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市场调查报告书
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1493248

情境广告市场规模、份额和趋势分析报告：2024-2030 年按类型、发展、行业、方法、地区和细分市场进行的预测

Contextual Advertising Market Size, Share & Trends Analysis Report By Type, By Deployment, By Industry Vertical, By Approach, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

情境广告市场成长与趋势：

Grand View Research, Inc.最新报告显示，预计到2030年，全球情境广告市场规模将达到4,681.7亿美元，2024年至2030年复合年增长率为13.3%。

全球数位生态系统的扩张和线上平台的普及极大地扩展了上下文广告的可能性，为广告商创造了巨大的成长机会。这种跨越不同地区和行业的扩张有助于开拓不同的受众群体并挖掘开拓的细分市场，从而推动市场成长。透过利用这些数位生态系统的潜力，广告主可以精确地接触到他们想要的受众，传递量身定制的讯息，并有效地实现他们的行销目标，这一切都在全球范围内为广告的持续演变和发展做出了重大贡献。

此外，主要参与企业的合作伙伴关係、联合研究以及研发等倡议的增加预计将进一步推动市场成长。例如，2022 年 1 月，IAS 收购了总部位于巴黎的上下文广告公司 Context。 Context 以其在数位内容分类方面的专业知识而闻名，尤其是社交媒体平台和联网电视(CTV) 上的影像和影片。 IAS 的这项策略合作伙伴关係旨在加强其现有的媒体分类和情境定位能力。透过整合 Context 的上下文广告主导技术，IAS 将增强其在数位内容识别和分类方面的服务。

情境广告市场报告亮点

  • 2023年，大众情境广告细分市场将占最高销售份额，达到36.3%。处理大量上下文资料和大规模投放有针对性的广告的能力正在推动这一领域的成长。预计 2024 年至 2030 年，情境行为广告领域的复合年增长率将是最快的。程序化广告平台的采用正在加速情境行为广告的成长。即时竞价、广告投放优化和行为讯号受众定位可提高相关广告覆盖正确受众群体的效率和成效。
  • 2023 年，基于活动的广告细分收益占有率最高。机器学习 (ML)、人工智慧 (AI) 和资料分析等先进技术的采用正在增强基于活动的广告的能力。预计从 2024 年到 2030 年，定位性广告将成为成长最快的部分。位置资讯正在推动该细分市场的成长，因为它允许广告主根据用户的位置和偏好个人化广告内容。
  • 2023 年，行动装置领域占据最高份额。行动装置可实现精确的基于位置的定位，使广告主能够根据使用者的即时地理资料投放特定位置的广告。预计 2024 年至 2030 年，桌面细分市场的复合年增长率将达到最快。桌面广告拦截器通常不如行动装置普及，这使得广告商能够以更少的障碍接触桌面用户，从而推动细分市场的成长。
  • 2023年零售和消费品产业细分市场的销售额份额最高。持续的产品创新、品牌差异化和行销宣传活动正在促进该细分市场的收益成长。预计 2024 年至 2030 年，媒体和娱乐领域将以最快的复合年增长率成长。订阅模式、广告收入、按次付费、商品销售和授权协议等多样化的商业化战略正在促进该细分市场的成长。

目录

第一章调查方法和范围

第二章执行概述

第三章全球情境广告市场变数、趋势与范围

  • 市场介绍/系统展望
  • 市场规模及成长前景
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
    • 产业挑战
  • 全球情境广告市场分析工具
    • 波特的分析
    • PESTEL分析

第 4 章 全球情境广告市场：方法估计与趋势分析

  • 细分仪表板
  • 全球情境广告市场：方法分析，十亿美元，2024 年和 2030 年
  • 大众情境广告
  • 集中内容广告
  • 情境行为广告
  • 内容广告看板广告

第五章 全球情境广告市场：按类型估算与趋势分析

  • 细分仪表板
  • 全球情境广告市场：按类型分析，十亿美元，2024 年和 2030 年
  • 基于活动的广告
  • 定位性广告
  • 其他的

第六章 全球情境广告市场：发展预测及趋势分析

  • 细分仪表板
  • 全球情境广告市场：发展分析，十亿美元，2024 年和 2030 年
  • 行动装置
  • 桌面
  • 数位广告看板

第七章 全球情境广告市场：依产业估算及趋势分析

  • 细分仪表板
  • 全球情境广告市场：产业分析，十亿美元，2024 年和 2030 年
  • 零售/消费品
  • 媒体与娱乐
  • 资讯科技/通讯
  • 汽车/交通
  • 银行、金融服务和保险 (BFSI)
  • 医疗保健
  • 政府
  • 其他的

第八章 情境广告市场：区域估算与趋势分析

  • 2024 年和 2030 年按地区分類的情境广告市场占有率，十亿美元
  • 北美洲
    • 2017-2030年北美情境广告市场估算与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2017-2030 年欧洲情境广告市场估计与预测
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2017-2030年亚太地区情境广告市场预估与预测
    • 中国
    • 日本
    • 印度
  • 拉丁美洲
    • 2017-2030 年拉丁美洲情境广告市场估算与预测
    • 巴西
    • 墨西哥
  • 中东/非洲
    • 2017-2030年中东和非洲情境广告市场估计与预测
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第九章 全球情境广告市场：产业预估及趋势分析

  • 细分仪表板
  • 全球情境广告市场：产业分析，十亿美元，2024 年和 2030 年
  • 零售/消费品
  • 媒体与娱乐
  • 资讯科技/通讯
  • 汽车/交通
  • 银行、金融服务和保险 (BFSI)
  • 医疗保健
  • 政府
  • 其他的

第10章竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 公司市场定位
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Google LLC
    • Facebook Inc.
    • Act-On Software Inc
    • Adobe Systems
    • Millennial Media LLC
    • Twitter, Inc.
    • Yahoo
    • Amobee Inc.
    • Amazon.com Inc
    • Media.net
Product Code: GVR-4-68040-266-3

Contextual Advertising Market Growth & Trends:

The global contextual advertising market size is anticipated to reach USD 468.17 billion by 2030, according to a new report by Grand View Research, Inc., registering a CAGR of 13.3% from 2024 to 2030. The expansion of digital ecosystems and the widespread adoption of online platforms worldwide have opened up extensive possibilities for contextual advertising, presenting advertisers with immense growth opportunities. This expansion across diverse regions and industries has facilitated the targeting of varied audience demographics and the exploration of untapped market segments, thereby fueling market growth. Advertisers can utilize the potential of these digital ecosystems to precisely reach their desired audiences, deliver tailored messages, and achieve marketing objectives effectively, contributing significantly to the continuous evolution and advancement of contextual advertising on a global scale.

Moreover, an increasing number of initiatives, such as partnerships, collaborations, and research & development, undertaken by key players is further expected to drive market growth. For instance, in January 2022, IAS acquired Context, a contextual advertising company based in Paris. It is known for its expertise in digital content classification, particularly in image and video categorization across social media platforms and connected TV (CTV). This strategic partnership by IAS aims to strengthen its existing media classification and contextual targeting capabilities. By integrating Context's contextual advertising-driven technology, IAS intends to enhance its services in identifying and classifying digital content.

Contextual Advertising Market Report Highlights:

  • The mass contextual advertising segment held the highest revenue share of 36.3% in 2023. The ability to handle large amounts of contextual data and deliver targeted ads at scale drives the segment growth. The contextual behavioral advertising segment is expected to register the fastest CAGR from 2024 to 2030. Adopting programmatic advertising platforms has accelerated the growth of contextual behavioral advertising. It enables real-time bidding, ad placement optimization, and audience targeting based on behavioral signals, driving efficiency and effectiveness in reaching the right audience segments with relevant ads
  • The activity-based advertising type segment held the highest revenue share in 2023. Adopting advanced technologies, such as machine learning (ML), artificial intelligence (AI), and data analytics, has enhanced the capabilities of activity-based advertising. Location-based advertising is expected to be the fastest-growing segment from 2024 to 2030. Location data lets advertisers personalize ad content based on users' locations and preferences, thereby driving the segment's growth
  • The mobile devices deployment segment held the highest share in 2023. Mobile devices enable precise location-based targeting, allowing advertisers to deliver location-specific ads based on users' real-time geographic data. The desktops segment is projected to register the fastest CAGR from 2024 to 2030. Desktop ad blockers are often less prevalent than mobile devices, allowing advertisers to reach desktop users with fewer barriers and driving segment growth
  • The retail & consumer goods industry vertical segment held the highest revenue share in 2023. Continuous product innovation, brand differentiation, and marketing campaigns contribute to revenue growth for this segment. The media & entertainment segment is expected to grow at the fastest CAGR from 2024 to 2030. Diverse monetization strategies, including subscription models, advertising revenue, pay-per-view, merchandise sales, and licensing agreements, contribute to the segment's growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Segment Definitions
    • 1.2.1. Approach
    • 1.2.2. Type
    • 1.2.3. Deployment
    • 1.2.4. Industry Vertical
    • 1.2.5. Estimates and forecasts timeline
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
    • 2.1.1. Approach Outlook
    • 2.1.2. Type Outlook
    • 2.1.3. Deployment Outlook
    • 2.1.4. Industry Vertical Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Global Contextual Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Billion)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Adoption of Contextual Advertising and ML technologies
      • 3.4.1.2. Ongoing digital transformation
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. High cost of devices
    • 3.4.3. Industry Opportunities
      • 3.4.3.1. Growing acceptance of social media platforms
    • 3.4.4. Industry Challenges
  • 3.5. Global Contextual Advertising Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. Global Contextual Advertising Market: Approach Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Global Contextual Advertising Market: Approach Analysis, USD Billion, 2024 & 2030
  • 4.3. Mass Contextual Advertising
    • 4.3.1. Mass Contextual Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.4. Focused Contextual Advertising
    • 4.4.1. Focused Contextual Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.5. Contextual Behavioral Advertising
    • 4.5.1. Contextual Behavioral Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.6. Contextual Billboard Advertising
    • 4.6.1. Contextual Billboard Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Global Contextual Advertising Market: Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Global Contextual Advertising Market: Type Analysis, USD Billion, 2024 & 2030
  • 5.3. Activity-based Advertising
    • 5.3.1. Activity-based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.4. Location-based Advertising
    • 5.4.1. Location-based Advertising Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.5. Others
    • 5.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Global Contextual Advertising Market: Deployment Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Global Contextual Advertising Market: Deployment Analysis, USD Billion, 2024 & 2030
  • 6.3. Mobile Devices
    • 6.3.1. Mobile Devices Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.4. Desktops
    • 6.4.1. Desktops Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.5. Digital Billboards
    • 6.5.1. Digital Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 7. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
  • 7.3. Retail and Consumer Goods
    • 7.3.1. Retail and Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.4. Media and Entertainment
    • 7.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.5. IT and Telecommunication
    • 7.5.1. IT and Telecommunication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.6. Automotive and Transportation
    • 7.6.1. Automotive and Transportation Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.7. Banking, Financial Services, and Insurance (BFSI)
    • 7.7.1. Banking, Financial Services, and Insurance (BFSI) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.9. Government
    • 7.9.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.10. Others
    • 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Contextual Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Contextual Advertising Market Share, By Region, 2024 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.2. Saudi Arabia
      • 8.6.2.1. Saudi Arabia Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 9. Global Contextual Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 9.1. Segment Dashboard
  • 9.2. Global Contextual Advertising Market: Industry Vertical Analysis, USD Billion, 2024 & 2030
  • 9.3. Retail and Consumer Goods
    • 9.3.1. Retail and Consumer Goods Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.4. Media and Entertainment
    • 9.4.1. Media and Entertainment Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.5. IT and Telecommunication
    • 9.5.1. IT and Telecommunication Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.6. Automotive and Transportation
    • 9.6.1. Automotive and Transportation Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.7. Banking, Financial Services, and Insurance (BFSI)
    • 9.7.1. Banking, Financial Services, and Insurance (BFSI) Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.8. Healthcare
    • 9.8.1. Healthcare Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.9. Government
    • 9.9.1. Government Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 9.10. Others
    • 9.10.1. Others Market Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 10. Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis by Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Company Market Positioning
  • 10.4. Company Heat Map Analysis
  • 10.5. Strategy Mapping
    • 10.5.1. Expansion
    • 10.5.2. Mergers & Acquisition
    • 10.5.3. Partnerships & Collaborations
    • 10.5.4. New Product Launches
    • 10.5.5. Research And Development
  • 10.6. Company Profiles
    • 10.6.1. Google LLC
      • 10.6.1.1. Participant's Overview
      • 10.6.1.2. Financial Performance
      • 10.6.1.3. Product Benchmarking
      • 10.6.1.4. Recent Developments/ Strategic Initiatives
    • 10.6.2. Facebook Inc.
      • 10.6.2.1. Participant's Overview
      • 10.6.2.2. Financial Performance
      • 10.6.2.3. Product Benchmarking
      • 10.6.2.4. Recent Developments/ Strategic Initiatives
    • 10.6.3. Act-On Software Inc
      • 10.6.3.1. Participant's Overview
      • 10.6.3.2. Financial Performance
      • 10.6.3.3. Product Benchmarking
      • 10.6.3.4. Recent Developments/ Strategic Initiatives
    • 10.6.4. Adobe Systems
      • 10.6.4.1. Participant's Overview
      • 10.6.4.2. Financial Performance
      • 10.6.4.3. Product Benchmarking
      • 10.6.4.4. Recent Developments/ Strategic Initiatives
    • 10.6.5. Millennial Media LLC
      • 10.6.5.1. Participant's Overview
      • 10.6.5.2. Financial Performance
      • 10.6.5.3. Product Benchmarking
      • 10.6.5.4. Recent Developments/ Strategic Initiatives
    • 10.6.6. Twitter, Inc.
      • 10.6.6.1. Participant's Overview
      • 10.6.6.2. Financial Performance
      • 10.6.6.3. Product Benchmarking
      • 10.6.6.4. Recent Developments/ Strategic Initiatives
    • 10.6.7. Yahoo
      • 10.6.7.1. Participant's Overview
      • 10.6.7.2. Financial Performance
      • 10.6.7.3. Product Benchmarking
      • 10.6.7.4. Recent Developments/ Strategic Initiatives
    • 10.6.8. Amobee Inc.
      • 10.6.8.1. Participant's Overview
      • 10.6.8.2. Financial Performance
      • 10.6.8.3. Product Benchmarking
      • 10.6.8.4. Recent Developments/ Strategic Initiatives
    • 10.6.9. Amazon.com Inc
      • 10.6.9.1. Participant's Overview
      • 10.6.9.2. Financial Performance
      • 10.6.9.3. Product Benchmarking
      • 10.6.9.4. Recent Developments/ Strategic Initiatives
    • 10.6.10. Media.net
      • 10.6.10.1. Participant's Overview
      • 10.6.10.2. Financial Performance
      • 10.6.10.3. Product Benchmarking
      • 10.6.10.4. Recent Developments/ Strategic Initiatives

List of Tables

  • Table 1 List of abbreviation
  • Table 2 Global contextual advertising market 2017 - 2030 (USD Billion)
  • Table 3 Global contextual advertising market estimates and forecasts by region, 2017 - 2030 (USD Billion)
  • Table 4 Global contextual advertising market estimates and forecasts by approach, 2017 - 2030 (USD Billion)
  • Table 5 Global contextual advertising market estimates and forecasts by type, 2017 - 2030 (USD Billion)
  • Table 6 Global contextual advertising market estimates and forecasts by deployment, 2017 - 2030 (USD Billion)
  • Table 7 Global contextual advertising market estimates and forecasts by industry vertical, 2017 - 2030 (USD Billion)
  • Table 8 North America contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 9 North America contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 10 North America contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 11 North America contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 12 U.S. contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 13 U.S. contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 14 U.S. contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 15 U.S. contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 16 Canada contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 17 Canada contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 18 Canada contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 19 Canada contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 20 Mexico contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 21 Mexico contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 22 Mexico contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 23 Mexico contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 24 Europe contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 25 Europe contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 26 Europe contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 27 Europe contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 28 Germany contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 29 Germany contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 30 Germany contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 31 Germany contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 32 UK contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 33 UK contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 34 UK contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 35 UK contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 36 France contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 37 France contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 38 France contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 39 France contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 40 Asia Pacific contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 41 Asia Pacific contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 42 Asia Pacific contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 43 Asia Pacific contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 44 China contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 45 China contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 46 China contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 47 China contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 48 Japan contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 49 Japan contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 50 Japan contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 51 Japan contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 52 India contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 53 India contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 54 India contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 55 India contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 56 Latin America contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 57 Latin America contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 58 Latin America contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 59 Latin America contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 60 Brazil contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 61 Brazil contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 62 Brazil contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 63 Brazil contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 64 Mexico contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 65 Mexico contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 66 Mexico contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 67 Mexico contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 68 Middle East & Africa contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 69 Middle East & Africa contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 70 Middle East & Africa contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 71 Middle East & Africa contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 72 United Arab Emirates (UAE) contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 73 United Arab Emirates (UAE) contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 74 United Arab Emirates (UAE) contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 75 United Arab Emirates (UAE) contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 76 Kingdom of Saudi Arabia (KSA) contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 77 Kingdom of Saudi Arabia (KSA) contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 78 Kingdom of Saudi Arabia (KSA) contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 79 Kingdom of Saudi Arabia (KSA) contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)
  • Table 80 South Africa contextual advertising market by approach, 2017 - 2030 (USD Billion)
  • Table 81 South Africa contextual advertising market by type, 2017 - 2030 (USD Billion)
  • Table 82 South Africa contextual advertising market by deployment, 2017 - 2030 (USD Billion)
  • Table 83 South Africa contextual advertising market by industry vertical, 2017 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Contextual Advertising Market Segmentation
  • Fig. 3 Contextual Advertising Market Technology Landscape
  • Fig. 4 Information Procurement
  • Fig. 5 Data Analysis Models
  • Fig. 6 Market Formulation and Validation
  • Fig. 7 Data Validating & Publishing
  • Fig. 8 Market Snapshot
  • Fig. 9 Segment Snapshot (1/2)
  • Fig. 10 Segment Snapshot (2/2)
  • Fig. 11 Competitive Landscape Snapshot
  • Fig. 12 Contextual Advertising - Market Size and Growth Prospects (USD Billion)
  • Fig. 13 Contextual Advertising Market: Industry Value Chain Analysis
  • Fig. 14 Contextual Advertising Market: Market Dynamics
  • Fig. 15 Contextual Advertising Market: PORTER's Analysis
  • Fig. 16 Contextual Advertising Market: PESTEL Analysis
  • Fig. 17 Contextual Advertising Market Share by Approach, 2024 & 2030 (USD Billion)
  • Fig. 18 Contextual Advertising Market, by Approach: Market Share, 2024 & 2030
  • Fig. 19 Mass Contextual Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 20 Focused Contextual Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 21 Contextual Behavioral Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 22 Contextual Billboard Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 23 Contextual Advertising Market Share by Type, 2024 & 2030 (USD Billion)
  • Fig. 24 Contextual Advertising Market, by Type: Market Share, 2024 & 2030
  • Fig. 25 Activity-based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 26 Location-based Advertising Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 27 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 28 Contextual Advertising Market, by Deployment: Key Takeaways
  • Fig. 29 Contextual Advertising Market, by Deployment: Market Share, 2024 & 2030
  • Fig. 30 Mobile Devices Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 31 Desktops Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 32 Digital Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 33 Contextual Advertising Market, by Industry Vertical: Key Takeaways
  • Fig. 34 Contextual Advertising Market, by Industry Vertical: Market Share, 2024 & 2030
  • Fig. 35 Retail and Consumer Goods Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 36 Media and Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 37 IT and Telecommunication Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 38 Automotive and Transportation Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 39 Banking, Financial Services, and Insurance (BFSI) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 40 Healthcare Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 41 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 42 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Billion)
  • Fig. 43 Contextual Advertising Market Revenue, by Region: Key Takeaways
  • Fig. 44 Contextual Advertising Market Revenue, by Region, 2024 & 2030 (USD Billion)
  • Fig. 45 North America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 U.S. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 Canada Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Europe Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 U.K. Contextual Advertising Market Estimates and Forecasts, 2017 - 2030,) (USD Billion)
  • Fig. 50 Germany Contextual Advertising Market Estimates and Forecasts (2017 - 2030,) (USD Billion)
  • Fig. 51 France Contextual Advertising Market Estimates and Forecasts (2017 - 2030,) (USD Billion)
  • Fig. 52 Asia Pacific Contextual Advertising Market Estimates and Forecast, 2017 - 2030 (USD Billion)
  • Fig. 53 China Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 Japan Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 India Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 Latin America Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 Brazil Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 Mexico Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 MEA Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 United Arab Emirates (UAE) Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Kingdom of Saudi Arabia (KSA) Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 62 South Africa Contextual Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • Fig. 63 Key Company Categorization
  • Fig. 64 Company Market Positioning
  • Fig. 65 Strategic Framework