影响者市场规模、份额和成长分析（按目标受众、应用程式、最终用户和地区）—2025-2032 年产业预测

影响者市场规模预计将在 2023 年达到 143 亿美元，从 2024 年的 193.5 亿美元增长到 2032 年的 2172.8 亿美元，并在预测期内（2025-2032 年）以 35.3% 的复合年增长率增长。

在网路和智慧型手机使用量急剧成长的推动下，市场格局正经历显着的成长。品牌逐渐意识到这些平台的力量，并越来越注重个人化广告以改善客户体验。因此，企业开始寻求有影响力的人物来代言他们的产品，利用他们与可能认同影响力人物和产品的受众之间的紧密联繫。这种转变凸显了影响力行销是大公司品牌策略的关键组成部分。因此，预计美国影响者市场将在未来预测期内以永续的复合年增长率稳步增长，凸显影响者在行销生态系统中持续的重要性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

影响者市场规模：依目标受众和复合年增长率（2025-2032）

• 市场概况
• Z 世代
• 千禧世代
• 其他的

影响者市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 宣传活动管理
• 搜寻和发现
• 分析和报告
• 影响者管理

影响者市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 美食和娱乐
• 运动与健身
• 旅行和假期
• 时尚与生活风格
• 其他的

影响力人士市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• The Influencer Marketing Factory（US）
• Obviously（US）
• Carusele（US）
• Open Influence（US）
• IMA Agency（Netherlands）
• Pulse Advertising（Germany）
• Socially Powerful（UK）
• The Goat Agency（UK）
• Fanbytes（UK）
• NeoReach（US）
• August United（US）
• Go Fish Digital（US）
• Viral Nation（Canada）
• Billion Dollar Boy（UK）
• Zorka Agency（Russia）
• The Motherhood（US）
• Ubiquitous（US）
• The Shelf（US）
• Moburst（US）
• HypeFactory（UK）

结论和建议

Influencer Market size was valued at USD 14.3 billion in 2023 and is poised to grow from USD 19.35 billion in 2024 to USD 217.28 billion by 2032, growing at a CAGR of 35.3% during the forecast period (2025-2032).

The influencer marketing landscape has experienced remarkable growth, driven by the surge in internet and smartphone usage. Brands have recognized the power of these platforms and are increasingly focusing on personalized advertising to enhance customer experiences. Consequently, companies are turning to influencers for product endorsements, capitalizing on their strong connections with audiences who can easily relate to both the influencer and the products. This shift underscores the significance of influencer marketing as a vital component in branding strategies for major corporations. As a result, the U.S. influencer market is expected to achieve steady growth with a sustainable CAGR in the upcoming forecast period, highlighting its continuing importance in the marketing ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Influencer Market Segments Analysis

Global Influencer Market is segmented by Target Audience, Application, End-user and region. Based on Target Audience, the market is segmented into GenZ, Millennials, Others. Based on Application, the market is segmented into Campaign Management, Search & Discovery, Analytics & Reporting and Influencer Management. Based on End-user, the market is segmented into Food & Entertainment, Sports & Fitness, Travel & Holiday, Fashion & Lifestyle and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Influencer Market

The influencer market is experiencing significant growth due to the rising prevalence of smartphones and the expanding reach of the internet, even in remote areas, which enhances user engagement across various online platforms. Businesses are increasingly utilizing influencers for product promotion by providing them with complimentary packages. In turn, these influencers highlight the products to their extensive networks, effectively leveraging their connections and reach. This ability to engage and advertise to a broader audience greatly boosts product sales, thereby driving the overall expansion of the influencer market throughout the analysis period. As a result, influencers have become pivotal to marketing strategies in today's digital landscape.

Restraints in the Influencer Market

Influencer marketing primarily aims to effectively communicate products and services to target audiences. However, a common challenge arises when brands select the wrong audience for their campaigns, resulting in significant financial losses. Each influencer has a unique audience, and there's no guarantee that their followers will resonate with or find value in the promoted products. This misalignment poses a significant limitation within the influencer marketing sector, as it can hinder the potential for successful engagement and conversion, ultimately impacting the return on investment for companies relying on influencer partnerships to reach their desired market demographics.

Market Trends of the Influencer Market

The influencer market is witnessing a significant shift towards micro and nano influencers, particularly those leveraging video content, as consumer engagement continues to soar. The increasing penetration of the internet and the shift toward online shopping have created fertile ground for brands to tap into niche audiences through these smaller influencers, known for their authenticity and relatability. Companies are increasingly recognizing the value of sustained online presence, facilitated by influencers who foster ongoing customer relationships and drive consistent revenue. This trend is expected to accelerate the demand for influencer marketing services, indicating robust growth in the sector during the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Influencer Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• GenZ
• Millennials
• Others

Global Influencer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Campaign Management
• Search & Discovery
• Analytics & Reporting
• Influencer Management

Global Influencer Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Food & Entertainment
• Sports & Fitness
• Travel & Holiday
• Fashion & Lifestyle
• Others

Global Influencer Market Size & CAGR (2025-2032)

• North America (Application, End-user)
  • US
  • Canada
• Europe (Application, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Influencer Marketing Factory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Obviously (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carusele (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Open Influence (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IMA Agency (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pulse Advertising (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Socially Powerful (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Goat Agency (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanbytes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NeoReach (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• August United (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Go Fish Digital (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viral Nation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billion Dollar Boy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zorka Agency (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Motherhood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubiquitous (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Shelf (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moburst (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HypeFactory (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations