全球地理行销软体市场 2024-2028

地理行销软体市场预计在 2023 年至 2028 年期间成长 292.5 亿美元，预测期内复合年增长率为 25.77%。

该报告包括对地理行销软体市场的总体分析、市场规模和预测、趋势、成长驱动因素、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的推动因素包括越来越多地采用技术先进的行动装置、越来越多地使用基于位置的决策以及对业务效率的需求。

该研究指出，巨量资料和基于位置的分析的出现是未来几年推动地理行销软体市场成长的关键因素之一。此外，人工智慧在数位广告地理行销软体中的使用以及程式化广告购买的发展将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022 年地理行销软体全球市场
• 2018-2022 年地点細項分析
• 2018-2022 年部署細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章 按地点市场区隔

• 细分市场
• 透过比较位置
• 户外：2023-2028年市场规模与预测
• 室内：2023-2028 年市场规模与预测
• 按地点分類的市场机会

第 7 章市场区隔：依部署

• 细分市场
• 比较：按部署
• 云端基础：2023-2028 年市场规模与预测
• 本地：2023-2028 年市场规模与预测
• 市场机会：按部署

第八章 客户形势

• 客户形势概览

第九章 地区形势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 德国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 市场机会：依地区形势

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Adobe Inc.
• Alphabet Inc.
• Bluedot Industries Pty Ltd.
• CartoDB Inc.
• Cisco Systems Inc.
• Egon Srl
• International Business Machines Corp.
• Microsoft Corp.
• Nexiga GmbH
• Oracle Corp.
• Quuppa Oy
• Reveal Mobile Inc.
• Salesforce Inc.
• UrbiStat Srl
• WIGeoGIS Softwareerstellungs und Handels GmbH

第十三章附录

The geomarketing software market is forecasted to grow by USD 29.25 bn during 2023-2028, accelerating at a CAGR of 25.77% during the forecast period. The report on the geomarketing software market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing adoption of technologically advanced mobile devices, increasing use of location data-based decision-making, and the need to improve business efficiency.

Technavio's geomarketing software market is segmented as below:

By Location

• Outdoor
• Indoor

By Deployment

• Cloud-based
• On-premises

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the advent of big data and location-based analytics as one of the prime reasons driving the geomarketing software market growth during the next few years. Also, the use of AI in geomarketing software for digital advertising and the evolution of programmatic advertisement buying will lead to sizable demand in the market.

The report on the geomarketing software market covers the following areas:

• Geomarketing software market sizing
• Geomarketing software market forecast
• Geomarketing software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading geomarketing software market vendors that include Adobe Inc., Alphabet Inc., Bluedot Industries Pty Ltd., CartoDB Inc., Cisco Systems Inc., Egon Srl, Esri Global Inc., Galigeo SAS, GeoConcept SAS, International Business Machines Corp., Microsoft Corp., Nexiga GmbH, Oracle Corp., Qualcomm Inc., Quuppa Oy, Radar Labs Inc., Reveal Mobile Inc., Salesforce Inc., UrbiStat Srl, and WIGeoGIS Softwareerstellungs und Handels GmbH. Also, the geomarketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global geomarketing software market 2018 - 2022
• 4.2 Location Segment Analysis 2018 - 2022
• 4.3 Deployment Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Location

• 6.1 Market segments
• 6.2 Comparison by Location
• 6.3 Outdoor - Market size and forecast 2023-2028
• 6.4 Indoor - Market size and forecast 2023-2028
• 6.5 Market opportunity by Location

7 Market Segmentation by Deployment

• 7.1 Market segments
• 7.2 Comparison by Deployment
• 7.3 Cloud-based - Market size and forecast 2023-2028
• 7.4 On-premises - Market size and forecast 2023-2028
• 7.5 Market opportunity by Deployment

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Germany - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Adobe Inc.
• 12.4 Alphabet Inc.
• 12.5 Bluedot Industries Pty Ltd.
• 12.6 CartoDB Inc.
• 12.7 Cisco Systems Inc.
• 12.8 Egon Srl
• 12.9 International Business Machines Corp.
• 12.10 Microsoft Corp.
• 12.11 Nexiga GmbH
• 12.12 Oracle Corp.
• 12.13 Quuppa Oy
• 12.14 Reveal Mobile Inc.
• 12.15 Salesforce Inc.
• 12.16 UrbiStat Srl
• 12.17 WIGeoGIS Softwareerstellungs und Handels GmbH

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Location
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global geomarketing software market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Location Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Location - Market share 2023-2028 (%)
• Exhibits31: Data Table on Location - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Location
• Exhibits33: Data Table on Comparison by Location
• Exhibits34: Chart on Outdoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Outdoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Outdoor - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Outdoor - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Indoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Indoor - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Indoor - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Indoor - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Location ($ billion)
• Exhibits43: Data Table on Market opportunity by Location ($ billion)
• Exhibits44: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits45: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Deployment
• Exhibits47: Data Table on Comparison by Deployment
• Exhibits48: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Deployment ($ billion)
• Exhibits57: Data Table on Market opportunity by Deployment ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Adobe Inc. - Overview
• Exhibits112: Adobe Inc. - Business segments
• Exhibits113: Adobe Inc. - Key offerings
• Exhibits114: Adobe Inc. - Segment focus
• Exhibits115: Alphabet Inc. - Overview
• Exhibits116: Alphabet Inc. - Business segments
• Exhibits117: Alphabet Inc. - Key news
• Exhibits118: Alphabet Inc. - Key offerings
• Exhibits119: Alphabet Inc. - Segment focus
• Exhibits120: Bluedot Industries Pty Ltd. - Overview
• Exhibits121: Bluedot Industries Pty Ltd. - Product / Service
• Exhibits122: Bluedot Industries Pty Ltd. - Key offerings
• Exhibits123: CartoDB Inc. - Overview
• Exhibits124: CartoDB Inc. - Product / Service
• Exhibits125: CartoDB Inc. - Key offerings
• Exhibits126: Cisco Systems Inc. - Overview
• Exhibits127: Cisco Systems Inc. - Business segments
• Exhibits128: Cisco Systems Inc. - Key news
• Exhibits129: Cisco Systems Inc. - Key offerings
• Exhibits130: Cisco Systems Inc. - Segment focus
• Exhibits131: Egon Srl - Overview
• Exhibits132: Egon Srl - Product / Service
• Exhibits133: Egon Srl - Key offerings
• Exhibits134: International Business Machines Corp. - Overview
• Exhibits135: International Business Machines Corp. - Business segments
• Exhibits136: International Business Machines Corp. - Key news
• Exhibits137: International Business Machines Corp. - Key offerings
• Exhibits138: International Business Machines Corp. - Segment focus
• Exhibits139: Microsoft Corp. - Overview
• Exhibits140: Microsoft Corp. - Business segments
• Exhibits141: Microsoft Corp. - Key news
• Exhibits142: Microsoft Corp. - Key offerings
• Exhibits143: Microsoft Corp. - Segment focus
• Exhibits144: Nexiga GmbH - Overview
• Exhibits145: Nexiga GmbH - Product / Service
• Exhibits146: Nexiga GmbH - Key offerings
• Exhibits147: Oracle Corp. - Overview
• Exhibits148: Oracle Corp. - Business segments
• Exhibits149: Oracle Corp. - Key news
• Exhibits150: Oracle Corp. - Key offerings
• Exhibits151: Oracle Corp. - Segment focus
• Exhibits152: Quuppa Oy - Overview
• Exhibits153: Quuppa Oy - Product / Service
• Exhibits154: Quuppa Oy - Key offerings
• Exhibits155: Reveal Mobile Inc. - Overview
• Exhibits156: Reveal Mobile Inc. - Product / Service
• Exhibits157: Reveal Mobile Inc. - Key offerings
• Exhibits158: Salesforce Inc. - Overview
• Exhibits159: Salesforce Inc. - Product / Service
• Exhibits160: Salesforce Inc. - Key news
• Exhibits161: Salesforce Inc. - Key offerings
• Exhibits162: UrbiStat Srl - Overview
• Exhibits163: UrbiStat Srl - Product / Service
• Exhibits164: UrbiStat Srl - Key offerings
• Exhibits165: WIGeoGIS Softwareerstellungs und Handels GmbH - Overview
• Exhibits166: WIGeoGIS Softwareerstellungs und Handels GmbH - Product / Service
• Exhibits167: WIGeoGIS Softwareerstellungs und Handels GmbH - Key offerings
• Exhibits168: Inclusions checklist
• Exhibits169: Exclusions checklist
• Exhibits170: Currency conversion rates for US$
• Exhibits171: Research methodology
• Exhibits172: Validation techniques employed for market sizing
• Exhibits173: Information sources
• Exhibits174: List of abbreviations