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封面
市场调查报告书
商品编码
1587455

付费电视市场规模、份额、趋势分析报告：按技术、按应用、按地区、细分市场预测，2025-2030 年

Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Application (Residential, Commercial), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

付费电视市场成长与趋势：

Grand View Research, Inc.最新报告显示，预计2030年全球付费电视市场规模将达3,367.5亿美元，2025年至2030年复合年增长率为3.4%。

来自 OTT 媒体供应商的日益激烈的竞争迫使付费电视业者颠覆其现有的经营模式，并制定更有效的获利方法。此外，像 MOBITV 这样的新兴参与者为客户提供经济高效且灵活的选择，根据他们的要求进行客製化，确保客户满意度。预计这将鼓励新的和现有的参与者使其现有的产品多样化，并确保市场的健康竞争。

由于 5G 技术的出现，预计 IPTV 产业在预测期内将出现显着的市场成长。增加频宽和为特定应用建立虚拟端到端网路的能力是产业成长的关键驱动力。此外，5G分发模式在新兴国家的快速采用预计将为消费者提供高清4K观看体验。此外，采用 5G 与 IPTV 服务整合预计将使酒店业能够改善服务交付。该技术有望促进更有效率的资料收集、分析和优化，为住宿提供更个人化的电视观看体验。

此外，多接入边缘运算（MEC）技术预计将使内容和应用程式更接近网路边缘，减少延迟并实现服务最佳化。 MEC 允许使用者以最小的延迟存取内容，软体定义网路 (SDN) 提高了 IPTV 网路的容量。此外，MEC可以透过保护观众的资讯和电视观看习惯来加强网路系统的安全性，这有望推动市场成长。

客户对在世界任何地方透过行动电话和平板电脑等各种装置存取电视观看体验的需求不断增长，这推动了服务供应商采用云端处理方法。云端处理提供了一个灵活、统一的平台来全面管理内容收益和安全性，使服务提供者能够简化其业务实践。此外，云端技术的采用使服务供应商能够利用「即服务」经营模式，有助于创造新的永续收益流。

付费电视市场报告亮点

  • 2024年全球付费电视市场中，有线电视以36.9%的收益占有率处于领先地位。
  • 由于付费电视服务在新兴经济体的渗透率不断提高，到2024年，住宅领域将在收益占有率。
  • 预计 2025 年至 2030 年商业领域将以最快的复合年增长率成长。
  • 2024年全球付费电视市场中，北美地区占31.6%的收益占有率。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章 付费电视市场的变数、趋势与范围

  • 市场体系展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 付费电视市场分析工具
    • 波特的分析
    • PESTEL分析

第四章 付费电视市场：技术评估与趋势分析

  • 细分仪表板
  • 付费电视市场：技术变化分析，十亿美元，2024 年和 2030 年
  • 有线电视
  • 卫星电视
  • IPTV

第五章 付费电视市场：使用量估算与趋势分析

  • 细分仪表板
  • 付费电视市场：应用变化分析，十亿美元，2024 年和 2030 年
  • 商业的
  • 住宅

第六章 付费电视市场：区域估价与趋势分析

  • 付费电视市场占有率（按地区），2024 年和 2030 年，十亿美元
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿拉伯聯合大公国

第七章 竞争格局

  • 公司分类
  • 公司市场定位
  • 企业热力图分析
  • 公司简介
    • DIRECTV, LLC
    • DISH Network LLC
    • Foxtel
    • Comcast
    • Fetch TV Pty Limited
    • Rostelecom PJSC
    • Charter Communications
    • Tata Play
    • D2h
    • Cox Communications, Inc.
Product Code: GVR-1-68038-538-0

Pay TV Market Growth & Trends:

The global pay TV market size is expected to reach USD 336.75 billion by 2030, registering a CAGR of 3.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.

The IPTV segment is expected to witness significant market growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry growth. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization; to offer a more personalized TV viewing experience to its guests.

Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user's quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers' information and television viewing trends, which is expected to offer an impetus to the market growth.

Rising demand amongst customers to access television viewing experience from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the 'as-a-service' business model, thereby helping to generate new and sustained revenue streams.

Pay TV Market Report Highlights:

  • Cable TV accounted for a leading revenue share of 36.9% in the global pay TV market in 2024 due to steady demand among customers to have access to unbundled packages
  • The residential segment accounted for a dominant revenue share in the global market in 2024, aided by the increasing adoption of Pay TV services in developing economies
  • The commercial segment is anticipated to advance at the fastest CAGR from 2025 to 2030
  • North America accounted for a leading revenue share of 31.6% in the global pay TV market in 2024

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Pay TV Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Challenges
  • 3.3. Pay TV Market Analysis Tools
    • 3.3.1. Porter's Analysis
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political Landscape
      • 3.3.2.2. Economic and Social Landscape
      • 3.3.2.3. Technological Landscape
      • 3.3.2.4. Environmental Landscape
      • 3.3.2.5. Legal Landscape

Chapter 4. Pay TV Market: Technology Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Pay TV Market: Technology Movement Analysis, USD Billion, 2024 & 2030
  • 4.3. Cable TV
    • 4.3.1. Cable TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Satellite TV
    • 4.4.1. Satellite TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. IPTV
    • 4.5.1. IPTV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Pay TV Market: Application Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Pay TV Market: Application Movement Analysis, USD Billion, 2024 & 2030
  • 5.3. Commercial
    • 5.3.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Residential
    • 5.4.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Pay TV Market: Regional Estimates & Trend Analysis

  • 6.1. Pay TV Market Share, By Region, 2024 & 2030, USD Billion
  • 6.2. North America
    • 6.2.1. North America Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.2. U.S.
      • 6.2.2.1. U.S. Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.3. Canada
      • 6.2.3.1. Canada Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.4. Mexico
      • 6.2.4.1. Mexico Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3. Europe
    • 6.3.1. Europe Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.2. UK
      • 6.3.2.1. UK Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.3. Germany
      • 6.3.3.1. Germany Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.4. France
      • 6.3.4.1. France Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.2. China
      • 6.4.2.1. China Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.3. Japan
      • 6.4.3.1. Japan Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.4. India
      • 6.4.4.1. India Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.5. South Korea
      • 6.4.5.1. South Korea Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.6. Australia
      • 6.4.6.1. Australia Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Latin America
    • 6.5.1. Latin America Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.5.2. Brazil
      • 6.5.2.1. Brazil Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Middle East and Africa
    • 6.6.1. Middle East and Africa Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.2. Saudi Arabia
      • 6.6.2.1. Saudi Arabia Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.3. South Africa
      • 6.6.3.1. South Africa Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.4. UAE
      • 6.6.4.1. UAE Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Competitive Landscape

  • 7.1. Company Categorization
  • 7.2. Company Market Positioning
  • 7.3. Company Heat Map Analysis
  • 7.4. Company Profiles
    • 7.4.1. DIRECTV, LLC
      • 7.4.1.1. Participant's Overview
      • 7.4.1.2. Financial Performance
      • 7.4.1.3. Product Benchmarking
      • 7.4.1.4. Recent Developments/ Strategic Initiatives
    • 7.4.2. DISH Network L.L.C.
      • 7.4.2.1. Participant's Overview
      • 7.4.2.2. Financial Performance
      • 7.4.2.3. Product Benchmarking
      • 7.4.2.4. Recent Developments/ Strategic Initiatives
    • 7.4.3. Foxtel
      • 7.4.3.1. Participant's Overview
      • 7.4.3.2. Financial Performance
      • 7.4.3.3. Product Benchmarking
      • 7.4.3.4. Recent Developments/ Strategic Initiatives
    • 7.4.4. Comcast
      • 7.4.4.1. Participant's Overview
      • 7.4.4.2. Financial Performance
      • 7.4.4.3. Product Benchmarking
      • 7.4.4.4. Recent Developments/ Strategic Initiatives
    • 7.4.5. Fetch TV Pty Limited
      • 7.4.5.1. Participant's Overview
      • 7.4.5.2. Financial Performance
      • 7.4.5.3. Product Benchmarking
      • 7.4.5.4. Recent Developments/ Strategic Initiatives
    • 7.4.6. Rostelecom PJSC
      • 7.4.6.1. Participant's Overview
      • 7.4.6.2. Financial Performance
      • 7.4.6.3. Product Benchmarking
      • 7.4.6.4. Recent Developments/ Strategic Initiatives
    • 7.4.7. Charter Communications
      • 7.4.7.1. Participant's Overview
      • 7.4.7.2. Financial Performance
      • 7.4.7.3. Product Benchmarking
      • 7.4.7.4. Recent Developments/ Strategic Initiatives
    • 7.4.8. Tata Play
      • 7.4.8.1. Participant's Overview
      • 7.4.8.2. Financial Performance
      • 7.4.8.3. Product Benchmarking
      • 7.4.8.4. Recent Developments/ Strategic Initiatives
    • 7.4.9. D2h
      • 7.4.9.1. Participant's Overview
      • 7.4.9.2. Financial Performance
      • 7.4.9.3. Product Benchmarking
      • 7.4.9.4. Recent Developments/ Strategic Initiatives
    • 7.4.10. Cox Communications, Inc.
      • 7.4.10.1. Participant's Overview
      • 7.4.10.2. Financial Performance
      • 7.4.10.3. Product Benchmarking
      • 7.4.10.4. Recent Developments/ Strategic Initiatives

List of Tables

  • Table 1 Global Pay TV Market, By Region 2018 - 2030 (USD Billion)
  • Table 2 Global Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 3 Global Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 4 North America Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 5 North America Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 6 North America Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 7 U.S. Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 8 U.S. Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 9 Canada Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 10 Canada Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 11 Mexico Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 12 Mexico Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 13 Europe Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 14 Europe Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 15 Europe Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 16 U.K. Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 17 U.K. Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 18 Germany Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 19 Germany Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 20 France Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 21 France Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 22 Asia Pacific Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 23 Asia Pacific Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 24 Asia Pacific Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 25 China Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 26 China Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 27 India Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 28 India Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 29 Japan Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 30 Japan Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 31 South Korea Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 32 South Korea Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 33 Australia Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 34 Australia Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 35 Latin America Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 36 Latin America Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 37 Latin America Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 38 Brazil Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 39 Brazil Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 40 MEA Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 41 MEA Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 42 MEA Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 43 Saudi Arabia Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 44 Saudi Arabia Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 45 South Africa Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 46 South Africa Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 47 UAE Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 48 UAE Pay TV Market, By Application 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Pay TV market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Pay TV market snapshot
  • Fig. 10 Pay TV market segment snapshot
  • Fig. 11 Pay TV market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Pay TV market: Technology outlook key takeaways (USD Billion)
  • Fig. 16 Pay TV market: Technology movement analysis (USD Billion), 2024 & 2030
  • Fig. 17 Cable TV market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Satellite TV market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 IPTV market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Pay TV market: Application outlook key takeaways (USD Billion)
  • Fig. 21 Pay TV market: Application movement analysis (USD Billion), 2024 & 2030
  • Fig. 22 Commercial market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Residential market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Regional marketplace: Key takeaways
  • Fig. 25 Pay TV market: Regional outlook, 2024 & 2030, USD Billion
  • Fig. 26 North America pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 U.S. pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 Canada pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Mexico pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 30 Europe pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 31 UK pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 Germany pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 France pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 Asia Pacific pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 Japan pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 China pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 India pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 South Korea pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 Australia pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Latin America pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Brazil pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 MEA pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 South Africa pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 44 Saudi Arabia pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 UAE pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 Strategy framework
  • Fig. 47 Company Categorization