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市场调查报告书
商品编码
1530617

地理行销市场规模、份额、趋势分析报告：按组件、部署模式、地点、最终用途、地区和细分市场预测，2024-2030 年

Geomarketing Market Size, Share & Trends Analysis Report By Component (Software, Services), By Deployment Mode (Cloud, On-premises), By Location (Indoor, Outdoor), By End Use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

地理行销市场规模和趋势

2023年全球地理行销市场规模预估为177.7亿美元，2024年至2030年复合年增长率预估为23.1%。地理资讯系统（GIS）和遥感探测等地理空间技术的快速发展显着提高了资料的准确性和视觉化。累积使用地理空间技术进行即时分析，可以深入了解消费行为、偏好和市场趋势，从而实现有针对性的行销宣传活动和资源优化，推动市场成长。

地理空间资料整合可协助企业分析复杂的空间资料，从而做出更明智的决策。

智慧型手机和行动装置的普及正在加速定位服务（LBS）的引入。这种趋势使公司能够根据用户的即时位置提供个人化的内容、优惠和广告。透过利用 LBS，企业可以增强客户参与、改善客户体验并提高转换率。对此类特定地点行销解决方案不断增长的需求是市场成长的主要动力。

巨量资料和进阶分析的激增彻底改变了公司实施行销策略的方式。利用大量空间资料来识别模式、趋势和相关性。透过整合资料、心理和资料，公司可以製定高度针对性和高效的行销宣传活动。地理分析和视觉化资料的能力使公司能够优化业务、发现新的市场机会并提高整体绩效，从而推动市场成长。

全球地理行销市场报告细分

该报告预测了全球、区域和国家层面的收益成长，并对 2018 年至 2030 年各子区隔的最新行业趋势进行了分析。在这项研究中，Grand View Research, Inc. 根据组件、部署模式、地点、最终用途和区域对全球地理行销市场报告进行了细分。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章地理行销平台市场-产业展望

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
  • 产业分析工具
  • 地理行销市场的技术趋势

第 4 章 地理行销市场：组成部分、估计和趋势分析

  • 2023年和2030年零件变化分析和市场占有率
  • 按成分

第五章 地理行销市场：发展模式、估算与趋势分析

  • 2023年和2030年部署模式变化分析和市场占有率
  • 依部署方式

第 6 章 地理行销市场：定位、估计与趋势分析

  • 2023年和2030年位置变化分析和市场占有率
  • 按地点

第 7 章 地理行销市场：最终用途、估计与趋势分析

  • 2023 年和 2030 年最终用途变化分析和市场占有率
  • 按最终用途

第八章 区域估算及趋势分析

  • 2023 年和 2030 年按地区分類的地理行销市场
  • 北美洲
    • 北美地理行销市场估计与预测，2018-2030；
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 欧洲地理行销市场估计与预测，2018-2030；
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2018-2030 年亚太地区地理行销市场估计与预测；
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 拉丁美洲地理行销市场估计与预测，2018-2030 年；
    • 巴西
  • 中东/非洲
    • 中东和非洲地理行销市场估计和预测，2018-2030 年；
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第 9 章 地理行销市场 - 竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 公司市场定位分析
  • 企业热力图分析
  • 策略规划
    • 扩大/销售
    • 协作/伙伴关係
    • 新产品发布
    • 合约
  • 公司简介
    • IBM Corporation
    • Microsoft Corporation
    • Cisco Systems Inc.
    • Oracle Corporation
    • Adobe Inc.
    • Salesforce.com Inc.
    • Qualcomm
    • Xtremepush
    • Software AG
    • MobileBridge
    • Saksoft
Product Code: GVR-4-68040-390-0

Geomarketing Market Size & Trends

The global geomarketing market size was estimated at USD 17.77 billion in 2023 and is projected to grow at a CAGR of 23.1% from 2024 to 2030. The rapid development of geospatial technologies, such as geographic information systems (GIS) and remote sensing, has significantly enhanced data accuracy and visualization. The cumulative use of geospatial technologies with real-time analytics, which provides deeper insights into consumer behavior, preferences, and market trends, enabled targeted marketing campaigns and resource optimization, thereby boosting the growth of the market.

The integration of geospatial data helps businesses to analyze complex spatial data, leading to more informed decision-making.

The widespread use of smartphones and mobile devices has accelerated the adoption of location-based services (LBS). This trend allows businesses to deliver personalized content, offers, and advertisements based on a user's real-time location. By leveraging LBS, companies can enhance customer engagement, improve customer experience, and increase conversion rates. This growing demand for location-specific marketing solutions is a key driver for the market growth.

The proliferation of big data and advanced analytics has transformed how businesses approach marketing strategies. It leverages vast amounts of spatial data to identify patterns, trends, and correlations. By integrating demographic, psychographic, and behavioral data, companies can create highly targeted and efficient marketing campaigns. The ability to analyze and visualize data geographically helps businesses optimize their operations, identify new market opportunities, and improve overall business performance, fueling the growth of the market.

Global Geomarketing Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global geomarketing market report based on component, deployment mode, location, end use, and region.

  • Component Outlook (Revenue, USD Million, 2018 - 2030)
  • Software
  • Services
  • Deployment Mode Outlook (Revenue, USD Million, 2018 - 2030)
  • Cloud
  • On-Premises
  • Location Outlook (Revenue, USD Million, 2018 - 2030)
  • Indoor
  • Outdoor
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • BFSI
  • IT & Telecommunication
  • Retail & E-Commerce
  • Media & Entertainment
  • Travel & Hospitality
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America

U.S.

Canada

Mexico

  • Europe

Germany

UK

France

  • Asia Pacific

China

Japan

India

South Korea

Australia

  • Latin America

Brazil

  • Middle East and Africa (MEA)

UAE

Saudi Arabia

South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Geomarketing Market Snapshot
  • 2.2. Geomarketing Market- Segment Snapshot
  • 2.3. Geomarketing Market- Competitive Landscape Snapshot

Chapter 3. Geomarketing Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Geomarketing Market Technology Trends

Chapter 4. Geomarketing Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Geomarketing Market Estimates & Forecast By Component (USD Million)
    • 4.2.1. Software
    • 4.2.2. Services

Chapter 5. Geomarketing Market: Deployment Mode Estimates & Trend Analysis

  • 5.1. Deployment Mode Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Geomarketing Market Estimates & Forecast By Deployment Mode (USD Million)
    • 5.2.1. Cloud
    • 5.2.2. On-Premises

Chapter 6. Geomarketing Market: Location Estimates & Trend Analysis

  • 6.1. Location Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Geomarketing Market Estimates & Forecast By Location (USD Million)
    • 6.2.1. Indoor
    • 6.2.2. Outdoor

Chapter 7. Geomarketing Market: End Use Estimates & Trend Analysis

  • 7.1. End Use Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Geomarketing Market Estimates & Forecast, By End Use (USD Million)
    • 7.2.1. BFSI
    • 7.2.2. IT & Telecommunication
    • 7.2.3. Retail & E-Commerce
    • 7.2.4. Media & Entertainment
    • 7.2.5. Travel & Hospitality
    • 7.2.6. Others

Chapter 8. Regional Estimates & Trend Analysis

  • 8.1. Geomarketing Market by Region, 2023 & 2030
  • 8.2. North America
    • 8.2.1. North America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.2.2. U.S.
    • 8.2.3. Canada
    • 8.2.4. Mexico
  • 8.3. Europe
    • 8.3.1. Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.3.2. UK
    • 8.3.3. Germany
    • 8.3.4. France
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.4.2. China
    • 8.4.3. Japan
    • 8.4.4. India
    • 8.4.5. South Korea
    • 8.4.6. Australia
  • 8.5. Latin America
    • 8.5.1. Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.5.2. Brazil
  • 8.6. Middle East & Africa (MEA)
    • 8.6.1. MEA Geomarketing Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 8.6.2. UAE
    • 8.6.3. Saudi Arabia
    • 8.6.4. South Africa

Chapter 9. Geomarketing Market - Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Positioning Analysis
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
    • 9.8.1. Expansion/Divestiture
    • 9.8.2. Collaborations/Partnerships
    • 9.8.3. New Product Launches
    • 9.8.4. Contract
  • 9.9. Company Profiles
    • 9.9.1. IBM Corporation
      • 9.9.1.1. Participant's Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Benchmarking
      • 9.9.1.4. Recent Developments
    • 9.9.2. Microsoft Corporation
      • 9.9.2.1. Participant's Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Benchmarking
      • 9.9.2.4. Recent Developments
    • 9.9.3. Cisco Systems Inc.
      • 9.9.3.1. Participant's Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Benchmarking
      • 9.9.3.4. Recent Developments
    • 9.9.4. Oracle Corporation
      • 9.9.4.1. Participant's Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Benchmarking
      • 9.9.4.4. Recent Developments
    • 9.9.5. Adobe Inc.
      • 9.9.5.1. Participant's Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Benchmarking
      • 9.9.5.4. Recent Developments
    • 9.9.6. Salesforce.com Inc.
      • 9.9.6.1. Participant's Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Benchmarking
      • 9.9.6.4. Recent Developments
    • 9.9.7. Qualcomm
      • 9.9.7.1. Participant's Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Benchmarking
      • 9.9.7.4. Recent Developments
    • 9.9.8. Xtremepush
      • 9.9.8.1. Participant's Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Benchmarking
      • 9.9.8.4. Recent Developments
    • 9.9.9. Software AG
      • 9.9.9.1. Participant's Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Benchmarking
      • 9.9.9.4. Recent Developments
    • 9.9.10. MobileBridge
      • 9.9.10.1. Participant's Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Benchmarking
      • 9.9.10.4. Recent Developments
    • 9.9.11. Saksoft
      • 9.9.11.1. Participant's Overview
      • 9.9.11.2. Financial Performance
      • 9.9.11.3. Product Benchmarking
      • 9.9.11.4. Recent Developments

List of Tables

  • Table 1 Geomarketing Market - Key Market Driver Impact
  • Table 2 Geomarketing Market - Key Market Restraint Impact
  • Table 3 Geomarketing Market - Key Market Opportunities Impact
  • Table 4 Geomarketing Market - Key Market Challenges Impact
  • Table 5 Geomarketing Market Revenue Estimates and Forecast by Component, 2018 - 2030 (USD Million)
  • Table 6 Geomarketing Market Revenue Estimates and Forecast, by Deployment Mode, 2018 - 2030 (USD Million)
  • Table 7 Geomarketing Market Revenue Estimates and Forecast by Location, 2018 - 2030 (USD Million)
  • Table 8 Geomarketing Market Revenue Estimates and Forecast, by End Use, 2018 - 2030 (USD Million)
  • Table 9 Recent Development & Impact Analysis by Key Market Participants
  • Table 10 Company Heat Map Analysis
  • Table 11 Key Companies Launching New Products
  • Table 12 Key Companies Pursuing Expansions
  • Table 13 Key Companies Pursuing Mergers & Acquisitions
  • Table 14 Key Companies Striking Collaborations

List of Figures

  • Fig. 1 Geomarketing Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Geomarketing Market Value, 2023 - 2030 (USD Million)
  • Fig. 11 Geomarketing Market: Industry Value Chain Analysis
  • Fig. 12 Geomarketing Market: Market Dynamics
  • Fig. 13 Geomarketing Market: PORTER's Analysis
  • Fig. 14 Geomarketing Market: PESTEL Analysis
  • Fig. 15 Geomarketing Market, by Component: Key Takeaway
  • Fig. 16 Geomarketing Market, by Component: Market Share, 2023 & 2030
  • Fig. 17 Software Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Geomarketing Market, by Deployment Mode: Key Takeaway
  • Fig. 20 Geomarketing Market, by Deployment Mode: Market Share, 2023 & 2030
  • Fig. 21 Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 22 On-Premises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Geomarketing Market, by Location: Key Takeaway
  • Fig. 24 Geomarketing Market, by Location: Market Share, 2023 & 2030
  • Fig. 25 Indoor Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Outdoor Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Geomarketing Market, by End Use: Key Takeaway
  • Fig. 28 Geomarketing Market, by End Use: Market Share, 2023 & 2030
  • Fig. 29 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 IT & Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Retail & E-Commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 32 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 33 Travel & Hospitality Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 35 Regional Marketplace: Key Takeaway
  • Fig. 36 North America Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 U.S. Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 Canada Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 Mexico Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Europe Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 41 Germany Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 UK Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 France Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 44 Asia Pacific Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 45 China Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 46 Japan Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 47 India Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 48 South Korea Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 49 Australia Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 50 Latin America Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 51 Brazil Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 52 Middle East and Africa Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 53 UAE Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 54 Saudi Arabia Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 55 South Africa Geomarketing Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 56 Key Company Categorization
  • Fig. 57 Company Market Positioning
  • Fig. 58 Strategic Framework