市场调查报告书
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航空领域扩增实境和虚拟实境市场规模、份额和趋势分析报告:按组件、按技术、按最终用途、按地区、细分市场预测,2024-2030 年Augmented Reality And Virtual Reality In Aviation Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Technology, By End Use, By Region, And Segment Forecasts, 2024 - 2030 |
航空领域扩增实境及虚拟实境市场规模及趋势
预计到 2023 年,全球扩增实境和虚拟实境市场规模将达到 10.766 亿美元,预计 2024 年至 2030 年复合年增长率将达到 35.2%。随着扩增实境(AR)和虚拟实境(VR)技术的整合,市场正在取得重大进展。这些技术使学员能够以高保真度练习现实场景,从常规飞行操作到紧急情况,并且没有相关风险。培训能力的增强将带来更好的劳动力准备并可能降低培训成本,预计将推动市场成长。
此外,另一个新兴趋势是AR在飞机维修和维修工作中的应用。 AR 工具可让维修人员将数位资讯迭加到实体飞机零件上,从而促进更有效率的诊断和维修。技术人员可以在免持工作的同时存取复杂系统的即时资料、逐步说明和 3D 视觉化。这不仅加快了维护过程,也减少了人为错误的可能性,并提高了飞机的可靠性和安全性。
AR 技术也正在彻底改变飞行导航和情境察觉。使用 AR 耳机和增强显示器,飞行员可以接收有关其飞行途径、天气和附近地形的关键讯息,这些讯息直接覆盖在他们的现实世界视野中。这种增强的情境察觉支持更好的决策并提高整体飞行安全。透过减轻飞行员的认知负担,AR 可以帮助管理日益复杂的现代航空环境。预计这将推动未来几年的市场成长。
乘客体验是扩增实境和虚拟实境取得重大进展的另一个领域。航空公司正在将虚拟实境耳机融入客舱娱乐娱乐系统,为乘客提供身临其境型的体验,例如虚拟旅游、互动游戏和电影冒险。这不仅改善了旅行体验,也为希望在竞争激烈的市场中脱颖而出的航空公司提供了独特的卖点。此外,机场的 AR 应用使乘客能够更轻鬆地在宽敞的航站楼内导航,并提高了整体客户满意度。
此外,扩增实境和虚拟实境正在成为航空公司和飞机製造商行销和销售策略的重要工具。 VR 体验让潜在客户能够以高度参与的方式虚拟游览新飞机模型、探索机舱配置和体验设施。像这样的身临其境型行销方法可以帮助您与客户建立牢固的联繫,并透过让他们切实了解您的产品所提供的功能来推动销售。此外,销售演示中的 AR 应用程式提供互动式 3D 模型和即时自订选项,使销售流程更加动态和有效。
航空领域扩增实境与虚拟实境全球市场区隔报告
该报告分析了2018年至2030年各子区隔的最新市场趋势和机会,并对全球、区域和国家层面的收益成长进行了估计和预测。在这项研究中,Grand View Research 根据组件、技术、最终用途和地区,进一步细分了全球扩增实境和虚拟实境市场报告。
美国。
加拿大
墨西哥
德国
英国
法国
日本
中国
印度
澳洲
韩国
巴西
阿拉伯聯合大公国
沙乌地阿拉伯
南非
AR & VR In Aviation Market Size & Trends
The global augmented reality and virtual reality in aviation market size was estimated at USD 1,076.6 million in 2023 and is expected to grow at a CAGR of 35.2% from 2024 to 2030. The market is witnessing significant advancements through the integration of augmented reality (AR) and virtual reality (VR) technologies. These technologies allow trainees to practice real-world scenarios, ranging from routine flight operations to emergency situations, with high fidelity and without associated risks. This enhanced training capability results in better-prepared personnel and potentially lower training costs, which is expected to drive market growth.
Moreover, another emerging trend is the application of AR in aircraft maintenance and repair operations. AR tools enable maintenance crews to overlay digital information onto physical aircraft components, facilitating more efficient diagnostics and repairs. Technicians can access real-time data, step-by-step instructions, and 3D visualizations of complex systems, all while working hands-free. This speeds up the maintenance process as well as reduces the likelihood of human error, thereby leading to improved aircraft reliability and safety.
In-flight navigation and situational awareness are also being revolutionized by AR technology. Pilots can use AR headsets or augmented displays to receive critical information about their flight path, weather conditions, and nearby terrain, directly overlaid on their real-world view. This enhanced situational awareness supports better decision-making and improves overall flight safety. By reducing the cognitive load on pilots, AR helps to manage the increasing complexity of modern aviation environments. This, in turn, is expected to fuel market growth in the coming years.
Passenger experience is another area where AR and VR are making substantial inroads. Airlines are incorporating virtual reality headsets into their in-flight entertainment systems, offering passengers immersive experiences such as virtual tours, interactive games, and cinematic adventures. This not only enhances the travel experience but also provides a unique selling point for airlines looking to differentiate themselves in a competitive market. Additionally, AR applications in airports are helping passengers navigate large terminals more easily, improving overall customer satisfaction.
Furthermore, AR and VR are becoming crucial tools in the marketing and sales strategies of airlines and aircraft manufacturers. VR experiences allow potential customers to take virtual tours of new aircraft models, explore cabin configurations, and experience amenities in a highly engaging way. This immersive marketing approach helps build stronger customer connections and drives sales by providing a tangible sense of what the products offer. Additionally, AR applications in sales presentations can provide interactive 3D models and real-time customization options, making the sales process more dynamic and effective.
Global Augmented Reality And Virtual Reality In Aviation Market Report Segmentation
This report forecasts and estimates revenue growth at the global, regional, and country levels along with analyzes the latest market trends and opportunities in each one of the sub-segments from 2018 to 2030. For this study, Grand View Research has further segmented the global AR and VR in aviation market report based on component, technology, end use, and region.
U.S.
Canada
Mexico
Germany
UK
France
Japan
China
India
Australia
South Korea
Brazil
UAE
Saudi Arabia
South Africa