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市场调查报告书
商品编码
1493310

北美可携式蓝牙音箱市场规模、份额、趋势分析报告：按应用、分销管道、国家/地区、细分市场预测，2024-2030 年

North America Portable Bluetooth Speaker Market Size, Share & Trend Analysis Report By Application (Commercial, Residential), By Distribution Channel (Online, Offline), By Country, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10个工作天内

价格

北美可携式蓝牙音箱市场成长与趋势

根据Grand View Research, Inc.的最新报告，北美可携式蓝牙音箱市场规模预计到2030年将达到76.2亿美元，2024年至2030年复合年增长率为10.5%。

一个关键驱动因素是对行动娱乐解决方案不断增长的需求。消费者的行动生活日益增多，他们正在寻找既方便又不影响音质的随身听设备。可携式蓝牙音箱完美满足了这一需求，让用户可以随时随地享受音乐、播客和其他音讯内容，无论是在海滩、公园还是旅行时。

此外，智慧型手机和其他智慧型装置的普及极大地促进了蓝牙扬声器需求的增加。这些扬声器为这些设备提供无线、无障碍的连接，无需繁琐的电缆，并改善了整体用户体验。蓝牙扬声器易于连接且与多种装置相容，成为北美消费者的热门选择。

对户外活动和社交聚会的重视也在市场的成长中发挥着至关重要的作用。可携式蓝牙音箱适合户外使用，其耐用、防水、紧凑的设计使其成为野餐、烧烤和各种休閒活动的理想伴侣。随着消费者越来越重视体验和共用时刻，对促进音讯内容的协作享受的可携式扬声器的需求持续增长。

此外，音讯技术和设计美学的不断创新也推动了市场的发展势头。製造商不断推出新功能，例如延长电池寿命、提高音质、整合语音助理以及可自订的灯光效果，以吸引寻求尖端多功能音讯音讯的消费者。知名品牌之间的竞争格局正在推动技术创新和产品开发，进一步推动市场成长。总体而言，消费者生活方式的变化、技术进步以及对多功能和高品质音讯解决方案的渴望正在推动北美可携式蓝牙扬声器市场的蓬勃发展。

消费者正在寻找可提供卓越音质的高保真 (Hi-Fi)可携式扬声器。例如，2022 年 11 月，豪华扬声器製造商 Devial​​et 发布了 Devial​​et Mania，这是一款具有改进的便携性和音质的优质可携式扬声器。该产品的设计特点是球形，没有明显的正面或背面。附有顶部手柄，方便携带。此外，透过以「推-推」方式安装两个低音扬声器，可以最大限度地减少不必要的振动并实现清晰的声音。消费者越来越喜欢蓝牙扬声器的便携性、高保真音质和自动校准等功能。

北美可携式蓝牙音箱市场报告亮点

  • 2023年住宅申请比例将为70.64%。消费者对更移动和灵活的生活方式的偏好的改变极大地促进了便携式住宅可携式扬声器的普及。越来越多的人正在寻找能够无缝融入各种环境并让他们随时随地享受喜爱的音乐和播客的多功能音讯解决方案。
  • 预计 2024 年至 2030 年，线上分销管道将以 11.6% 的复合年增长率成长。线上平台提供从高端到中阶产品的广泛选择并节省成本，确保接触到多样化的消费者群。客户可以选择从入门级廉价选项到具有高级功能的高级型号。
  • 预计2024年至2030年墨西哥市场复合年增长率为11.8%。电子商务在墨西哥正在强劲增长，并已牢固确立其作为采购消费电子产品（包括可携式蓝牙扬声器）的主要手段的地位。根据墨西哥线上销售协会预测，2022年墨西哥电子商务领域将达262亿美元，与前一年同期比较增23%。墨西哥是全球电子商务零售成长排名前五的国家之一。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章北美可携式蓝牙音箱市场变数、趋势与范围

  • 市场体系展望
  • 渗透率和成长前景图
  • 产业价值链分析
    • 製造和技术展望
    • 利润率分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 市场机会
    • 市场挑战
  • 产业分析-波特五力分析
  • 打入市场策略

第四章消费行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费品采用
  • 观察和建议

第五章北美可携式蓝牙音箱市场：应用预估及趋势分析

  • 2023年和2030年应用变化分析和市场占有率
  • 商业的
  • 住宅

第六章北美可携式蓝牙音箱市场：通路估算及趋势分析

  • 2023年及2030年通路波动分析及市场占有率
  • 在线的
  • 离线

第七章北美可携式蓝牙音箱市场：国家估计和趋势分析

  • 2023年和2030年国家变化分析和市场占有率
  • 美国
  • 加拿大
  • 墨西哥

第八章 竞争分析

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务绩效
  • 产品基准
  • 2023 年企业市场占有率分析 (%)
  • 企业热力图分析
  • 策略规划
  • 公司简介
    • Bose Corporation
    • HARMAN International
    • Apple Inc.
    • Logitech
    • Sony Corporation
    • VOXX International Corp.
    • Plantronics Inc.
    • Fugoo
    • Marshall Group AB
    • Bang &Olufsen
Product Code: GVR-4-68040-279-9

North America Portable Bluetooth Speaker Market Growth & Trends:

The North America portable Bluetooth speaker market size is expected to reach USD 7.62 billion by 2030, growing at a CAGR of 10.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant driver is the growing demand for on-the-go entertainment solutions. As consumers lead increasingly mobile lifestyles, they seek portable audio devices that offer convenience without compromising on sound quality. Portable Bluetooth speakers perfectly align with this need, allowing users to enjoy music, podcasts, and other audio content wherever they go, whether it be at the beach, in the park, or during travel.

Moreover, the proliferation of smartphones and other smart devices has contributed significantly to the rise in demand for Bluetooth speakers. These speakers provide a wireless and hassle-free connection to these devices, eliminating the need for cumbersome cables and enhancing the overall user experience. The ease of connectivity and compatibility with a wide range of devices make Bluetooth speakers a popular choice among North American consumers.

The emphasis on outdoor activities and social gatherings also plays a pivotal role in the market's growth. Portable Bluetooth speakers are well-suited for outdoor settings, and their durability, water resistance, and compact designs make them ideal companions for picnics, barbecues, and various recreational activities. As consumers increasingly prioritize experiences and shared moments, the demand for portable speakers that facilitate communal enjoyment of audio content continues to rise.

Additionally, the continuous innovation in audio technology and design aesthetics contributes to the market's momentum. Manufacturers are consistently introducing new features such as enhanced battery life, improved sound quality, voice assistant integration, and customizable lighting effects to attract consumers looking for cutting-edge and multifunctional audio solutions. The competitive landscape among prominent brands fosters innovation and product development, further fueling the growth of the market. Overall, the convergence of changing consumer lifestyles, technological advancements, and a desire for versatile and high-quality audio solutions are the driving forces behind the thriving market for portable bluetooth speakers in North America.

Consumers look for high-fidelity (hi-fi) portable speakers that provide excellent sound quality. For instance, in November 2022, Devialet, a high-end speaker manufacturer, introduced its luxury portable speaker, Devialet Mania, designed with improved portability and sound quality. The product's design features a spherical shape with no defined front or back. It includes a top handle for easy carrying. The device is equipped with two woofers in a "push-push" configuration to minimize unwanted vibrations, ensuring sound clarity. Consumers are increasingly preferring features such as portability, high-fidelity sound quality, and automatic calibration in Bluetooth speakers.

North America Portable Bluetooth Speaker Market Report Highlights:

  • Residential application accounted for a share of 70.64% in 2023. The shift in consumer preferences towards a more mobile and flexible lifestyle has contributed significantly to the popularity of residential portable Bluetooth speakers. People increasingly seek versatile audio solutions that can seamlessly integrate into various environments, allowing them to enjoy their favorite music or podcasts wherever they go.
  • Online distribution channel is projected to grow at a CAGR of 11.6% from 2024 to 2030. Online platforms provide a wide range of choices and cost savings on both high-end and mid-range products, ensuring accessibility to a diverse consumer base. Customers have the option to select from entry-level budget options to premium models with advanced features.
  • The market for Mexico is expected to grow at a CAGR of 11.8% from 2024 to 2030. E-commerce has witnessed robust growth in Mexico, firmly establishing itself as a primary avenue for procuring consumer electronics, including portable Bluetooth speakers. According to the Mexican Online Sales Association, the local e-commerce sector reached a value of USD 26.2 billion in 2022, marking a 23% surge compared to the previous year. Mexico is among the top five countries globally in terms of e-commerce retail growth rate.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Country Outlook

Chapter 3. North America Portable Bluetooth Speaker Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Manufacturing & Technology Outlook
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factor Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observation & Recommendation

Chapter 5. North America Portable Bluetooth Speaker Market: Application Estimates & Trend Analysis

  • 5.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Commercial
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3. Residential
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. North America Portable Bluetooth Speaker Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Online
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3. Offline
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. North America Portable Bluetooth Speaker Market: Country Estimates & Trend Analysis

  • 7.1. Country Movement Analysis & Market Share, 2023 & 2030
  • 7.2. U.S.
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3. Canada
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.4. Mexico
    • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2023 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Bose Corporation
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Benchmarking
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. HARMAN International
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Benchmarking
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Apple Inc.
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Benchmarking
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Logitech
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Benchmarking
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Sony Corporation
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Benchmarking
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. VOXX International Corp.
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Benchmarking
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Plantronics Inc.
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Benchmarking
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Fugoo
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Benchmarking
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Marshall Group AB
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Benchmarking
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. Bang & Olufsen
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Benchmarking
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • 1. North America portable Bluetooth speaker market - Key market driver analysis
  • 2. North America portable Bluetooth speaker market - Key market restraint analysis
  • 3. North America portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 4. North America portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 5. North America portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 6. North America portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 7. North America portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 8. U.S. macro-economic outlay
  • 9. U.S. portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 10. U.S. portable Bluetooth speaker market revenue estimates and forecast by application, 2018 - 2030 (USD Million)
  • 11. U.S. portable Bluetooth speaker market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 12. Canada macro-economic outlay
  • 13. Canada portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 14. Canada portable Bluetooth speaker market revenue estimates and forecast by application, 2018 - 2030 (USD Million)
  • 15. Canada portable Bluetooth speaker market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
  • 16. Mexico macro-economic outlay
  • 17. Mexico portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 18. Mexico portable Bluetooth speaker market revenue estimates and forecast by application, 2018 - 2030 (USD Million)
  • 19. Mexico portable Bluetooth speaker market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)

List of Figures

  • 1. North America portable Bluetooth speaker market snapshot
  • 2. North America portable Bluetooth speaker market segmentation & scope
  • 3. North America portable Bluetooth speaker market penetration & growth prospect mapping
  • 4. North America portable Bluetooth speaker market value chain analysis
  • 5. North America portable Bluetooth speaker market dynamics
  • 6. North America portable Bluetooth speaker market Porter's Five Forces analysis
  • 7. North America portable Bluetooth speaker market: Application movement analysis, 2023 & 2030 (%)
  • 8. North America portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 9. North America portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 10. North America portable Bluetooth speaker market: Distribution Channel movement analysis, 2023 & 2030 (%)
  • 11. North America portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 12. North America portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 13. North America portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 14. Canada portable Bluetooth speaker market: Application movement analysis, 2023 & 2030 (%)
  • 15. Canada portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 16. Canada portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 17. Canada portable Bluetooth speaker market: Distribution Channel movement analysis, 2023 & 2030 (%)
  • 18. Canada portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 19. Canada portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 20. Canada portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)
  • 21. Mexico portable Bluetooth speaker market: Application movement analysis, 2023 & 2030 (%)
  • 22. Mexico portable Bluetooth speaker market estimates and forecast, by commercial, 2018 - 2030 (USD Million)
  • 23. Mexico portable Bluetooth speaker market estimates and forecast, by residential, 2018 - 2030 (USD Million)
  • 24. Mexico portable Bluetooth speaker market: Distribution Channel movement analysis, 2023 & 2030 (%)
  • 25. Mexico portable Bluetooth speaker market estimates and forecast, 2018 - 2030 (USD Million)
  • 26. Mexico portable Bluetooth speaker market estimates and forecast, through online, 2018 - 2030 (USD Million)
  • 27. Mexico portable Bluetooth speaker market estimates and forecast, through offline, 2018 - 2030 (USD Million)