按平台类型、创意服务、收益管道、最终用户和地区分類的全球创作者经济市场

Global Creator Economy Market, By Platform Type, By Creative Service, By Revenue Channel, By End-User, By Geography

出版日期: 2023年10月11日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3个工作天内

价格

简介目录

全球创作者经济市场规模预计将从 2023 年的 1,276.5 亿美元增至 2030 年的 5,283.9 亿美元，预测期内年复合成长率为 22.5%。

报告范围		报告详情
基准年	2022年	2023年市场规模	1276.5亿美元
实绩资料	2018-2021	预测期	2023-2030
预测期年复合成长率	22.50%	2030年市场规模预测	5283.9亿美元

图1. 创作者经济全球市场占有率（%）（按地区划分，2023年）

创作者经济是数位主导的生态系统，其中个人（通常被称为「创作者」）利用他们的才能、技能和创造力在各种线上平台上创建和分发内容。这些创作者包括 YouTube 主播、播客、社群媒体影响者、作家、艺术家、音乐家等。

市场动态：

创作者经济是由当今数位形势中关键要素的融合所驱动的。首先，内容创作工具和分发平台的民主化使个人更容易创作和共用从影片和音乐到写作和艺术的创意作品。其次，与传统广告相比，对真实且相关的内容的偏好促使品牌投资与内容创作者的合作关係，从而推动收益机会。此外，社群媒体和线上社群的兴起正在促进创作者和观众之间的直接联繫，创造对个人化和利基内容的需求。零工经济和远距工作趋势也增加了追求创意活动作为主要或补充收入来源的个人的吸引力。总的来说，这些因素正在促进创作者经济的持续扩张，为创造性表达和经济成功提供新的途径。

然而，内容审核挑战、版权问题和收入波动是阻碍市场成长的一些因素。

本研究的主要特点

本报告对全球创作者经济市场进行了详细分析，并给出了以2022年为基准年的预测期（2023-2030）的市场规模和年复合成长率（年复合成长率%）。
它还揭示了各个细分市场的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要考察。
它根据公司亮点、产品系列、主要亮点、财务实绩和策略等参数，对全球创作者经济市场的主要企业进行了介绍。
该报告的见解使行销人员和公司负责人能够就未来的产品发布、类型升级、市场经营团队和行销策略做出明智的资讯。
全球创作者经济市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过用于分析全球创作者经济市场的各种策略矩阵来促进决策。

Report Coverage	Report Details
Base Year:	2022	Market Size in 2023:	US$ 127.65 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	22.50%	2030 Value Projection:	US$ 528.39 Bn

The creator economy refers to a digital-driven ecosystem where individuals, often referred to as "creators," leverage their talents, skills, and creativity to produce and distribute content across various online platforms. These creators can encompass a wide range of fields, including YouTubers, podcasters, social media influencers, writers, artists, musicians, and more.

Market Dynamics:

The creator economy is being driven by a confluence of key factors in today's digital landscape. Firstly, the democratization of content creation tools and distribution platforms has empowered individuals to easily produce and share their creative works, from videos and music to writing and art. Secondly, the growing preference for authentic and relatable content over traditional advertising has led brands to invest in partnerships with content creators, fueling monetization opportunities. Additionally, the rise of social media and online communities has fostered direct connections between creators and their audiences, creating a demand for personalized and niche content. The gig economy and remote work trends have also made it more attractive for individuals to pursue creative endeavors as a primary or supplementary source of income. These factors collectively contribute to the continued expansion of the creator economy, offering new avenues for creative expression and financial success.

However, content moderation challenges, copyright issues, and income fluctuations are some of the factors hampering the market growth.

Key features of the study:

This report provides in-depth analysis of the global creator economy market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global creator economy market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Bytedance, Meta, Alphabet, Amazon, Spotify, Snap Inc., Twitter, TikTok, YouTube, Instagram, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global creator economy market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global creator economy market

Detailed Segmentation:

By Platform Type
- Video Streaming
- Live Streaming
- Blogging Platform
- eCommerce Platform
- Podcasting Platform
- Others
By Creative Service
- Arts & Crafts
- Digital Content
- Written Content
- Video Production
- Photography
- Music Production
- Others
By Revenue Channel
- Advertising
- Subscriptions
- Tips/Donations
- Affiliate Marketing
- Selling Products/Merchandise
- Brand Partnerships
- Others
By End-User
- Individual Content Creators
- Influencers
- Artists & Celebrities
- Businesses/Brands
- Media Companies
- Others
Top companies in Global Creator Economy Market:
- Bytedance.com, Inc.
- Meta Platforms, Inc.
- Alphabet Inc.
- Spotify AB
- Netflix, Inc.
- Snap Inc.
- Twitter, Inc.
- Pinterest
- Etsy
- Shopify
- Patreon
- OnlyFans
- Teespring
- Twitch Interactive
- Discord
- Cameo
- TikTok
- YouTube
- Instagram

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Creator Economy, By Platform Type
- Market Creator Economy, By Creative Service
- Market Creator Economy, By Revenue Channel
- Market Creator Economy, By End User
- Market Creator Economy, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Rise of Creator-Centric Platforms and Tools
- Platform Dependency and Income Fluctuations
- VR and the Metaverse
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Creator Economy Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Creator Economy Market , By Platform Type, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Video Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Blogging Platform
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
eCommerce Platform
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Podcasting Platform
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

6. Creator Economy Market , By Creative Service, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Arts & Crafts
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Digital Content
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Written Content
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Video Production
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Photography
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Music Production
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

7. Creator Economy Market , By Revenue Channel, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Advertising
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Subscriptions
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Tips/Donations
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Affiliate Marketing
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Selling Products/Merchandise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Brand Partnerships
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

8. Creator Economy Market , By End User, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Individual Content Creators
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Influencers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Artists & Celebrities
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Businesses/Brands
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Media Companies
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

9. Creator Economy Market , By Region, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Creative Service, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Revenue Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)

10. Competitive Landscape

Bytedance
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
com, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Meta Platforms, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Alphabet Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Spotify AB
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Netflix, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Snap Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Twitter, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Pinterest
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views