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市场调查报告书
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1512086

程序化广告市场规模、份额、趋势分析报告：按竞标、按广告格式、按管道、按最终用途、按地区、按细分市场、预测，2024-2030 年

Programmatic Advertising Market Size, Share & Trends Analysis Report By Auction (Real-Time Bidding (RTB), Private Marketplace (PMP)), By Ad Format, By Channel, By End Use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 250 Pages | 商品交期: 2-10个工作天内

价格

程序化广告市场成长与趋势：

Grand View Research, Inc.的最新报告显示，到2030年，全球程式化广告市场预计将达到27,530.3亿美元。预计 2024 年至 2030 年复合年增长率将达到 22.8%。由于技术进步、消费行为行为数位化、数位广告支出增加、社交媒体的兴起、技术进步、行动产业的成长以及 5G 技术的潜力，全球程式化广告产业正在经历显着成长。

从传统广告转向数位广告的转变是市场成长的主要动力。这种转变在很大程度上是由全球网路用户数量的成长、数位受众的扩大以及数位平台对广告商变得更具吸引力所推动的。此外，随着消费者在社交媒体、串流媒体服务和线上新闻入口网站等数位媒体平台上花费的时间越来越多，广告商越来越多地关注数位管道，其中程序化广告将发挥关键作用，他们正在分配更多预算。与传统方法相比，数位广告的效率、覆盖范围和可衡量的影响力使其成为负责人的首选。

此外，个人化已成为现代广告的关键要素，消费者期望根据自己的兴趣和偏好量身定制体验。程序化广告擅长透过行为定位、动态创新优化 (DCO) 和细分等机制提供个人化内容。透过分析使用者行为资料，例如浏览历史记录和过去的购买历史记录，程式化平台可以向个人用户投放更相关的广告。 DCO技术根据使用者资料自动建立和调整广告内容，确保每个使用者看到与他们最相关的广告版本。

然而，广告诈骗仍然是程序化广告产业长期存在的问题。虚假点击、机器人流量和网域欺骗等诈欺活动可能会对广告商造成重大财务损失，并损害宣传活动的有效性。此外，人们普遍担心品牌安全以及确保广告不会与不当或有害内容一起出现。这些问题需要使用复杂的诈骗侦测和预防工具以及严格的监控和检验流程，这可能会增加广告商和发布商的营运成本和复杂性。

2023 年 6 月，MediaMath 宣布与 Waev Data 建立策略伙伴关係。此次合作旨在提高卖家定义受众的扩充性，并为广告主提供增强的定位能力。该合作伙伴关係利用 MediaMath 的综合广告工具套件和 Waev Data 的受众资料管理专业知识，帮助广告商针对特定受众调整宣传活动，提高参与度并推动结果最佳化。

程序化广告市场报告亮点

  • 2023 年，即时竞价(RTB) 领域占据最大市场占有率，达到 42.0%。这是由于效率、成本效益、高级定位功能、扩充性、资料主导的洞察以及提供高度相关广告的能力。 RTB 让广告主能够存取跨多个平台和发布商的大量广告曝光率。这种广泛的影响力允许针对全球受众进行可扩展的宣传活动。 RTB 的可扩展性使其既适合大型全国性宣传活动，也适合小型在地化活动。
  • 在广告格式中，影像部分预计在预测期内复合年增长率最快，达到 24.6%。以视觉内容为主的社群媒体平台的兴起极大地增加了对图像广告的需求。社群媒体广告在很大程度上依赖具有视觉吸引力的内容来吸引用户，而程式化图像广告非常适合这种环境。图片广告与社群媒体讯息和故事的整合正在进一步加速成长。
  • 2023年，手机和平板电脑市场在销售方面占据主导地位。世界各地行动装置的使用量正在显着增加。智慧型手机和平板电脑设备已成为日常生活中不可或缺的一部分，人们使用它们进行各种活动，例如浏览网路、社群媒体、购物等。这种高参与度为程序化广告提供了肥沃的土壤。此外，广告主越来越多地采用行动优先策略，并优先考虑行动平台进行广告宣传。
  • 媒体和娱乐产业预计复合年增长率最快，达到 26.3%。媒体和娱乐产业迅速采用先进技术来改善用户体验。扩增实境（AR）、虚拟实境（VR）和人工智慧（AI）等技术正在融入数位广告策略中，以创造更身临其境和互动的广告体验。这些创新吸引了更多广告商使用程式化平台，并推动了该行业的成长。此外，程序化广告使媒体和娱乐公司能够扩大其影响力并向广大受众提供个人化内容。资料和分析使广告主能够根据偏好和行为对受众进行细分，并提供相关且有吸引力的广告。
  • 2023年，以美国为首的北美市场在收益占有率方面占据主导地位。北美拥有强大的技术基础设施，包括广泛使用的高速互联网和数位设备。此基础支援程序化广告宣传的无缝执行，促进大规模的即时竞价和个人化定位。北美仍然是数位广告技术的创新中心。该地区的公司继续投资于研发，以增强程序化广告演算法、资料分析能力和广告科技平台。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章程序化广告市场变数、趋势与范围

  • 市场介绍/系统展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 行业机会
  • 程序化广告市场分析工具
    • 波特的分析
    • PESTEL分析

第四章程序化广告市场：竞标预估与趋势分析

  • 细分仪表板
  • 程序化广告市场：2023 年和 2030 年竞标变化分析
  • 即时竞价(RTB)
  • 私人市场 (PMP)
  • 优惠优惠
  • 程式化直接

第五章程序化广告市场：广告业态预估及趋势分析

  • 细分仪表板
  • 程序化广告市场：2023 年和 2030 年广告格式变化分析
  • 影像
  • 影片
  • 句子
  • 其他的

第六章 程序化广告市场：通路估算与趋势分析

  • 细分仪表板
  • 程序化广告市场：2023 年和 2030 年通路变化分析
  • 手机和平板电脑
  • 桌面
  • 其他的

第七章 程序化广告市场：最终用途估算与趋势分析

  • 细分仪表板
  • 程序化广告市场：2023 年和 2030 年最终用途变化分析
  • 媒体和娱乐
  • BFSI
  • 教育
  • 零售/消费品
  • 通讯/通讯
  • 卫生保健
  • 款待
  • 其他的

第八章程序化广告市场：区域估算及趋势分析

  • 2023 年及 2030 年程序化广告市场占有率（按地区）
  • 北美洲
    • 2017-2030 年北美程序化广告市场估计与预测
    • 透过竞标，2017-2030
    • 按广告格式划分，2017-2030
    • 按通路划分，2017-2030
    • 按最终用途划分，2017-2030
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2017-2030 年欧洲程序化广告市场估计与预测
    • 透过竞标，2017-2030
    • 按广告格式划分，2017-2030
    • 按通路划分，2017-2030
    • 按最终用途划分，2017-2030
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2017-2030 年亚太地区程序化广告市场估计与预测
    • 透过竞标，2017-2030
    • 按广告格式划分，2017-2030
    • 按通路划分，2017-2030
    • 按最终用途划分，2017-2030
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 2017-2030 年拉丁美洲程序化广告市场估计与预测
    • 透过竞标，2017-2030
    • 按广告格式划分，2017-2030
    • 按通路划分，2017-2030
    • 按最终用途划分，2017-2030
    • 巴西
  • 中东和非洲（中东/非洲）
    • 2017-2030 年中东和非洲程序化广告市场估计与预测
    • 透过竞标，2017-2030
    • 按广告格式划分，2017-2030
    • 按通路划分，2017-2030
    • 按最终用途划分，2017-2030
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第9章 竞争格局

  • 主要市场参与者的最新趋势和影响分析
  • 公司分类
  • 公司市场定位
  • 公司市场占有率分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Alphabet Inc.（Google LLC）
    • Meta（Facebook）
    • Amazon.com, Inc.
    • Microsoft
    • Alibaba Group Holding Limited
    • Adobe
    • The Trade Desk
    • Criteo
    • NextRoll, Inc.（Adroll）
    • MediaMath
Product Code: GVR-4-68040-319-3

Programmatic Advertising Market Growth & Trends:

The global programmatic advertising market size is anticipated to reach USD 2,753.03 billion by 2030, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.8% from 2024 to 2030. The global programmatic advertising industry is experiencing significant growth, driven by technological advancements, the digitalization of consumer behavior, increased digital ad spending, the rise of social media, advancements in technology, the growth of the mobile industry, and the potential of 5G technology.

The shift from traditional to digital advertising has been a significant driver of growth for the market. This shift is largely driven by the rising number of internet users worldwide, expanding the digital audience and making digital platforms more attractive for advertisers. In addition, the increasing time consumers spend on digital media platforms, such as social media, streaming services, and online news portals, has led advertisers to allocate more budget to digital channels where programmatic advertising plays a crucial role. The efficiency, reach, and measurable impact of digital advertising compared to traditional methods make it a preferred choice for marketers.

Moreover, personalization has become a key component in modern advertising, with consumers expecting tailored experiences that match their interests and preferences. Programmatic advertising excels in delivering personalized content through mechanisms such as behavioral targeting, dynamic creative optimization (DCO), and segmentation. By analyzing user behavior data, such as browsing history and past purchases, programmatic platforms can deliver highly relevant ads to individual users. DCO technology allows for the automatic creation and adjustment of ad content based on user data, ensuring that each user sees a version of the ad that is most likely to engage them.

However, ad fraud remains a persistent problem in the programmatic advertising industry. Fraudulent activities such as fake clicks, bot traffic, and domain spoofing can lead to significant financial losses for advertisers and undermine the effectiveness of campaigns. In addition, concerns about brand safety and ensuring that ads do not appear alongside inappropriate or harmful content are prevalent. These issues necessitate the use of advanced fraud detection and prevention tools, as well as strict monitoring and verification processes, which can increase operational costs and complexity for advertisers and publishers.

In June 2023, MediaMath announced a strategic partnership with Waev Data. This collaboration aims to improve the scalability of seller-defined audiences and offer enhanced targeting capabilities to advertisers. The partnership leverages MediaMath's comprehensive suite of advertising tools and Waev Data's expertise in audience data management to empower advertisers to finely tailor their campaigns to specific audiences, thereby optimizing engagement and outcomes.

Programmatic Advertising Market Report Highlights:

  • The real-time bidding (RTB) segment held the largest market share of 42.0% in 2023. This is attributed to its efficiency, cost-effectiveness, advanced targeting capabilities, scalability, data-driven insights, and ability to deliver highly relevant ads. RTB enables advertisers to access a vast inventory of ad impressions across multiple platforms and publishers. This extensive reach allows for scalable campaigns that can target a global audience. The scalability of RTB makes it suitable for both large-scale national campaigns and smaller, more localized efforts.
  • In terms of ad format, the image segment is projected to register the fastest CAGR of 24.6% over the forecast period. The rise of social media platforms, where visual content is predominant, has significantly boosted the demand for image ads. Social media advertising heavily relies on visually appealing content to engage users, and programmatic image ads are well-suited for this environment. The integration of image ads in social media feeds and stories has further accelerated their growth.
  • The mobile & tablets segment dominated the market in 2023 in terms of revenue. There has been a significant rise in the use of mobile devices worldwide. Smartphones and tablets have become integral to daily life, with people using them for various activities such as browsing the internet, social media, shopping, and more. This high engagement provides fertile ground for programmatic advertising, as it allows advertisers to reach a highly active and engaged audience. In addition, advertisers are increasingly adopting mobile-first strategies, prioritizing mobile platforms for their advertising campaigns.
  • The media & entertainment segment is projected to register the fastest CAGR of 26.3%. The media & entertainment industry is quick to adopt advanced technologies that enhance the user experience. Technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are being integrated into digital advertising strategies to create more immersive and interactive ad experiences. These innovations attract more advertisers to programmatic platforms, fueling the growth of the segment. In addition, programmatic advertising enables media and entertainment companies to expand their reach and deliver personalized content to a broad audience. By leveraging data and analytics, advertisers can segment audiences based on their preferences and behaviors, ensuring that ads are relevant and engaging.
  • North America, led by the U.S., dominated the market in 2023 in terms of revenue share. North America boasts robust technological infrastructure, including high-speed internet and widespread access to digital devices. This foundation supports the seamless execution of programmatic advertising campaigns, facilitating real-time bidding and personalized targeting at scale. North America remains a hub of innovation in digital advertising technologies. Companies based in the region continually invest in research and development to enhance programmatic advertising algorithms, data analytics capabilities, and ad tech platforms.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Landscape Outlook

Chapter 3. Programmatic Advertising Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
      • 3.3.1.1. Increasing Digital Advertising
      • 3.3.1.2. Rise of Connected TV, DOOH, and Audio Advertising
      • 3.3.1.3. Widespread Smartphone Usage and the Rise of High-speed Internet Connectivity
    • 3.3.2. Market Restraints Analysis
      • 3.3.2.1. Ad-Blocking Technology
      • 3.3.2.2. Rising Privacy Concerns
    • 3.3.3. Industry Opportunities
      • 3.3.3.1. Technological Advancement and Adoption of AI and ML
  • 3.4. Programmatic Advertising Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Programmatic Advertising Market: Auction Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Programmatic Advertising Market: Auction Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. Real-Time Bidding (RTB)
    • 4.3.1. Real-Time Bidding (RTB) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.4. Private Marketplace (PMP)
    • 4.4.1. Private Marketplace (PMP) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.5. Preferred Deals
    • 4.5.1. Preferred Deals Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 4.6. Programmatic Direct
    • 4.6.1. Programmatic Direct Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 5. Programmatic Advertising Market: Ad Format Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Programmatic Advertising Market: Ad Format Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. Image
    • 5.3.1. Image Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.4. Video
    • 5.4.1. Video Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.5. Text
    • 5.5.1. Text Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 5.6. Others
    • 5.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 6. Programmatic Advertising Market: Channel Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Programmatic Advertising Market: Channel Movement Analysis, USD Billion, 2023 & 2030
  • 6.3. Mobile & Tablets
    • 6.3.1. Mobile & Tablets Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.4. Desktop
    • 6.4.1. Desktop Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 6.5. Others
    • 6.5.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 6.5.2.

Chapter 7. Programmatic Advertising Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Programmatic Advertising Market: End Use Movement Analysis, USD Billion, 2023 & 2030
  • 7.3. Media & Entertainment
    • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.5. Education
    • 7.5.1. Education Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.6. Retail & Consumer Goods
    • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.7. Telecom & Communication
    • 7.7.1. Telecom & Communication Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.9. Hospitality
    • 7.9.1. Hospitality Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
  • 7.10. Others
    • 7.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)

Chapter 8. Programmatic Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Programmatic Advertising Market Share, by Region, 2023 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.2.2. North America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.2.3. North America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.2.4. North America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.2.5. North America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.2.6.2. U.S. Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.2.6.3. U.S. Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.2.6.4. U.S. Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.2.6.5. U.S. Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.2.7. Canada
      • 8.2.7.1. Canada Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.2.7.2. Canada Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.2.7.3. Canada Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.2.7.4. Canada Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.2.7.5. Canada Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.2.8. Mexico
      • 8.2.8.1. Mexico Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.2.8.2. Mexico Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.2.8.3. Mexico Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.2.8.4. Mexico Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.2.8.5. Mexico Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.3.2. Europe Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.3.3. Europe Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.3.4. Europe Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.3.5. Europe Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.3.6. UK
      • 8.3.6.1. UK Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.3.6.2. UK Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.3.6.3. UK Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.3.6.4. UK Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.3.6.5. UK Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.3.7. Germany
      • 8.3.7.1. Germany Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.3.7.2. Germany Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.3.7.3. Germany Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.3.7.4. Germany Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.3.7.5. Germany Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.3.8. France
      • 8.3.8.1. France Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.3.8.2. France Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.3.8.3. France Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.3.8.4. France Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.3.8.5. France Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.4.2. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.4.3. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.4.4. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.4.5. Asia Pacific Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.6. China
      • 8.4.6.1. China Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.6.2. China Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.6.3. China Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.6.4. China Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.6.5. China Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.7. Japan
      • 8.4.7.1. Japan Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.7.2. Japan Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.7.3. Japan Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.7.4. Japan Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.7.5. Japan Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.8. India
      • 8.4.8.1. India Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.8.2. India Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.8.3. India Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.8.4. India Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.8.5. India Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.9. South Korea
      • 8.4.9.1. South Korea Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.9.2. South Korea Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.9.3. South Korea Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.9.4. South Korea Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.9.5. South Korea Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.4.10. Australia
      • 8.4.10.1. Australia Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.4.10.2. Australia Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.4.10.3. Australia Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.4.10.4. Australia Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.4.10.5. Australia Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.5.2. Latin America Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.5.3. Latin America Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.5.4. Latin America Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.5.5. Latin America Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.5.6.2. Brazil Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.5.6.3. Brazil Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.5.6.4. Brazil Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.5.6.5. Brazil Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
  • 8.6. Middle East and Africa (MEA)
    • 8.6.1. MEA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
    • 8.6.2. MEA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
    • 8.6.3. MEA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
    • 8.6.4. MEA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
    • 8.6.5. MEA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.6.6. KSA
      • 8.6.6.1. KSA Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.6.6.2. KSA Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.6.6.3. KSA Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.6.6.4. KSA Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.6.6.5. KSA Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.6.7. UAE
      • 8.6.7.1. UAE Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.6.7.2. UAE Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.6.7.3. UAE Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.6.7.4. UAE Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.6.7.5. UAE Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)
    • 8.6.8. South Africa
      • 8.6.8.1. South Africa Programmatic Advertising Market Estimates and Forecasts, 2017 - 2030 (USD Billion)
      • 8.6.8.2. South Africa Programmatic Advertising Market Estimates and Forecasts, by Auction, 2017 - 2030 (USD Billion)
      • 8.6.8.3. South Africa Programmatic Advertising Market Estimates and Forecasts, by Ad Format, 2017 - 2030 (USD Billion)
      • 8.6.8.4. South Africa Programmatic Advertising Market Estimates and Forecasts, by Channel, 2017 - 2030 (USD Billion)
      • 8.6.8.5. South Africa Programmatic Advertising Market Estimates and Forecasts, by End Use, 2017 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Companies
  • 9.2. Company Categorization
  • 9.3. Company Market Positioning
  • 9.4. Company Market Share Analysis
  • 9.5. Strategy Mapping
    • 9.5.1. Expansion
    • 9.5.2. Mergers & Acquisition
    • 9.5.3. Partnerships & Collaborations
    • 9.5.4. New Product Launches
    • 9.5.5. Research and Development
  • 9.6. Company Profiles
    • 9.6.1. Alphabet Inc. (Google LLC)
      • 9.6.1.1. Company Overview
      • 9.6.1.2. Financial Performance
      • 9.6.1.3. Product Benchmarking
      • 9.6.1.4. Recent Developments
    • 9.6.2. Meta (Facebook)
      • 9.6.2.1. Company Overview
      • 9.6.2.2. Financial Performance
      • 9.6.2.3. Product Benchmarking
      • 9.6.2.4. Recent Developments
    • 9.6.3. Amazon.com, Inc.
      • 9.6.3.1. Company Overview
      • 9.6.3.2. Financial Performance
      • 9.6.3.3. Product Benchmarking
      • 9.6.3.4. Recent Developments
    • 9.6.4. Microsoft
      • 9.6.4.1. Company Overview
      • 9.6.4.2. Financial Performance
      • 9.6.4.3. Product Benchmarking
      • 9.6.4.4. Recent Developments
    • 9.6.5. Alibaba Group Holding Limited
      • 9.6.5.1. Company Overview
      • 9.6.5.2. Financial Performance
      • 9.6.5.3. Product Benchmarking
      • 9.6.5.4. Recent Developments
    • 9.6.6. Adobe
      • 9.6.6.1. Company Overview
      • 9.6.6.2. Financial Performance
      • 9.6.6.3. Product Benchmarking
      • 9.6.6.4. Recent Developments
    • 9.6.7. The Trade Desk
      • 9.6.7.1. Company Overview
      • 9.6.7.2. Financial Performance
      • 9.6.7.3. Product Benchmarking
      • 9.6.7.4. Recent Developments
    • 9.6.8. Criteo
      • 9.6.8.1. Company Overview
      • 9.6.8.2. Financial Performance
      • 9.6.8.3. Product Benchmarking
      • 9.6.8.4. Recent Developments
    • 9.6.9. NextRoll, Inc. (Adroll)
      • 9.6.9.1. Company Overview
      • 9.6.9.2. Financial Performance
      • 9.6.9.3. Product Benchmarking
      • 9.6.9.4. Recent Developments
    • 9.6.10. MediaMath
      • 9.6.10.1. Company Overview
      • 9.6.10.2. Financial Performance
      • 9.6.10.3. Product Benchmarking
      • 9.6.10.4. Recent Developments

List of Tables

  • Table 1 List of abbreviations
  • Table 2 Programmatic Advertisings Market - Industry snapshot & key buying criteria, 2017 - 2030
  • Table 3 Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 4 Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 5 Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 6 Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 7 Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 8 North America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 9 North America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 10 North America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 11 North America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 12 North America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 13 U.S. Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 14 U.S. Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 15 U.S. Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 16 U.S. Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 17 U.S. Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 18 Canada Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 19 Canada Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 20 Canada Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 21 Canada Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 22 Canada Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 23 Mexico Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 24 Mexico Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 25 Mexico Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 26 Mexico Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 27 Mexico Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 28 Europe Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 29 Europe Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 30 Europe Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 31 Europe Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 32 Europe Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 33 UK Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 34 UK Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 35 UK Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 36 UK Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 37 UK Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 38 Germany Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 39 Germany Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 40 Germany Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 41 Germany Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 42 Germany Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 43 France Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 44 France Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 45 France Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 46 France Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 47 France Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 48 Asia Pacific Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 49 Asia Pacific Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 50 Asia Pacific Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 51 Asia Pacific Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 52 Asia Pacific Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 53 China Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 54 China Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 55 China Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 56 China Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 57 China Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 58 Japan Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 59 Japan Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 60 Japan Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 61 Japan Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 62 Japan Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 63 India Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 64 India Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 65 India Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 66 India Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 67 India Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 68 South Korea Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 69 South Korea Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 70 South Korea Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 71 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 72 South Korea Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 73 Australia Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 74 Australia Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 75 Australia Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 76 Australia Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 77 Australia Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 78 Latin America Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 79 Latin America Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 80 Latin America Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 81 Latin America Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 82 Latin America Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 83 Brazil Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 84 Brazil Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 85 Brazil Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 86 Brazil Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 87 Brazil Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 88 Middle East & Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 89 Middle East & Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 90 Middle East & Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 91 Middle East & Africa Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 92 Middle East & Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 93 KSA Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 94 KSA Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 95 KSA Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 96 KSA Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 97 KSA Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 98 UAE Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 99 UAE Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 100 UAE Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 101 UAE Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 102 UAE Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 103 South Africa Programmatic Advertisings Market, 2017 - 2030 (USD Billion)
  • Table 104 South Africa Programmatic Advertisings Market, by Auction, 2017 - 2030 (USD Billion)
  • Table 105 South Africa Programmatic Advertisings Market, by Ad Format, 2017 - 2030 (USD Billion)
  • Table 106 South Korea Programmatic Advertisings Market, by Channel, 2017 - 2030 (USD Billion)
  • Table 107 South Africa Programmatic Advertisings Market, by End Use, 2017 - 2030 (USD Billion)
  • Table 108 Participant's Overview
  • Table 109 Financial Performance
  • Table 110 Product Benchmarking
  • Table 111 Key companies undergoing expansion
  • Table 112 Key companies involved in mergers & acquisitions
  • Table 113 Key companies undertaking partnerships and collaboration
  • Table 114 Key companies launching new product/service launches

List of Figures

  • Fig. 1 Programmatic Advertisings market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by Auction and Ad Format
  • Fig. 8 Segment snapshot, by Channel and End Use
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Programmatic Advertisings Market value, 2017 - 2030 (USD Billion)
  • Fig. 11 Programmatic Advertisings Market - Industry value chain analysis
  • Fig. 12 Programmatic Advertisings Market - Market trends
  • Fig. 13 Programmatic Advertisings Market: Porter's analysis
  • Fig. 14 Programmatic Advertisings Market: PESTEL analysis
  • Fig. 15 Programmatic Advertisings Market, by Auction: Key takeaways
  • Fig. 16 Programmatic Advertisings Market, by Auction: Market share, 2023 & 2030
  • Fig. 17 Real-Time Bidding (RTB) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 18 Private Marketplace (PMP) Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 19 Preferred Deals Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 20 Programmatic Direct Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 21 Programmatic Advertisings Market, by Ad Format: Key takeaways
  • Fig. 22 Programmatic Advertisings Market, by Ad Format: Market share, 2023 & 2030
  • Fig. 23 Image Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 24 Video Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 25 Text Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 26 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 27 Programmatic Advertisings Market, by Channel: Key takeaways
  • Fig. 28 Programmatic Advertisings Market, by Channel: Market share, 2023 & 2030
  • Fig. 29 Mobile & Tablets Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 30 Desktops Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 31 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 32 Programmatic Advertisings Market, by End Use: Key takeaways
  • Fig. 33 Programmatic Advertisings Market, by End Use: Market share, 2023 & 2030
  • Fig. 34 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 35 BFSI Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 36 Media & Entertainment Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 37 Education Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 38 Retail & Consumer Goods Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 39 Telecom & Communication Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 40 Healthcare Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 41 Hospitality Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 42 Others Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 43 Global Programmatic Advertisings Market revenue, by region, 2023 & 2030 (USD Billion)
  • Fig. 44 North America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 45 U.S. Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 Canada Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 Mexico Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Europe Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 UK Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 50 Germany Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 51 France Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 52 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 53 Asia Pacific Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 China Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 Japan Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 India Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 South Korea Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 Australia Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 Latin America Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 Brazil Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Middle East & Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 62 KSA Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 63 UAE Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 64 South Africa Programmatic Advertisings Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 65 Key company categorization
  • Fig. 66 Programmatic Advertisings Market - Key company market share analysis, 2023
  • Fig. 67 Strategic framework