Product Code: GVR-1-68038-387-4
Anti-counterfeit Packaging Market Growth & Trends:
The global anti-counterfeit packaging market size is expected to reach USD 345.93 billion by 2030, registering a CAGR of 11.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. This is attributed to the growing demand for anti-counterfeit solutions used to prevent negative impacts caused by product piracy and counterfeiting in the global economy.
Counterfeit products result in loss of sales, becoming a major concern for product manufacturers. Furthermore, the poor quality of replicates damages the brand image. This has driven product manufacturers to use anti-counterfeit technology packaging solutions. For instance, footwear brand Nike faces the threat of counterfeit goods and to safeguard the integrity and authenticity of its footwear the company integrates RFID technology's anti-theft function into its products.
Covert technologies are considered to be beneficial for brand owners and manufacturers, to maintain product authentication. The technology offers various benefits including ease in end-use verification, and helps to build appealing designs for the products. As a result, the technology is expected to grow at a significant rate over the forecast period.
The industry players are adopting several strategies including mergers & acquisitions, partnership agreements, joint ventures, and collaborations to increase their market share. For instance, in January 2022, AWT Labels & Packaging Inc acquired MacArthur Corporation which provides RFID, serialized barcoding, and other anti-counterfeit packaging technologies. This acquisition will help AWT Labels & Packaging Inc to enhance the products used in packaging with these technologies.
Anti-counterfeit Packaging Market Report Highlights:
- The growth of the anti-counterfeit packaging industry is driven by increased penetration in major end-use industries and the increasing focus of product manufacturers on brand protection and improving its supply chain efficiency
- The high implementation cost of anti-counterfeit technology in packaging significantly restrains the anti-counterfeit packaging demand
- North America accounted for the highest market share in 2024 owing to the robust base of pharmaceutical, food and beverage, and consumer goods manufacturing companies in the region. This in turn drives the demand for anti-counterfeit technology-based packaging in the region to maintain product authenticity
- On April 20, 2023, Asahi Kasei Corporation collaborated with TIS to establish the Akliteia digital anti-counterfeiting platform to be affixed to the packaging of Hadate fresh sea urchin developed by Hadate Suisan. This will help the customers verify the authenticity of the packed product and counter the sales of sea urchin products falsely labeled as Hadate Suisan
- On April 20, 2023, Amazon launched the Anti-Counterfeiting Exchange (ACX) project to enable retailers to identify and track counterfeit goods. This initiative can help drive the demand for anti-counterfeit technology-based packaging products
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
- 1.7. List of Abbreviations
Chapter 2. Executive Summary
- 2.1. Market Outlook, 2024 (USD Million)
- 2.2. Segmental Outlook
- 2.3. Competitive Landscape Snapshot
Chapter 3. Anti-counterfeit Packaging Market Variables, Trends, and Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing Trends
- 3.4. Regulatory Framework
- 3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Market Challenges Analysis
- 3.6. Business Environment Analysis
- 3.6.1. Industry Analysis - Porter's
- 3.6.2. PESTEL Analysis
- 3.7. Impact of Environmental, Social, and Governance (ESG) initiatives on the Anti-counterfeit Packaging Market
Chapter 4. Anti-counterfeit Packaging Market: Technology Estimates & Trend Analysis
- 4.1. Definition & Scope
- 4.2. Technology Movement Analysis & Market Share, 2024 & 2030
- 4.3. Covert
- 4.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.4. Overt
- 4.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.5. Forensic
- 4.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 4.6. Track & Trace
- 4.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 5. Anti-counterfeit Packaging Market: Application Estimates & Trend Analysis
- 5.1. Definition & Scope
- 5.2. Application Movement Analysis & Market Share, 2024 & 2030
- 5.3. Pharmaceutical
- 5.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.4. Food & Beverages
- 5.4.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.5. Apparel & Footwear
- 5.5.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.6. Automotive
- 5.6.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.7. Personal Care
- 5.7.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.8. Electrical & Electronics
- 5.8.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.9. Luxury Goods
- 5.9.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
- 5.10. Others
- 5.10.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
Chapter 6. Anti-counterfeit Packaging Market: Regional Estimates & Trend Analysis
- 6.1. Key Takeaways
- 6.2. Regional Movement Analysis & Market Share, 2024 & 2030
- 6.3. North America
- 6.3.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.3.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.3.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.3.4. U.S.
- 6.3.4.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.3.4.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.3.4.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.3.5. Canada
- 6.3.5.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.3.5.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.3.5.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.3.6. Mexico
- 6.3.6.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.3.6.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.3.6.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.4. Europe
- 6.4.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.4.3. market estimates and forecasts, by type, 2018 - 2030 (USD Million)
- 6.4.4. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.4.5. Germany
- 6.4.5.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4.5.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.4.5.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.4.6. UK
- 6.4.6.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4.6.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.4.6.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.4.7. France
- 6.4.7.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4.7.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.4.7.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.4.8. Italy
- 6.4.8.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4.8.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.4.8.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.4.9. Spain
- 6.4.9.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.4.9.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.4.9.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.5. Asia Pacific
- 6.5.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.5.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.5.4. China
- 6.5.4.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5.4.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.5.4.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.5.5. India
- 6.5.5.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5.5.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.5.5.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.5.6. Japan
- 6.5.6.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5.6.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.5.6.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.5.7. South Korea
- 6.5.7.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5.7.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.5.7.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.5.8. Taiwan
- 6.5.8.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.5.8.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.5.8.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.6. Central & South America
- 6.6.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.6.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.6.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.6.4. Brazil
- 6.6.4.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.6.4.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.6.4.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.6.5. Argentina
- 6.6.5.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.6.5.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.6.5.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.7. Middle East & Africa
- 6.7.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.7.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.7.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.7.4. Saudi Arabia
- 6.7.4.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.7.4.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.7.4.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.7.5. UAE
- 6.7.5.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.7.5.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.7.5.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
- 6.7.6. South Africa
- 6.7.6.1. market estimates and forecasts, 2018 - 2030 (USD Million)
- 6.7.6.2. market estimates and forecasts, by technology, 2018 - 2030 (USD Million)
- 6.7.6.3. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
- 7.1. Key Players & Recent Developments & Their Impact on the Industry
- 7.2. Vendor Landscape
- 7.2.1. Key Company/Competition Categorization
- 7.2.2. List of key Raw Material Distributors and Channel Partners
- 7.3. Company Market Positioning Analysis
- 7.4. Company Heat Map Analysis
- 7.5. Strategy Mapping
- 7.5.1. Expansions
- 7.5.2. Collaborations/ Partnerships/ Agreements
- 7.5.3. New Product launches
- 7.5.4. Mergers & Acquisitions
- 7.5.5. Others
- 7.6. Market Dashboard Analysis
Chapter 8. Company Listing / Profiles
- 8.1. 3M
- 8.1.1. Company Overview
- 8.1.2. Financial Performance
- 8.1.3. Product Benchmarking
- 8.2. AVERY DENNISON CORPORATION
- 8.3. CCL Industries
- 8.4. DuPont
- 8.5. Zebra Technologies Corp.
- 8.6. ITL Group
- 8.7. SML Group
- 8.8. SATO Holdings Corporation
- 8.9. SICPA HOLDING SA
- 8.10. Systech International
- 8.11. Applied DNA Sciences
- 8.12. AlpVision SA
- 8.13. Authentix
- 8.14. Atlantic Zeiser GmbH