虚拟试穿市场规模、份额、趋势分析报告：按技术、按应用、按设备、按地区、细分市场预测，2024-2030 年

虚拟试穿市场的成长与趋势：

Grand View Research, Inc.最新报告显示，预计到2030年，全球虚拟试穿市场规模将达到464.2亿美元，2024年至2030年复合年增长率为26.4%。

这一显着成长主要是由虚拟试穿解决方案的使用所推动的，该解决方案使零售商能够透过减少对实体库存和传统实体店的依赖来实现成本效率。透过虚拟试穿体验将客户覆盖范围扩大到地理限制之外，预计将推动市场成长，因为零售商有潜力在控製成本的同时增加销售量。

事实证明，虚拟试穿技术对零售商来说非常有利，在当前的市场环境下，消费者的采用和偏好正在迅速增加。虚拟试穿技术在时尚、美容、眼镜产品、珠宝饰品和室内设计等各个领域的广泛采用是市场成长的主要动力。这种广泛的整合呈现出多元化的市场，并为虚拟试穿市场的成长和创新提供了重要的机会。

此外，该公司正在采取创新措施来增强网路购物的感官方面，特别关注有形的感觉、布料细节和纹理感知。这项创新旨在降低退货率并培养消费者品牌忠诚度。此外，虚拟试穿技术可以收集大量资料，使行销分析团队能够改善客户体验并增强品牌知名度。

虚拟试穿市场报告亮点

• 按技术划分，AR 领域在 2023 年占据最大的收益占有率。此细分市场的成长得益于基于个人偏好、尺寸和风格的个人化建议。
• 按应用程式来看，由于 AR、VR、AI、ML 等的实施，服装和服饰在 2023 年占据了最大的收益占有率。
• 按设备划分，智慧型手机和平板电脑细分市场在 2023 年占据最大收益占有率。该细分市场的成长归因于智慧型手机和平板电脑的全球普及。
• 按地区划分，2023年北美市场占有率最高。该地区的成长得益于许多使用虚拟试穿技术的时尚品牌的出现。
• 2024 年 3 月，Vanuva Limited 与巴西化妆品製造商和零售商 Ocean 合作。该公司整合了 Vanuva 的 TINT 产品，以提供更好的用户体验并吸引购买。 TINT体验与公司的产品系列融为一体，可以在公司网站上体验。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章 虚拟试穿市场-产业展望

• 市场体系展望
• 产业价值链分析
• 市场动态
• 技术景观
• 产业分析工具
• 科技趋势
• 案例研究分析

第四章 虚拟试穿市场：技术预估与趋势分析

• 2023 年和 2030 年按技术分類的变化分析和市场占有率
• 按技术分類的市场估计和预测

第五章 虚拟试穿市场：依应用估算与趋势分析

• 2023年和2030年应用变化分析和市场占有率
• 按应用分類的市场估计和预测

第六章 虚拟试穿市场：依设备估算及趋势分析

• 2023 年和 2030 年各设备的变化分析和市场占有率
• 按设备分類的市场估计/预测

第 7 章 区域估计/趋势分析

• 2023 年和 2030 年按地区分類的虚拟试穿市场
• 北美洲
  • 2018-2030 年北美虚拟试穿市场估计与预测
• 欧洲
  • 2018-2030 年欧洲虚拟试穿市场估计与预测
• 亚太地区
  • 2018-2030 年亚太地区虚拟试穿市场估计与预测
• 拉丁美洲
  • 2018-2030 年拉丁美洲虚拟试穿市场估计与预测
• 中东/非洲
  • 2018-2030 年中东和非洲虚拟试穿市场估计与预测

第八章虚拟试穿市场-竞争格局

• 主要市场参与企业的最新趋势和影响分析
• 公司分类
• 参与企业概况
• 财务表现
• 产品基准
• 2023 年企业市场定位
• 企业热力图分析
• 策略规划
  • 扩张
  • 协作/伙伴关係
  • 新产品发布
  • 研究与开发
• 公司简介
  • DeepAR（I Love Ice Cream Ltd.）
  • metadome.ai（Formerly Adloid）
  • 3DLOOK Inc.
  • AUGLIO
  • Wannaby Inc.
  • Quy Technology Pvt. Ltd.（QUYTECH）
  • WEARFITS
  • Mysize Inc.
  • Zugara, Inc.
  • Banuba Limited
  • Queppelin
  • ZAKEKE

Virtual Try-on Market Growth & Trends:

The global virtual try-on market size is expected to reach USD 46.42 billion by 2030, registering a CAGR of 26.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The significant growth is primarily driven by the utilization of virtual try-on solutions by enabling retailers to realize cost efficiencies through reduced dependence on physical inventory and traditional brick-and-mortar outlets. By extending their reach to customers beyond geographical limitations through virtual try-on experiences, retailers are expected to potentially increase sales volumes while moderating costs, thereby expected to drive market growth.

Virtual try-on technology is proving highly advantageous for retailers and is experiencing a surge in consumer adoption and preference in the current market landscape. The widespread adoption of virtual try-on technology across diverse sectors, including fashion, beauty, eyewear, jewelry, and home decor, serves as a significant driver for market growth. This extensive integration presents a diverse market, offering significant opportunities for growth and innovation within the virtual try-on market.

Moreover, companies are innovating to augment the sensory aspect of online shopping, particularly focusing on tangible sensations, fabric details, and texture perception. This innovation targets reducing return rates and promoting brand loyalty among consumers. Furthermore, virtual try-on technology gathers vast amounts of data, empowering marketing analytics teams to refine the customer experience and strengthen brand visibility, thereby propelling growth in the virtual try-on market in the coming years.

Virtual Try-on Market Report Highlights:

• Based on technology, the AR segment accounted for the largest revenue share in 2023. The segment growth is attributed to the personalized recommendations based on individual preferences, sizes, and styles.
• Based on application, the apparel & clothing segment accounted for the largest revenue share in 2023, owing to the implementation of AR, VR, AI & ML, among other technologies.
• Based on device, the smartphones & tablets segment accounted for the largest revenue share in 2023. The segment growth is attributed to the widespread adoption of smartphones and tablets globally.
• Based on the region, North America accounted for the highest market share in 2023.The growth in this region is fueled by the presence of numerous fashion brands that are using virtual try-on technology.
• In March 2024, Banuba Limited collaborated with Oceane, a Brazilian cosmetics manufacturer and retailer. The company integrated Banuba's TINT product to provide a better user experience and invite purchases. The TINT experience is integrated with the company's product portfolio and can be experienced on their website.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 4 Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Virtual Try-on Market Snapshot
• 2.2. Virtual Try-on Market- Segment Snapshot (1/2)
• 2.3. Virtual Try-on Market- Segment Snapshot (2/2)
• 2.4. Virtual Try-on Market- Competitive Landscape Snapshot

Chapter 3. Virtual Try-on Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunity
• 3.4. Technology Landscape
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's analysis
  • 3.5.2. Macroeconomic analysis
• 3.6. Technology Trends
• 3.7. Case Study Analysis

Chapter 4. Virtual Try-on Market: Technology Estimates & Trend Analysis

• 4.1. Technology Movement Analysis & Market Share, 2023 & 2030
• 4.2. Virtual Try-on Market Estimates & Forecast, By Technology (USD Million)
  • 4.2.1. Augmented Reality
  • 4.2.2. Virtual Reality
  • 4.2.3. Artificial Intelligence & Machine Learning
  • 4.2.4. Others

Chapter 5. Virtual Try-on Market: Application Estimates & Trend Analysis

• 5.1. Application Movement Analysis & Market Share, 2023 & 2030
• 5.2. Virtual Try-on Market Estimates & Forecast, By Application (USD Million)
  • 5.2.1. Apparel & Clothing
  • 5.2.2. Wristwatch & Jewelry
  • 5.2.3. Eye Wear
  • 5.2.4. Footwear
  • 5.2.5. Others

Chapter 6. Virtual Try-on Market: Device Estimates & Trend Analysis

• 6.1. Device Movement Analysis & Market Share, 2023 & 2030
• 6.2. Virtual Try-on Market Estimates & Forecast, By Device (USD Million)
  • 6.2.1. Smartphones & Tablets
  • 6.2.2. Computer

Chapter 7. Regional Estimates & Trend Analysis

• 7.1. Virtual Try-on Market by Region, 2023 & 2030
• 7.2. North America
  • 7.2.1. North America Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.2.1.1. U.S.
    • 7.2.1.2. Canada
    • 7.2.1.3. Mexico
• 7.3. Europe
  • 7.3.1. Europe Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.3.1.1. UK
    • 7.3.1.2. Germany
    • 7.3.1.3. France
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.4.1.1. China
    • 7.4.1.2. Japan
    • 7.4.1.3. India
    • 7.4.1.4. South Korea
    • 7.4.1.5. Australia
• 7.5. Latin America
  • 7.5.1. Latin America Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.5.1.1. Brazil
• 7.6. Middle East & Africa (MEA)
  • 7.6.1. MEA Virtual Try-on Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 7.6.1.1. UAE
    • 7.6.1.2. Saudi Arabia
    • 7.6.1.3. South Africa

Chapter 8. Virtual Try-on Market - Competitive Landscape

• 8.1. Recent Developments & Impact Analysis, By Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Positioning, 2023
• 8.7. Company Heat Map Analysis
• 8.8. Strategy Mapping
  • 8.8.1. Expansion
  • 8.8.2. Collaborations/Partnerships
  • 8.8.3. New Product Launches
  • 8.8.4. Research & Development
• 8.9. Company Profiles
  • 8.9.1. DeepAR (I Love Ice Cream Ltd.)
    • 8.9.1.1. Participant's Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Benchmarking
    • 8.9.1.4. Recent Developments
  • 8.9.2. metadome.ai (Formerly Adloid)
    • 8.9.2.1. Participant's Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Benchmarking
    • 8.9.2.4. Recent Developments
  • 8.9.3. 3DLOOK Inc.
    • 8.9.3.1. Participant's Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Benchmarking
    • 8.9.3.4. Recent Developments
  • 8.9.4. AUGLIO
    • 8.9.4.1. Participant's Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Benchmarking
    • 8.9.4.4. Recent Developments
  • 8.9.5. Wannaby Inc.
    • 8.9.5.1. Participant's Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Benchmarking
    • 8.9.5.4. Recent Developments
  • 8.9.6. Quy Technology Pvt. Ltd. (QUYTECH)
    • 8.9.6.1. Participant's Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Benchmarking
    • 8.9.6.4. Recent Developments
  • 8.9.7. WEARFITS
    • 8.9.7.1. Participant's Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Benchmarking
    • 8.9.7.4. Recent Developments
  • 8.9.8. Mysize Inc.
    • 8.9.8.1. Participant's Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Benchmarking
    • 8.9.8.4. Recent Developments
  • 8.9.9. Zugara, Inc.
    • 8.9.9.1. Participant's Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Benchmarking
    • 8.9.9.4. Recent Developments
  • 8.9.10. Banuba Limited
    • 8.9.10.1. Participant's Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Benchmarking
    • 8.9.10.4. Recent Developments
  • 8.9.11. Queppelin
    • 8.9.11.1. Participant's Overview
    • 8.9.11.2. Financial Performance
    • 8.9.11.3. Product Benchmarking
    • 8.9.11.4. Recent Developments
  • 8.9.12. ZAKEKE
    • 8.9.12.1. Participant's Overview
    • 8.9.12.2. Financial Performance
    • 8.9.12.3. Product Benchmarking
    • 8.9.12.4. Recent Developments

List of Tables

• Table 1 Virtual Try-on Market - Key Market Driver Impact
• Table 2 Virtual Try-on Market - Key Market Restraint Impact
• Table 3 Virtual Try-on Market Revenue Estimates and Forecast, By Technology, 2018 - 2030 (USD Million)
• Table 4 Virtual Try-on Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
• Table 5 Virtual Try-on Market Revenue Estimates and Forecast, By Device, 2018 - 2030 (USD Million)
• Table 6 Recent Developments & Impact Analysis, By Key Market Participants
• Table 7 Company Heat Map Analysis
• Table 8 Key companies undergoing expansions.
• Table 9 Key Companies undergoing collaborations.
• Table 10 Key companies launching new products
• Table 11 Key companies engaged in research & development

List of Figures

• Fig. 1 Virtual Try-on Market Segmentation
• Fig. 2 Information Procurement
• Fig. 3 Data Analysis Models
• Fig. 4 Market Formulation and Validation
• Fig. 5 Data Validating & Publishing
• Fig. 6 Market Snapshot
• Fig. 7 Segment Snapshot (1/2)
• Fig. 8 Segment Snapshot (2/2)
• Fig. 9 Competitive Landscape Snapshot
• Fig. 10 Virtual Try-on Market Value, 2023 - 2030 (USD Million)
• Fig. 11 Virtual Try-on Market- Industry Value Chain Analysis
• Fig. 12 Market Dynamics
• Fig. 13 Key Market Driver Impact
• Fig. 14 Key Market Restraint/Challenges Impact
• Fig. 15 Virtual Try-on Market: PORTER's Analysis
• Fig. 16 Virtual Try-on Market: PESTEL Analysis
• Fig. 17 Virtual Try-on Market, by Technology: Key Takeaways
• Fig. 18 Virtual Try-on Market, by Technology: Market Share, 2023 & 2030
• Fig. 19 Augmented Reality Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Virtual Reality Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Artificial Intelligence & Machine Learning Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Virtual Try-on Market, by Application: Key Takeaways
• Fig. 24 Virtual Try-on Market, by Application: Market Share, 2023 & 2030
• Fig. 25 Apparel & Clothing Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Wristwatch & Jewelry Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 27 Eye Wear Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 28 Footwear Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 29 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 30 Virtual Try-on Market, by Device: Key Takeaways
• Fig. 31 Virtual Try-on Market, by Device: Market Share, 2023 & 2030
• Fig. 32 Smartphones & Tablets Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 33 Computer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Fig. 34 Virtual Try-on Market by Region, 2023 & 2030 Revenue (USD Million)
• Fig. 35 Regional marketplace: Key takeaways
• Fig. 36 North America Virtual Try-on Market Estimates & Forecast, 2018 - 2030 (USD Million)
• Fig. 37 U.S. Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Canada Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Mexico Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Europe Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 U.K. Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Germany Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 France Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Asia Pacific Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 China Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Japan Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 India Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 South Korea Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Australia Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 Latin America Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 Brazil Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 MEA Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 UAE Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 Saudi Arabia Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 South Africa Virtual Try-on Market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 Key Company Categorization
• Fig. 57 Company Market Positioning, 2023
• Fig. 58 Strategic framework