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市场调查报告书
商品编码
1570957

虚拟影响者市场：现况分析与预测（2024-2032）

Virtual Influencers Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

在预测期（2024-2032年），虚拟影响者（网红）市场预计将以 23%的年复合成长率大幅成长。人工智慧和 CGI​​ 技术的进步使得开发具有人类特征和外观的栩栩如生的虚拟影响者成为可能。此外，随着 Instagram、TikTok 和 YouTube 等社群媒体平台的使用越来越多，社群媒体已成为虚拟影响者的广泛市场，这使其成为向消费者推销虚拟影响者的有效方式。根据Forbes资料显示，预计到2023年，全球将有 49亿人使用社群媒体。用户平均每月造访 6.7个社群媒体平台。二次调查显示，在 Facebook 等热门平台上，超过 61.9%的月度用户会在2024年 7月每天登入使用社群媒体。此外，虚拟影响者的成长引发了有关透明度、真实性和道德使用的问题。2023年 6月，Hamburg推出了名为 KAI 的虚拟人工智慧影响者，他每週在 LinkedIn 就业网路上发布人工智慧新闻。这位古怪的影响者揭示了人工智慧在媒体中的潜在用途，让用户能够权衡该技术的利弊。

依头像类型，市场分为非人类头像、动画人类头像和人工智慧驱动的头像。到2023年，动画人物将占据很大的市场。这些化身采用专业 CGI 创建并得到各种人工智慧功能的支持，可能更能与消费者产生共鸣，因为它们可以有逼真的动作、情感以及与他人的交流。例如，2022年，Offbeat Media Group 创建了虚拟人 "零" 。该品牌将自己描述为 "数位世代领先的内容中心之一" 。它们使品牌能够完全控制自己的讯息传递，并确保一致的品牌表现，而不会面临与人类影响者相关的风险，例如丑闻或不可预测的行为。

根据应用，市场分为时尚/生活风格、娱乐/媒体、零售/电子商务、旅游/饭店等行业。预计在预测期内（2024-2032年），时尚和生活方式产业将以显着的年复合成长率成长。这是因为他们有能力为品牌活动带来创造力、创新和一致性。此外，虚拟影响者可以在最短的时间内轻鬆匹配最新的时尚潮流，使品牌更容易在实体模特儿上评估现实生活中的不同风格和时尚。例如，2023年，Myntra 推出了第一个虚拟影响者。该公司已经为她建立了一个 Instagram个人资料，用户名为 "maya unlimited" ，并拥有超过 1,000名追随者。 Myntra 增加了倡导身体积极性、心理健康和包容性的虚拟影响者。据说她没有 "身体或地理限制" 。

依平台划分，市场分为 Facebook、TikTok、YouTube、Instagram 和其他社群媒体平台。2023年的全球市场将由 Facebook 领域主导。就像人类影响者一样，Facebook 虚拟影响者可以成为品牌大使，销售独特的产品，并透过贴文、故事和直播与受众互动。 Facebook 提供的广告平台和命令介面使品牌能够全面监控其虚拟影响者促销活动如何与目标受众互动，并产生必要的KPI。它还继续扩大在虚拟实境和扩增实境领域的影响力，在定义虚拟影响者市场的未来前景方面发挥关键作用。

为了更了解虚拟影响者的市场采用情况，市场根据北美 (美国、加拿大、北美其他地区) 、欧洲 (德国、法国、英国、西班牙、义大利、欧洲其他地区) 、亚太地区 (中国、日本、印度、亚太其他地区) 和世界其他国家的全球布局进行分析。由于该地区技术不断进步，预计亚太地区在预测期内（2024-2032年）将以显着的年复合成长率成长，这将促进 CGI 和人工智慧技术的发展，以创建复杂的虚拟影响者。此外，文化因素也发挥了作用，因为亚洲消费者习惯于拥有多个数位角色，主要是基于未来的新的、独特的概念。例如，2023年，中国超现实虚拟影响者Ayayi今年正式推出同名品牌。基于多年在数位内容和虚拟技术方面的经验，Ayayi提出了将实体和数位存在结合起来的数位化品牌概念，创造出品牌独特的风格和产品形式。虚拟影响者的新颖性和宣传能力吸引了更多品牌和消费者的青睐。与Lipa类似，微博中国的Ling和抖音的Ayayi，都与Tiktok类似，逐渐成为具有名人地位的虚拟人物，并成为品牌的主要推动者。

市场上的主要参与者包括 Dapper Labs, Inc.、CASTLEBERRY、UNIT9、Aww Inc.、Vertiqal Studios、Pinscreen、Soul Machines、SUPERPLASTIC、Viral Nation Inc. 和 NeoReach。

目录

第1章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第2章 研究方法或前提

  • 调查过程
  • 调查方法
  • 受访者简介

第3章 执行摘要

  • 业界要约
  • 依细分市场进行预测
    • 市场成长强度
  • 地域展望

第4章 市场动态

  • 促进要因
  • 机会
  • 抑制要因
  • 动向
  • PESTEL分析
  • 需要侧分析
  • 供给侧分析
    • 併购
    • 投资场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 依地区价格分析
  • 影响价格的因素

第6章 全球虚拟影响者市场收入，2022-2032年

第7章 市场洞察：依类型

  • 人类以外
  • 动画人物头像
  • 人工智慧驱动的头像

第8章 市场洞察：依用途

  • 时尚/生活方式
  • 娱乐媒体
  • 零售/电子商务
  • 旅游/旅馆业
  • 其他

第9章 市场洞察：依平台

  • Facebook
  • TikTok
  • YouTube
  • Instagram
  • 其他

第10章 市场洞察：依地域

  • 北美
    • 米国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第11章 价值链分析

  • 进入市场的公司名单

第12章 竞争情势

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特五力分析

第13章 公司简介

  • Dapper Labs, Inc.
  • CASTLEBERRY
  • UNIT9
  • Aww Inc.
  • Vertiqal Studios
  • Pinscreen
  • Soul Machines
  • SUPERPLASTIC
  • Viral Nation Inc.
  • NeoReach

第14章 首字母缩写与先决条件

第15章 附录

简介目录
Product Code: UMTI213004

A virtual influencer is an artificial character that is designated to work like a real influencer on social media platforms and react to the audiences in the same manner. These are often constructed with the help of sophisticated tools like CGI - computer-generated illustration, and AI - artificial intelligence. Virtual influencers' accounts are curated by different companies or people who can provide direction to how they seem, act, and even respond. They can advertise products, sponsor brands, and brand endorse companies, and contribute to marketing strategies via posts, videos, and/or live, online conveniences within platforms such as social media.

The Virtual Influencers Market is expected to grow with a significant CAGR of 23% during the forecast period (2024-2032). The surge in advancements in AI and CGI technologies has made it possible to develop near-life virtual influencers with human-like characteristics and appearances. Adding to this, the rising use of social media platforms such as Instagram, TikTok, and YouTube makes social media a broader market for virtual influencers and has therefore become an efficient way to market virtual influencers to consumers. According to Forbes data, in 2023, an estimated 4.9 billion people use social media across the world. With the average user accessing 6.7 social media platforms every month. As per the secondary research, popular platforms like Facebook had over 61.9% of their monthly users logging in to use social media daily in July 2024. Moreover, the growth of virtual influencers raises questions about transparency, authenticity, and ethical use. In June 2023, Hamburg launched the virtual AI influencer named KAI who posts weekly AI news on the LinkedIn job network. This unusual influencer will shed light on the possible use of AI in media and allow users to weigh up the pros and cons of the technology.

Based on the type, the market is segmented into non-human, animated human avatars, and artificial intelligence-driven avatars. The animated human avatar held a significant share of the market in 2023. These avatars, created with professional CGI and supported by various AI features, can have realistic movements, feelings, and communication with others and thus can be considered friendly by consumers. For instance, in 2022, 'Zero' - the virtual human in question - was created by Offbeat Media Group. This brand describes itself as "one of the leading content hubs for the digital generation. They provide brands with complete control over messaging, ensuring consistent brand representation without the risks associated with human influencers, such as scandals or unpredictable behavior.

Based on the application, the market has been divided into fashion and lifestyle, entertainment and media, retail and e-commerce, travel and hospitality, and other industries. Fashion and Lifestyle segments are expected to grow with a significant CAGR in the forecast period (2024-2032). This is due to their ability to bring creativity, innovation, and consistency to brand campaigns. Moreover, virtual influencers can easily match with the latest fashion trends within the shortest time, and this makes it easier for brands to evaluate assorted styles and fashions that are a reality with physical models. For instance, in 2023, Myntra introduced its first virtual influencer whose name is Maya. The company has already set up her Instagram profile under the username, "maya unlimited," where she has over one lakh followers. Myntra adds its virtual influencer that advocates body positivity, mental health, and inclusivity. She is also said to have no "physical or geographic limitations."

Based on the platform, the market has been divided into Facebook, TikTok, YouTube, Instagram, and other social media platforms. Facebook segment dominated the global market in 2023. Facebook virtual influencers, the same as human influencers, can become brand ambassadors, selling definite products, and interacting with the audience through posts, stories, and live streams. The advertising platforms and command interfaces offered by Facebook make it possible for brands to fully monitor how virtual influencers' promotional campaigns perform with targeted audiences and generate necessary KPIs. This also continues to grow its presence in such virtual and Augmented realities, which makes it instrumental in defining the future of a virtual influencer market.

For a better understanding of the market adoption of Virtual Influencers, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR in the forecast period (2024-2032) owing to the rise in technological advancement in the region which enhances the development of CGI and AI technologies for the creation of complex virtual influencers. Additionally, cultural factors also find their place since Asian consumers are used to having some digital personas as new unique concepts mostly based on the future. For instance, in 2023, China's hyper-realistic virtual influencer Ayayi officially launched her eponymous brand this year. Building on years of cultivation in digital content and virtual technology, Ayayi proposes the phygital brand concept, combining physical and digital substantial presence to create a unique style and product forms exclusive to the brand. With a growing number of brands and consumers, embracing virtual influencers due to their novelty and promotional capabilities. Similar to Lipa, Ling in China of Weibo or Ayayi of Douyin which are both similar to Tiktok is gradually turning into celebrity-status virtual characters and serving as the primary promoters for brands.

Some of the major players operating in the market include Dapper Labs, Inc., CASTLEBERRY, UNIT9, Aww Inc., Vertiqal Studios, Pinscreen, Soul Machines, SUPERPLASTIC, Viral Nation Inc., NeoReach.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Virtual Influencers Market
  • 2.2. Research Methodology of the Virtual Influencers Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL VIRTUAL INFLUENCERS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

  • 7.1. Non-Human
  • 7.2. Animated Human Avatar
  • 7.3. Artificial Intelligence-Driven Avatars

8.MARKET INSIGHTS BY APPLICATION

  • 8.1. Fashion and Lifestyle
  • 8.2. Entertainment and Media
  • 8.3. Retail and E-Commerce
  • 8.4. Travel and Hospitality
  • 8.5. Other Industries

9.MARKET INSIGHTS BY PLATFORM

  • 9.1. Facebook
  • 9.2. TikTok
  • 9.3. YouTube
  • 9.4. Instagram
  • 9.5. Other Social Media Platforms

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. France
    • 10.2.3. UK
    • 10.2.4. Spain
    • 10.2.5. Italy
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of APAC
  • 10.4. Rest of the World

11.VALUE CHAIN ANALYSIS

  • 11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Dapper Labs, Inc.
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. CASTLEBERRY
  • 13.3. UNIT9
  • 13.4. Aww Inc.
  • 13.5. Vertiqal Studios
  • 13.6. Pinscreen
  • 13.7. Soul Machines
  • 13.8. SUPERPLASTIC
  • 13.9. Viral Nation Inc.
  • 13.10. NeoReach

14.ACRONYMS & ASSUMPTION

15.ANNEXURE