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封面
市场调查报告书
商品编码
1800122

全球社交电视市场：2025 年至 2030 年预测

Global Social TV Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

社群电视市场预计将从 2025 年的 34.51 亿美元成长到 2030 年的 73.68 亿美元，复合年增长率为 16.38%。

社群电视利用智慧型电视和第二萤幕装置提供互动内容，提升了电视的参与度，并提升了观众体验。智慧型手机和平板电脑的日益普及推动了这个市场的发展，它们能够即时互动电视节目。社群媒体受众的不断增长和网路用户的不断增加进一步推动了需求，因为观众寻求社交网路和电视观看之间的无缝衔接。智慧型电视销售的成长和资讯通讯技术（ICT）基础设施的完善也透过实现互动电视订阅来支持市场成长。然而，内容认证、检验问题以及观众的不可预测性等挑战可能会阻碍市场成长。机会在于技术进步和领先企业的策略投资，这些正在扩大市场潜力。

成长动力

第二萤幕装置使用量的激增以及社群网路使用者的增加是关键驱动因素。消费者越来越多地使用智慧型手机和平板电脑与电视内容互动，并透过评论、投票和社群媒体互动来提升参与度。在强大的网路基础设施的支持下，互动电视用户数量的不断增长，正在推动社交电视平台的普及。此外，产业领导者正在大力投资创新解决方案，为市场扩张创造机会。

挑战与机会

确保互动功能的可靠性和相关性至关重要，因此内容认证和观众的不确定性带来了挑战。然而，智慧型电视的普及率不断提高以及5G等连接技术的进步将为提升用户体验创造机会。广播公司和网路平台之间的合作将透过将社交电视功能整合到主流节目中，进一步扩大市场成长。

地理视角

欧洲引领社交电视市场，这得益于高收视率和互动内容付费交易的不断增长。该地区先进的媒体基础设施和消费者对丰富电视体验的偏好巩固了其主导地位。北美也有望实现稳步成长，这得益于技术进步提升了内容传送和互动性，以及广播公司和网路营运商之间的策略联盟。

调查方法

本报告采用严格的调查方法，将二手资讯来源与一手资料结合进行检验，以产生市场规模、估计和预测，并提供市场趋势和动态的全面视图，并按技术、应用和地区进行详细细分。

竞争资讯

市场竞争激烈，三星、Apple TV、Ooyala、Twitter、CONNECTV、YUME 和 Facebook 等主要企业透过创新产品和策略投资推动成长。这些公司专注于透过其领先的社交电视平台提升用户参与度，并利用市场占有率和技术专长来保持竞争优势。

产业分析

波特五力分析检验了供应商力量、买方影响力、竞争对手之间的竞争、替代品的威胁以及进入壁垒，凸显了日益激烈的市场竞争。该分析还涵盖了社交电视的技术进步，例如即时互动功能和云端基础平台，以及影响市场成长的全球和区域法规。

本报告的主要优点

  • 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来提供策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，都是有益且具有成本效益的。

它有什么用途？

产业和市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

调查范围

  • 2020 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 细分和区域分析，包括收益成长和预测国家
  • 公司概况（尤其是财务资讯和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

5. 全球社交电视市场（按解决方案）

  • 介绍
  • 硬体
    • 零售机上盒
    • 付费电视机上盒
    • 连接集
    • 蓝光播放器
    • 游戏机
  • 软体
  • 服务

6. 全球社交电视市场（按技术）

  • 介绍
  • 社交策划与联合
  • 社群 EPG/内容发现
  • 广告製作
  • 内容检测/匹配
  • 一般社交分析

7. 全球社交电视市场（按平台）

  • 介绍
  • Twitter
  • Facebook
  • 其他的

8. 全球社交电视市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章：公司简介

  • Samsung
  • Apple Inc.
  • Ooyala Inc（Dalet）
  • Twitter Inc
  • Facebook Inc
  • Twitch Inc.
  • YouTube Inc.

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061610760

The Global Social TV Market is expected to grow from USD 3.451 billion in 2025 to USD 7.368 billion in 2030, at a CAGR of 16.38%.

Social TV enhances viewer experiences by making television more participative, leveraging smart TVs and second-screen devices to deliver interactive content. The market is driven by the increasing penetration of smartphones and tablets, which enable real-time engagement with TV programming. The expanding social media audience and growing internet user base further fuel demand, as viewers seek seamless integration of social networking with TV consumption. Rising sales of smart TVs and improved ICT infrastructure also support market growth by enabling interactive TV subscriptions. However, challenges such as content authentication, validation concerns, and audience unpredictability may hinder progress. Opportunities lie in technological advancements and strategic investments by major players, which are expanding the market's potential.

Growth Drivers

The surge in second-screen device usage, coupled with a growing social networking audience, is a primary driver. Consumers increasingly use smartphones and tablets to interact with TV content, enhancing engagement through comments, polls, and social media integration. The rise in interactive TV subscribers, supported by robust internet infrastructure, drives adoption of social TV platforms. Additionally, major industry players are investing heavily in innovative solutions, creating opportunities for market expansion.

Challenges and Opportunities

Content authentication and audience uncertainty pose challenges, as ensuring the reliability and relevance of interactive features is critical. However, the growing adoption of smart TVs and advancements in connectivity, such as 5G, present opportunities to enhance user experiences. Collaborations between broadcasters and networking platforms further amplify market growth by integrating social TV features into mainstream programming.

Geographical Outlook

Europe leads the global social TV market, driven by high viewership and increased paid transactions for interactive content. The region's advanced media infrastructure and consumer preference for enhanced TV experiences support its dominance. North America is also poised for steady growth, fueled by strategic partnerships between broadcasters and networking players, alongside technological enhancements that improve content delivery and interactivity.

Research Methodology

The report employs a rigorous methodology, combining secondary data sources with primary inputs for validation to estimate market size and forecasts. It includes detailed segmentation by technology, application, and geography, providing a comprehensive view of market trends and dynamics.

Competitive Intelligence

The market is highly competitive, with key players such as Samsung, Apple TV, Ooyala, Inc., Twitter, CONNECTV, YUME, and Facebook driving growth through innovative products and strategic investments. These companies focus on enhancing user engagement through advanced social TV platforms, leveraging their market shares and technological expertise to maintain a competitive edge.

Industry Analysis

A Porter's Five Forces analysis examines supplier power, buyer influence, competitive rivalry, threat of substitutes, and entry barriers, highlighting the market's competitive intensity. The report also covers global and regional regulations shaping market growth, alongside technological advancements in social TV, such as real-time interaction features and cloud-based platforms.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Global Social TV Market Segmentation

By Solutions

  • Hardware
  • Software
  • Services

By Technologies

  • Social Curation & Syndication
  • Social EPG/Content Discovery
  • Advertisement Production
  • Content Detection/Matching
  • General Social Analytics

By Platform

  • Twitter
  • Facebook
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL SOCIAL TV MARKET BY SOLUTIONS

  • 5.1. Introduction
  • 5.2. Hardware
    • 5.2.1. Retail Set-Top Box
    • 5.2.2. Pay TV Set-Top Box
    • 5.2.3. Connect Sets
    • 5.2.4. Blue-Ray Players
    • 5.2.5. Gaming Console
  • 5.3. Software
  • 5.4. Services

6. GLOBAL SOCIAL TV MARKET BY TECHNOLOGY

  • 6.1. Introduction
  • 6.2. Social Curation & Syndication
  • 6.3. Social EPG/Content Discovery
  • 6.4. Advertisement Production
  • 6.5. Content Detection/Matching
  • 6.6. General Social Analytics

7. GLOBAL SOCIAL TV MARKET BY PLATFORM

  • 7.1. Introduction
  • 7.2. Twitter
  • 7.3. Facebook
  • 7.4. Others

8. GLOBAL SOCIAL TV MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentian
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Samsung
  • 10.2. Apple Inc.
  • 10.3. Ooyala Inc (Dalet)
  • 10.4. Twitter Inc
  • 10.5. Facebook Inc
  • 10.6. Twitch Inc.
  • 10.7. YouTube Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations