬率。品牌专注于创建针对特定人群的虚拟影响者。与现实生活中的影响者相比，它们具有成本效益，因为品牌在与虚拟影响者合作时可以节省住宿、旅行和其他费用。此外，为观众提供的互动和沈浸式体验将有助于品牌与客户建立更牢固的联繫，这可能会在预测期内扩大市场。

此外，虚拟影响者拥有更多的创新自由，价格实惠且扩充性，并且可以帮助您锁定合适的客户。 Prada SpA、Puma SE、YOOX Net-a-Porter Group SpA、阿里巴巴和三星电子等热门品牌都开发了虚拟影响者，在各种社交媒体平台上推广其产品。我就是。 2023 年 2 月，化妆品公司美宝莲纽约推出一位名为 May 的虚拟影响者，以推广其睫毛膏系列并支持未来的产品发布。

虚拟影响者市场报告亮点

• 按类型划分，人类头像类型细分市场在 2022 年占据最大市场占有率。这种市场占有率的成长是由于对更现实、更相关的虚拟影响者的需求不断增长。
• 就产品和服务而言，预计服务领域在预测期内将以 40% 左右的复合年增长率增长最快。这是因为他们提供了大量的服务，包括咨询、分析和报告以及社交媒体管理。
• 按最终用途划分，时尚和生活方式产业在 2022 年收益占有率最大。与时尚和生活方式相关的品牌特别受虚拟影响者的吸引。
• 2022年北美市场获得最高市场占有率。该地区是多个流行社交媒体平台的所在地，推动了该地区的市场成长。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章 市场变数、趋势与范围

• 市场体系展望
• 产业价值链分析
• 市场动态
  • 市场驱动因素分析
  • 市场抑制因素分析
  • 市场挑战
  • 市场机会
• 产业分析工具
  • 波特的分析
  • 宏观经济分析

第4章 类型估计/趋势分析

• 2022年和2030年类型变化分析和市场占有率
• 按类型
  • 非人类的
  • 人类头像

第五章 拨备估算及趋势分析

• 2022年和2030年报价变化分析和市场占有率
• 按报价
  • 解决方案
  • 服务

第六章 最终用途估算及趋势分析

• 2022 年和 2030 年最终用途变化分析和市场占有率
• 按最终用途
  • 食品/娱乐
  • 运动/健身
  • 银行/金融
  • 旅行/度假
  • 时尚/生活风格
  • 其他的

第 7 章 区域估计/趋势分析

• 2022 年和 2030 年虚拟影响者市场（按地区）
• 北美洲
  • 2018-2030 年北美虚拟影响者市场估计与预测
  • 美国
  • 加拿大
• 欧洲
  • 2018-2030 年欧洲虚拟影响者市场估计与预测
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 2018-2030 年亚太地区虚拟影响者市场估计与预测
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 拉丁美洲虚拟影响者市场估计与预测，2018-2030 年
  • 巴西
  • 墨西哥
• 中东和非洲 (MEA)
  • 中东和非洲虚拟影响者市场估计和预测，2018-2030 年
  • 阿拉伯聯合大公国
  • 南非
  • 沙乌地阿拉伯

第 8 章 虚拟影响者市场 -竞争形势

• 主要市场参与企业
  • Epic Games, Inc.
  • Pinscreen Inc.
  • Soul Machines
  • NEON
  • AI Foundation
  • Dapper Labs, Inc.
  • UneeQ Limited
  • Didimo Inc.
  • Spatial Systems, Inc.
  • DeepBrain AI Inc.
  • REBLIKA
  • Ogilvy
  • Cafegroup
• 主要市场参与企业的最新发展和影响分析
• 公司分类
• 参与企业概况
• 财务绩效
• 产品基准评效
• 企业热力图分析
• 策略规划
  • 扩张
  • 併购
  • 伙伴关係与协作
  • 新产品发布
  • 研究与开发

Virtual Influencer Market Growth & Trends:

The global virtual influencer market size is expected to reach USD 45.82 billion by 2030, growing at a CAGR of 38.9% from 2023 to 2030, according to a new study by Grand View Research, Inc.Increasing preference from brands to adopt unique marketing strategies that can reach a large potential customer base while generating higher returns on investment is expected to fuel the growth of the market over the forecast period. Moreover, technological progress, particularly in areas such as artificial intelligence and 3D modeling, enhances the realism and functionalities of virtual influencers. With ongoing advancements, it is anticipated that virtual influencers will continue to evolve, becoming increasingly sophisticated and attractive to audiences.

Virtual influencers improve investment returns as they help brands reach out to specific audiences. Brands focus on creating virtual influencers to target specific demographics. They are cost-effective compared to real-life influencers because brands can save on accommodation, travel, and other expenses while working with virtual influencers. In addition, the interactive and immersive experience offered to the audience helps brands build stronger connections with customers, which can augment the market over the forecast period.

Furthermore, virtual influencers provide a higher degree of creative freedom and affordable scalability, which helps to target the right customer. Popular brands, including Prada S.p.A., Puma SE, YOOX Net-a-Porter Group S.p.A., Alibaba.com, and Samsung Electronics Co., Ltd., have developed virtual influencers to promote their products on various social media platforms. In February 2023, Maybelline New York, a cosmetics company, launched their virtual influencer named May to promote their series of Mascara and will assist in future product launches.

Virtual Influencer Market Report Highlights:

• Based on type, the human avatar type segment held the largest market share in 2022. This growth in market share is attributed to the increasing demand for more realistic and relatable virtual influencers
• In terms of offering, the services segment is expected to grow at the fastest CAGR of around 40% over the forecast period. This is attributed to the numerous services offered, which include consultancy, analytics & reporting, and social media management, among others
• Based on end-use, the fashion & lifestyle segment held the largest revenue share in 2022. Brands associated with the fashion and lifestyle sectors find virtual influencers particularly appealing
• The North America market captured the highest market share in 2022. The region is home to some popular social media platforms, which is fueling the market growth in the region

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market Segmentation & Scope
• 1.2 Market Definitions
• 1.3 Information Procurement
  • 1.3.1 Information Analysis
  • 1.3.2 Market Formulation & Data Visualization
  • 1.3.3 Data Validation & Publishing
• 1.4 Research Scope and Assumptions
  • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

• 2.1 Market Snapshot
• 2.2 Segment Snapshot
• 2.3 Competitive Landscape Snapshot

Chapter 3 Market Variables, Trends & Scope

• 3.1 Market Lineage Outlook
• 3.2 Industry Value Chain Analysis
• 3.3 Market Dynamics
  • 3.3.1 Market Driver Analysis
  • 3.3.2 Market Restraint Analysis
  • 3.3.3 Market Challenges
  • 3.3.4 Market Opportunities
• 3.4 Industry Analysis Tools
  • 3.4.1 PORTER'S Analysis
  • 3.4.2 Macroeconomic Analysis

Chapter 4 Type Estimates & Trend Analysis

• 4.1 Type Movement Analysis & Market Share, 2022 & 2030
• 4.2 Virtual Influencer Market Estimates & Forecast, By Type (USD Billion)
  • 4.2.1 Non-human
  • 4.2.2 Human Avatar

Chapter 5 Offering Estimates & Trend Analysis

• 5.1 Offering Movement Analysis & Market Share, 2022 & 2030
• 5.2 Virtual Influencer Market Estimates & Forecast, By Offering (USD Billion)
  • 5.2.1 Solution
  • 5.2.2 Services

Chapter 6 End-use Estimates & Trend Analysis

• 6.1 End-use Movement Analysis & Market Share, 2022 & 2030
• 6.2 Virtual Influencer Market Estimates & Forecast, By End-use (USD Billion)
  • 6.2.1 Food & Entertainment
  • 6.2.2 Sports & Fitness
  • 6.2.3 Banking & Finance
  • 6.2.4 Travel & Holiday
  • 6.2.5 Fashion & Lifestyle
  • 6.2.6 Others

Chapter 7 Regional Estimates & Trend Analysis

• 7.1 Virtual Influencer Market by Region, 2022 & 2030
• 7.2 North America
  • 7.2.1 North America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.2.2 U.S.
    • 7.2.2.1 U.S. Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.2.3 Canada
    • 7.2.3.1 Canada Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 7.3 Europe
  • 7.3.1 Europe Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.3.2 Germany
    • 7.3.2.1 Germany Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.3.3 UK
    • 7.3.3.1 UK Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.3.4 France
    • 7.3.4.1 France Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.3.5 Italy
    • 7.3.5.1 Italy Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.3.6 Spain
    • 7.3.6.1 Spain Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 7.4 Asia Pacific
  • 7.4.1 Asia Pacific Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.4.2 China
    • 7.4.2.1 China Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.4.3 Japan
    • 7.4.3.1 Japan Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.4.4 India
    • 7.4.4.1 India Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.4.5 Australia
    • 7.4.5.1 Australia Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.4.6 South Korea
    • 7.4.6.1 South Korea Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 7.5 Latin America
  • 7.5.1 Latin America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.5.2 Brazil
    • 7.5.2.1 Brazil Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.5.3 Mexico
    • 7.5.3.1 Mexico Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• 7.6 Middle East & Africa (MEA)
  • 7.6.1 MEA Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.6.2 UAE
    • 7.6.2.1 UAE Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.6.3 South Africa
    • 7.6.3.1 South Africa Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.6.4 Saudi Arabia
    • 7.6.4.1 Saudi Arabaia Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 8 Virtual Influencer Market - Competitive Landscape

• 8.1 Key Market Participants
  • 8.1.1 Epic Games, Inc.
  • 8.1.2 Pinscreen Inc.
  • 8.1.3 Soul Machines
  • 8.1.4 NEON
  • 8.1.5 AI Foundation
  • 8.1.6 Dapper Labs, Inc.
  • 8.1.7 UneeQ Limited
  • 8.1.8 Didimo Inc.
  • 8.1.9 Spatial Systems, Inc.
  • 8.1.10 DeepBrain AI Inc.
    • 8.1.11REBLIKA
  • 8.1.12 Ogilvy
  • 8.1.13 Cafegroup
• 8.2 Recent Development & Impact Analysis, By Key Market Participants
• 8.3 Company Categorization
• 8.4 Participant's Overview
• 8.5 Financial Performance
• 8.6 Product Benchmarking
• 8.7 Company Heat Map Analysis
• 8.8 Strategy Mapping
  • 8.8.1 Expansion
  • 8.8.2 Merger & Acquisition
  • 8.8.3 Partnerships & Collaborations
  • 8.8.4 New Product Launch
  • 8.8.5 Research & Development

List of Tables

• Table 1 Global Virtual Influencer Market Revenue Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
• Table 2 Global Virtual Influencer Market Revenue Estimates and Forecast, By Offering, 2018 - 2030 (USD Million)
• Table 3 Global Virtual Influencer Market Revenue Estimates and Forecast, By End-use, 2018 - 2030 (USD Million)
• Table 4 Recent Developments & Impact Analysis, By Key Market Participants
• Table 5 Company Heat Map Analysis
• Table 6 Key Companies undergoing expansions
• Table 7 Key Companies involved in M&As
• Table 8 Key Companies undergoing collaborations
• Table 9 Key Companies launching new products
• Table 10 Key Companies undertaking R&D activities

List of Figures

• Fig. 1 Virtual Influencer Market Segmentation
• Fig. 2 Information Procurement
• Fig. 3 Data Analysis Models
• Fig. 4 Market Formulation and Validation
• Fig. 5 Data Validating & Publishing
• Fig. 6 Market Snapshot
• Fig. 7 Segment Snapshot (1/2)
• Fig. 8 Segment Snapshot (2/2)
• Fig. 9 Competitive Landscape Snapshot
• Fig. 10 Virtual Influencer Market Value, 2022 (USD Million)
• Fig. 11 Virtual Influencer - Industry Value Chain Analysis
• Fig. 12 Virtual Influencer Market Dynamics
• Fig. 13 Virtual Influencer Market: PORTER's Analysis
• Fig. 14 Virtual Influencer Market: PESTEL Analysis
• Fig. 15 Virtual Influencer Market share by Type, 2022 & 2030 (USD Million)
• Fig. 16 Virtual Influencer Market, by Type: Market Share, 2022 & 2030
• Fig. 17 Non-human market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 18 Human Avatar market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 19 Virtual Influencer Market share by Offering, 2022 & 2030 (USD Million)
• Fig. 20 Virtual Influencer Market, by Offering: Market Share, 2022 & 2030
• Fig. 21 Solution market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 22 Services market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 23 Virtual Influencer Market, by End-Use: Key Takeaways
• Fig. 24 Virtual Influencer Market, by End-Use: Market Share, 2022 & 2030
• Fig. 25 Food & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 26 Sports & Fitness market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 27 Banking & Finance market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 28 Travel & Holiday market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 29 Fashion & Lifestyle market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 31 Virtual Influencer Market Revenue, by Region, 2022 & 2030 (USD Million)
• Fig. 32 Regional Marketplace: Key Takeaways (1/2)
• Fig. 33 Regional Marketplace: Key Takeaways (2/2)
• Fig. 34 North America Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 35 U.S. Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 36 Canada Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 37 Europe Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 38 Germany Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 39 U.K. Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 40 France Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 41 Italy Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 42 Spain Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 43 Asia Pacific Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 44 China Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 45 Japan Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 46 India Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 47 Australia Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 48 South Korea Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 49 Latin America Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 50 Brazil Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 51 Mexico Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 52 MEA Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD million)
• Fig. 53 UAE Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 54 South Africa Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 55 Saudi Arabia Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
• Fig. 56 Key Company Categorization
• Fig. 57 Company Market Positioning
• Fig. 58 Strategic framework