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影响者行销平台市场规模、份额、成长分析（按组件、按组织规模、按影响者类型、按应用、按最终用户、按地区）- 行业预测，2025 年至 2032 年

市场调查报告书

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1737042

影响者行销平台市场规模、份额、成长分析（按组件、按组织规模、按影响者类型、按应用、按最终用户、按地区）- 行业预测，2025 年至 2032 年

Influencer Marketing Platform Market Size, Share, and Growth Analysis, By Component (Software, Services), By Organization Size (Large Enterprises, SMEs), By Influencer Type, By Application, By End User, By Region - Industry Forecast 2025-2032

出版日期: 2025年05月21日 | 出版商:

SkyQuest | 英文 188 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球影响力行销平台市场价值为 81 亿美元，预计将从 2024 年的 106.2 亿美元成长到 2032 年的 926.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 31.1%。

网路影响力人士的崛起正在重塑品牌推广，将影响力行销平台市场定位为企业全面品牌策略的重要组成部分。这项转变将传统的明星代言与创新的内容行销策略结合，利用网路的变革力量更有效地触及目标受众。随着Instagram和Facebook等社群媒体平台的兴起，个人化广告提升了顾客体验，并与消费者建立了更深层的连结。线上内容消费的激增进一步放大了这些数位创作者的影响力，迫使品牌调整行销方式以应对不断变化的消费者偏好。因此，企业正在增加与影响力行销平台合作的预算，为影响力行销平台市场的显着成长铺平道路，并重新定义未来成功的推广途径。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Upfluence Inc.（USA）
CreatorIQ（USA）
GRIN（USA）
Traackr, Inc.（USA）
HypeAuditor（USA）
IZEA Worldwide Inc.（USA）
Meltwater（Norway）
Aspire（formerly AspireIQ）（USA）
NeoReach（USA）
Shopify Collabs（Canada）
Influencity（Spain）
Brandwatch（UK）
Captiv8（USA）
Sprout Social（USA）
Mavrck（USA）
Julius（USA）
Modash（Estonia）
LTK（USA）
Intellifluence（USA）

结论和建议

简介目录

Product Code: SQMIG45D2113

Global Influencer Marketing Platform Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 10.62 billion in 2024 to USD 92.66 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The rise of online influencers is reshaping brand promotion, positioning influencer marketing as a crucial component of comprehensive branding strategies for businesses. This shift blends conventional celebrity endorsements with innovative content marketing tactics, leveraging the transformative power of the internet to reach target audiences more effectively. As social media platforms like Instagram and Facebook dominate, personalized advertising enhances customer experiences, fostering deeper connections with consumers. The surge in online content consumption further amplifies the influence of these digital creators, prompting brands to adapt their marketing approaches in response to evolving consumer priorities. Consequently, businesses are increasing their budgets for influencer collaborations, paving the way for substantial growth in the influencer marketing landscape and redefining promotional measures for future success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Influencer Market Segments Analysis

Global Influencer Marketing Platform Market is segmented by Component, Organization Size, Influencer Type, Application, End User and region. Based on Component, the market is segmented into Software and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Influencer Type, the market is segmented into Nano Influencers, Micro Influencers, Macro Influencers and Mega Influencers. Based on Application, the market is segmented into Search & Discovery, Campaign Management, Analytics & Reporting, Content Creation, Influencer Relationship Management, Product seeding and Others. Based on End User, the market is segmented into Beauty & Personal Care, Retail & eCommerce, Travel & Hospitality, Food, Beverage & Spirits, Media & Entertainment, Consumer Goods, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Influencer Market

The global influencer market is driven by the increasing use of various social media platforms, which has revolutionized how brands and individuals connect with audiences. As influencers leverage multiple channels like Instagram, TikTok, YouTube, and Facebook, they can effectively engage with diverse demographics and consumer segments. This multi-platform approach enhances visibility and reach, allowing influencers to create tailored content that resonates with specific audiences while maximizing brand partnerships. Consequently, businesses are keen to collaborate with influencers to tap into their expansive follower bases, thereby driving growth in the influencer marketing industry and showcasing the importance of digital engagement in modern marketing strategies.

Restraints in the Global Influencer Market

One of the significant challenges facing the global influencer market is the increasing concern regarding data authenticity. As consumers become more discerning, they question the credibility of the information shared by influencers, which can erode trust in the marketplace. The rise of fake followers and misleading analytics has raised alarms among brands and advertisers, making it imperative to ensure that influencer metrics reflect genuine engagement. This skepticism can hinder collaboration and campaign effectiveness, as brands seek to invest their resources in influencers who demonstrate genuine influence and transparency. Addressing these concerns is crucial to maintaining the market's growth and sustainability.

Market Trends of the Global Influencer Market

The global influencer market is experiencing a dynamic shift, driven by the rapid evolution of social media platforms that introduce innovative content formats like Snapchat Stories and TikTok's live videos. This growing landscape necessitates versatile influencer marketing tools that can adapt to these new content types. By integrating advanced analytics and campaign management capabilities tailored to emerging formats, brands can enhance their influencer strategies, leading to more effective and engaging campaigns. As businesses increasingly recognize the potential of these diverse content opportunities, the demand for adaptable influencer marketing solutions is set to soar, shaping the future of digital marketing.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Influencer Marketing Platform Market Size by Component & CAGR (2025-2032)

Market Overview
Software
Services

Global Influencer Marketing Platform Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
SMEs

Global Influencer Marketing Platform Market Size by Influencer Type & CAGR (2025-2032)

Market Overview
Nano Influencers
Micro Influencers
Macro Influencers
Mega Influencers

Global Influencer Marketing Platform Market Size by Application & CAGR (2025-2032)

Market Overview
Search & Discovery
Campaign Management
Analytics & Reporting
Content Creation
Influencer Relationship Management
Product seeding
Others

Global Influencer Marketing Platform Market Size by End User & CAGR (2025-2032)

Market Overview
Beauty & Personal Care
Retail & eCommerce
Travel & Hospitality
Food, Beverage & Spirits
Media & Entertainment
Consumer Goods
Education
Others

Global Influencer Marketing Platform Market Size & CAGR (2025-2032)

North America (Component, Organization Size, Influencer Type, Application, End User)
- US
- Canada
Europe (Component, Organization Size, Influencer Type, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Organization Size, Influencer Type, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Organization Size, Influencer Type, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Organization Size, Influencer Type, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Upfluence Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CreatorIQ (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GRIN (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traackr, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HypeAuditor (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZEA Worldwide Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aspire (formerly AspireIQ) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NeoReach (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shopify Collabs (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influencity (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Captiv8 (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mavrck (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Julius (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Modash (Estonia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LTK (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intellifluence (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments