美国商业助听器市场规模、份额和趋势分析报告：按产品、技术、分销管道和细分市场进行预测，2024-2030 年

美国商业助听器市场成长与趋势：

Grand View Research, Inc.最新报告显示，预计到2030年，美国商用助听器市场规模将达到11.6亿美元，2024年至2030年复合年增长率为9.03%。

推动市场成长的因素包括负担能力、可用性和技术进步。非处方（非处方）助听器很受欢迎，因为它们比处方笺助听器便宜。

脑膜炎、麻疹、中耳炎等各种感染疾病也会导致听力损失。此外，耳垢过多、中耳骨骼异常、听神经瘤、梅尼尔氏症和头部外伤等情况也可能导致轻微听力损失。根据 2023 年 6 月《福布斯健康》听力损失研究显示，美国约有 2,540 万 12 岁及以上的人患有轻度听力损失。

此外，扬声器和暴露在大声噪音中也会导致年轻人听力损失的盛行率不断上升。根据美国卫生与公众服务部的数据，12.5% 的 6 至 19 岁人群和 17% 的 20 至 69 岁人群因过度接触喧闹的娱乐音乐而面临听力损失的风险。因此，预计未来几年对助听器的需求将进一步增加。

此外，对数位讯号处理 (DSP) 技术的需求也在不断增加，该技术使消费者助听器能够比类比模型更有效地分析和操纵声波。它有助于提供更清晰的音质和降噪功能，并具有定向麦克风等功能，可将音讯从特定方向集中。技术进步导致设备小型化，变得更小、更隐密。这使得它们佩戴起来更舒适且不那么引人注目，并且可以解决一些用户的美学问题。

美国商业助听器市场报告亮点

• 从产品来看，耳道式助听器在 2023 年占据市场主导地位。另一方面，耳挂型助听器预计在预测期内成长最快。这是由于其操作方便、深受年轻人偏好等优点。
• 从技术角度来看，数位辅助器将在 2023 年占据市场主导地位。这些助听器技术先进，可以过滤环境噪音，带来更先进的听力体验。
• 从分销通路来看，2023 年零售领域将主导市场。然而，由于全球电子商务通路的渗透率不断提高和采用率较高，预计线上细分市场在预测期内将出现最快的成长。
• 2024 年 1 月，Eargo, Inc. 推出了两款全新的全腔内非处方助听器：LINK by Eargo 和 Eargo SE，以满足消费者对体验、设计和功能不断变化的需求。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章 市场变数、趋势与范围

• 市场体系展望
• 市场趋势及展望
• 市场动态
• 法律规范
• 主要品牌价格分析
• 商业环境分析工具

第四章 2018-2030年美国商业助听器市场规模估算与预测（台）

第五章美国商用助听器市场，依产品类型，2018-2030 年（百万美元）

• 美国商业助听器市场：产品类型细分仪表板
• 2023 年和 2030 年产品类型趋势和市场占有率分析
• 2018-2030 年美国商业助听器市场规模及预测（依产品类型）
• 耳道式助听器
  • 耳道助听器市场，2018-2030
• 耳挂型助听器
  • 2018-2030年耳挂型市场
• 瑞特助听器
  • RITE助听器市场，2018-2030
• ITE型助听器
  • ITE助听器市场，2018-2030

第 6 章美国商用助听器市场，依技术划分，2018-2030 年（百万美元）

• 美国商业助听器市场：技术细分仪表板
• 2023 年和 2030 年技术趋势和市场占有率分析
• 美国商业助听器市场规模及预测（依技术）
• 数位助听器
• 类比助听器

第 7 章美国商用助听器市场，依通路划分，2018-2030 年（百万美元）

• 美国商业助听器市场：分销通路细分仪表板
• 2023 年和 2030 年分销通路趋势和市场占有率分析
• 美国商业助听器市场规模及预测（按分销管道）
• 按分销管道
• 零售店
  • 零售市场，2018-2030
• 在线的
  • 线上市场，2018-2030
• 听力学办公室
  • 听力学办公室市场，2018-2030

第八章 竞争格局

• 参与企业概况
• 公司分类
• 公司市场分析
• 2023 年预计公司市场占有率分析 (%)
• 策略规划
• 公司简介/上市公司

U.S. Over-The-Counter Hearing Aids Market Growth & Trends:

The U.S. Over-the-Counter hearing aids market size is anticipated to reach USD 1.16 billion by 2030 and is anticipated to expand at a CAGR of 9.03% from 2024 to 2030, according to a new report by Grand View Research, Inc. The factors driving market growth include affordability, accessibility, and technological advancements. Over-the-Counter (OTC) hearing aids have gained popularity due to their lower cost compared to prescription hearing aids.

Hearing loss or impairment is a common condition in the U.S. Various infections, such as meningitis, measles, and middle ear infections, also cause hearing loss. Moreover, excess cerumen, bone abnormalities in the middle ear, and conditions such as acoustic neuromas, Meniere's disease, and head trauma can lead to mild hearing loss. As per a Forbes Health survey on hearing loss in June 2023, around 25.4 million people aged 12 and older in the U.S. are suffering from mild hearing loss.

Furthermore, high-volume speakers and exposure to loud sounds are also contributing to the growing prevalence of perceived sound loss in the younger generation. As per the U.S. Department of Health & Human Services, 12.5% of people aged 6 to 19 years and 17% of those aged 20 to 69 years are at risk of developing hearing loss due to excessive exposure to recreational loud music. This is anticipated to further drive the demand for hearing aids in the coming years.

Furthermore, the demand for Digital Signal Processing (DSP) technology, which allows OTC hearing aids to analyze and manipulate sound waves more effectively than analog models, is increasing. This helps provide clearer sound quality & noise reduction and has features such as directional microphones that focus on speech coming from a specific direction. Advancements have led to the miniaturization of devices, which are now smaller and more discreet. This makes them more comfortable to wear and less noticeable, potentially addressing aesthetic concerns for some users.

U.S. Over-the-Counter Hearing Aids Market Report Highlights:

• Based on product, the canal hearing aids segment dominated the market in 2023. On the other hand, behind-the-ear hearing aids segment is expected to witness the fastest growth over the forecast period. This can be attributed to advantages such as ease of handling and high preference by the young population.
• Based on technology, digital hearing aids dominated the market in 2023. These devices are technologically advanced and eliminate background noise, thus providing enhanced hearing experience.
• Based on distribution channels, the retail stores segment dominated the market in 2023. However, the online segment is predicted to have the fastest growth during the forecast period owing to an increase in penetration of e-commerce channels across the globe and higher adoption.
• In January 2024, Eargo, Inc.launched two new completely in-canal OTC hearing aids, LINK by Eargo and Eargo SE, to address changing consumer needs regarding experience, design, and functionality.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Estimates and Forecast Timeline
• 1.2. Market Definitions
  • 1.2.1. Segment definitions
    • 1.2.1.1. Product type
    • 1.2.1.2. Technology
    • 1.2.1.3. Distribution channel
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased Database
  • 1.4.2. GVR's Internal Database
  • 1.4.3. Secondary Sources
  • 1.4.4. Primary Research
    • 1.4.4.1. Details of Primary Research
  • 1.4.5. Research Assumption
• 1.5. Information or Data Analysis
  • 1.5.1. Data Analysis Models
• 1.6. Market Formulation & Data Visualization
• 1.7. Model Details
  • 1.7.1. Approach 1: Commodity flow analysis
  • 1.7.2. Approach 2: Volume Price Analysis
  • 1.7.3. Top-down market estimation
  • 1.7.4. Multivariate analysis
  • 1.7.5. U.S. OTC hearing aids Market: CAGR Calculation
• 1.8. Objectives
• 1.9. List of Secondary Sources
• 1.10. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related/Ancillary Market Outlook
    • 3.1.2.1. Global audiology devices market
    • 3.1.2.2. Global hearing aids market
• 3.2. Market Trends and Outlook
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
    • 3.3.1.1. Low cost compared to prescription hearing aids
    • 3.3.1.2. Increasing number of people with hearing loss
    • 3.3.1.3. Technological advancements
    • 3.3.1.4. Growing geriatric population
    • 3.3.1.5. Increase in awareness and accessibility
  • 3.3.2. Market Restraint Analysis
    • 3.3.2.1. Presence of social stigma
    • 3.3.2.2. Limitations of OTC hearing aids
• 3.4. Regulatory Framework
• 3.5. Pricing Analysis, by Key Brands
• 3.6. Business Environment Analysis Tools
  • 3.6.1. Industry Analysis - Porter's Five Forces Analysis
    • 3.6.1.1. Supplier power
    • 3.6.1.2. Buyer power
    • 3.6.1.3. Substitution threat
    • 3.6.1.4. Threat of new entrant
    • 3.6.1.5. Competitive rivalry
  • 3.6.2. PESTEL Analysis

Chapter 4. U.S. OTC Hearing Aids Market Volume Estimates & Forecasts, 2018 - 2030 (Units)

Chapter 5. U.S. OTC Hearing Aids Market, By Product Type, 2018 - 2030 (USD Million)

• 5.1. U.S. OTC Hearing Aids Market: Product Type Segment Dashboard
• 5.2. Product Type Movement & Market Share Analysis, 2023 & 2030
• 5.3. U.S. OTC Hearing Aids Market Size & Forecast and Forecasts, By Product Type, 2018 - 2030 (USD Million)
• 5.4. Canal Hearing Aids
  • 5.4.1. Canal hearing aids market, 2018 - 2030 (USD Million)
• 5.5. Behind-The-Ear Hearing Aids
  • 5.5.1. Behind-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• 5.6. Receiver-In-The-Ear Hearing Aids
  • 5.6.1. Receiver-in-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• 5.7. In-The-Ear Hearing Aids
  • 5.7.1. In-the-Ear hearing aids market, 2018 - 2030 (USD Million)

Chapter 6. U.S. OTC Hearing Aids Market, By Technology, 2018 - 2030 (USD Million)

• 6.1. U.S. OTC Hearing Aids Market: Technology Segment Dashboard
• 6.2. Technology Movement & Market Share Analysis, 2023 & 2030
• 6.3. U.S. OTC Hearing Aids Market Size & Forecast and Forecasts, By Technology (USD Million)
• 6.4. Digital Hearing Aid
  • 6.4.1. Digital hearing aids market, 2018 - 2030 (USD Million)
• 6.5. Analog Hearing Aid
  • 6.5.1. Analog hearing aids market, 2018 - 2030 (USD Million)

Chapter 7. U.S. OTC Hearing Aids Market, By Distribution Channel, 2018 - 2030 (USD Million)

• 7.1. U.S. OTC Hearing Aids Market: Distribution Channel Segment Dashboard
• 7.2. Distribution Channel Movement & Market Share Analysis, 2023 & 2030
• 7.3. U.S. OTC Hearing Aids Market Size & Forecasts, By Distribution Channel (USD Million)
• 7.4. U.S. OTC Hearing Aids Volume Estimates and Forecasts, By Distribution Channel (Units)
• 7.5. Retail Stores
  • 7.5.1. Retail stores market, 2018 - 2030 (USD Million)
• 7.6. Online
  • 7.6.1. Online market, 2018 - 2030 (USD Million)
• 7.7. Audiology Offices
  • 7.7.1. Audiology offices market, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Participant's overview
• 8.2. Financial Performance
• 8.3. Product Benchmarking
• 8.4. Company Categorization
• 8.5. Company Market Position Analysis
• 8.6. Estimated Company Market Share Analysis (%), 2023
• 8.7. Strategy Mapping
  • 8.7.1. Expansion
  • 8.7.2. Acquisition
  • 8.7.3. Collaborations
  • 8.7.4. Others
• 8.8. Company Profiles/Listing
  • 8.8.1. Eargo Inc.
    • 8.8.1.1. Overview
    • 8.8.1.2. Financial Performance
    • 8.8.1.3. Product Benchmarking
    • 8.8.1.4. Strategic Initiatives
  • 8.8.2. GN Store Nord A/S (Jabra)
    • 8.8.2.1. Overview
    • 8.8.2.2. Financial Performance
    • 8.8.2.3. Product Benchmarking
    • 8.8.2.4. Strategic Initiatives
  • 8.8.3. Bose Corporation
    • 8.8.3.1. Overview
    • 8.8.3.2. Financial Performance
    • 8.8.3.3. Product Benchmarking
    • 8.8.3.4. Strategic Initiatives
  • 8.8.4. MDHearing
    • 8.8.4.1. Overview
    • 8.8.4.2. Financial Performance
    • 8.8.4.3. Product Benchmarking
    • 8.8.4.4. Strategic Initiatives
  • 8.8.5. Audicus
    • 8.8.5.1. Overview
    • 8.8.5.2. Financial Performance
    • 8.8.5.3. Product Benchmarking
    • 8.8.5.4. Strategic Initiatives
  • 8.8.6. Sony Corporation
    • 8.8.6.1. Overview
    • 8.8.6.2. Financial Performance
    • 8.8.6.3. Product Benchmarking
    • 8.8.6.4. Strategic Initiatives
  • 8.8.7. Starkey Laboratories, Inc. (Start Hearing)
    • 8.8.7.1. Overview
    • 8.8.7.2. Financial Performance
    • 8.8.7.3. Product Benchmarking
    • 8.8.7.4. Strategic Initiatives
  • 8.8.8. hearX IP (Pty) Ltd. (Lexie)
    • 8.8.8.1. Overview
    • 8.8.8.2. Financial Performance
    • 8.8.8.3. Product Benchmarking
    • 8.8.8.4. Strategic Initiatives
  • 8.8.9. Sonova
    • 8.8.9.1. Overview
    • 8.8.9.2. Financial Performance
    • 8.8.9.3. Product Benchmarking
    • 8.8.9.4. Strategic Initiatives
  • 8.8.10. WSAudiology
    • 8.8.10.1. Overview
    • 8.8.10.2. Financial Performance
    • 8.8.10.3. Product Benchmarking
    • 8.8.10.4. Strategic Initiatives
  • 8.8.11. Nuheara Limited
    • 8.8.11.1. Overview
    • 8.8.11.2. Financial Performance
    • 8.8.11.3. Product Benchmarking
    • 8.8.11.4. Strategic Initiatives
  • 8.8.12. Audien Hearing
    • 8.8.12.1. Overview
    • 8.8.12.2. Financial Performance
    • 8.8.12.3. Product Benchmarking
    • 8.8.12.4. Strategic Initiatives
  • 8.8.13. Novidan
    • 8.8.13.1. Overview
    • 8.8.13.2. Financial Performance
    • 8.8.13.3. Product Benchmarking
    • 8.8.13.4. Strategic Initiatives

List of Tables

• Table 1. List of secondary sources
• Table 2. List of abbreviations
• Table 3. Average price of a pair of OTC hearing aids (USD)
• Table 4. U.S. OTC hearing aids market revenue estimates and forecast, by product type, 2018 - 2030 (USD Million)
• Table 5. U.S. OTC hearing aids market revenue estimates and forecast, by technology, 2018 - 2030 (USD Million)
• Table 6. U.S. OTC hearing aids market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 7. U.S. OTC hearing aids market volume estimates and forecast, by distribution channel, 2018 - 2030 (Units)

List of Figures

• Fig. 1 U.S. OTC hearing aids market segmentation
• Fig. 2 Market research process
• Fig. 3 Data triangulation techniques
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 QFD modeling for market share assessment
• Fig. 8 Market formulation & validation
• Fig. 9 Market snapshot
• Fig. 10 Segment snapshot
• Fig. 11 Competitive landscape
• Fig. 12 U.S. OTC hearing aids market: Parent market outlook
• Fig. 13 U.S. OTC hearing aids market dynamics
• Fig. 14 Market driver relevance analysis (Current & future impact)
• Fig. 15 Market restraint relevance analysis (Current & future impact)
• Fig. 16 U.S. OTC hearing aids market: Porter's five forces analysis
• Fig. 17 U.S. OTC hearing aids market: PESTLE analysis
• Fig. 18 U.S. OTC hearing aids market: Product type segment dashboard
• Fig. 19 U.S. OTC hearing aids market: Product type market share analysis, 2023 & 2030
• Fig. 20 Canal hearing aids market, 2018 - 2030 (USD Million)
• Fig. 21 Behind-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• Fig. 22 Receiver-in-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• Fig. 23 In-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• Fig. 24 U.S. OTC hearing aids market: Technology segment dashboard
• Fig. 25 U.S. OTC hearing aids market: Technology market share analysis, 2023 & 2030
• Fig. 26 Digital hearing aids market, 2018 - 2030 (USD Million)
• Fig. 27 Analog hearing aids market, 2018 - 2030 (USD Million)
• Fig. 28 U.S. OTC hearing aids market: Distribution channel segment dashboard
• Fig. 29 U.S. OTC hearing aids market: Distribution channel market share analysis, 2023 & 2030
• Fig. 30 Retail stores market, 2018 - 2030 (USD Million)
• Fig. 31 Online market, 2018 - 2030 (USD Million)
• Fig. 32 Audiology offices market, 2018 - 2030 (USD Million)
• Fig. 33 Company/competition categorization
• Fig. 34 Company market position analysis
• Fig. 35 U.S. OTC hearing aids market: Strategy mapping