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市场调查报告书

商品编码

1685059

情境广告市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Contextual Advertising Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年01月07日 | 出版商:

Global Market Insights Inc. | 英文 202 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球情境广告市场价值为 3,010 亿美元，预计 2025 年至 2034 年期间将以 20.2% 的强劲复合年增长率扩张。随着企业寻求提高客户参与度和优化行销工作，对个人化和有针对性的广告解决方案的需求不断增长，这一增长主要得益于此。情境广告根据使用者正在消费的内容提供相关广告，确保更客製化和有效的广告体验。这种广告方式使品牌能够准确地满足消费者的线上旅程需求，即时利用用户的意图和兴趣。对更个人化的行销策略的需求不断增长以及数位平台的使用日益增多是推动市场快速成长的关键因素。如今，企业越来越注重在正确的时间接触正确的受众，而情境广告透过确保广告的相关性和及时性提供了满足这些需求的解决方案。

市场根据部署情况分为行动装置、桌上型电脑和数位广告牌，其中行动装置占据市场主导份额。 2024年，行动装置占据整体市占率的48.4%。这在很大程度上是由于智慧型手机和平板电脑的广泛使用，它们已成为获取数位内容的重要工具。随着越来越多的消费者转向行动装置进行线上活动，广告商越来越多地将基于行动的上下文广告作为吸引受众的主要管道。行动装置的普及使得广告商能够随时随地接触到高度参与和有针对性的消费者群体，从而进一步提高了广告宣传的效果。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	3010亿美元
预测值	1.86兆美元
复合年增长率	20.2％

从类型来看，市场分为基于活动的广告、基于位置的广告和其他类型。其中，基于活动的广告细分市场预计到2034年将超过1.14兆美元。该细分市场专注于根据即时用户活动和行为投放广告，已成为情境广告领域的基石。透过分析用户互动和偏好，广告主可以提供与受众产生共鸣的高度相关且及时的内容，从而显着提高参与度和转换率。根据消费者当前行为即时客製化广告的能力正在改变企业处理线上广告的方式。

尤其是美国情境广告市场，预计在预测期内的复合年增长率将达到 19.7%。这种增长得益于先进的数位基础设施、广泛的互联网接入，以及由于隐私问题而不断转向传统的追踪方法。因此，越来越多的广告商采用基于内容的定位解决方案，以提供增强的相关性和参与度。此外，人工智慧 (AI) 和机器学习 (ML) 的进步正在透过改善广告定位和相关性彻底改变市场，从而带来更有效的广告活动。此外，行动广告平台的快速成长继续在市场扩张中发挥重要作用，为广告主提供了无论身在何处都能与受众即时互动的工具。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
供应商概况
利润率分析
重要新闻及倡议
监管格局
衝击力
成长动力
- 社群媒体用户数量不断增加
- 个性化行销策略
- 行动广告成长趋势
- 扩大数位生态系统
- 人工智慧和机器学习的进步
产业陷阱与挑战
- 行为追踪引发的隐私问题
- 监理政策标准不一
成长潜力分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按部署，2021 年至 2034 年

主要趋势
行动装置
桌上型电脑
数位广告看板

第 6 章：市场估计与预测：按类型，2021 年至 2034 年

主要趋势
基于活动的广告
基于位置的广告
其他的

第 7 章：市场估计与预测：按最终用户，2021 年至 2034 年

主要趋势
消费品
零售和餐饮
电信和 IT
金融保险业协会
媒体与娱乐
交通运输与汽车
学术与政府
其他的

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 亚太其他地区
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
中东及非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋
- MEA 其他地区

第九章：公司简介

Adobe Inc.
Alphabet Inc. (Google)
Amazon.com, Inc.
Baidu, Inc.
Bidtellect, Inc.
Facebook, Inc.
GumGum, Inc.
Index Exchange, Inc.
LinkedIn Corporation
Media.net
Microsoft Corporation
OpenX Technologies, Inc.
Outbrain Inc.
PubMatic, Inc.
Sovrn Holdings, Inc.
Taboola
TripleLift, Inc.
Twitter, Inc.
Verizon Media (formerly Oath Inc.)
Yahoo! Inc.

简介目录

Product Code: 8583

The Global Contextual Advertising Market, valued at USD 301 billion in 2024, is projected to expand at a robust CAGR of 20.2% from 2025 to 2034. This surge is primarily driven by the growing demand for personalized and targeted advertising solutions as businesses seek to boost customer engagement and optimize marketing efforts. Contextual advertising, which delivers relevant ads based on the content users are consuming, ensures a more tailored and effective advertising experience. This method of advertising allows brands to meet consumers exactly where they are in their online journey, capitalizing on user intent and interests in real time. The increasing need for more personalized marketing strategies and the growing use of digital platforms are key factors fueling the market's rapid growth. Businesses today are increasingly focused on reaching the right audience at the right moment, and contextual advertising provides a solution that meets these needs by ensuring ads are relevant and timely.

The market is segmented by deployment into mobile devices, desktops, and digital billboards, with mobile devices commanding a dominant share of the market. In 2024, mobile devices made up 48.4% of the overall market share. This is largely due to the widespread use of smartphones and tablets, which have become essential tools for accessing digital content. As more consumers shift to mobile for their online activities, advertisers are increasingly turning to mobile-based contextual advertising as a primary channel to engage their audiences. The ubiquity of mobile devices allows advertisers to reach a highly engaged and targeted consumer base on the go, further enhancing the effectiveness of campaigns.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$301 Billion
Forecast Value	$1.86 Trillion
CAGR	20.2%

From a type-based perspective, the market is classified into activity-based advertising, location-based advertising, and other types. Among these, the activity-based advertising segment is forecasted to exceed USD 1.14 trillion by 2034. This segment, focused on delivering ads based on real-time user activities and behavior, has become a cornerstone of the contextual advertising landscape. By analyzing user interactions and preferences, advertisers can provide highly relevant and timely content that resonates with their audience, which significantly enhances engagement and conversion rates. The ability to tailor ads in real time to align with a consumer's current actions is transforming the way businesses approach online advertising.

The U.S. contextual advertising market, in particular, is expected to grow at a CAGR of 19.7% during the forecast period. This growth is supported by advanced digital infrastructure, widespread internet access, and the ongoing shift away from traditional tracking methods, prompted by privacy concerns. As a result, more advertisers are adopting content-based targeting solutions, which offer enhanced relevance and engagement. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are revolutionizing the market by improving ad targeting and relevance, leading to more effective campaigns. Additionally, the rapid growth of mobile advertising platforms continues to play a significant role in the market's expansion, providing advertisers with the tools to interact with their audience in real time, wherever they are.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.7 Growth drivers
- 3.7.1 Increasing number of social media users
- 3.7.2 Personalized marketing strategies
- 3.7.3 Growing trend of mobile advertisement
- 3.7.4 Expansion of the digital ecosystem
- 3.7.5 Advancements in AI and machine learning
3.8 Industry pitfalls & challenges
- 3.8.1 Privacy concerns due to behavioral tracking
- 3.8.2 Varying standards of regulation policies
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Deployment, 2021-2034 (USD billion)

5.1 Key trends
5.2 Mobile devices
5.3 Desktops
5.4 Digital billboards

Chapter 6 Market Estimates & Forecast, By Type, 2021-2034 (USD billion)

6.1 Key trends
6.2 Activity-based Advertising
6.3 Location-based Advertising
6.4 Others

Chapter 7 Market Estimates & Forecast, By End User, 2021-2034 (USD billion)

7.1 Key trends
7.2 Consumer Goods
7.3 Retail and Restaurants
7.4 Telecom and IT
7.5 BFSI
7.6 Media and Entertainment
7.7 Transportation & Automobile
7.8 Academic & Government
7.9 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD billion)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Rest of MEA