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封面
市场调查报告书
商品编码
1493348

北美数位头像市场规模、份额、趋势分析报告：按产品、类别、产业、细分市场预测，2024-2030 年

North America Digital Avatar Market Size, Share & Trends Analysis Report By Product (Interactive Digital Avatar, Non-Interactive Digital Avatar), By Category, By Industry Vertical, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

北美数位化身市场成长与趋势：

Grand View Research, Inc.最新报告显示，到2030年，北美数位化身市场规模预计将达到1006.1亿美元，2024年至2030年复合年增长率为46.2%。

由于技术进步、线上存在的增加以及虚拟环境的日益普及，该市场正在快速成长。随着新游戏和平台强调可自订化身，游戏产业中数位化身的使用不断加速转变。这不仅包括传统游戏平台，还包括行动游戏和云端游戏。此外，VR 和 AR 技术的进步为数位化身开闢了新的途径，特别是在身临其境型体验方面。

北美作为技术创新中心，正在这些领域进行大量投资。整合人工智慧和机器学习 (ML) 以创建更真实、更自主的化身，为数位空间中的个人化和互动开闢了新的可能性。消费者越来越需要个性化互动，而数位化身可以作为创建与现实生活属性非常相似的虚拟表征的手段。这种个人化趋势扩展到各个领域，包括社群媒体、电子商务和虚拟活动。这种趋势正在蔓延到各个领域，包括社交媒体、电子商务和虚拟活动，透过反映个人特征和偏好的客製化数位角色来建立情感联繫并增加参与度是可能的。

北美数位化身市场报告亮点

  • 非互动式数位化身产品细分市场在 2023 年占据最大收益占有率，达到 57.8%。由于企业越来越多地使用非互动式数位化身来引导客户浏览网站和视讯游戏，该细分市场将进一步成长。
  • 虚拟代理和助理类别细分市场预计将在 2023 年占据市场主导地位，并在 2024 年至 2030 年期间以显着的复合年增长率成长。市场需求是由虚拟代理的使用所驱动的，虚拟代理每天 24 小时都可以在短时间内解决客户的询问。
  • 按行业来看，由于对数位化身以增强游戏体验的需求很高，游戏和娱乐产业在 2023 年占据了最大的收入份额。
  • 2026年3月，UneeQ与卡达航空合作推出航空业首个数位人Sama 2.0，提升旅客体验。这项独特的创新为乘客带来了身临其境型的体验，Sama 2.0 提供了有关飞机的详细资讯并与他们一起玩多种游戏。

目录

第一章调查方法和范围

第 2 章执行摘要

第 3 章北美数位化身市场变数、趋势与范围

  • 市场介绍/系统展望
  • 市场规模及成长前景
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
    • 产业挑战
  • 北美数位头像市场分析工具
    • 波特的分析
    • PESTEL分析

第四章 北美数位化身市场：产品预估及趋势分析

  • 细分仪表板
  • 北美数位化身市场：2023年及2030年产品波动分析
  • 互动数位化身
  • 非互动式数位化身

第五章 北美数位化身市场：品类估算与趋势分析

  • 细分仪表板
  • 北美数位化身市场：2023年及2030年品类变化分析
  • 虚拟代理助理
  • 虚拟影响者
  • 游戏中的数字化身
  • 其他的

第六章 北美数位化身市场：产业预估及趋势分析

  • 细分仪表板
  • 北美数位化身市场：2023年及2030年产业垂直变化分析
  • BFSI
  • 零售/电子商务
  • 卫生保健
  • 游戏/娱乐
  • 教育/培训
  • 车
  • 资讯科技/通讯
  • 其他的

第七章 北美数位化身市场：依国家分類的估算与趋势分析

  • 2023 年和 2030 年北美数位化身市场占有率（按国家/地区）

第八章 竞争格局

  • 最新趋势与影响分析：主要市场参与企业
  • 公司分类
  • 公司市场定位
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係/协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • AI Foundation
    • DeepBrain AI.
    • Didimo, Inc.
    • Epic Games, Inc.
    • Microsoft
    • NEON
    • NVIDIA Corporation
    • Pinscreen
    • Ready Player Me, Inc.
    • Soul Machines
    • Spatial Systems, Inc.
    • UneeQ
    • Wolf3D
Product Code: GVR-4-68040-285-7

North America Digital Avatar Market Growth & Trends:

The North America digital avatar market size is anticipated to reach USD 100.61 billion by 2030, registering a CAGR of 46.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is rapidly growing due to technological advancement, increasing online presence, and rising popularity of virtual environments. The accelerated shift towards using digital avatars in the gaming industry continues to expand with new games and platforms emphasizing customizable avatars. It includes not only traditional gaming platforms but also mobile and cloud gaming. Furthermore, advances in VR and AR technologies have opened new avenues for digital avatars, especially in immersive experiences.

As a hub for tech innovation, North America sees significant investments in these sectors. Integrating AI and machine learning (ML) for more realistic and autonomous avatars could open new possibilities for personalization and interaction within digital spaces. Consumers are increasingly seeking personalized interactions, and digital avatars serve as a means for them to craft virtual representations that closely resemble their real-life attributes. This personalization trend extends across various sectors, such as social media, e-commerce, and virtual events. It enables individuals to establish emotional connections and enhance engagement through tailored digital personas that reflect their unique characteristics and preferences.

North America Digital Avatar Market Report Highlights:

  • The non-interactive digital avatar product segment accounted for the largest revenue share of 57.8% in 2023. The segment will grow further due to the rising usage of non-interactive digital avatars by companies to guide customers through their websites or video games
  • The virtual agents & assistants category segment dominated the market in 2023 and is expected to grow at a significant CAGR from 2024 to 2030. Using virtual agents to solve customer queries round-the-clock in less time drives the market demand
  • In terms of industry vertical, the gaming & entertainment segment accounted for the maximum revenue share in 2023 due to the high demand for digital avatars to enhance the gaming experience
  • In March 2026, UneeQ partnered with Qatar Airways and launched the first ever digital human in aviation, Sama 2.0, to elevate the passenger experience. This unique innovation creates an immersive experience for the passengers as Sama 2.0 provides details about the aircraft and plays multiple games with passengers

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Product
    • 1.2.2. Category
    • 1.2.3. Industry Vertical
    • 1.2.4. Estimates and forecasts timeline
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product Outlook
    • 2.2.2. Category Outlook
    • 2.2.3. Industry Vertical Outlook
  • 2.3. Competitive Insights

Chapter 3. North America Digital Avatar Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Million)
  • 3.3. Industry Value Chain Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Drivers Analysis
      • 3.4.1.1. Potential R&D in North America Digital Avatar
    • 3.4.2. Market Restraints Analysis
      • 3.4.2.1. Lack of skilled workforce and high implementation cost
      • 3.4.2.2. Vast demonstrative data requirement
    • 3.4.3. Industry Opportunities
    • 3.4.4. Industry Challenges
  • 3.5. North America Digital Avatar Market Analysis Tools
    • 3.5.1. Porter's Analysis
      • 3.5.1.1. Bargaining power of the suppliers
      • 3.5.1.2. Bargaining power of the buyers
      • 3.5.1.3. Threats of substitution
      • 3.5.1.4. Threats from new entrants
      • 3.5.1.5. Competitive rivalry
    • 3.5.2. PESTEL Analysis
      • 3.5.2.1. Political landscape
      • 3.5.2.2. Economic and Social landscape
      • 3.5.2.3. Technological landscape
      • 3.5.2.4. Environmental landscape
      • 3.5.2.5. Legal landscape

Chapter 4. North America Digital Avatar Market: Product Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. North America Digital Avatar Market: Product Movement Analysis, 2023 & 2030 (USD Million)
  • 4.3. Interactive Digital Avatar
    • 4.3.1. Interactive Digital Avatar Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 4.4. Non-Interactive Digital Avatar
    • 4.4.1. Non-Interactive Digital Avatar Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. North America Digital Avatar Market: Category Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. North America Digital Avatar Market: Category Movement Analysis, 2023 & 2030 (USD Million)
  • 5.3. Virtual Agents & Assistants
    • 5.3.1. Virtual Agents & Assistants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.4. Virtual Influencers
    • 5.4.1. Virtual Influencers Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.5. Digital Avatar in Gaming
    • 5.5.1. Digital Avatar in Gaming Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. North America Digital Avatar Market: Industry Vertical Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. North America Digital Avatar Market: Industry Vertical Movement Analysis, 2023 & 2030 (USD Million)
  • 6.3. BFSI
    • 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.4. Retail & E-commerce
    • 6.4.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.5. Healthcare
    • 6.5.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.6. Gaming & Entertainment
    • 6.6.1. Gaming & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.7. Education & Training
    • 6.7.1. Education & Training Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.8. Automotive
    • 6.8.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.9. IT & Telecom
    • 6.9.1. IT & Telecom Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
  • 6.10. Others
    • 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. North America Digital Avatar Market: Country Estimates & Trend Analysis

  • 7.1. North America Digital Avatar Market Share, By Country, 2023 & 2030, USD Million
    • 7.1.1. U.S.
      • 7.1.1.1. U.S. Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
    • 7.1.2. Canada
      • 7.1.2.1. Canada Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Heat Map Analysis
  • 8.5. Strategy Mapping
    • 8.5.1. Expansion
    • 8.5.2. Mergers & Acquisition
    • 8.5.3. Partnerships & Collaborations
    • 8.5.4. New Product Launches
    • 8.5.5. Research And Development
  • 8.6. Company Profiles
    • 8.6.1. AI Foundation
      • 8.6.1.1. Participant's Overview
      • 8.6.1.2. Financial Performance
      • 8.6.1.3. Product Benchmarking
      • 8.6.1.4. Recent Developments/ Strategic Initiatives
    • 8.6.2. DeepBrain AI.
      • 8.6.2.1. Participant's Overview
      • 8.6.2.2. Financial Performance
      • 8.6.2.3. Product Benchmarking
      • 8.6.2.4. Recent Developments/Strategic Initiatives
    • 8.6.3. Didimo, Inc.
      • 8.6.3.1. Participant's Overview
      • 8.6.3.2. Financial Performance
      • 8.6.3.3. Product Benchmarking
      • 8.6.3.4. Recent Developments/ Strategic Initiatives
    • 8.6.4. Epic Games, Inc.
      • 8.6.4.1. Participant's Overview
      • 8.6.4.2. Financial Performance
      • 8.6.4.3. Product Benchmarking
      • 8.6.4.4. Recent Developments/ Strategic Initiatives
    • 8.6.5. Microsoft
      • 8.6.5.1. Participant's Overview
      • 8.6.5.2. Financial Performance
      • 8.6.5.3. Product Benchmarking
      • 8.6.5.4. Recent Developments/ Strategic Initiatives
    • 8.6.6. NEON
      • 8.6.6.1. Participant's Overview
      • 8.6.6.2. Financial Performance
      • 8.6.6.3. Product Benchmarking
      • 8.6.6.4. Recent Developments/ Strategic Initiatives
    • 8.6.7. NVIDIA Corporation
      • 8.6.7.1. Participant's Overview
      • 8.6.7.2. Financial Performance
      • 8.6.7.3. Product Benchmarking
      • 8.6.7.4. Recent Developments/ Strategic Initiatives
    • 8.6.8. Pinscreen
      • 8.6.8.1. Participant's Overview
      • 8.6.8.2. Financial Performance
      • 8.6.8.3. Product Benchmarking
      • 8.6.8.4. Recent Developments/ Strategic Initiatives
    • 8.6.9. Ready Player Me, Inc.
      • 8.6.9.1. Participant's Overview
      • 8.6.9.2. Financial Performance
      • 8.6.9.3. Product Benchmarking
      • 8.6.9.4. Recent Developments/ Strategic Initiatives
    • 8.6.10. Soul Machines
      • 8.6.10.1. Participant's Overview
      • 8.6.10.2. Financial Performance
      • 8.6.10.3. Product Benchmarking
      • 8.6.10.4. Recent Developments/ Strategic Initiatives
    • 8.6.11. Spatial Systems, Inc.
      • 8.6.11.1. Participant's Overview
      • 8.6.11.2. Financial Performance
      • 8.6.11.3. Product Benchmarking
      • 8.6.11.4. Recent Developments/ Strategic Initiatives
    • 8.6.12. UneeQ
      • 8.6.12.1. Participant's Overview
      • 8.6.12.2. Financial Performance
      • 8.6.12.3. Product Benchmarking
      • 8.6.12.4. Recent Developments/ Strategic Initiatives
    • 8.6.13. Wolf3D
      • 8.6.13.1. Participant's Overview
      • 8.6.13.2. Financial Performance
      • 8.6.13.3. Product Benchmarking
      • 8.6.13.4. Recent Developments/ Strategic Initiatives

List of Tables

  • Table 1 List of Abbreviation
  • Table 2 North America digital avatar market 2017 - 2030 (USD Million)
  • Table 3 North America digital avatar market by Product, 2017 - 2030 (USD Million)
  • Table 4 North America digital avatar market by Category, 2017 - 2030 (USD Million)
  • Table 5 North America digital avatar market by Industry Vertical, 2017 - 2030 (USD Million)
  • Table 6 U.S. digital avatar market by Product, 2017 - 2030 (USD Million)
  • Table 7 U.S. digital avatar market by Category, 2017 - 2030 (USD Million)
  • Table 8 U.S. digital avatar market by Industry Vertical, 2017 - 2030 (USD Million)
  • Table 9 Canada digital avatar market by Product, 2017 - 2030 (USD Million)
  • Table 10 Canada digital avatar market by Category, 2017 - 2030 (USD Million)
  • Table 11 Canada digital avatar market by Industry Vertical, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market Research Process
  • Fig. 2 North America Digital Avatar Market Segmentation
  • Fig. 3 North America Digital Avatar Market Category landscape
  • Fig. 4 Information Procurement
  • Fig. 5 Data Analysis Models
  • Fig. 6 Market Formulation and Validation
  • Fig. 7 Data Validating & Publishing
  • Fig. 8 Market Snapshot
  • Fig. 9 Segment Snapshot (1/2)
  • Fig. 10 Segment Snapshot (2/2)
  • Fig. 11 Competitive Landscape Snapshot
  • Fig. 12 North America Digital Avatar Market - Market Size and Growth Prospects (USD Million)
  • Fig. 13 North America Digital Avatar Market: Industry Value Chain Analysis
  • Fig. 14 North America Digital Avatar Market: Market Dynamics
  • Fig. 15 North America Digital Avatar Market: PORTER's Analysis
  • Fig. 16 North America Digital Avatar Market: PESTEL Analysis
  • Fig. 17 North America Digital Avatar Market Share by Product, 2023 & 2030 (USD Million)
  • Fig. 18 North America Digital Avatar Market, by Product: Market Share, 2023 & 2030
  • Fig. 19 Interactive Digital Avatar Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 20 Non-Interactive Digital Avatar Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 21 North America Digital Avatar Market Share by Category, 2023 & 2030 (USD Million)
  • Fig. 22 North America Digital Avatar Market, by Category: Market Share, 2023 & 2030
  • Fig. 23 Virtual Agents & Assistants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 24 Virtual Influencers Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 25 Digital Avatar in Gaming Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 26 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 27 North America Digital Avatar Market, Share by Industry Vertical: Key Takeaways
  • Fig. 28 North America Digital Avatar Market, by Industry Vertical: Market Share, 2023 & 2030
  • Fig. 29 Healthcare Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 30 BFSI Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 31 Gaming & Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 32 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 33 Education & Training Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 34 Automotive Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 35 IT & Telecom Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 36 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
  • Fig. 37 North America Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 38 U.S. North America Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 39 Canada North America Digital Avatar Market Estimates and Forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 Key Company Categorization
  • Fig. 41 Company Market Positioning
  • Fig. 42 Strategic Framework