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市场调查报告书
商品编码
1530075

程序化广告平台市场规模、份额、趋势分析报告：按平台类型、按广告格式、按部署模型、按定价模式、按最终用途、按地区、细分市场预测，2024-2030 年

Programmatic Advertising Platform Market Size, Share & Trends Analysis Report By Platform Type, By Ad Format, By Deployment Model, By Pricing Model, By End-use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

程序化广告平台市场成长与趋势：

根据Grand View Research, Inc.最新报告，预计到2030年，全球程式化广告平台市场规模将达到414.4亿美元，2024年至2030年复合年增长率为27.1%。

程序化广告平台使用自动化技术即时买卖数位广告库存。我们正在彻底改变数位广告的购买和销售方式，使整个过程更加有效率和有效。市场的主要驱动力是透过高度相关的广告瞄准特定受众的能力。我们使用资料和演算法来识别潜在客户并投放最有可能引起他们共鸣的广告。这种程度的定位使品牌能够向合适的人传达讯息，并提高参与度和转换率。

此外，广告平台也越来越多地被各种规模的企业所采用。企业正在认识到程序化广告的好处，并将其预算从传统广告方法转向程序化广告。这种转变预计将持续下去，推动市场成长。同时，程序化广告平台的成长取决于行动装置使用量的增加。随着越来越多的人透过智慧型手机和平板电脑存取互联网，程式化广告平台提供了一种有效的方式来吸引这些装置上的受众。这一趋势预计将持续下去，进一步推动程序化广告平台的成长。

此外，人工智慧和机器学习的兴起预计将推动程式化广告平台的成长。这些技术可协助广告主即时优化宣传活动并提高绩效和投资报酬率。行动程式化广告使广告主能够透过各种广告格式（包括横幅、影片和原生广告）接触行动装置上的目标受众。

此外，该平台现在还可以使用资料分析和机器学习演算法为企业提供更好的受众洞察和定位选项。这使得企业能够进行更有效的广告宣传，增加销售额和收益。电子商务的成长也在市场的成长中发挥重要作用。随着越来越多的消费者转向网路购物，企业必须调整行销策略来吸引消费者。程序化广告已成为企业吸引目标受众并推动销售的重要工具。

程序化广告平台市场报告亮点

  • 从平台类型来看，2023年需求端平台占据市场主导地位。该平台允许广告商即时管理和优化多个广告交易平台的广告宣传。这种类型的平台允许广告主瞄准特定受众并根据即时资料优化宣传活动效果。
  • 基于广告平台，影片广告细分市场将在2023年占据主导地位。该细分市场是广告商接触目标受众的一种越来越流行的方式。我们的程式化影片广告平台可让广告主跨多个管道和装置购买和管理影片广告，包括桌面、行动和联网电视。
  • 从部署模式来看，2023年云端基础市场主导地位。与传统的本地解决方案相比，该细分市场具有多种优势，包括扩充性、灵活性和成本效益。云端基础的部署使广告主可以根据自己的需求轻鬆扩大或缩小广告宣传，而无需担心额外的硬体或基础设施投资。
  • 从定价模式来看，CPM（每英哩成本）在 2023 年占据市场主导地位。 CPM定价模式根据广告向用户展示的次数向广告商收费，每 1000 次广告曝光率的费用通常在几美元到几美元之间。每千次曝光费用定价通常用于品牌知名度宣传活动，旨在让尽可能多的人看到您的广告。
  • 根据最终用途，DMP 在 2023 年占据市场主导地位。 DMP 允许广告商从各种来源收集、储存和分析大量资料，包括网站分析、CRM 系统和第三方资料提供者。 DMP 允许广告主建立详细的受众檔案，可用于即时向特定使用者投放高度相关的广告。
  • 亚太市场正在见证数位广告的兴起，程序化广告成为企业接触目标受众的越来越流行的方式。这一增长归因于行动装置的普及、网路用户的增加以及该地区电子商务的兴起等因素。
  • 2023 年 8 月，AdRoll 与 WooCommerce 合作，实现商家集成，透过跨通路宣传活动更有效地追踪和定位线上消费者。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章程序化广告平台市场-产业展望

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
  • 产业分析工具
  • 程序化广告平台市场的技术趋势

第四章程序化广告平台市场：依平台类型估算与趋势分析

  • 2023 年和 2030 年按平台类型分類的变化分析和市场占有率
  • 按平台类型分類的市场估算与预测

第五章程序化广告平台市场：依广告形式分類的估算与趋势分析

  • 2023 年和 2030 年按广告格式分類的变化分析和市场占有率
  • 按广告形式进行的市场估算与预测

第六章 程序化广告平台市场：依部署模型进行估算与趋势分析

  • 2023 年和 2030 年按部署模式分類的波动分析和市场占有率
  • 按部署模型进行市场估计和预测

第七章 程序化广告平台市场：定价模式估算及趋势分析

  • 2023年和2030年按定价模式分類的变化分析和市场占有率
  • 透过定价模式进行市场估计/预测

第八章程序化广告平台市场：依最终用途进行估算与趋势分析

  • 2023年和2030年波动分析和市场占有率
  • 市场估计/预测

第 9 章 区域估计/趋势分析

  • 程序化广告平台市场：按地区划分，2023 年和 2030 年
  • 北美洲
    • 2018-2030 年北美程序化广告平台市场估计与预测
    • 美国
    • 加拿大
  • 欧洲
    • 2018-2030 年欧洲程序化广告平台市场估计与预测
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030 年亚太地区程序化广告平台市场估计与预测
    • 中国
    • 日本
    • 印度
    • 韩国
  • 拉丁美洲
    • 2018-2030 年拉丁美洲程序化广告平台市场估计与预测
    • 巴西
    • 墨西哥
  • 中东/非洲（中东/非洲）
    • 2018-2030 年中东和非洲程序化广告平台市场估计与预测
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第十章程序化广告平台市场-竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务表现
  • 产品基准
  • 公司市场定位分析
  • 企业热力图分析
  • 策略规划
    • 扩大/销售
    • 协作/伙伴关係
    • 新产品发布
    • 合约
  • 公司简介
    • Adobe Systems Inc.
    • Adroll.com
    • Amazon
    • Crieto
    • DataXu Inc.（Roku）
    • Google Inc.
    • MediaMath Inc.
    • PubMatic
    • Rocket Fuel Inc.
    • Rubicon Project Inc.
    • SmartAds
    • The Trade Desk
    • Xandr（Microsoft Advertising）
    • Yahoo Inc.
Product Code: GVR-4-68040-329-6

Programmatic Advertising Platform Market Growth & Trends:

The global programmatic advertising platform market size is expected to reach USD 41.44 billion by 2030, registering a CAGR of 27.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The programmatic advertising platform uses automated technology to purchase and sell digital advertising inventory in real-time. It has revolutionized the way digital ads are bought and sold, making the process more efficient and effective. The key driver of the market is the ability to target specific audiences with relevant ads. It uses data and algorithms to identify potential customers and deliver ads that are most likely to resonate with them. This level of targeting ensures that brands reach the right people with their message, resulting in higher engagement and conversions.

Furthermore, the increasing adoption of advertising platforms by businesses of all sizes. Companies recognize the benefits of programmatic advertising; they are shifting their budgets from traditional advertising methods to programmatic. This shift is expected to continue in the future, driving market growth. Along with this, the growth of programmatic advertising platforms is the increasing use of mobile devices. With more people accessing the internet on their smartphones and tablets, programmatic advertising platform provides an effective way to reach audiences on these devices. This trend is expected to continue, further driving the growth of the programmatic advertising platform.

In addition, the rise of artificial intelligence and machine learning is expected to fuel the growth of programmatic advertising platforms. These technologies help advertisers optimize their campaigns in real-time, resulting in better performance and ROI. Mobile programmatic advertising offers advertisers the ability to reach their target audience on their mobile devices through various ad formats such as banners, videos, and native ads.

Moreover, the platforms have also been able to provide businesses with better audience insights and targeting options using data analytics and machine learning algorithms. This has allowed businesses to create more effective ad campaigns, resulting in increased sales and revenue. The growth of e-commerce has also played a significant role in the growth of the market. As more consumers have shifted to online shopping, businesses have had to adapt their marketing strategies to reach them. Programmatic advertising has become an essential tool for businesses looking to reach their target audience and drive sales.

Programmatic Advertising Platform Market Report Highlights:

  • Based on platform type, the demand-side platform dominated the market in 2023. The platform allows advertisers to manage and optimize their ad campaigns across multiple ad exchanges in real-time real time. This type of platform enables advertisers to target specific audiences and optimize their campaign performance based on real time data.
  • Based on the ad platform, the video advertising segment dominated the market in 2023. The segment has become an increasingly popular way for advertisers to reach their target audience. Programmatic video advertising platforms allow advertisers to purchase and manage their video ads across multiple channels and devices, including desktop, mobile, and connected TV.
  • Based on the deployment model, cloud-based deployment dominated the market in 2023. The segment offers several benefits over traditional on-premises solutions, including greater scalability, flexibility, and cost-effectiveness. With cloud-based deployment, advertisers can easily scale their advertising campaigns up or down based on their needs, without having to worry about investing in additional hardware or infrastructure.
  • Based on the pricing model, CPM (cost per mile) dominated the market in 2023. The CPM pricing model charges advertisers based on the number of times their ad is displayed to users, with the cost per thousand impressions typically ranging from a few dollars to several dollars. CPM pricing is often used for brand awareness campaigns, where the goal is to get the ad in front of as many people as possible.
  • Based on end use, DMPs dominated the market in 2023. It allows advertisers to collect, store, and analyze large volumes of data from various sources, including website analytics, CRM systems, and third-party data providers. DMPs enable advertisers to create detailed audience profiles, which can then be used to target specific users with relevant ads in real-time.
  • Asia Pacific market has seen the rise of digital advertising, programmatic advertising has become an increasingly popular method for businesses to reach their target audience. This growth can be attributed to factors such as the increasing adoption of mobile devices, the growing number of internet users, and the rise of e-commerce in the region.
  • In August 2023, AdRoll partnered with WooCommerce to enable the integration of merchants to track and target online shoppers more effectively with cross-channel campaigns.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List to Data Sources

Chapter 2. Executive Summary

  • 2.1. Programmatic Advertising Platform Market Snapshot
  • 2.2. Programmatic Advertising Platform Market- Segment Snapshot (1/3)
  • 2.3. Programmatic Advertising Platform Market- Segment Snapshot (2/3)
  • 2.4. Programmatic Advertising Platform Market- Segment Snapshot (3/3)
  • 2.5. Programmatic Advertising Platform Market- Competitive Landscape Snapshot

Chapter 3. Programmatic Advertising Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Programmatic Advertising Platform Market Technology Trends

Chapter 4. Programmatic Advertising Platform Market: Platform Type Estimates & Trend Analysis

  • 4.1. Platform Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Programmatic Advertising Platform Market Estimates & Forecast, By Platform Type (USD Million)
    • 4.2.1. Demand-Side Platform (DSP)
    • 4.2.2. Supply-Side Platform (SSP)
    • 4.2.3. Ad Exchange

Chapter 5. Programmatic Advertising Platform Market: Ad Format Estimates & Trend Analysis

  • 5.1. Ad Format Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Programmatic Advertising Platform Market Estimates & Forecast, By Ad Format (USD Million)
    • 5.2.1. Display Advertising
    • 5.2.2. Video Advertising
    • 5.2.3. Mobile Advertising
    • 5.2.4. Native Advertising

Chapter 6. Programmatic Advertising Platform Market: Deployment Model Estimates & Trend Analysis

  • 6.1. Deployment Model Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Programmatic Advertising Platform Market Estimates & Forecast, By Deployment Model (USD Million)
    • 6.2.1. Cloud-Based
    • 6.2.2. On-Premises

Chapter 7. Programmatic Advertising Platform Market: Pricing Model Estimates & Trend Analysis

  • 7.1. Pricing Model Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Programmatic Advertising Platform Market Estimates & Forecast, By Pricing Model (USD Million)
    • 7.2.1. CPM (Cost Per Mile)
    • 7.2.2. CPC (Cost Per Click)
    • 7.2.3. CPV (Cost Per View)
    • 7.2.4. Others

Chapter 8. Programmatic Advertising Platform Market: End-use Estimates & Trend Analysis

  • 8.1. Launch Vehicle Movement Analysis & Market Share, 2023 & 2030
  • 8.2. Programmatic Advertising Platform Market Estimates & Forecast, By Vertical (USD Million)
    • 8.2.1. Advertisers & Publishers
    • 8.2.2. Media Buyers
    • 8.2.3. Data Management Platform (DMP)
    • 8.2.4. Others

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Programmatic Advertising Platform Market by Region, 2023 & 2030
  • 9.2. North America
    • 9.2.1. North America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
    • 9.2.3. Canada
  • 9.3. Europe
    • 9.3.1. Europe Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. UK
    • 9.3.3. Germany
    • 9.3.4. France
    • 9.3.5. Italy
    • 9.3.6. Spain
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
    • 9.4.3. Japan
    • 9.4.4. India
    • 9.4.5. South Korea
  • 9.5. Latin America
    • 9.5.1. Latin America Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
    • 9.5.3. Mexico
  • 9.6. Middle East & Africa (MEA)
    • 9.6.1. MEA Programmatic Advertising Platform Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. UAE
    • 9.6.3. Saudi Arabia
    • 9.6.4. South Africa

Chapter 10. Programmatic Advertising Platform Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning Analysis
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Expansion/Divestiture
    • 10.8.2. Collaborations/Partnerships
    • 10.8.3. New Product Launches
    • 10.8.4. Contract
  • 10.9. Company Profiles
    • 10.9.1. Adobe Systems Inc.
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Adroll.com
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. Amazon
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Crieto
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. DataXu Inc. (Roku)
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. Google Inc.
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. MediaMath Inc.
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. PubMatic
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. Rocket Fuel Inc.
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Rubicon Project Inc.
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments
    • 10.9.11. SmartAds
      • 10.9.11.1. Participant's Overview
      • 10.9.11.2. Financial Performance
      • 10.9.11.3. Product Benchmarking
      • 10.9.11.4. Recent Developments
    • 10.9.12. The Trade Desk
      • 10.9.12.1. Participant's Overview
      • 10.9.12.2. Financial Performance
      • 10.9.12.3. Product Benchmarking
      • 10.9.12.4. Recent Developments
    • 10.9.13. Xandr (Microsoft Advertising)
      • 10.9.13.1. Participant's Overview
      • 10.9.13.2. Financial Performance
      • 10.9.13.3. Product Benchmarking
      • 10.9.13.4. Recent Developments
    • 10.9.14. Yahoo Inc.
      • 10.9.14.1. Participant's Overview
      • 10.9.14.2. Financial Performance
      • 10.9.14.3. Product Benchmarking
      • 10.9.14.4. Recent Developments

List of Tables

  • Table 1 Programmatic Advertising Platform Market 2018 - 2030 (USD Million)
  • Table 2 Global Programmatic Advertising Platform Market Estimates and Forecasts by Region, 2018 - 2030 (USD Million)
  • Table 3 Global Programmatic Advertising Platform Market Estimates and Forecasts by Platform Type, 2018 - 2030 (USD Million)
  • Table 4 Global Programmatic Advertising Platform Market Estimates and Forecasts by Ad Format, 2018 - 2030 (USD Million)
  • Table 5 Global Programmatic Advertising Platform Market Estimates and Forecasts by Deployment Model, 2018 - 2030 (USD Million)
  • Table 6 Global Programmatic Advertising Platform Market Estimates and Forecasts by Pricing Model, 2018 - 2030 (USD Million)
  • Table 7 Global Programmatic Advertising Platform Market Estimates and Forecasts by Vertical, 2018 - 2030 (USD Million)
  • Table 8 Programmatic Advertising Platform - M&A, Collaborations & Partnership Scenario
  • Table 9 Demand-Side Platform (DSP) Market by Region, 2018 - 2030 (USD Million)
  • Table 10 Supply-Side Platform (SSP) Market by Region, 2018 - 2030 (USD Million)
  • Table 11 Ad Exchange Market by Region, 2018 - 2030 (USD Million)
  • Table 12 Display Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 13 Video Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 14 Mobile Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 15 Native Advertising Market by Region, 2018 - 2030 (USD Million)
  • Table 16 Cloud-Based Deployment Market by Region, 2018 - 2030 (USD Million)
  • Table 17 On-Premises Deployment Market by Region, 2018 - 2030 (USD Million)
  • Table 18 CPM Market by Region, 2018 - 2030 (USD Million)
  • Table 19 CPC Market by Region, 2018 - 2030 (USD Million)
  • Table 20 CPV Market by Region, 2018 - 2030 (USD Million)
  • Table 21 Others Market by Region, 2018 - 2030 (USD Million)
  • Table 22 Advertisers & Publishers Market by Region, 2018 - 2030 (USD Million)
  • Table 23 Media Buyers Market by Region, 2018 - 2030 (USD Million)
  • Table 24 Data Management Platform (DMP) Market by Region, 2018 - 2030 (USD Million)
  • Table 25 Others Market by Region, 2018 - 2030 (USD Million)
  • Table 26 Programmatic Advertising Platform Market by Region, 2018 - 2030 (USD Million)
  • Table 27 North America Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 28 North America Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 29 North America Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 30 North America Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 31 North America Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 32 U.S. Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 33 U.S. Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 34 U.S. Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 35 U.S. Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 36 U.S. Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 37 Canada Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 38 Canada Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 39 Canada Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 40 Canada Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 41 Canada Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 42 Europe Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 43 Europe Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 44 Europe Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 45 Europe Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 46 Europe Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 47 Germany Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 48 Germany Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 49 Germany Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 50 Germany Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 51 Germany Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 52 UK Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 53 UK Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 54 UK Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 55 UK Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 56 UK Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 57 France Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 58 France Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 59 France Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 60 France Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 61 France Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 62 Italy Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 63 Italy Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 64 Italy Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 65 Italy Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 66 Italy Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 67 Spain Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 68 Spain Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 69 Spain Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 70 Spain Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 71 Spain Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 72 Asia Pacific Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 73 Asia Pacific Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 74 Asia Pacific Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 75 Asia Pacific Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 76 Asia Pacific Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 77 China Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 78 China Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 79 China Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 80 China Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 81 China Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 82 Japan Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 83 Japan Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 84 Japan Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 85 Japan Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 86 Japan Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 87 India Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 88 India Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 89 India Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 90 India Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 91 India Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 92 South Korea Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 93 South Korea Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 94 South Korea Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 95 South Korea Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 96 South Korea Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 97 Latin America Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 98 Latin America Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 99 Latin America Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 100 Latin America Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 101 Latin America Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 102 Brazil Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 103 Brazil Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 104 Brazil Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 105 Brazil Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 106 Brazil Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 107 Mexico Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 108 Mexico Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 109 Mexico Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 110 Mexico Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 111 Mexico Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 112 Middle East and Africa Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 113 Middle East and Africa Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 114 Middle East and Africa Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 115 Middle East and Africa Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 116 Middle East and Africa Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 117 UAE Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 118 UAE Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 119 UAE Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 120 UAE Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 121 UAE Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 122 Saudi Arabia Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 123 Saudi Arabia Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 124 Saudi Arabia Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 125 Saudi Arabia Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 126 Saudi Arabia Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)
  • Table 127 South Africa Programmatic Advertising Platform Market by Platform Type, 2018 - 2030 (USD Million)
  • Table 128 South Africa Programmatic Advertising Platform Market by Ad-Format, 2018 - 2030 (USD Million)
  • Table 129 South Africa Programmatic Advertising Platform Market by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 130 South Africa Programmatic Advertising Platform Market by Pricing Model, 2018 - 2030 (USD Million)
  • Table 131 South Africa Programmatic Advertising Platform Market by Vertical, 2018 - 2030 (USD Million)

List of Tables

  • Fig. 1 Programmatic Advertising Platform Market Segmentation
  • Fig. 2 Programmatic Advertising Platform Landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Programmatic Advertising Platform - Market Size and Growth Prospects (USD Million)
  • Fig. 12 Programmatic Advertising Platform Market: Industry Value Chain Analysis
  • Fig. 13 Programmatic Advertising Platform Market: Market Dynamics
  • Fig. 14 Programmatic Advertising Platform Market: PORTER's Analysis
  • Fig. 15 Programmatic Advertising Platform Market: PESTEL Analysis
  • Fig. 16 Programmatic Advertising Platform Market Share by Platform Type: Key Takeaway
  • Fig. 17 Programmatic Advertising Platform Market, by Platform Type: Market Share, 2023 & 2030
  • Fig. 18 Demand-Side Platform (DSP) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Supply-Side Platform Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 Ad Exchanges Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 21 Programmatic Advertising Platform Market Share by Ad Format: Key Takeaway
  • Fig. 22 Programmatic Advertising Platform Market, by Ad Format: Market Share, 2023 & 2030
  • Fig. 23 Display Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Video Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Mobile Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Native Advertising Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Programmatic Advertising Platform Market Share by Deployment Model: Key Takeaway
  • Fig. 28 Programmatic Advertising Platform Market, by Deployment Model: Market Share, 2023 & 2030
  • Fig. 29 Cloud-Based Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 On-Premises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Programmatic Advertising Platform Market Share by Pricing Model: Key Takeaway
  • Fig. 32 Programmatic Advertising Platform Market, by Pricing Model: Market Share, 2023 & 2030
  • Fig. 33 CPM Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 CPC Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 CPV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 36 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Programmatic Advertising Platform Market Share by Vertical: Key Takeaway
  • Fig. 38 Programmatic Advertising Platform Market, by Vertical: Market Share, 2023 & 2030
  • Fig. 39 Advertisers & Publishers Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Media Buyers Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 41 Data Management Platform (DMP) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Regional Marketplace: Key Takeaways
  • Fig. 44 Regional Marketplace: Key Takeaways
  • Fig. 45 North America Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 U.S. Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Canada Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Europe Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Germany Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 UK Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 France Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Italy Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Spain Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Asia Pacific Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 China Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Japan Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 India Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Korea Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Latin America Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 Brazil Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 Mexico Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 Middle East and Africa Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 UAE Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 64 Saudi Arabia Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 65 South Africa Programmatic Advertising Platform Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • Fig. 66 Key Company Categorization
  • Fig. 67 Company Market Positioning
  • Fig. 68 Strategic Framework