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市场调查报告书
商品编码
1633740

受众分析市场规模、份额、趋势分析报告：按组件、应用程式、公司规模、最终用途、地区和细分市场进行预测，2025-2030 年

Audience Analytics Market Size, Share & Trends Analysis Report By Component, By Application, By Enterprise Size, By End-use, By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

受众分析市场成长与趋势：

Grand View Research, Inc.的最新报告显示，预计2030年全球受众分析市场规模将达到99.626亿美元，2025年至2030年复合年增长率为12.5%。

跨多个数位管道的消费行为日益复杂，正在推动市场成长。这种复杂性推动了对更复杂的受众分析分析工具的需求，这些工具可以全面聚合和解读不同的资料来源。此外，对个人化行销策略的日益重视也对受众分析解决方案的采用产生了重大影响。个人化方法对于有效吸引消费者至关重要。

在技​​术进步方面，COVID-19 大流行加速了分析领域的创新。分析工具越来越关注人工智慧和机器学习，使公司能够更好地自动化和简化其分析流程。云端基础的分析平台的使用正在增加，从而提高了分析功能的灵活性和扩充性。 2021 年，SAS 客户需要在云端进行分析。这就是 SAS 进一步扩大对云端提供者支援的原因。 2020 年 10 月，Adobe、微软和 C3.ai 联手推动人工智慧驱动的 CRM 取得进展。此次整合将使客户能够透过联合解决方案利用与 Azure、Microsoft 365 和 Microsoft Power Platform 整合的生态系统的高级 CRM 功能。

受众分析市场报告亮点

  • 按组成部分来看，由于其在各行业的广泛采用，解决方案细分市场在 2024 年以 65.4% 的最大收益占有率引领市场。这些解决方案为企业提供有关客户行为的可行见解，从而改善决策和策略制定。
  • 从应用程式来看，在提高客户满意度和忠诚度方面发挥关键作用的客户体验领域在 2024 年以 40.7% 的最大销售份额引领市场。
  • 按公司规模划分，大型企业细分市场以 2024 年最大收益占有率55.3% 领先市场。
  • 按最终用途划分，高度依赖了解受众偏好和消费模式的媒体和娱乐产业在 2024 年以 24.4% 的最高收益占有率引领市场。
  • 北美受众分析市场在 2024 年以 32.9% 的最高收益占有率占据市场主导地位。由于该地区高度重视技术进步和创新，北美市场高度发展。

目录

第一章调查方法和范围

第 2 章执行摘要

第 3 章受众分析市场变数、趋势和范围

  • 全球受众分析市场展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 波特五力分析
    • 供应商的力量
    • 买家的力量
    • 替代品的威胁
    • 新进入的威胁
    • 竞争公司之间的敌对关係
  • PESTEL分析
    • 政局
    • 经济状况
    • 社会情境
    • 技术景观
    • 环境状况
    • 法律状况

第 4 章 受众分析市场：成分估计与预测

  • 受众分析市场：2024 年和 2030 年组件变化分析

第五章受众分析市场：使用估计与预测

  • 受众分析市场：2024 年和 2030 年应用变化分析

第六章受众分析市场：估计与预测公司规模

  • 受众分析市场：2024 年和 2030 年公司规模变化分析

第七章受众分析市场：最终用途估计与预测

  • 受众分析市场：2024 年和 2030 年最终用途变化分析
    • 资讯科技和通讯
    • 卫生保健
    • 零售/电子商务
    • 汽车/交通
    • 媒体和娱乐
    • 其他的

第 8 章受众分析市场：区域估计与趋势分析

  • 受众分析市场占有率（按地区），2024 年和 2030 年，百万美元
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第9章 竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 供应商情况
    • 公司分类
    • 主要经销商及通路伙伴名单
    • 潜在客户名单/清单
  • 竞争动态
    • 竞争标基准化分析
    • 策略规划
    • 热图分析
  • 公司简介/上市公司
    • Adobe
    • Oracle Corporation
    • IBM Corporation
    • SAS Institute Inc.
    • Google LLC
    • Audiense
    • Comscore, Inc.
    • Sightcorp
    • Unifi Software
    • Telmar
    • Quividi
    • AnalyticsOwl
    • Akamai Technologies
    • NetBase Solutions
    • JCDecaux Group
Product Code: GVR-4-68040-155-6

Audience Analytics Market Growth & Trends:

The global audience analytics market size is expected to reach USD 9,962.6 million by 2030, registering a CAGR of 12.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

  • Based on component, the solution segment led the market with the largest revenue share of 65.4% in 2024, due to its widespread adoption across industries. These solutions provide businesses with actionable insights into customer behavior, enabling improved decision-making and strategy formulation.
  • Based on application, the customer experience segment led the market with the largest revenue share of 40.7% in 2024, due to its critical role in enhancing customer satisfaction and loyalty.
  • Based on enterprise size, the large-size enterprises segment led the market with the largest revenue share of 55.3% in 2024, due to their substantial resources and extensive customer bases.
  • Based on end-use, the media and entertainment segment led the market with the largest revenue share of 24.4% in 2024, due to its heavy reliance on understanding viewer preferences and consumption patterns.
  • North America audience analytics market dominated the market with the largest revenue share of 32.9% in 2024. The North American market is highly developed, owing to the region's technological advancements and strong focus on innovation.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Audience Analytics Market Variables, Trends & Scope

  • 3.1. Global Audience Analytics Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Audience Analytics Market: Component Estimates & Forecasts

  • 4.1. Audience Analytics Market: Component Movement Analysis, 2024 & 2030
    • 4.1.1. Solution
      • 4.1.1.1. Solution Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Services
      • 4.1.2.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Estimates & Forecasts

  • 5.1. Audience Analytics Market: Application Movement Analysis, 2024 & 2030
    • 5.1.1. Competitive Analysis
      • 5.1.1.1. Competitive Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Sales & Marketing Management
      • 5.1.2.1. Sales & Marketing Management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Customer Experience
      • 5.1.3.1. Customer Experience Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Estimates & Forecasts

  • 6.1. Audience Analytics Market: Enterprise Size Movement Analysis, 2024 & 2030
    • 6.1.1. Large Size Enterprises
      • 6.1.1.1. Large Size Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. Small and Medium Sized Enterprises
      • 6.1.2.1. Small and Medium Sized Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End Use Outlook Estimates & Forecasts

  • 7.1. Audience Analytics Market: End Use Movement Analysis, 2024 & 2030
    • 7.1.1. IT & Telecommunication
      • 7.1.1.1. IT & Telecommunication Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.2. Healthcare
      • 7.1.2.1. Healthcare Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.3. Retail & E-Commerce
      • 7.1.3.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.4. Automotive & Transportation
      • 7.1.4.1. Automotive & Transportation Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.5. Media & Entertainment
      • 7.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.6. Others
      • 7.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Audience Analytics Market Share, By Region, 2024 & 2030, USD Million
  • 8.2. North America
    • 8.2.1. North America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.1.1. North America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.2.1.2. North America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.1.3. North America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.1.4. North America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.1.5. North America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.2.2. U.S. Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.2.3. U.S. Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.2.4. U.S. Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.2.5. U.S. Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.3.2. Canada Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.3.3. Canada Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.3.4. Canada Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.3.5. Canada Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.4.2. Mexico Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.4.3. Mexico Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.4.4. Mexico Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.4.5. Mexico Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.1.1. Europe Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.3.1.2. Europe Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.1.3. Europe Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.1.4. Europe Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.1.5. Europe Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.2.2. UK Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.2.3. UK Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.2.4. UK Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.2.5. UK Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.3.2. Germany Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.3.3. Germany Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.3.4. Germany Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.3.5. Germany Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.4.2. France Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.4.3. France Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.4.4. France Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.4.5. France Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.1.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.4.1.2. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.1.3. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.1.4. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.1.5. Asia Pacific Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.2.2. China Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.2.3. China Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.2.4. China Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.2.5. China Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.3.2. Japan Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.3.3. Japan Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.3.4. Japan Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.3.5. Japan Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.4.2. India Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.4.3. India Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.4.4. India Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.4.5. India Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.5.2. South Korea Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.5.3. South Korea Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.5.4. South Korea Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.5.5. South Korea Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.6.2. Australia Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.6.3. Australia Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.6.4. Australia Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.6.5. Australia Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.1.1. Latin America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.5.1.2. Latin America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.1.3. Latin America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.5.1.4. Latin America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.1.5. Latin America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.2.2. Brazil Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.2.3. Brazil Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.5.2.4. Brazil Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.2.5. Brazil Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.1.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.6.1.2. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.1.3. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.1.4. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.1.5. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.2.2. UAE Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.2.3. UAE Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.2.4. UAE Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.2.5. UAE Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.3. KSA
      • 8.6.3.1. KSA Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.3.2. KSA Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.3.3. KSA Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.3.4. KSA Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.3.5. KSA Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.4.2. South Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.4.3. South Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.4.4. South Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.4.5. South Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Vendor Landscape
    • 9.2.1. Company categorization
    • 9.2.2. List of Key Distributors and channel Partners
    • 9.2.3. List of Potential Customers/Listing
  • 9.3. Competitive Dynamics
    • 9.3.1. Competitive Benchmarking
    • 9.3.2. Strategy Mapping
    • 9.3.3. Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Adobe
      • 9.4.1.1. Participant's overview
      • 9.4.1.2. Financial performance
      • 9.4.1.3. Application benchmarking
      • 9.4.1.4. Strategic initiatives
    • 9.4.2. Oracle Corporation
      • 9.4.2.1. Participant's overview
      • 9.4.2.2. Financial performance
      • 9.4.2.3. Application benchmarking
      • 9.4.2.4. Strategic initiatives
    • 9.4.3. IBM Corporation
      • 9.4.3.1. Participant's overview
      • 9.4.3.2. Financial performance
      • 9.4.3.3. Application benchmarking
      • 9.4.3.4. Strategic initiatives
    • 9.4.4. SAS Institute Inc.
      • 9.4.4.1. Participant's overview
      • 9.4.4.2. Financial performance
      • 9.4.4.3. Application benchmarking
      • 9.4.4.4. Strategic initiatives
    • 9.4.5. Google LLC
      • 9.4.5.1. Participant's overview
      • 9.4.5.2. Financial performance
      • 9.4.5.3. Application benchmarking
      • 9.4.5.4. Strategic initiatives
    • 9.4.6. Audiense
      • 9.4.6.1. Participant's overview
      • 9.4.6.2. Financial performance
      • 9.4.6.3. Application benchmarking
      • 9.4.6.4. Strategic initiatives
    • 9.4.7. Comscore, Inc.
      • 9.4.7.1. Participant's overview
      • 9.4.7.2. Financial performance
      • 9.4.7.3. Application benchmarking
      • 9.4.7.4. Strategic initiatives
    • 9.4.8. Sightcorp
      • 9.4.8.1. Participant's overview
      • 9.4.8.2. Financial performance
      • 9.4.8.3. Application benchmarking
      • 9.4.8.4. Strategic initiatives
    • 9.4.9. Unifi Software
      • 9.4.9.1. Participant's overview
      • 9.4.9.2. Financial performance
      • 9.4.9.3. Application benchmarking
      • 9.4.9.4. Strategic initiatives
    • 9.4.10. Telmar
      • 9.4.10.1. Participant's overview
      • 9.4.10.2. Financial performance
      • 9.4.10.3. Application benchmarking
      • 9.4.10.4. Strategic initiatives
    • 9.4.11. Quividi
      • 9.4.11.1. Participant's overview
      • 9.4.11.2. Financial performance
      • 9.4.11.3. Application benchmarking
      • 9.4.11.4. Strategic initiatives
    • 9.4.12. AnalyticsOwl
      • 9.4.12.1. Participant's overview
      • 9.4.12.2. Financial performance
      • 9.4.12.3. Application benchmarking
      • 9.4.12.4. Strategic initiatives
    • 9.4.13. Akamai Technologies
      • 9.4.13.1. Participant's overview
      • 9.4.13.2. Financial performance
      • 9.4.13.3. Application benchmarking
      • 9.4.13.4. Strategic initiatives
    • 9.4.14. NetBase Solutions
      • 9.4.14.1. Participant's overview
      • 9.4.14.2. Financial performance
      • 9.4.14.3. Application benchmarking
      • 9.4.14.4. Strategic initiatives
    • 9.4.15. JCDecaux Group
      • 9.4.15.1. Participant's overview
      • 9.4.15.2. Financial performance
      • 9.4.15.3. Application benchmarking
      • 9.4.15.4. Strategic initiatives

List of Tables

  • Table 1 Global Audience Analytics market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • Table 2 Global Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 3 Global Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 4 Global Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 5 Global Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 6 North America Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 7 North America Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 8 North America Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 9 North America Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 10 North America Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 11 U.S. Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 12 U.S. Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 13 U.S. Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 14 U.S. Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 15 Canada Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 16 Canada Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 17 Canada Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 18 Canada Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 19 Mexico Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 20 Mexico Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 21 Mexico Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 22 Mexico Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 23 Europe Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 24 Europe Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 25 Europe Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 26 Europe Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 27 Europe Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 28 UK Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 29 UK Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 30 UK Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 31 UK Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 32 Germany Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 33 Germany Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 34 Germany Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 35 Germany Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 36 France Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 37 France Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 38 France Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 39 France Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 40 Asia Pacific Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 41 Asia Pacific Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 45 China Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 46 China Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 47 China Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 48 China Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 49 Japan Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 50 Japan Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 51 Japan Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 52 Japan Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 53 India Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 54 India Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 55 India Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 56 India Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 57 Australia Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 58 Australia Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 59 Australia Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 60 Australia Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 61 South Korea Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 62 South Korea Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 63 South Korea Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 64 South Korea Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 65 Latin America Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 66 Latin America Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 67 Latin America Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 68 Latin America Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 69 Latin America Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 70 Brazil Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 71 Brazil Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 72 Brazil Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 73 Brazil Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 74 Middle East & Africa Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 75 Middle East & Africa Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 76 Middle East & Africa Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 77 Middle East & Africa Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 78 Middle East & Africa Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 79 Saudi Arabia Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 80 Saudi Arabia Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 81 Saudi Arabia Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 82 Saudi Arabia Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 83 UAE Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 84 UAE Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 85 UAE Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 86 UAE Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 87 South Africa Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 88 South Africa Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 89 South Africa Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 90 South Africa Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Audience Analytics market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Parent market analysis
  • Fig. 7 Market formulation & validation
  • Fig. 8 Audience Analytics market snapshot
  • Fig. 9 Audience Analytics market segment snapshot
  • Fig. 10 Audience Analytics market competitive landscape snapshot
  • Fig. 11 Market driver relevance analysis (Current & future impact)
  • Fig. 12 Market restraint relevance analysis (Current & future impact)
  • Fig. 13 Value Chain Analysis
  • Fig. 14 Audience Analytics market, Component Outlook key takeaways (USD Million)
  • Fig. 15 Audience Analytics market Component movement analysis (USD Million), 2024 & 2030
  • Fig. 16 Solution market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Audience Analytics market: Application Outlook key takeaways (USD Million)
  • Fig. 19 Audience Analytics market: Application movement analysis (USD Million), 2024 & 2030
  • Fig. 20 Competitive Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Sales & Marketing Management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Customer Experience market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Audience Analytics market: Enterprise Size Outlook key takeaways (USD Million)
  • Fig. 24 Audience Analytics market: Enterprise Size movement analysis (USD Million), 2024 & 2030
  • Fig. 25 Large Size Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Small and Medium Sized Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Automatic market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Audience Analytics market: End Use Outlook key takeaways (USD Million)
  • Fig. 29 Audience Analytics market: End Use movement analysis (USD Million), 2024 & 2030
  • Fig. 30 IT & Telecommunication market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Retail & E-Commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Automotive & Transportation market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Media & Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Regional marketplace: Key takeaways
  • Fig. 37 Audience Analytics market: Regional Outlook, 2024 & 2030, USD Million
  • Fig. 38 North America Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 U.S. Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Canada Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Mexico Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Europe Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 UK Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Germany Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 France Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Asia Pacific Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 China Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Japan Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 India Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Australia Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 South Korea Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Latin America Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Brazil Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 MEA Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 KSA Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 UAE Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 South Africa Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Strategy framework
  • Fig. 59 Company Categorization