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市场调查报告书
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1644293

地理行销：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Geomarketing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

地理行销市场规模预计在 2025 年将达到 208.3 亿美元，预计到 2030 年将达到 529.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 20.5%。

地理行销-市场-IMG1

越来越多的企业采用数位地图，基于位置的分析技术不断进步，以及对大量业务资料进行分析以获得空间参考见解以便在正确的时间向正确的消费者提供正确的产品的需求不断增加，这些都是推动地理营销市场发展的主要因素，可以使公司的收益猛增。

关键亮点

  • 跨国公司越来越多地在不同地理位置建立分支机构，这些公司拥有不同的文化、人口统计、食物和语言偏好，这迫使企业选择地理行销软体，该软体为他们提供一组资料和讯息，可用于识别潜在客户并透过行销策略将其转化为实际客户。地理行销描述了它如何解决通讯服务供应商面临的挑战。
  • 推动地理行销市场发展的因素是对先进数位行销技术的需求不断增加、巨量资料平台的采用以及商业智慧解决方案的不断创新。随着先进技术（物联网、进阶分析、边缘运算、区块链）的采用，设备的互联程度越来越高。随着数位转型的兴起，企业开始从传统工具转向结合目标客户智慧定位的数位行销工具。
  • 例如，丹麦家居装饰零售商 Danisches Bettenlager 目前正在使用 WIGeoGIS 地理行销解决方案来规划和优化其宣传册广告。新的最佳化销售结构也旨在减少销售经理的每日行程时间。
  • 定位服务是利用设备地理位置向使用者提供资讯的解决方案。基于位置的智慧解决方案提供的众多好处，包括商店搜寻、近距离行销、即时资讯、天气预报、行动劳动力管理、路边援助、交通资讯、诈骗预防等，使得这项技术对组织越来越重要且不可或缺。农业、物流、汽车等领域 GPS 精准应用的兴起，推动了对定位解决方案的需求，以提高企业收益
  • 许多国家缺乏统一的监管标准，引发了人们对客户资料隐私的担忧。此外，由于应用程式和网路面临恶意程式码和拒绝服务等持续的安全威胁，安全性问题可能会导致资料遗失或洩漏，这可能会阻碍未来的市场成长。
  • 新冠疫情导致销售大量从实体店转向数位商店，进而导致各消费者群体大规模使用资料。在全球出现恐慌性抢购和居家隔离措施的背景下，各公司不断投资和改进技术以吸引顾客。此外，透过采用数位媒体的广告和行销策略，公司为客户提供了所有必要的基础设施和技术支持，从而减少了生产力的下降。这些因素促使企业采用更多的地理行销解决方案，进而促进市场的成长。数位地理行销技术和先进的行销分析工具的快速采用正在推动后疫情时代的市场成长。

地理行销市场趋势

服务部件市场预计将占据主要市场占有率

  • 智慧型手机、智慧型穿戴装置、笔记型电脑、无线连接、物联网和云端运算等智慧型装置的技术进步正在推动流量并增加对分析服务的需求，因为它们能够分析和提供即时资料。
  • 根据思科系统公司预测，到 2023 年全球行动用户数量将成长到 57 亿。 2018-2023年整个期间的年平均成长率为2％。数位化的兴起推动了定位服务的需求，这些服务有可能提供量身定制的营销策略服务，为采用此类服务的服务供应商创造新的成长机会。
  • 此外，品牌越来越依赖定位服务提供者来衡量客户要求，确定客户需求，并确保他们提供的服务处于同一水平，以保持领先于竞争对手，从而推动了市场成长。公司还利用定位技术、进阶分析和自动化来创造高度个人化的客户体验，建立品牌忠诚度并减少因持续竞争而导致的解约率。
  • 此外，定位服务正在引起各个行业的广泛关注，包括政府部门、通讯、交通和零售。定位服务使得根据客户的生活方式和接近性提供促销服务成为可能。
  • 例如，美国叫车服务公司 Uber 透过智慧型手机使用顾客和司机的位置资讯。基于位置的功能可协助公司改善其服务，包括取货、导航、客户支援和促销服务。这样，预计未来许多公司将透过定位服务获得宝贵的见解并引领市场。

预计北美将占据较大的市场占有率

  • 预计北美将在预测期内占据研究市场的主导地位，这主要归因于 IT 支出的增加、对创新和先进技术的接受度以及该地区许多重要的市场供应商。此外，物联网技术的高采用率对该地区市场的成长做出了巨大贡献。预计美国将主导北美各国市场。
  • 最新的 5G 智慧型手机具有较高的资料速度和定位精度，很可能成为推动地理行销需求的主要因素。地理行销有望成长，因为它使企业能够透过即时发送客製化通知和广告来瞄准个人客户。
  • 该地区是 IBM、Oracle 和 Microsoft 等多家主要企业的所在地，对地理行销软体工具开发的投资正在增加，这些工具利用位置资讯帮助公司开展行销宣传活动和策略，从而推动了地理行销的需求。它还帮助最终用户企业组织和查看资料，并使用数位地图按特定实体位置分析资料。例如，CAPcargo 使用 PTV xServers 的开发元件实现地理、物流和行销功能。路线可以在地图上直观显示，并且可以计算距离、驾驶时间和通行费。
  • 此外，技术、法规和客户期望的变化正在改变金融服务，迫使金融机构提供更灵活和开放的服务，同时保持严格的安全和资料隐私。根据思科系统公司预测，2023年终，北美行动用户数量将达3.29亿。该地区约有 88% 的人口拥有智慧型手机，金融机构透过向客户提供基于位置的客製化产品和服务，将获得巨大的利益，促使许多 BFSI 组织与 IT 供应商进行合作。
  • 例如，万事达卡与软体公司 Carto 合作开发了一套地图解决方案—万事达卡零售位置洞察 (Mastercard Retail Location Insights)。该解决方案是一个多部门且高度灵活的解决方案，可以分析关键变量，以便做出与评估对业务成功至关重要的领土、财产和其他地理位置相关的准确决策。

地理行销产业概览

地理行销市场高度细分，主要参与者包括微软公司、IBM 公司、甲骨文公司、Google有限责任公司和思科系统公司。该市场的参与企业正在采用合作、创新和收购等策略来增强其服务产品并获得可持续的竞争优势。

2023年8月，IBM宣布将启动有史以来首次广告宣传，正式推出公司下一代企业人工智慧资料平台Watsonx。全球商业领袖仍不清楚人工智慧的真正变革力量以及如何利用它。此次宣传活动旨在将 Watsonx 定义并区分为一种力量倍增器，能够为寻求以新颖和创新的方式应用 AI 解决方案的全球商业领袖加速产生影响。

2022 年 10 月，Microsoft Advertising 在 Google Import 中推出了一项解决方案，使得在利用 Google AdWords Performance Max宣传活动时更轻鬆地跨平台复製工作。该功能现已正式推出，用户可以将他们的 Performance Max宣传活动作为智慧购物宣传活动和本地库存广告汇入 Microsoft。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 行销领域越来越多地采用新技术
    • 对基于位置的智慧的需求不断增加，以提高业务收益
  • 市场限制
    • 企业中日益增长的安全和隐私问题

第六章 市场细分

  • 按组件
    • 软体
    • 按服务
  • 按部署
    • 云
    • 本地
  • 按位置
    • 室内的
    • 户外的
  • 按最终用户产业
    • BFSI
    • 资讯科技/通讯
    • 零售与电子商务
    • 媒体娱乐
    • 旅游与饭店
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Microsoft Corporation
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Cisco Systems, Inc.
    • Adobe Systems Inc.
    • Xtremepush Limited
    • Ericsson Inc.
    • ESRI Business Information Solutions Inc
    • Software AG
    • Qualcomm Inc.

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 70626

The Geomarketing Market size is estimated at USD 20.83 billion in 2025, and is expected to reach USD 52.93 billion by 2030, at a CAGR of 20.5% during the forecast period (2025-2030).

Geomarketing - Market - IMG1

Increasing adoption of digital mapping by many businesses, technological advancement in location-based analytics, and the increasing need to analyze the considerable business data to draw spatial reference insights to supply the right product to the right consumer at the right time can surge a company's revenue are some of the primary factors boosting geomarketing market.

Key Highlights

  • Increasing establishments of multinational companies in different geographical locations with various cultural, demographic, food, and linguistics preference have forced companies to opt for geomarketing software that would provide a series of data and information that can be employed to identify and convert potential customers to actual customers through marketing strategy. Geomarketing provides a way to meet the challenges faced by communication service providers.
  • The factors driving the geomarketing market are the increased demand for advanced digital marketing technologies, the adoption of big data platforms, and ongoing innovation in business intelligence solutions. Adopting advanced technologies (IoT, advanced analytics, edge computing, and blockchain) has increased device connectivity. With the rise in digital transformations, organizations have started moving toward digital marketing tools by incorporating the location intelligence of the target customers rather than traditional tools, as these offer more affordability and customer engagement.
  • For instance, Danisches Bettenlager, a Denmark-based home decor retailer, is currently utilizing the geomarketing solution of WIGeoGIS for planning and optimizing brochure advertising. It also aims to reduce the daily traveling time of sales managers through a new and optimized sales structure.
  • Location-based intelligence services are a solution that utilizes the device's geographical location to provide information to the user. The technology has gained considerable significance and is becoming an integral part of organizations due to the numerous benefits offered by location-based Intelligence solutions, including store locators, proximity-based marketing, real-time information, weather reports, mobile workforce management, roadside assistance, traffic updates, and fraud prevention. The rise in GPS-enabled precision applications, such as farming, logistics, and automotive, has created a high demand for location-based solutions to enhance business revenue.
  • Many countries' lack of uniform regulatory standards has raised customer data privacy concerns. Further, security concerns as applications and networks are under persistent security threats such as malicious code and service denial can lead to data loss and leakage, hampering the market's growth in the future.
  • The outbreak of COVID-19 led to the large-scale transfer of sales from physical stores to digital stores, leading to large-scale data usage by consumers of various sectors. Organizations were keeping up with their technology enhancement and investment to engage customers in times of panic buying and stay-at-home guidelines at the global level. Organizations also reduced productivity declines, with businesses providing all the essential infrastructure and technology support to their customers by adopting advertising and marketing strategies through digital media. Such factors have led organizations to adopt more geomarketing solutions, leading to market growth. With the rapid adoption of digital geomarketing technology, advanced marketing analytics tools drive market growth in the post-pandemic scenario.

Geo Marketing Market Trends

Services Components Segment is Expected to Hold Significant Market Share

  • Technological advancement in smart devices such as smartphones, smart wearables, laptops, wireless connectivity, the Internet of Things, and cloud computing has increased the traffic and driven the demand for analytical services due to their ability to analyze and deliver real-time geo-data.
  • According to Cisco Systems, the number of mobile subscriptions globally will grow to 5.7 billion by 2023. The compound annual growth rate is 2% for the whole period from 2018 to 2023. Advancements in digitization fuel the need for location-based services owing to their potential to deliver tailored marketing strategy services, resulting in new growth opportunities for service providers adopting such services.
  • Moreover, increasing brand dependence on location-based service providers to determine customers' requirements and verify customers' needs and that their offerings are on the same level to remain one step ahead of competitors has driven the market's growth. Companies also utilize location-based technology, advanced analytics, and automation to create a highly personalized customer experience and build brand loyalty to reduce churn rates due to ongoing competition.
  • Furthermore, location-based services have gained significant attention across various industrial sectors such as government authorities, telecommunications, transportation, and retailers. They have empowered players to offer promotional services based on customers' lifestyles and proximity.
  • For instance, Uber, an American ride-hailing company offering services, works on customers' and drivers' location information through smartphones. Location features help the company to improve its services, including pickups, navigation, customer support, and promotional services. Thus, it is expected that many businesses will gain good insights through location-based services and drive the market in the future.

North America is Expected to Hold Significant Market Share

  • North America is expected to dominate the market studied over the forecast period, mainly due to the increasing IT spending, acceptance of innovative and advanced technologies, and many significant market vendors in the region. Moreover, the high adoption of IoT technologies significantly contributes to the regional market's growth. The US is expected to be the dominating country-level Market in North America.
  • The latest 5G-enabled smartphones with high-speed data and location accuracy are likely to be the major factors fueling the demand for geomarketing. It is anticipated to grow as it allows businesses to target individual clients by customizing and distributing notifications and advertisements in real-time.
  • An increase in Investments to develop geomarketing software tools that use location-based information to help companies devise their marketing campaigns and strategies helps drive the demand for the geomarketing market in this region as many prominent players, such as IBM, Oracle, Microsoft, etc., are present. It also helps end-user organizations organize and display data and use digital mapping to analyze this data by a particular physical location. For Instance, CAPcargo uses the PTV xServers developer components for geographical, logistical, and marketing functions. Routes can be visualized on geographic maps, and distance and driving times or toll costs can be calculated.
  • Moreover, changing technology, regulations, and customer expectations are transforming financial services pushing financial institutions to be more agile and open while maintaining tight security and data privacy. According to Cisco Systems, By the end of 2023, North America will have 329 million mobile users. Around 88% of the regional population own a smartphone, so financial institutions have vast opportunities to capitalize by delivering products and services tailored to customers based on location, leading to the collaboration of many BFSI organizations with IT providers.
  • For instance, Mastercard collaborated with Carto, a software company, to develop packaged mapping solution, Mastercard Retail Location Insights, which is a multi-sectoral and very flexible solution that allows the analysis of critical variables for accurate decision-making related to the assessment of territories, properties and other aspects of geolocation, which are essential for business success.

Geo Marketing Industry Overview

The geomarketing market is highly fragmented, with the presence of major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

In August 2023, IBM announced launching the first ad campaign to formally introduce Watsonx, the company's next-generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about AI's real, transformative power and how to leverage it. The campaign is designed to define and differentiate Watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways.

In October 2022, Microsoft Advertising introduced a solution within Google Import to make it easier to duplicate efforts across platforms when utilizing Google AdWords' Performance Max campaigns. This is now generally accessible and lets users import their Performance Max campaigns into Microsoft as Smart Shopping Campaigns and Local Inventory Advertising.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Emerging Technologies in Marketing Sector
    • 5.1.2 Increasing Demand for Location-Based Intelligence to Enhance the Business Revenue
  • 5.2 Market Restraints
    • 5.2.1 Increasing Security and Privacy Concerns Among Enterprises

6 MARKET SEGMENTATION

  • 6.1 By Components
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 Cloud
    • 6.2.2 On-Premise
  • 6.3 By Location
    • 6.3.1 Indoor
    • 6.3.2 Outdoor
  • 6.4 By End-User Industry
    • 6.4.1 BFSI
    • 6.4.2 IT and Telecommunications
    • 6.4.3 Retail and E-commerce
    • 6.4.4 Media and Entertainment
    • 6.4.5 Travel and Hospitality
    • 6.4.6 Other End-user Industries
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Microsoft Corporation
    • 7.1.2 IBM Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Google LLC
    • 7.1.5 Cisco Systems, Inc.
    • 7.1.6 Adobe Systems Inc.
    • 7.1.7 Xtremepush Limited
    • 7.1.8 Ericsson Inc.
    • 7.1.9 ESRI Business Information Solutions Inc
    • 7.1.10 Software AG
    • 7.1.11 Qualcomm Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS