查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1804251

网红行销平台的全球市场:零组件·功能·订阅计划·企业规模·产业·各地区 - 市场规模·产业动态·机会分析·预测 (2025～2033年)

Global Influencer Marketing Platform Market: Component, Function, Subscription Plan, Enterprise Size, Industry, Region-Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 186 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计2024年，网红行销平台市场规模将达到170亿美元，显示网红行销已广泛采用，成为现代数位广告的重要组成部分。展望未来，该市场预计将呈指数级增长，到2033年将达到2,163亿美元。预测期内32.66%的复合年增长率表明，网红行销平台的重要性和投资金额日益增长。

支援这项快速扩张的关键因素之一是人工智慧 (AI) 和机器学习 (ML) 技术的日益融合。这些先进技术正在透过改进网红发现流程来增强平台功能，并使品牌能够基于各种数据点更准确地识别理想的合作伙伴。此外，人工智慧 (AI) 和机器学习 (ML) 还能透过提供即时分析、预测洞察和自动调整来优化行销活动，从而最大限度地提高与网红合作的有效性和效率。

详细的市场区隔

按元件划分，软体元件占强劲领先地位，占超过 62% 的市场。这种强劲地位源自于网红行销活动日益复杂的局面，迫使品牌简化和自动化其许多营运流程。随着网红行销的发展，从寻找合适的网红到进行行销活动和分析结果，管理每个步骤都变得越来越复杂，耗费大量资源。软体解决方案可以应对这些课题，并作为一个高效的集中式平台，整合所有关键功能。

依功能划分，搜寻、发现和引导功能占比最大，为 32.39%。此功能的重要性在于，任何网红行销活动的成功很大程度上取决于找到合适的合作伙伴。合作伙伴必须拥有与您的品牌形象和行销活动目标紧密契合的受众群体、内容风格和价值观。面对数百万潜在创作者，手动搜寻效率低、耗时耗力且容易出错。

按行业划分，消费品和服务业已成为最主要的终端用户，占超过 31.60% 的市场占有率，并持续占总支出的最大占有率。该产业高度依赖网红行销，源自于其迫切需要以 "真实可信" 的方式与消费者建立联繫。网红作为值得信赖的声音，在现实生活中展示产品，帮助品牌建立真实的互动，并提升品牌知名度和转换率。

按地区细分

受社交媒体早期采用和商业化以及先进的数位基础设施等因素的推动，北美引领市场。这些因素共同巩固了北美地区作为全球网红驱动型商业中心的地位，到2024年，该地区将占全球超过34%的收入。这一主导地位反映了北美品牌在利用创作者合作伙伴关係方面的成熟度，以及它们比其他地区更早地在网红行销活动上投入大量资金，认识到了这一策略的价值。

促成这个市场主导地位的另一个关键因素是，Instagram、YouTube、TikTok和Twitter等主要社群媒体平台的总部均设在北美。这种地理集中度催生了一个自然的生态系统，品牌、创作者和技术提供者可以有效地合作并快速创新。这些领先公司的邻近性和融合性创造了有利于网红行销活动顺利进行的环境，进一步巩固了北美作为全球网红驱动型商业中心的地位。

本报告研究了全球网红行销平台市场，提供了市场概况、影响市场成长的各种因素分析、市场规模趋势和预测、细分市场的详细分析、竞争格局以及主要公司的概况。

目录

第1章 调查架构

  • 调查目的
  • 产品概要
  • 市场区隔

第2章 调查手法

第3章 摘要整理:全球网红行销平台市场

第4章 全球网红行销平台市场:概要

  • 价值链分析
  • 产业的展望
  • 大环境分析
  • 波特的五力分析
  • 市场动态和趋势
  • COVID-19对市场成长趋势的影响评估
  • 市场成长与展望
  • 竞争仪表板

第5章 全球网红行销平台市场分析:各零件

  • 重要的洞察
  • 市场规模·预测
    • 软体
    • 服务

第6章 全球网红行销平台市场分析:各功能

  • 重要的洞察
  • 市场规模·预测
    • 搜寻、发现与使用者引导
    • 宣传活动管理
    • 影响者关係管理
    • 风险与遵守
    • 契约与付款管理
    • 分析与汇报
    • (其他流程的自动化与最佳化)

第7章 全球网红行销平台市场分析:订阅计划

  • 重要的洞察
  • 市场规模·预测
    • BASIC
    • 专业
    • 企业

第8章 全球网红行销平台市场分析:不同企业规模

  • 重要的洞察
  • 市场规模·预测
    • 大规模企业
    • 小规模企业
    • 中规模企业

第9章 全球网红行销平台市场分析:各产业

  • 重要的洞察
  • 市场规模·预测
    • 零售·电子商务
    • 消费品·服务
    • 医疗保健
    • 银行
    • 教育
    • 饭店
    • 旅游
    • 娱乐&媒体(游戏)
    • 其他(支付，票务)

第10章 全球网红行销平台市场分析:各区各国

  • 重要的洞察
  • 市场规模·预测
    • 北美
    • 欧洲
    • 亚太地区
    • 中东·非洲
    • 南美

第11章 北美的网红行销平台市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各零件
    • 各功能
    • 按订阅计划
    • 不同企业规模
    • 各产业
    • 各国

第12章 欧洲的网红行销平台市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各零件
    • 各功能
    • 按订阅计划
    • 不同企业规模
    • 各产业
    • 各国

第13章 亚太地区的网红行销平台市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各零件
    • 各功能
    • 按订阅计划
    • 不同企业规模
    • 各产业
    • 各国

第14章 中东·非洲的网红行销平台市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各零件
    • 各功能
    • 按订阅计划
    • 不同企业规模
    • 各产业
    • 各国

第15章 南美的网红行销平台市场分析

  • 重要的洞察
  • 市场规模·预测
    • 各零件
    • 各功能
    • 按订阅计划
    • 不同企业规模
    • 各产业
    • 各国

第16章 企业简介

  • Activate
  • Affable Technologies, Inc
  • Anymindgroup(CastingAsia, Moindy)
  • AspireIQ
  • BrandBassador
  • Brandwatch
  • BuzZoole
  • ChtrBox
  • CollabAsia
  • CreatorIQ
  • FYI(For Your Influence)
  • Grin
  • Impact Tech, Inc.
简介目录
Product Code: AA0322164

The influencer marketing platform market is undergoing continuous evolution as social media channels exhibit diverse engagement dynamics, prompting brands to adapt their strategies accordingly. In 2024, the market was valued at an impressive US$ 17.0 billion, reflecting the widespread adoption of influencer marketing as a crucial component of modern digital advertising. Looking ahead, this market is projected to experience exponential growth, with estimates forecasting it will reach a staggering US$ 216.3 billion by 2033. This translates to a compound annual growth rate (CAGR) of 32.66% during the forecast period from 2025 to 2033, underscoring the increasing significance and investment in influencer marketing platforms.

A key driver behind this rapid expansion is the growing integration of artificial intelligence (AI) and machine learning (ML) technologies within influencer marketing platforms. These advanced technologies enhance the capabilities of platforms by improving influencer discovery processes, enabling brands to identify ideal partners with greater precision based on a variety of data points. Furthermore, AI and ML contribute to campaign optimization by providing real-time analytics, predictive insights, and automated adjustments that maximize the effectiveness and efficiency of influencer collaborations.

Noteworthy Market Developments

Key players in the influencer marketing platform market include well-established names such as Izea, Traackr, Upfluence, CreatorIQ, and AspireIQ, among others. These platforms provide a comprehensive suite of services designed to support brands throughout every stage of their influencer marketing campaigns. Their offerings typically encompass influencer discovery, campaign management, detailed analytics, and fraud detection, enabling brands to optimize their strategies and ensure authenticity and effectiveness in their partnerships. By integrating these capabilities, these platforms help brands navigate the complexities of influencer marketing with greater ease and confidence.

For instance, ClanConnect has launched AI-powered prepaid packages tailored for brands, agencies, and businesses of all sizes. These packages aim to simplify the traditionally complex, time-consuming, and financially uncertain process of influencer marketing. By offering predefined, prepaid options, ClanConnect enables brands to execute campaigns quickly and efficiently without worrying about fluctuating costs, making influencer marketing more accessible to a wider range of businesses.

Similarly, JioStar has introduced JioStarverse, a data-driven influencer marketing platform designed for brands and agencies seeking precise targeting and measurable results. Featuring a network of over 500 JioStar influencers spanning various genres, the platform provides valuable insights into marketing performance, engagement levels, and content effectiveness. These data-driven analytics empower brands to make informed decisions, fostering better-targeted collaborations and maximizing the impact of their influencer campaigns.

Core Growth Drivers

The increasing popularity of micro and nano-influencers is playing a major role in driving growth within the influencer marketing platform market. Brands are progressively shifting their focus away from traditional celebrity influencers and turning toward these smaller-scale influencers due to their ability to deliver higher engagement rates and more precise targeting of niche audiences. Micro and nano-influencers often cultivate loyal and highly interactive follower bases, which makes their recommendations feel more genuine and relatable to their communities.

Emerging Opportunity Trends

The rising usage of influencer discovery tools is driving significant growth in the influencer marketing platform market. These tools have evolved to offer increasingly sophisticated search capabilities, enabling brands to identify influencers based on highly detailed and granular data points. Instead of relying on basic criteria, brands can now filter potential partners by audience demographics, engagement rates, content types, and specific niches, allowing for much more precise targeting. A prime example of such advanced influencer discovery tools is HypeAuditor, which boasts a vast database of over 205 million influencers spanning major platforms like Instagram, YouTube, TikTok, Twitter, and Twitch. HypeAuditor provides powerful filters that allow brands to narrow down influencers by audience demographics, geographic location, and influencer size. Additionally, it incorporates fraud detection mechanisms to verify authenticity and minimize risks associated with fake followers or engagement.

Barriers to Optimization

Despite significant advancements in verification technologies, the accuracy of fake follower detection remains imperfect, presenting a notable challenge for the influencer marketing platform market. While platforms have developed increasingly sophisticated tools to identify and filter out fraudulent accounts, bots, and inauthentic engagement, the complexity and evolving nature of online behavior make it difficult to achieve flawless detection. This imperfection can lead to brands inadvertently partnering with influencers who have inflated or manipulated follower counts, which undermines campaign effectiveness and damages brand trust.

Detailed Market Segmentation

By Component, in the influencer marketing platform market, the software component has firmly established itself as the dominant segment, capturing over 62% of the market share. This strong position is largely due to the growing complexity of influencer marketing campaigns, which require brands to streamline and automate many aspects of their operations. As influencer marketing has evolved, managing the various stages-from discovering the right influencers to running campaigns and analyzing results-has become increasingly intricate and resource-intensive. Software solutions address these challenges by serving as centralized platforms that integrate all critical functions into a single, efficient hub.

By Function, within the influencer marketing platform market, the search, discovery, and onboarding function commands the largest share, accounting for 32.39% of the market. The critical importance of this function lies in the fact that the success of any influencer campaign depends heavily on identifying the right partners. These partners must have audiences, content styles, and values that align closely with the brand's identity and campaign goals. Given the vast number of potential creators available-numbering in the millions-relying on manual searches becomes inefficient, time-consuming, and prone to errors.

By Industry, the consumer goods and services industry emerges as the most dominant end user in the influencer marketing platform market, holding over 31.60% of the market share and consistently representing the largest portion of overall spending. This sector's heavy reliance on influencer marketing stems from its critical need to connect with consumers in authentic and relatable ways. Influencers serve as trusted voices who can present products in real-life scenarios, which helps brands build genuine engagement and drive both awareness and conversions.

By Enterprise Size, large enterprises dominate the influencer marketing platform market, accounting for over 73.3% of the total revenue. Their outsized influence can be attributed to several key factors. These organizations operate on a scale that necessitates sophisticated and integrated solutions capable of managing extensive influencer networks and executing multi-market campaigns simultaneously. Unlike smaller companies, large enterprises often run numerous campaigns across various regions at the same time, which requires platforms that can support complex workflows, provide advanced analytics, and enable seamless cross-functional collaboration among teams.

Segment Breakdown

By Component:

  • Software
  • Services
    • Consulting
    • Deployment & Integration
    • Maintenance and Support
    • Outsourced (Managed)

By Function (Module):

  • Search, Discovery & Onboarding
  • Campaign Management
  • Influencer Relationship Management
  • Risk & Compliance
  • Contract & Pay Management
  • Analytics & Reporting
  • Others (Process Automation & Optimization)

By Subscription Plan:

  • Basic
  • Pro
  • Enterprise

By Enterprise Size:

  • Large Enterprises
  • Medium-sized Enterprises
  • Small & Micro Enterprises

By Industry:

  • Retail & E-commerce
  • Consumer Goods & Services
    • Fashion & Apparel
    • Electronics
    • Sports & Wellness
    • Food & Beverages
    • Others
  • Healthcare
  • Banking
  • Education
  • Hospitality
  • Travel
  • Entertainment & Media (Gaming)
  • Others (payments, ticketing)

By Region:

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand
    • ASEAN
      • Malaysia
      • Singapore
      • Thailand
      • Indonesia
      • Philippines
      • Vietnam
      • Rest of ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA
  • South America
    • Argentina
    • Brazil
    • Rest of South America

Geographical Breakdown

North America's leading position in the market is largely due to its early adoption and commercialization of social media, paired with an advanced and sophisticated digital infrastructure. This combination has enabled the region to capture over 34% of the global revenue in 2024, firmly establishing itself as the worldwide hub for influencer-driven commerce. The dominance reflects how North American brands have matured in their approach to leveraging partnerships with creators, investing significant budgets into influencer marketing campaigns well ahead of other regions that were slower to recognize the value of this strategy.

A crucial factor contributing to this market leadership is the presence of major social media platforms-Instagram, YouTube, TikTok, and Twitter-all of which are headquartered in North America. This geographic concentration fosters a natural ecosystem where brands, creators, and technology providers can collaborate effectively and innovate rapidly. The proximity and integration of these key players create an environment that supports the seamless execution of influencer campaigns, further solidifying North America's role as the epicenter of influencer-driven commerce on a global scale.

Leading Market Participants

  • Activate
  • Affable Technologies, Inc
  • Anymindgroup (CastingAsia, Moindy)
  • AspireIQ
  • BrandBassador
  • Brandwatch
  • BuzZoole
  • ChtrBox
  • CollabAsia
  • CreatorIQ
  • FYI (For Your Influence)
  • Grin
  • Impact Tech, Inc.
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Influencer Marketing Platform Market

Chapter 4. Global Influencer Marketing Platform Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Platform Provider
    • 4.1.2. Content Creator
    • 4.1.3. Promotions and Monetization
    • 4.1.4. Social Media Users
  • 4.2. Industry Outlook
    • 4.2.1. Share of digital advertising spend by industry
    • 4.2.2. Average payment to different types of influencers on various social media platforms
    • 4.2.2. Adoption of Influencer Marketing
  • 4.3. PESTLE Analysis
  • 4.4. Porter's Five Forces Analysis
    • 4.4.1. Bargaining Power of Suppliers
    • 4.4.2. Bargaining Power of Buyers
    • 4.4.3. Threat of Substitutes
    • 4.4.4. Threat of New Entrants
    • 4.4.5. Degree of Competition
  • 4.5. Market Dynamics and Trends
    • 4.5.1. Growth Drivers
    • 4.5.2. Restraints
    • 4.5.3. Challenges
    • 4.5.4. Key Trends
  • 4.6. Covid-19 Impact Assessment on Market Growth Trend
  • 4.7. Market Growth and Outlook
    • 4.7.1. Price Trend Analysis
  • 4.8. Competition Dashboard
    • 4.8.1. Market Concentration Rate
    • 4.8.2. Company Market Share Analysis (Value %), 2024
    • 4.8.3. Competitor Mapping

Chapter 5. Global Influencer Marketing Platform Market Analysis, By Component

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 5.2.1. Software
    • 5.2.2. Services
      • 5.2.2.1. Consulting
      • 5.2.2.2. Deployment & Integration
      • 5.2.2.3. Maintenance and Support
      • 5.2.2.4. Outsourced (Managed)

Chapter 6. Global Influencer Marketing Platform Market Analysis, By Function (Module)

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 6.2.1. Search, Discovery & Onboarding
    • 6.2.2. Campaign Management
    • 6.2.3. Influencer Relationship Management
    • 6.2.4. Risk & Compliance
    • 6.2.5. Contract & Pay Management
    • 6.2.6. Analytics & Reporting
    • 6.2.7. Others (Process Automation & Optimization)

Chapter 7. Global Influencer Marketing Platform Market Analysis, By Subscription Plan

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 7.2.1. Basic
    • 7.2.2. Pro
    • 7.2.3. Enterprise

Chapter 8. Global Influencer Marketing Platform Market Analysis, By Enterprise Size

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 8.2.1. Large Enterprises
    • 8.2.2. Small & Micro Enterprises
    • 8.2.3. Medium-sized Enterprises

Chapter 9. Global Influencer Marketing Platform Market Analysis, By Industry

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 9.2.1. Retail & E-commerce
    • 9.2.2. Consumer Goods & Services
      • 9.2.2.1. Fashion & Apparel
      • 9.2.2.2. Electronics
      • 9.2.2.3. Sports & Wellness
      • 9.2.2.4. Food & Beverages
      • 9.2.2.5. Others
    • 9.2.3. Healthcare
    • 9.2.4. Banking
    • 9.2.5. Education
    • 9.2.6. Hospitality
    • 9.2.7. Travel
    • 9.2.8. Entertainment & Media (Gaming)
    • 9.2.9. Others (payments, ticketing)

Chapter 10. Global Influencer Marketing Platform Market Analysis, By Region/Country

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 10.2.1. North America
      • 10.2.1.1. The U.S.
      • 10.2.1.2. Canada
      • 10.2.1.3. Mexico
    • 10.2.2. Europe
      • 10.2.2.1. Western Europe
        • 10.2.2.1.1. The UK
        • 10.2.2.1.2. Germany
        • 10.2.2.1.3. France
        • 10.2.2.1.4. Italy
        • 10.2.2.1.5. Spain
        • 10.2.2.1.6. Rest of Western Europe
      • 10.2.2.2. Eastern Europe
        • 10.2.2.2.1. Poland
        • 10.2.2.2.2. Russia
        • 10.2.2.2.3. Rest of Eastern Europe
    • 10.2.3. Asia Pacific
      • 10.2.3.1. China
      • 10.2.3.2. India
      • 10.2.3.3. Japan
      • 10.2.3.4. South Korea
      • 10.2.3.5. Australia & New Zealand
      • 10.2.3.6. ASEAN
      • 10.2.3.7. Rest of Asia Pacific
    • 10.2.4. Middle East & Africa
      • 10.2.4.1. UAE
      • 10.2.4.2. Saudi Arabia
      • 10.2.4.3. Bahrain
      • 10.2.4.4. Rest of MEA
    • 10.2.5. Latin America
      • 10.2.5.1. Argentina
      • 10.2.5.2. Brazil
      • 10.2.5.3. Rest of Latin America

Chapter 11. North America Influencer Marketing Platform Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 11.2.1. By Component
    • 11.2.2. By Function
  • 112.3. By Subscription Plan
    • 11.2.4. By Enterprise Size
    • 11.2.5. By Industry
    • 11.2.6. By Country

Chapter 12. Europe Influencer Marketing Platform Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 12.2.1. By Component
    • 12.2.2. By Function
    • 12.2.3. By Subscription Plan
    • 12.2.4. By Enterprise Size
    • 12.2.5. By Industry
    • 12.2.6. By Country

Chapter 13. Asia Pacific Influencer Marketing Platform Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 13.2.1. By Component
    • 13.2.2. By Function
  • 112.3. By Subscription Plan
    • 13.2.4. By Enterprise Size
    • 13.2.5. By Industry
    • 13.2.6. By Country

Chapter 14. MEA Influencer Marketing Platform Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 14.2.1. By Component
    • 14.2.2. By Function
  • 112.3. By Subscription Plan
    • 14.2.4. By Enterprise Size
    • 14.2.5. By Industry
    • 14.2.6. By Country

Chapter 15. Latin America Influencer Marketing Platform Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 15.2.1. By Component
    • 15.2.2. By Function
  • 112.3. By Subscription Plan
    • 15.2.4. By Enterprise Size
    • 15.2.5. By Industry
    • 15.2.6. By Country

Chapter 16. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 16.1. Activate
  • 16.2. Affable Technologies, Inc
  • 16.3. Anymindgroup (CastingAsia, Moindy)
  • 16.4. AspireIQ
  • 16.5. BrandBassador
  • 16.6. Brandwatch
  • 16.7. BuzZoole
  • 16.8. ChtrBox
  • 16.9. CollabAsia
  • 16.10. CreatorIQ
  • 16.11. FYI (For Your Influence)
  • 16.12. Grin
  • 16.13. Impact Tech, Inc.