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市场调查报告书
商品编码
1530325

云端电视市场规模、份额、趋势分析报告：按部署、按平台、按公司规模、按解决方案、按应用、按地区、细分市场预测，2024-2030 年

Cloud TV Market Size, Share & Trends Analysis Report By Deployment, By Platform (Smart TVs, Mobile Devices, Streaming Devices), By Enterprise Size, By Solution (IaaS, PaaS, SaaS), By Application, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

云端电视市场规模及趋势

预计2023年全球云端电视市场规模将达12.4亿美元，2024年至2030年复合年增长率预计为26.9%。媒体消费习惯的转变、技术进步和不断发展的内容传送平台正在推动全球云端电视市场的成长。消费者越来越喜欢按需存取各种内容，包括电影、电视节目和实况活动，云端电视平台透过可扩展且灵活的串流媒体服务促进了这一点。智慧型电视、智慧型手机、平板电脑和其他连接装置的激增扩大了云端电视服务的范围，使用户可以随时随地存取内容。

云端基础的基础设施为广播公司和内容提供者提供了可扩展的解决方案，可以响应需求的波动，而无需对实体硬体前期投资。这种可扩展性还可以在全球市场上实现高效的内容传送。自我调整位元率串流媒体、内容交付网路 (CDN) 和云端基础的转码等串流媒体技术的进步正在提高视讯品质、减少缓衝并改善用户体验。该平台提供强大的商业化战略，例如订阅模式、广告插入、按次付费和内容许可，使广播公司能够最大限度地提高收益来源并有效地瞄准特定的受众群体。其服务透过克服地理障碍和在地化内容以适应不同的文化偏好和语言，促进内容提供者的全球扩张。

在这种情况下，策略伙伴关係和内容收购是重要的策略。透过与各种内容供应商合作，云端电视平台能够提供丰富多元的节目，吸引不同的收视群体。这不仅有助于扩大您的用户群，还可以透过个人化的观看体验提高观众的忠诚度。此外，您可以透过精确定位特定人群，同时确保广泛的内容可用性来显着提高受众参与度。

云端电视市场报告细分

该报告预测了全球、区域和国家层面的收益成长，并对 2018 年至 2030 年各子区隔的最新行业趋势进行了分析。在这项研究中，Grand View Research, Inc. 根据部署、平台、公司规模、解决方案、应用程式和地区对全球云端电视市场报告进行了细分。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章云端电视平台市场-产业展望

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
  • 产业分析工具
  • 云端电视市场的技术趋势

第四章 云端电视市场：介绍预估及趋势分析

  • 2023年及2030年发展波动分析及市场占有率
  • 按发展

第五章云端电视市场：按平台分類的估算与趋势分析

  • 2023年及2030年平台变化分析及市场占有率
  • 按平台

第六章 云端电视市场：公司规模、预估及趋势分析

  • 2023年及2030年公司规模及市场占有率变化分析
  • 按公司规模

第七章 云端电视市场：方案预测及趋势分析

  • 2023年和2030年解决方案变化分析和市场占有率
  • 按解决方案

第八章云端电视市场：按应用程式估算和趋势分析

  • 2023年和2030年应用变化分析和市场占有率
  • 按用途

第9章 区域估算及趋势分析

  • 2023 年及 2030 年按地区分類的云端电视市场
  • 北美洲
    • 2018-2030 年北美云端电视市场估计与预测
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018-2030 年欧洲云端电视市场估计与预测
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2018-2030 年亚太地区云端电视市场预估与预测
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 2018-2030 年拉丁美洲云端电视市场估计与预测
    • 巴西
  • 中东/非洲
    • 2018-2030 年中东和非洲云端电视市场估计和预测
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第十章云端电视市场-竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 公司市场定位分析
  • 企业热力图分析
  • 策略规划
    • 扩大/销售
    • 协作/伙伴关係
    • 新产品发布
    • 合约
  • 公司简介
    • Ooyala Inc.
    • Brightcove Inc.
    • MediaKind
    • Fordela Corp.
    • Amino Technologies Plc
    • DaCast LLC
    • Kaltura Inc.
    • MatrixStream Technologies Inc.
    • MUVI Television Ltd.
    • Minoto Video Inc.
    • Monetize Media Inc.
Product Code: GVR-4-68040-356-6

Cloud TV Market Size & Trends

The global cloud TV market size was estimated at USD 1.24 billion in 2023 and is projected to grow at a CAGR of 26.9% from 2024 to 2030. Transformative shifts in media consumption habits, technological advancements, and the evolution of digital content delivery platforms are driving the growth of global cloud TV market. Consumers increasingly prefer on-demand access to a diverse range of content, including movies, television shows, and live events, which are facilitated by cloud TV platforms through scalable and flexible streaming services. The proliferation of smart TVs, smartphones, tablets, and other connected devices has expanded the reach of cloud TV services, allowing users to access content anytime, anywhere.

Cloud-based infrastructure offers broadcasters and content providers scalable solutions that can handle fluctuating demand without upfront investments in physical hardware. This scalability also enables efficient content delivery across global markets. Advancements in streaming technologies, including adaptive bitrate streaming, content delivery networks (CDNs), and cloud-based transcoding, have improved video quality and reduced buffering, enhancing the user experience. The platforms provide robust monetization strategies such as subscription models, advertising insertion, pay-per-view, and content licensing, enabling broadcasters to maximize revenue streams and target specific audience segments effectively. Its services facilitate global expansion for content providers by overcoming geographical barriers and localizing content to cater to diverse cultural preferences and languages.

Strategic partnerships and content acquisitions emerge as essential tactics in this context. By collaborating with a range of content providers, cloud TV platforms can offer a rich tapestry of programming that appeals to various viewer segments. This not only helps widen the user base but also fosters viewer loyalty through personalized viewing experiences. Furthermore, targeting specific demographics with precision while ensuring the availability of a broad spectrum of content can significantly boost viewer engagement.

Cloud TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cloud TV market report based on deployment, platform, enterprise size, solution, application, and region.

  • Deployment Outlook (Revenue, USD Million, 2018 - 2030)
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
  • Platform Outlook (Revenue, USD Million, 2018 - 2030)
  • Smart TVs
  • Mobile Devices
  • Streaming Devices
  • Others
  • Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
  • Small and Medium Sized Enterprise
  • Large Enterprise
  • Solution Outlook (Revenue, USD Million, 2018 - 2030)
  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Consumer Television
  • Media & Entertainment
  • Telecommunication
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America

U.S.

Canada

Mexico

  • Europe

Germany

UK

France

  • Asia Pacific

China

Japan

India

South Korea

Australia

  • Latin America

Brazil

  • Middle East and Africa (MEA)

UAE

Saudi Arabia

South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Cloud TV Market Snapshot
  • 2.2. Cloud TV Market- Segment Snapshot
  • 2.3. Cloud TV Market- Competitive Landscape Snapshot

Chapter 3. Cloud TV Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Cloud TV Market Technology Trends

Chapter 4. Cloud TV Market: Deployment Estimates & Trend Analysis

  • 4.1. Deployment Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Cloud TV Market Estimates & Forecast By Deployment (USD Million)
    • 4.2.1. Public Cloud
    • 4.2.2. Private Cloud
    • 4.2.3. Hybrid Cloud

Chapter 5. Cloud TV Market: Platform Estimates & Trend Analysis

  • 5.1. Platform Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Cloud TV Market Estimates & Forecast By Platform (USD Million)
    • 5.2.1. Smart TVs
    • 5.2.2. Mobile Devices
    • 5.2.3. Streaming Devices
    • 5.2.4. Others

Chapter 6. Cloud TV Market: Enterprise Size Estimates & Trend Analysis

  • 6.1. Enterprise Size Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Cloud TV Market Estimates & Forecast By Enterprise Size (USD Million)
    • 6.2.1. Small and Medium-Sized Enterprise
    • 6.2.2. Large Enterprise

Chapter 7. Cloud TV Market: Solution Estimates & Trend Analysis

  • 7.1. Solution Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Cloud TV Market Estimates & Forecast, By Solution (USD Million)
    • 7.2.1. Infrastructure as a Service (IaaS)
    • 7.2.2. Platform as a Service (PaaS)
    • 7.2.3. Software as a Service (SaaS)

Chapter 8. Cloud TV Market: Application Estimates & Trend Analysis

  • 8.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 8.2. Cloud TV Market Estimates & Forecast, By Application (USD Million)
    • 8.2.1. Consumer Television
    • 8.2.2. Media & Entertainment
    • 8.2.3. Telecommunication
    • 8.2.4. Others

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Cloud TV Market by Region, 2023 & 2030
  • 9.2. North America
    • 9.2.1. North America Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.2.2. U.S.
    • 9.2.3. Canada
    • 9.2.4. Mexico
  • 9.3. Europe
    • 9.3.1. Europe Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.3.2. U.K.
    • 9.3.3. Germany
    • 9.3.4. France
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.4.2. China
    • 9.4.3. Japan
    • 9.4.4. India
    • 9.4.5. South Korea
    • 9.4.6. Australia
  • 9.5. Latin America
    • 9.5.1. Latin America Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.5.2. Brazil
  • 9.6. Middle East & Africa (MEA)
    • 9.6.1. MEA Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.6.2. UAE
    • 9.6.3. Saudi Arabia
    • 9.6.4. South Africa

Chapter 10. Cloud TV Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning Analysis
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Expansion/Divestiture
    • 10.8.2. Collaborations/Partnerships
    • 10.8.3. New Product Launches
    • 10.8.4. Contract
  • 10.9. Company Profiles
    • 10.9.1. Ooyala Inc.
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Brightcove Inc.
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. MediaKind
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Fordela Corp.
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. Amino Technologies Plc
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. DaCast LLC
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. Kaltura Inc.
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. MatrixStream Technologies Inc.
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. MUVI Television Ltd.
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Minoto Video Inc.
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments
    • 10.9.11. Monetize Media Inc.
      • 10.9.11.1. Participant's Overview
      • 10.9.11.2. Financial Performance
      • 10.9.11.3. Product Benchmarking
      • 10.9.11.4. Recent Developments

List of Tables

  • Table 1 Cloud TV Market - Key Market Driver Impact
  • Table 2 Cloud TV Market - Key Market Restraint Impact
  • Table 3 Cloud TV Market - Key Market Opportunities Impact
  • Table 4 Cloud TV Market - Key Market Challenges Impact
  • Table 5 Cloud TV Market Revenue Estimates and Forecast by Deployment, 2018 - 2030 (USD Million)
  • Table 6 Cloud TV Market Revenue Estimates and Forecast, by Platform, 2018 - 2030 (USD Million)
  • Table 7 Cloud TV Market Revenue Estimates and Forecast by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 8 Cloud TV Market Revenue Estimates and Forecast, by Solution, 2018 - 2030 (USD Million)
  • Table 9 Cloud TV Market Revenue Estimates and Forecast, by Application, 2018 - 2030 (USD Million)
  • Table 10 Recent Development & Impact Analysis by Key Market Participants
  • Table 11 Company Heat Map Analysis
  • Table 12 Key Companies Launching New Products
  • Table 13 Key Companies Pursuing Expansions
  • Table 14 Key Companies Pursuing Mergers & Acquisitions
  • Table 15 Key Companies Striking Collaborations

List of Figures

  • Fig. 1 Cloud TV Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Cloud TV Market Value, 2023 - 2030 (USD Million)
  • Fig. 11 Cloud TV Market: Industry Value Chain Analysis
  • Fig. 12 Cloud TV Market: Market Dynamics
  • Fig. 13 Cloud TV Market: PORTER's Analysis
  • Fig. 14 Cloud TV Market: PESTEL Analysis
  • Fig. 15 Cloud TV Market, by Deployment: Key Takeaway
  • Fig. 16 Cloud TV Market, by Deployment: Market Share, 2023 & 2030
  • Fig. 17 Public Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Private Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Hybrid Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Cloud TV Market, by Platform: Key Takeaway
  • Fig. 20 Cloud TV Market, by Platform: Market Share, 2023 & 2030
  • Fig. 21 Smart TVs Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 22 Mobile Devices Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Streaming Devices Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Cloud TV Market, by Enterprise Size: Key Takeaway
  • Fig. 26 Cloud TV Market, by Enterprise Size: Market Share, 2023 & 2030
  • Fig. 27 Small and Medium-Sized Enterprise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Large Enterprise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Cloud TV Market, by Solution: Key Takeaway
  • Fig. 30 Cloud TV Market, by Solution: Market Share, 2023 & 2030
  • Fig. 31 Infrastructure as a Service (IaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 32 Platform as a Service (PaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 33 Software as a Service (SaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 Cloud TV Market, by Application: Key Takeaway
  • Fig. 35 Cloud TV Market, by Application: Market Share, 2023 & 2030
  • Fig. 36 Consumer Television Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Regional Marketplace: Key Takeaway
  • Fig. 41 North America Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 U.S. Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Canada Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 44 Mexico Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 45 Europe Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 46 Germany Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 47 U.K. Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 48 France Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 49 Asia Pacific Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 50 China Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 51 Japan Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 52 India Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 53 South Korea Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 54 Australia Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 55 Latin America Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 56 Brazil Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 57 Middle East and Africa Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 58 UAE Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 59 Saudi Arabia Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 60 South Africa Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 61 Key Company Categorization
  • Fig. 62 Company Market Positioning
  • Fig. 63 Strategic Framework