影响者行销平台市场规模、份额、成长分析，按组件、按影响者类型、按应用、按最终用户、按规模、按地区 - 行业预测，2024-2031 年

2022年全球网红行销平台市场规模为107亿美元，从2023年的142亿美元成长到2031年的836亿美元，复合年增长率预计为24.8%。

随着传统名人变得不那么出名，品牌正在转向有影响力的行销作为他们的主要促销策略。这项转变将经典的名人代言与创新的内容主导策略结合，以增强整体品牌推广工作。网路广告的兴起彻底改变了经营模式，使负责人能够更有效地与目标受众互动并进行个人化宣传活动，从而显着改善客户体验。 Instagram 和 Facebook 等社群媒体平台处于这项运动的中心，正在推动市场格局发生重大变化。 COVID-19 大流行进一步加速了这些趋势，促使消费者在封锁期间寻找线上内容并增加社群媒体参与度。因此，品牌正在重新分配其行销预算，导致影响者合作和增加行销投资，预计这将塑造影响者行销的未来。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

有影响力的行销平台市场规模：按组成部分和复合年增长率（2024-2031）

• 市场概况
• 软体
• 服务

影响者行销平台市场规模：依影响者类型及复合年增长率（2024-2031）

• 市场概况
• 奈米影响者
• 微观影响者
• 宏观影响者
• 超级影响者

有影响力的行销平台市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 搜寻和发现
• 宣传活动管理
• 分析和报告
• 内容创作
• 影响者关係管理

有影响力的行销平台市场规模：依最终用户和复合年增长率（2024-2031）

• 市场概况
• 美容和个人护理
• 零售与电子商务
• 食物和娱乐
• 其他的

有影响力的行销平台市场规模：依规模和复合年增长率（2024-2031）

• 市场概况
• 大公司
• 小型企业

有影响力的行销平台市场规模与复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Speakr
• Upfluence
• Aspire
• Grapevine
• Mavrck
• Klear, a Meltwater Offering
• NEOREACH
• Traackr, Inc.
• Webfluential.com
• Hypetap
• Triller
• CreatorIQ
• Onalytica
• Meltwater

结论和建议

Global Influencer Marketing Platform Market size was valued at USD 10.7 billion in 2022 and is poised to grow from USD 14.2 billion in 2023 to USD 83.6 billion by 2031, growing at a CAGR of 24.8% during the forecast period (2024-2031).

As traditional celebrities recede from prominence, brands are pivoting towards influencer marketing as a key promotional strategy. This shift integrates classic celebrity endorsements with innovative content-driven tactics, enhancing overall branding efforts. The rise of internet advertising has transformed business models, allowing marketers to engage more effectively with targeted audiences and personalize campaigns, significantly improving customer experiences. Social media platforms like Instagram and Facebook are central to this movement, driving substantial change within the influencer marketing landscape. The COVID-19 pandemic has further accelerated these trends, spurring increased social media engagement as consumers sought online content during lockdowns. Consequently, brands are reallocating their marketing budgets, resulting in amplified influencer collaborations and elevated marketing investments, which are expected to shape the future of influencer marketing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Influencer Market Segmental Analysis

Global Influencer Marketing Platform Market is segmented by Component, Influencer Type, Application, End User, Size and Region. Based on Component, the market is segmented into Software, Services. Based on Influencer Type, the market is segmented into nano, Micro, Macro, Mega. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Content Creation, Influencer Relationship Management. Based on End User, the market is segmented into Beauty and Personal Care, Retail and Ecommerce, Food and Entertainment. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Influencer Market

The global influencer market is significantly driven by the utilization of multiple social media platforms. In today's digital landscape, creators leverage a variety of platforms to expand their reach and engage with audiences across different channels. Successful influencers cultivate a dedicated fanbase that follows their content on platforms like Instagram, YouTube, TikTok, and more. Their expertise and ability to connect with followers transcend individual sites, fostering loyalty among viewers who appreciate their unique voice and style. By strategically choosing the platforms that best showcase their content, influencers maximize their visibility and impact, reinforcing their presence across the ever-evolving digital ecosystem.

Restraints in the Global Influencer Market

One major challenge hindering the expansion of the global influencer market is the growing concern regarding data authenticity. Ensuring the credibility of influencers and the accuracy of their audience metrics poses a significant obstacle. The prevalence of fake followers and artificially inflated engagement can severely impact campaign effectiveness, leading brands to hesitate in their trust towards influencer marketing. This skepticism undermines their willingness to invest in such strategies, making it difficult for the market to flourish. Consequently, addressing these concerns surrounding authenticity is crucial for bolstering confidence among brands and enhancing the overall effectiveness of influencer marketing campaigns.

Market Trends of the Global Influencer Market

The global influencer market is witnessing a transformative shift driven by the emergence of innovative social media platforms, each introducing unique content formats like Snapchat Stories and TikTok live videos. This evolving landscape demands adaptable influencer marketing tools that can seamlessly integrate with these new formats, enabling brands to craft more engaging and effective campaigns. As companies seek to harness the potential of diverse content types, there is an increasing need for advanced analytics and versatile solutions tailored to this dynamic environment. The ability to utilize these new content avenues effectively is becoming a pivotal trend, shaping the future of influencer marketing.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Influencer Marketing Platform Market Size by Component & CAGR (2024-2031)

• Market Overview
• Software
• Services

Influencer Marketing Platform Market Size by Influencer Type & CAGR (2024-2031)

• Market Overview
• Nano Influencer
• Micro Influencer
• Macro Influencer
• Mega Influencer

Influencer Marketing Platform Market Size by Application & CAGR (2024-2031)

• Market Overview
• Search and Discovery
• Campaign Management
• Analytics and Reporting
• Content Creation
• Influencer Relationship Management

Influencer Marketing Platform Market Size by End User & CAGR (2024-2031)

• Market Overview
• Beauty and Personal Care
• Retail and Ecommerce
• Food and Entertainment
• Others

Influencer Marketing Platform Market Size by Size & CAGR (2024-2031)

• Market Overview
• Large Enterprises
• SMEs

Influencer Marketing Platform Market Size & CAGR (2024-2031)

• North America, (Component, Influencer Type, Application, End Users, Size)
  • US
  • Canada
• Europe, (Component, Influencer Type, Application, End Users, Size)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Influencer Type, Application, End Users, Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Influencer Type, Application, End Users, Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Influencer Type, Application, End Users, Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Speakr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Upfluence
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grapevine
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mavrck
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klear, a Meltwater Offering
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEOREACH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traackr, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Webfluential.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hypetap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triller
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CreatorIQ
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onalytica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meltwater
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation